Price, Value And International Marketing Mix

The Price And The Value Of Price In International Marketing
Secondly, of all the aspects of the marketing mix, price is the one, which creates sales income, all
the others are costs to the organization to achieve this goal. The price of an item is clearly an
important aspect of the value of regarding sales. In theory, price is really determined by the
discovery of what customers perceive is the value of the item or service for sale (Pride & Ferrell,
2016). Researching consumers' opinions about pricing is important, as it indicates how they value
what they are looking for as well as the average amount rendered for the product. For example,
researchers' Lamaism, Khalifa, and Frink, stated "comparison shopping along with paying cheaper
prices and the possibility of "saving time" were an ... Show more content on Helpwriting.net ...
Even though albuterol itself might be "off patent", only name–brand asthma inhalers are available,
thanks to pharmaceutical companies locking in the patent on non–CFC–based inhalers prior to the
government ban (Rosenthal, 2013). Since there's now no generic competition on inhalers, the big
pharmaceutical companies are free to jack up prices to their heart's content, without fear of customer
rejection because simply put, if you have asthma, you need an inhaler, period. The third "P" in the
marketing mix is for place, in other words distribution. Despite the fact that figures shift generally
from item to item, approximately one–fifth of the cost of an item includes getting it to the client.
'Place' or distribution is concerned with various methods of logistics. The transporting and storing
goods, and then making them available for the consumer. Getting the proper item to the precise
vicinity at the opportune time includes the conveyance framework. Although, the distribution
strategy will depend upon an assortment of situations. It will be more convenient for some
manufacturers to pitch to wholesalers who at that factor pitch to stores, whilst others will want to
pitch mainly to outlets or directly to customers. Therefore, because distribution represents bridges
between producers and clients in every market of the globe, merchandise is required to go through
"distribution channels" before ultimately reaching the customer.
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Walmart 's Diversity : Walmart
Diversity Walmart strongly believes that they do their best to promote diversity across their supply
chain. Their suppliers have access to the 250 million customers who shop at each Walmart store
around the world each week. They encourage diverse companies to explore different and new
possibilities with Walmart. They have a network of more than 3,000 diverse suppliers, and they
continue to search for new ones with industry expertise and the ambition to deliver products and
services to each of their customers. Walmart works with many different kinds of companies and they
all have one thing in common and that is the passion for helping friends, family, and neighbors
around the world to live better. Walmart is committed to creating economic growth and sustain
communities. They want to do that by increasing sourcing from businesses owned by people of
diverse backgrounds, including women and people with disabilities, and advancing a broad supply
chain that is relevant to their customers and meets every one of their needs. By working with diverse
suppliers, they provide opportunities for growth and great development to diverse businesses.
Diversity has long been a part of Walmart's culture since Sam Walton first opened it in 1962. You
can see it clearly when you walk down the aisles of the store or go into the associate break room.
They believe they help everyone live better if they really know them, which means understanding
and respecting the differences among all people.

Case Study Of Cole And Parker Marketing
Cole and Parker Marketing
Name
University
Marketing Research
This paper will answer the following questions as per requirements.
Perform an industry size–up, what are the opportunities and risks for Cole and Parker?
Cole and Parker make intense, premium, and vivid men's socks. They collaborated with an architect
and outlined all their particular socks in Canada yet have their socks made in China, apparently
giving them the best edge likely.
Opportunities
It's not phenomenal for assembling to gather the least cost per unit, giving the best edges on the
item. Having the item made means the association can assemble the own image around the item and
aren't compelled by others. Alongside the capacity to fabricate the own image comes the capacity to
set the own costs for the item. Not at all like drop–delivering or obtaining wholesale, when the
association fabricates the own item the ... Show more content on Helpwriting.net ...
In Cole and Parker's case, the association can familiarize capacity with consumers through their
one–for–some drive. They can verbalize the points of interest convincingly to their target business
division by offering the opportunity to add to a more paramount reason, for instance, "smaller scale
financing through Kiva." A characteristic threat troubles Cole and Parker, which is the subject of
whether they will have the ability to meet net incomes, and spending arrangements to stamp their
one–for–some business action. Systems can without quite a bit of a stretch give a starting stage to
essential finding using general cost power, partition, and focus. Cole and Parker all that much
imparts these in their general attractive procedure, however, should inquire them are the means by
which they will decide their points of confinement to circumstances (Andres Coca‐Stefaniak, Parker
& Rees,

