The document discusses different types of briefs used for video creation projects. It describes contractual briefs which outline requirements and payment, negotiated briefs developed jointly by clients and creators, formal briefs with detailed information, and informal briefs without strict guidelines. Other brief types covered include commission work where companies make products for others and potentially share profits, tender briefs where companies pitch proposals and one is selected, collaborative briefs with multiple creators working as a team, and competition briefs where many entries are judged with a winner receiving the project. Each brief type has advantages like clear expectations or involving multiple perspectives, and disadvantages like potential disagreements or not being selected.

1. The types of briefs

2. Contractual
 Definition: This brief is created by the client and employee. In this brief type it will
name the requirements of the video that the creator will have to meet and then
there will be the payment stated as well.
 Advantages: The company knows exactly what they want within a certain time
limit and there is normally full terms and conditions which the video creators
would have to sign.
 Disadvantages: Once the contract has been signed if you do not meet the
deadline legal action can be taken.

3. Negotiated
 Definition: This brief type is when specified agreement is made between the
client and employer. It is very important that the brief it too both of the client and
employers likings otherwise it could cause problems in the future.
 Advantages: This is were both group are work together to come up with a brief.
This will also mean later down there line there will less likely be fights over legal
issues.
 Disadvantages: There could be disagreements which could mean losing potential
work and could take longer to do

4. Formal
 Definition: This brief is formally written including detailed information that the
clients wants the creators to achieve. This is normally quite a straight forward
document and that it may not be always classed as legal document.
 Advantage's: this type is always made as clear as possible. Sometime there is not
a legal document but there can be ways to work around a contract.
 Disadvantages: This is contract type is quite general. There could be some
disagreements on the terms with decisions within the contract.

5. Informal
 Definition: This brief is not too professional than the more traditional brief . Both
client and employer will come to an agreement on the details on the contract.
 Advantages: There is no real guide to the brief and it’s free to move around with
ideas before the client confirms it.
 Disadvantages: The client could interfere and make the work so hard that it could
make the worker disinterested and the could move on to another company or not
pay the them for creating them a video.

6. Commission
 Definition: This brief type is when a corporation employs a company to make a
product for them. It also is between two companies along with an external who
could also receive the product once established.
 Advantages: The company that makes a product will be paid and then may
receive part of the profit once published to the target audience.
 Disadvantages: They people who the product is made for may not give the people
who made it enough money for the hard work. If the people who have created the
product complain about the company who it was made for they could lose work in
the future.

7. Tender
 Definition: This brief is when a client will make a advert starting on a product.
Companies will come up a come up with brief, budget and a proposal which then
is pitched in order to secure the chance in getting the job. The client will choose
the strongest proposal from the company that chosen.
 Advantages: This sort of brief will be will be advertised so loads of people can
pitch there idea and make a bigger effort to work harder for there video to be
chosen then the income after one has been chosen.
 Disadvantages: Due to it being in a competition style the groups that don’t get
their video chosen may become dishearten by another company winning.

8. Corporative
 Definition: This brief is where a few companies are employed to work on a set
brief which they will have to work as a team . They will have to meet the deadline
otherwise the client will not be happy and in the future will not go back to them for
more jobs.
 Advantages: there is more than one perspective on the video as you are working
in a team. This also means different ideas will be passed around which mean the
highest quality of work will be produce.
 Disadvantages: The could be disagreements within the team on the brief and how
each individual may determine it.

9. Competition
 Definition: This brief type is created to be accessed by all production companies which
choose take part in creating a video. Each company will create their own briefs. Once
the product is complete all videos will be judged and the video that is crowned winner
will be taken into the clients hands for publication.
 Advantages: There will be a lot of competitions just like the tender brief . You will have
to behave in a professional manner and impress the people who you are pitching to
which could end in you getting the job. This does give you the experience so if you
don’t winner you know how to it better next time.
 Disadvantages: generally this brief is fee to participate in but only the winner and
runners up will gain payment for their work but the winner could be unhappy with how
much they would get paid.