A brief is a legal document or meeting that outlines an agreement between parties. There are several types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. Contractual briefs define expectations between a client and company. Formal briefs provide detailed client requirements while allowing room for company creativity. Informal briefs involve verbal discussions rather than written documents.
Doctrine of caveat emptor - Legal Environment of Business - Business Law - Co...manumelwin
“Caveat Emptor” is a Latin expression which means “Let the buyer beware”. The doctrine of caveat emptor means that in a sale of goods, the seller is under not duty to reveal unflattering truths about the goods. A buyer must buy goods after satisfying himself of their quality and fitness.
The Minimum Wages Act 1948 is an Act of Parliament concerning Indian labour law that sets the minimum wages that must be paid to skilled and unskilled labour.
Competition Advocacy is the practice of disseminating awareness on competition issues in India. Competition Commission is the statutory body which is responsible for creating awareness, workshops and training on competition law in India, enhancing fairness and transparency in Indian market and thereby creating a conducive economically competitive culture in market which remarks a progressive market image in global market.
Doctrine of caveat emptor - Legal Environment of Business - Business Law - Co...manumelwin
“Caveat Emptor” is a Latin expression which means “Let the buyer beware”. The doctrine of caveat emptor means that in a sale of goods, the seller is under not duty to reveal unflattering truths about the goods. A buyer must buy goods after satisfying himself of their quality and fitness.
The Minimum Wages Act 1948 is an Act of Parliament concerning Indian labour law that sets the minimum wages that must be paid to skilled and unskilled labour.
Competition Advocacy is the practice of disseminating awareness on competition issues in India. Competition Commission is the statutory body which is responsible for creating awareness, workshops and training on competition law in India, enhancing fairness and transparency in Indian market and thereby creating a conducive economically competitive culture in market which remarks a progressive market image in global market.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
2. What is a Brief?
A brief is either a legal document, meeting or both which is bound
together by law and can be presented to the court of England if the brief is
breached or unsuccessful in worst cases.
The idea of having a brief is to create an understanding between parties or
individuals that is sometimes given rules that the person who agrees to a
brief often follows by.
A brief often contains relevant facts for example what is required or rules
and other information.
3. Contractual Brief
A contractual brief is a legal document which is created between an
employee and a client. It outlines the duties that are going to be required
by the company and how the company will organise their work. This
document states the expectations of the client, so the prices they agree on
as well as the payment terms.
Advantages of a contractual brief is that it shall be good for the media
company involved as they will know exactly what they will be doing as the
brief can be very detailed.
However disadvantages of a contractual brief is that if the media company
was to think that there was any issues within the brief and only produced
the product to their own standard, this would mean that they are not
meeting the standards set by the client and then the client could take legal
action against the company.
4. Formal Brief
A formal brief is a document that includes detailed information about what
the client wants the company to achieve. It’s normally a straightforward
document which refrains from using any unwanted information. This brief
may not always be classified as a legal document.
An advantage in a formal brief is that the client is open to any ideas or
issues that might occur. This can make the work more creative for the
company as there is room for negotiation.
A disadvantage in a formal brief is that the company may feel that the
client might’ve not offered enough information for the company to
complete the product to a standard that the client would wish it to be like.
5. Informal Briefs
An informal brief is a less professional than most of the traditional briefs,
this outlines a product more verbally as this type of brief doesn’t require
any means of a written document. There is a discussion between the
company and the client when they will come to an overall agreement over
the details of the contract.
An advantage in an informal brief is that the employer will be allowed to
manoeuvre and influence their own ideas into the product before the
client agrees with the final outcome.
A disadvantage in an informal brief is that the expectations set by the
client may interfere with the ideas of the company, this could be that the
company doesn’t want to go overboard and create too much for the final
product. This could mean that the client goes elsewhere, where the
business will do the project for the company.
6. Co-Operative Brief
A co-operative brief is when two or several companies are employees to
create a product set from a brief which will be created in unison as a team.
The project would have to be done by a set deadline otherwise there will
be a dissatisfied client and they may not employ those companies again.
An advantage in a co-operative brief is that there are more perspectives
and ideas to creating the product as there is more than one company
helping create the product.
A disadvantage in a co-operative brief is that by having different
companies work together can lead to more disagreements and conflicts in
the ideas given by each company.
7. Negotiated Brief
A negotiated brief is where the client and the employer come to an
agreement on the brief of the project set, this will include the finalised
ideas of both the company and the client. It is important that the brief is
completely agrees upon by both the company and the client, otherwise it
can cause problems in the future.
An advantage in a negotiated brief is that certain points in the brief can be
negotiated, which means that the project is more open for negotiation.
A disadvantage in a negotiated brief is that it can sometimes waste time as
unnecessary issues are brought up.
8. Commission Brief
A commission brief is where a large company such as The Daily Mail
employ an independent company to create their product for them. This
type of brief is negotiated between two media companies, as opposed to
an external client who may receive the product once it has been
established.
An advantage in commission brief is that the larger company doesn’t have
to do any work. The larger company can them sub-contract the work that’s
set in the brief, this means that both companies will receive money from
the final product.
A disadvantage in a commission brief is that there are two different
companies working on one project there could be some conflicts, but
because the brief isn’t negotiated with the clients, the product may not be
to the clients standard.
9. Tender Brief
A tender brief is when a client produces an advertisement stating that they
require a media product to be created. Then a potential employer, such as
a production company, would create a brief, budget and a proposal to
which is then pitched to the client. The client would then decide on the
most impressive proposal from the group of candidates.
An advantage in a tender brief is that the client is able to look at many
different ideas for their product from different companies and
perspectives.
A disadvantage in a tender brief is that if a companies pitch is turned down
by the client it can set that company back in business an they may find I
third to find work.
10. Competition Brief
A competition brief is created in order to be accessible to all of the
production companies which are participating in creating the product.
Each company would create their own brief outlining their ideas. All
finished products are then judged, however only the most impressive is
crowned the winner and is taken into publication by the client.
An advantage in a competition brief is that the client only has to pay the
winning production company. But by having lots of companies showcase
their products to the clients means that they have a variety of products to
choose from including the businesses own interpretations.
A disadvantage in a competition brief is the same as the tender brief, in
the way that they may be set back in business and struggle to find work.