Busn105 Unit 4
UNIT 3 INDIVIDUAL PROJECT
Presented in Partial Fulfillment
Of the Requirements for the Class
BUSN105 – Introduction to Business
by
Kendra M Hutchins
AIU Online
September 9, 2012
Abstract In marketing you have to keep in mind price, product, promotion and place are known as
the "Four Ps" of Marketing. These four essential elements are also known as the Marketing Mix. I
will describe the Graco Snug Ride 32 and how I will go about marketing this product through the
"Four Ps". Each element of price, product, promotion and place will be discussed.
UNIT 3 IP
Introduction
In today's society, and even generations before us, kids safety is very important. Also, traveling in an
automobile is ... Show more content on Helpwriting.net ...
Place Since the car seat is something everyone will need in their lifetime, it is not difficult to figure
out the demographics of where to market your product. However you still have to market the car
seat in the most profitable places. "Once an organization plans, creates, and prices a product, it must
distribute the product in a way that best reaches customers." (Words of Wisdom Editorial
Board,p.140, 2011). I will market the car seat where new moms and grandparents would be. I would
place my advertisements near hospitals, baby clothing stores, and Bingo places. If you do not have
your advertisements in good places your targeted consumers will not know you have the product for
sale. "The importance of place cannot be overemphasized, as the United States represents a very
convenience–oriented society. U.S. consumers expect to find what they seek with minimal effort in
the search." (Words of Wisdom Editorial Board,p.140, 2011). If my product is readily and easily
attainable, it also adds value to the product. If I am looking for a car seat for a friend who needs one
today for her new born, and all I find is the Graco Snug Ride 32, I will buy it no matter the price.
Promotion
"Promotion refers to the advertising and selling part of marketing. It is how you let people know

what you've got for sale. The purpose of promotion is to get people to understand what your product
is, what they can use it for, and why they should want it."

State Mutual Stadium Case Study
Product is the first of the 4Ps of marketing. A product can be either a tangible good or an intangible
service in the business to the customers. Rome brave's State Mutual Stadium in this case, is a
tangible good in the public. It's very imperative that Rome Braves have a clear idea of exactly what
their product is, how they are different from the other existing stadiums in the market, and what
makes it unique about their State Mutual Stadium before they are marketed in the market place. The
stadium is owned by City of Rome in Georgia with Rome Baseball club. The State Mutual Stadium
is composed of 14 luxury suites, popular full–time restaurants, and a freestanding structure pavilion
for groups. The stadium's openings on each side of the grandstand

Market Analysis : Davech Cribs
Target Market
Demographics
Davech cribs is in a market of their own, literally a step above its competition. Davech is providing
the only crib on the market that replaces the un–stationary crib rail. Davechs' target area focuses on
caregivers of infants who seek an alternative to the un–stationary crib rails. The main target market
will consist of men and women between the ages of 18–35. Davech cribs are high quality cribs
designed to attract middle and upper class families who look for quality when making purchases.
The cribs' price reflects its image of high quality and competes with other high end name brands in
the crib industry.
Psychographics
Davech uses only the highest quality of materials to ensure a very ... Show more content on
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Davech is certified by the Environmental protection agency for using certified green energy while
manufacturing and distributing our cribs. With all of these certification we hope to ensure our
customers that we are indeed a environmental conscious and a renewable energy company.
When our cribs are ordered on–line, shipping charges are included. Davech wants our customers to
feel confident and assured when ordering online. We offer a 100 day no questions asked 100%
satisfaction guarantee with our cribs, we even pay the return shipping charges. Davech warranties all
of our cribs to be free of any manufacturing defects for five years, ensuring our customers a quality
product from a quality company.
Placement
Davech feels our products are a premium brand, and because of this we put in place a selective
distribution system. The retailers we choose share the same values as Davech, and are excited as we
are to sell a high quality technological advance baby Crib. All manufacturing are done at our
advance manufacturing factories, where quality is assured and demanded. Davech nationwide
headquarters is located in Newburgh, NY. We were able to secure a large economically reasonable
warehouse due to the economic crisis that Newburgh is currently experiencing. Davech feels

Holden Marketing Mix
Assessment 2 Marketing mix Review and Recommendations Report
My brand is V6 Holden Commodore
Short review about Holden in Australia;–
The history of Holden dates back to 1856 when it started as a saddler business in South Australia.
Today Holden is one of only seven fully–integrated global General Motors operations that designs,
builds and sells vehicles for Australia and the world.
Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on–site and
vehicle manufacturing operations in the northern Adelaide suburb of Elizabeth and it is represented
by more than 300 dealerships nationwide.
Holden's Vehicle Operations produce 45 variants from two architectures, including HSV, from six
vehicle body styles for ... Show more content on Helpwriting.net ...
* Target Audience and Positioning Holden Commodore Target Market is the Loyal Customers who
have bought Holden Commodore Vehicles in the past and still buying it now which is attracting
more people to buy these cars. Holden commodore target market is the young people and the adults
from the middle class in the big markets in the big cities, which everyone can see those cars and buy
it with medium prices. Holden commodore positioning is great in the Australian market comparing
with the other brands cars in the market, people is starting to buy more commodore cars by time
because of their high quality performance and the strong body with the different lifestyle inside the
car from the colours and the leather seats with some other awesome features. Holden commodore
cars are getting more attention than before that because of the new technology used in those cars
which makes the Holden commodore highlighted among the other cars, Holden Commodore started
to gain a greater interest from the female market, by introducing the new Candy Pink option in their
new colour range.
Our loyal customers 69%
* Marketing mix elements
The V6 Holden Commodore safety features (Product)
Marketing mix elements of Holden V6 commodore:Driver front airbag
Certain airbags
Passenger's front airbag

Safety Cell
Side Impact Airbags
Electronic stability

The Cult Beauty Brand That Tries Not
The Cult Beauty Brand That Tries Not to Be
Table of contents
1. Introduction and background
2. Marketing environment and strategy of Aesop
3. Marketing mix
4. Competitor analysis
5. Recommendations
6. Conclusion
7. References
8. Appendix 1
9. Appendix 2
Introduction and background :
This company was founded by Dennis Paphitis, an ex hairdresser, and established in 1987 in
Melbourne, Australia. The company values all human endeavors that absolutely nails 5 senses
elements i.e. sight, touch, hearing, touch and smell. Since the company is a product based one, it
pays an extra ordinary attention to each of their products and all their products are largely botanical
with lots of anti–oxidant rich parsley seed extract. Aēsop is not influenced by the trends and doesn't
come up with a new product on the basis of needing a new launch or to compete with the
competitors. Aēsop is redefined as a luxury brand and has become an inimitable global player. It
offers more than 150 retail SKUs and the best care for skin, hair, and body along with home range
products of finest quality. One of their best thing is, it doesn't talks about anti–aging but about the
HEALTH!
Aēsop comes with its own concept stores (or signature spaces as we say), department stores such as

David Jones, restaurants and hotels along with its own online stores. It has approx 70 stores
worldwide in more than 30 countries

Next Plc Essay
1. Introduction
In this assignment we have been set the task of carrying out a retail evaluation project of Next plc.
This has to be done from the point of view from a consultant or analyst.
The assignment has been split up into two tasks, firstly to analyse and evaluate Next plc, then
secondly suggest any ways in which their marketing performance can be improved for future
success.
My first step is to get an overview of Next plc as a company, how it started, the market sector it
operates in and its past and present performance.
2. History of Next
To analyse Next we need to get a clear view of the business and start from the very beginning. So
back in 1864 was the very beginning for the company we now know as Next. J. ... Show more
content on Helpwriting.net ...
In the UK there are a total of 25.6 million homes across the UK, and within that 25.6 million 36%
are in the age range of 20–45. Some companies have found it hard to satisfy this certain segment,
but Next have managed it very well. Although suggestions are made that,
¡§Next missed its target market¡KNext reaches a far wider age range than was originally planned¡¨ –
(McGoldrick)
Wither the target market was planned or not it can be said performance wise, Next are a success.
3.3 Present Performance
According to Financial Times on 16th September 2005 ¡V
¡§Next yesterday underlined how tough conditions are on the high street as it reported its worst
trading figures in seven years. The fashion chain which has been one of the better performers in a
difficult environment, says trading in the past 6 weeks has been worse than in the first six months.¡¨
¡§The downturn in trading was not entirely the result of the consumer environment, Next had not
been getting new fashion trends into the stores quickly enough, consumers are adopting new trends
faster and Next was not quick to respond as some of the competitors¡¨

So currently Next are having a few small problems due to the consumer environment and changing
trends. But as it is a big company and finically strong the chief executive believes ¡§it¡¦s not going to
break the company¡Kand we will still have growth¡¨
In the financial statement of Next it was stated

New Pricing Strategies For East Cleveland Cable Tv
New Pricing Strategies for East Cleveland Cable TV
If we plan on being the provider of choice for cable services in East Cleveland, then we need to start
planning pricing strategies for East Cleveland Cable TV. We offer the same services in the area as
our competitors AT&T Uverse, Direct TV, Dish, and Time Warner, but re–setting our prices will
draw new customers and keep current resident cable services (Kotler & Keller, 2012 pg.389). We do
not want to attract customers just for a period of time for promotional and discount prices, however;
our prices should be attractive without adding promotions and discounts.
Selecting A New Pricing Package for Cable Services:
Revisiting our pricing will help our cable company survive intense competition with our competitors
(Kotler & Keller, 2012, pg.389). Cleveland is a large city within Ohio whereas East Cleveland is a
just a small fraction within the city of Cleveland. If we are going to survive and continue to grow as
the main cable service provider for the city locally, we are going to have to increase sales within
East Cleveland. Lower cost for the same services as our competitors will generate higher sales;
maximizing the market share brings a high demand.
Determining Demand:
How we calculate our prices will affect the impact we will have for sales and marketing. We will
have to look at the elasticity demand for our cable service because lowering cost will generate more
total revenues (Kotler & Keller, 2012, pg.392). According

Cabela's Marketing Strategy
Of the four P's in the marketing mix, the pricing strategy is arguably of primary importance. In fact,
price is the only element in the marketing mix that generates revenue and drives profitability. The
revenue generated by price is also essential to cover the cost of the other three P's, namely, product,
place, and promotion. Therefore, none of the other strategies in the marketing mix would be possible
if a company's pricing strategy does not generate revenue (Hill, 2013). Recognizing the critical
importance of an optimal pricing strategy, Cabela's implemented a SKU level profitability and price
optimization system supplied by Revionics Inc. in 2013 ("2013 Annual Report", 2014).
Revionics Inc. is a leader in end–to–end merchandise optimization

Policy and Pestle Analysis
PESTLE Analysis
A PESTLE analysis for Mydin must consider all the important external factors impacting on the
company. These factors may have political, economic, social and culture, technological, legal or
environmental dimensions. These forces, although out of the company's control, may have an impact
on the success of any future plans. By considering them, a company can change direction, build
contingencies, identify new opportunities or do nothing at all. It is an important part in the strategic
decision making.
Political analysis
The political analysis must include the impact of local and national government, and the
international situation. The Economic analysis needs to investigate the influences of the stock
market and ... Show more content on Helpwriting.net ...
Current trend indicate that customers have moved towards 'one–stop' and 'bulk' shopping, which is
due to a variety of social changes. Mydin have, therefore, increased the amount of non–food items
available for sale. Demographic changes such as the aging population, an increase in female workers
and a decline in home meal preparation mean that Mydin are also focusing on added–value products
and services.
In addition, the focus is now towards; the own–label share of the business mix, the supply chain and
other operational improvements, which can drive costs out of the business. National retailers are
increasingly reticent to take on new suppliers (Clarke, Bennison and Guy, 1994; Datamonitor
Report, 2003). The type of goods and services demanded by consumers is a function of their social
conditioning and their consequent attitudes and beliefs. One example of Mydin adapting its product
mix is to accommodate an increased demand for organic products.
Technological factors
Technological factors are usually easier to spot, because new technologies involve change, and
change is always noticed. For instance, online shopping has had a major impact on Mydin's recent
success. Conversely, The change created by technological advances often lead to legal problems,
which is why legal analysis is always an important part of a PESTLE analysis.
Legislative factors

Various

The Marketing Strategy Of Sydney
The brand's owners and partners are very clear that the following objectives have to be achieved for
success. First of all, Lapse has to promote the brand initially in order to increase the visibility and
awareness of the brand from 3% to 75% in 12 months. The selection of Sydney is part of the
strategy to establish the brand's first store in one of the main fashion market in Australia. Second,
create an experimental and environmentally intelligent line of clothing and accessories to serve the
needs of men in order to increase the number of people who make a purchase while shopping at the
markets or browsing our online store by 50% percent in 6 months. Third, Lapse is quite trendy
because the materials used for the development of the ... Show more content on Helpwriting.net ...
They are sophisticated and wealthy men. They like going to the gym and sport museums. To be cool
and cotemporary, they occasionally attend live music events. Others pass their time with traveling,
dining at French restaurants, enjoying down–time at coffee shops such as Starbucks. They are high
in technology, more likely to shop online and purchase contemporary and directional ready‐to‐wear
fashion. The company aims at using such qualities to expand its market base. The targeted group is
named " the uninhibited ".
Customer Persona
Age: 24– 35
Gender: Male
Lives In: Sydney, Australia
Interests: Fitness, Sport, Travel, Live
Music Events, French foods
Relationship Status: Single
Graduated Students/ Office Employment
Enjoying their down–time at Starbucks
High in technology
Shop online / In–store
Paolo | The Uninhibited
Khoi Nguyen | Lapse Marketing Plan 2015 6
Branding Strategies
To maintain a high position in the fashion marketing, the company always puts the customers first in
the list of priorities. Through its ability to respond to consumer's needs, the company will enhance
collaboration between clients and the liaison groups as a way of developing new brands and
branding strategies (Ferrell and Hartline, 2011).
As has been noted above, the current brand that will be sold is known as Lapse.
Originally designed for casual wear, the brand will be improved to encompass various the tastes and
preferences of customers

Montana Place's Marketing Strategy
Marketing Strategy
Student's Name
Institutional Affiliation
Marketing Strategy The Montana Place's strategy will be based on communicating its value to the
targeted market segment. This will be achieved through various methods. First will be strategic
advertisements which will include daily magazines and journals such as The Parent and Lifestyle
which includes entertainment places in the town. This will be the primary source of advertisement
because its demographics are similar to that of The Montana Place's demographics. The second
source of marketing will be through strategic relationships with organizations that serve similar
demographics. One example is The Monroe Spa which serves a wide range of demographics which
... Show more content on Helpwriting.net ...
This will enable the organization enlarge its customer base.
Marketing Mix
The Montana Place's marketing mix will consist of the following:
Pricing – the pricing will be based on the industry practices.
Distribution – all services will be provided at The Montana Place's space.
Promotion – The Parent and Lifestyle magazines will be the most effective advertisement channels.
On the other hand, strategic relationships will be established with The Monroe Spa and "grassroots"
promotional strategies will be utilized as well.
Customer service – paying much attention to the customer will be the mantra for The Montana
Place. The Montana Place's operational philosophy will be based on do whatever that is required to
make the customer happy.
Marketing Research
At the initial stages of the business plan development, a number of focus groups with all
stakeholders were held to gain insights into various aspects of the industry. This provided important
information that helped in the decision making process. Among the market researches that were
conducted, competitive analysis proved to be the most effective one in gaining a competitive
advantage over other market

Why Open Self Catering Cottages On Lewis
Introduction
Coming from the Isle of Lewis you appreciate the tourist market a lot because if it was not for them
a lot of businesses will struggle. This is why open self catering cottages on Lewis has always been a
dream. This report will explore several different business related topics and apply it to the self–
catering cottages idea. The aim of this is to use the knowledge learned to explore the internal
organisation of the chosen business. The three main models used within this report to help explain
the plan include: the stages in creativity, the SWOT analysis and the marketing mix. Other topics are
also explored to explain how they relevant to the business idea. The report will consist of
subheadings of the topics being discussed in ... Show more content on Helpwriting.net ...
Lewis is one of the top tourist attractions in Europe named by TripAdvisor (2015). Where better to
start a business providing a service to those visiting the island that will also be available to locals.
The fourth step is the evaluation stage, when there are so many ideas coming to mind but not much
time to decide. This was time to reflect on the idea and make sure it was fresh and different to what
is already available. It does not take long to find out that there are places to provide accommodation
on Lewis but it was also not hard to find where exactly on the island it lacked in somewhere to stay.
The beautiful scenery, tourist attractions, the fact it is accessible by bus, car or bike make the village
of Arnol a perfect destination. The final stage of creativity is the elaboration stage where you have to
start doing the work. This involves working on the idea and in this stage the method of how idea
was going to be carried out was decided. This idea of building self catering cottages in Arnol will be
filing a gap in the market as the Westside side of Lewis lacks in accommodation for tourists. This is
realising the opportunity to build near one of the biggest tourist attraction on Lewis, 'The Arnol
Blackhouses'. By doing some primary research of going out to see the area it was found that this
village also has a beautiful view of the shore and is a 20 minute drive from the main town. A 15
minute walk

Pricing Strategies And Marketing Strategies
Pricing strategies can vary from offering relatively stable prices across a wide range of products,
which is known as Everyday Low Pricing (EDLP) or Promotional Pricing (PROMO) which
involves emphasising deep and frequent discounts on smaller sets of goods (Ellickson and Misra,
2008). The EDLP store adopts a constant everyday low prices across a wide range of product
categories, whereas PROMO or Hi–Lo stores occasionally price a category at the regular price or at
a deep discount (Bell and Lattin, 1998). Ellickson and Misra (2008) argue that the concept of
choosing the best pricing strategy is a complex process as it forces firms to balance the preferences
of their consumers, as well as taking into account their competitors performances in terms of the
store pricing and market share.
Supermarket Pricing Strategies – (Ellickson and Misra, 2008)
Ellickson and Misra (2008) established that supermarkets typically cluster in terms of pricing
strategies, and therefore stores using the same strategies are likely to be found within close
proximity of each other. Evidence from the study showed that consumer demographics played a
significant role in the choice of pricing strategy. The result from the study carried out by using a
discrete choice model which explains and predicts choices between two or more discrete
alternatives; which in this case the study focused on three choices EDLP, PROMO and Hybrid. The
study demonstrated that demographics and firm characteristics are

Call Of Duty Vs Snapchat
The PR case study I have chosen to write about is from Prnewsonline.com , the article is called How
Call of Duty Used Snapchat to Ignite its community. This case study talks about how the two
companies teamed up to get Call of Duty players interested in Black Ops 3. Working together the
duo was even able to win a 2015 PR News Digital PR Award. I chose this case study because I love
playing video games and Call of Duty is one of my favorite games. Now Call of Duty and Snapchat
are both majors companies, with too many people still focused on Black Ops 2 Call of Black Ops 3
was in trouble. While Snapchat is a growing company they were a perfect choice to help with the
games demographic. Now every gamer loves hacks weather they admit it or not, the campaign team
used that to their advantage. By appearing as a hack they knew it would gather more people's
attentions. "Public relations practitioners should be familiar with their organizations history (Swann
555)." The Black Ops campaign does just this by using a hack that was disguised as a standard game
update. All gamers will always upgrade because it means better weapons and options. ... Show more
By using snapchat codes players were able to go to the Black Ops Snapchat account where the first
clues about Black Ops 3 were released. Now not releasing any information about the campaign
beforehand was clever because it allowed the information be spread by the players leaving the
written and spoken elements to them. Not only are the snapchat codes used they were also place
strategically in different maps on the multiplayer mode. Now in multiplayer mode you can chat with
one another, so the campaign team can use this to their advantage. By speaking to one another while
playing the game players would definitely talk about finding a snapchat code in the middle of a
game

The Major Elements Of Marketing
The four Ps approach to marketing has been widely regarded as the traditional approach to
marketing. While the value approach concentrates on delivering value to the consumers or
customers, the 4Ps approach is evidently concentrated not on customers, but on the product itself.
The major elements of the four Ps approach of marketing are product, price, place, and promotion;
by that, the four Ps elevate product in the marketing plan while the value approach components are
creating, communicating, delivering, and exchanging offerings. In the 4Ps approach of marketing, a
product which may rival or even better than that of competitors is uniquely created for the
customers. In other words, the 4Ps concentrate on the uniqueness of a product to market itself
because of its uniqueness. In comparing the 4Ps product to value approach of creating offering, they
are both similar because it shows that a product is being created at this level. However, while in 4Ps,
only a product is created, but the value approach involves creating an offering that gives value to the
customer, and might not be just a product, but adding services to the product offering. This is the
contrasting aspect of a product and creating offering.
The 4Ps approach of marketing uses price as an advantage in marketing. The advantage of using
price in marketing is necessitated when the product is not as unique as to warrant a high price tag. If
that is the case, a potential price reduction could be used as a strategy

Marketing Mix Of Gionee Smartphones
Marketing Mix Analysis of Gionee Smartphones
Kashyap Pd. Marahatta
BUS 510 Marketing Management
Professor: Dr. Geraldine Goodstone & Mr. Krishna Khanal
Westcliff University
25/09/2016
Abstract
This paper intends to briefly analyze the marketing mix of Gionee smartphones. Despite the many
changes that marketing mix has gone through, from four Ps to four As or from four Ps to four Cs,
the marketing mix basically consists of product mix, price mix, promotion mix and place mix. This
paper would be focusing on the basic marketing mix i.e the four Ps.
Marketing Mix Analysis of Gionee Smartphones
When we talk about a product, its sales and cost is directly affected by each of the components of
the marketing mix (Kotler, 1964). As it affects the overall functioning and sustainability of a
company or brand, it is very much essential to have a sound knowledge of the marketing mix. Even
though with the passage of time, many theories regarding the addition of many components in the
marketing mix have evolved (Waterschoot & Blute, 1992) but the foundation was laid with the
components generally known as the four Ps, i.e. product, price promotion and place. Gionee, here is
being analysed on the very components of the marketing mix.
Product
When talking about the product mix, there are various sub–components associated with it. These
components are features/ specifications, brand name, design, technology, etc. Talking about the
product range of Gionee, 80% of its

Case Study: Infiniti
Q1: There are numbers of aims of the promotional activities can be summarized in: introduce new
products or services to the market which helps the consumers to define their need in order to fill it
by purchase. In addition, by the promotional activities, the organization will increase the brand
awareness in consumers mind, and make them more conscious about the brand and its products and
services. Moreover, the organization wants the customer to have a good image of its brand, which
leads to change the consumers attitude by let them choose their brand instead of others. When the
category need and brand awareness is certain, and the brand attitude is appropriate, then they will
decide to buy the product. So the organization must be ready. The ... Show more content on
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It established in the U.S in 1989. Infiniti produces many kinds of luxury performance car, crossover,
coupe and sport utility vehicles. Today, there is a strong competition in luxury cars market, so
Infiniti ought to make innovative and creative strategies to survive in the market and it found that
Formula One is such a strategy to create a global awareness of its brand. Furthermore, Infiniti needs
a high visibility platform to display the brand by applying marketing platform, which in turn
increases the awareness of brand and leads to purchase. Infiniti's partnering with Sebastian Vettel
and Red Bull Racing enable it to reach global scale. Moreover, F1 racing has a huge audience all
over the world, so this would be a great chance for Infiniti to show its high performance cars and
technology. Sebastian vettel in the youngest F1 car driver in the world, helped infiniti to design a
new model of cars to show the strength of the brand and its capability. There are a set of marketing
strategies can help to achieve targets and goals. Infinities objectives include increase its global brand
awareness, enter new markets and increase its market shares in new and existing market. Then when
market expended, Infiniti's growth strategy will focus more on countries which have high–demand
on the luxury cars, such as China. Today, Infiniti have 450 centers in 47 countries and its growth
strategy will increase the range of product from 7 to at least 10 products in more than 70 markets.
Infiniti aims to have more than 800 Centers by 2016, which will resolute in achieving 10% share of
the luxury cars market. In order to achieve the pervious objectives, Infiniti needs to engage with
many target groups as media, potential dealers and customers. The main element of Infiniti's
marketing strategy is about F1, as it was the main partner to Red Bull Racing, and announced that it
will be a main

The Marketing Mix Of Pepsi
Marketing Mix of Coca–Cola and Pepsi
One of the fiercest battles between brands through the years is the battle between Coke and Pepsi.
How effectively these brands market their products determine their market share. We learned in our
lesson that a brands marketing strategy is comprised several components called a marketing mix.
The marketing mix is composed of four areas; product, price, placement and promotion. Through
many years of success and failure these brands are ripe with illustrations of marketing successes and
failures. It is my desire to draw from these examples and describe each brands marketing mix. Let's
start with PepsiCo.
Product in the PepsiCo marketing mix
The marketing mix of PepsiCo (4P) is aimed at its wide range of products which have evolved over
time. This is mostly due to acquisitions of companies with different products bringing them all
together under the PepsiCo brand. Many of PepsiCo's current brands and products have been added
to the product mix via acquisitions. For example, snack products were added after Pepsi–Cola
acquired Frito–Lay in 1965 forming a new company PepsiCo (Our–History). Because it is a global
company the differences between the markets also require changes to the marketing mix in each of
its target markets. ... Show more content on Helpwriting.net ...
The places of distribution and sale are considered in this element of the marketing mix. Coke
distributes its products through retail stores and wholesalers. Most Coke products are available from
retailers, such as supermarkets, grocery stores and convenience stores. Coke also sells wholesale to
regional bottlers, restaurants and convenience store chains that distribute their products at soda
fountains or by the glass at restaurants. For a time most of the bottlers were company owned but the
company is refranchising all of their bottling operations (Five Strategic

The Service Strategy Of IKEA
IKEA is a cosmopolitan group of establishments that designs and sells ready to accumulate furniture
such as beds, chair and desks, appliances, small motor vehicles and home accessories. As of January
2008, it is the world's largest furniture trader. Originated in Sweden in 1943 by the 17 years old
Ingvar Kamprad, who was enumerated as one of the world's richest society in 2013, the company's
name IKEA is an abbreviation that contains of the initials of Ingvar Kamprad, Elmtaryd the farm
where he raised up, and Agunnaryd his hometown in Smaland, South Sweden.
The establishment is recognized for its contemporary architectural designs for countless types of
utilizations and furniture, and its interior design work is often connected with eco–friendly ... Show
more content on Helpwriting.net ...
First thing been identified about IKEA is that it is not just a furniture trader but provides solutions to
lot of people for an affordable price. Here the affordable price does not mean low quality product
but it originates lower cost products. So the first strategy in IKEA is the Overall Cost Leadership.
They maintain their cost in a lower level without destroying to its quality. IKEA as a prominent
furniture franchiser it faces for an enormous demand in every day. According to the volume they
have hefty show room which has adjusted capacity distribution. Thus, they are sustaining a
restaurant chain along with their store with their occupant and also cultural foods. They have used
the strategy of Developing Complementary Services in managing their demand. IKEA started in
Sweden but now it has blow–out to 40 countries with 330 stores. It is a comprehensive company it
has expands the company to every country. IKEA been identified as Globalization Strategy and the
influences they used in entering to these countries. Before they decide in entering to a country it
conducts a research on the viability and sustainability of it. For an example they have once tried to
enter to the New Zealand market but according to the investigation finding there will be an
enormous traffic jam in Auckland if they open a store so they give up the idea. As the conclusion of
the strategies of IKEA they used 3 main strategies to become successful in shorter time period. They
are; Overall Cost Leadership Developing Complementary Services Globalization Strategy –
Franchiser – Multi Country

Situational Analysis Of WOGI INC Marketing
Situational Analysis It refers to a set of methods that managers utilize to analyze an organization's
external and internal surroundings to know the organization's abilities, clients, and business
surroundings. A SWOT Analysis is an additional method in the situation analysis that observes the
Strengths and Weaknesses of a firm in addition to the Threats and Opportunities in the market.
Following the WOGI INC's situational analysis:
Strengths:
1. Excellent acquisitions and strong fiscal position
2. Nuclear generation resources
3. Energy's principal trade is giving electric and natural gas facility to clients
4. State of art tools, new technology
5. Vertically included operations
Weaknesses:
1. Has to manage with fixed asset ageing ... Show more content on Helpwriting.net ...
Occasionally the first P is substituted by appearance. Following are the Marketing mix of WOGI
INC.
Product:
WOGI INC arrogances themselves for functioning excellence and driving rigor and therefore their
products are an indication to this fact. For giving best client value they produce qualitative products
and improved services. Company also maintains a variety of significant industries in worldwide
market and its processes can be separated in business parts that comprise the following:
Capital finance of WOGI includes personal loans, home loans, credit cards, commercial loans and
operating leases
Technology division of WOGI includes observing tools for patients, medical diagnostics, medical
imaging, jet engines, card–accessing system, replacement parts of aircraft, intrusion products and
fire detection.
Products relative to energy communications comprise engine derivate of systems, aircraft, connected
to water purification, wind turbines and gas

Social Media Followers Swot Analysis
Business Name Avg. Pricing/ month Location /10 Star Rating /5 Social Media Followers
Promotional Events Attended/yr. Art of Balance Dojo $114.99/ month 6/10 5/5 (via Facebook– 6
votes) 233 Followers (via Instagram) 1/ yr. (via website) ISK Karate Club $80/ month 7/10 4.9/5
(via Facebook– 30 votes) 44 Followers (via Instagram) 2/ yr. (via website) The Etobicoke Dojo
$100/ month 8/10 5/5 (via Facebook– 15 votes) N/A 2/ yr. (via website) SKIF Toronto $80/ month
8/10 4.9/5 (via Facebook– 7 votes) 454 Followers (via Instagram) 3/ yr. (via website) New Toronto
Academy of Martial Arts $120/ month 9/10 4.8/5 (via Facebook– 26 votes) 258 Followers (via
Instagram) 1/ yr. (via website) SWOT ANALYSIS Strengths Modern facility with high–end
equipment Reputable and certified trainer Unique and tailored services for clients ... Show more
Consumers are not signing up to become members of the program and since the Dojo just recently
opened, it does not currently have a well known and established reputation in the community. Since
opening in September at 40A Brydon Dr, Etobicoke the business has struggled with acquiring a
substantial amount of new members and currently has only 36 members, with a monthly
membership fee of $114.99. As a result, it has only generated a revenue of $4,139.64 and has current
expenses of $4700.00 monthly, therefore the Dojo is not making a profit. Additionally, their current
marketing efforts have been very diluted and undifferentiated for the target market. Due to lack of
funds, they have been unable to effectively market their service to consumers within the area.
Additionally, the Dojo is facing very strong competition. Competition is not just other Dojo studios,
but all other sporting activities. There are several after school programs that the Dojo needs to
compete against. A key opportunity to take advantage of is the Dojo's location and the high quality
training

Acoustic Guitar Research Paper
So you've decided you want to buy your first beginner acoustic guitar. It can be frustrating trying to
figure out which one to buy. With this post I've tried to make the process a little easier by doing a lot
of research for you. All the beginner guitars reviewed for this post are from manufactures that have a
reputation for quality and have been around a long time.
I would advise against buying the cheapest guitar you can find. Even though you're beginning to
play the guitar you want a decent sound. You want a low action so it's easier to play and learn on.
Since the beginner guitar player is usually not going to go out and spend big money on a new
acoustic guitar I've taken a look at some guitars under $400 dollars.
They're all top sellers ... Show more content on Helpwriting.net ...
Washburn D10S – If you compare this guitar to others in the price range the Washburn D10S
acoustic guitar is in the top of the class. This absolutely is a great beginner guitar or for someone
who wants a good sounding guitar but can't afford to break the bank. I read an article about the
Washburn D10S in Acoustic Guitar Magazine and they rated it the best guitar for under 500 bucks!
4. Seagull the Original S6 – This is another great beginner guitar. It's consistently a top seller at all
the online music stores and the Seagull S6 won the silver medal in Acoustic Guitar magazine's
player's choice awards for 2008. It won the gold for "best beginner guitar" in 2006.
The Seagull S6 cedar acoustic guitar is a great–looking a beginner guitar. It's an award winner that
has the perfect combination of precision and low price!
5. Yamaha F335 – This is a good guitar to start learning on and will be quite helpful for a beginner
guitar player because the action is low. Action refers to the space between the strings and the
fretboard and a low action is much easier to play for the beginner.
The Yamaha F335 guitar sounds pretty good, plays good for the beginner guitar player, and the F335
is the easiest on the budget of the

Asians Are Less Creative Than Westerners
Creativity can be explained by the 4 Ps model by Rhodes (as cited in Ng, 2009). It is the creative
person engaging in creative process to conceive the creative product. All that, are facilitated in a
creative press or environment (Ng, 2007). Therefore, creativity transcend further than having a
novel idea. It has to be manifested in the real world as a tangible creative product. The concept of
creativity differs between the Western and the Asian societies. Study by Niu and Sternberg (2006)
compares the development of conceptions of creativity between the East and West. Both ancient
Westerners and Chinese conceptualised creativity having the feature of goodness, including moral
goodness. However, the Chinese further extend such ... Show more content on Helpwriting.net ...
media products like movies, TV shows, music, etc. Secondly, U.S. media owners have the freedom
to create a wide range of media products on a variety of topics. Furthermore, American's idea of
freedom that is evident in many of its media products has worldwide appeal to those, especially
young people, who wish to go against tradition, oppressive rules, and status quo. Thirdly, U.S.
economy and its large market size encourage big budget productions that have appeal worldwide.
The Western values, customs and cultures are effectively packaged into media products that
proliferated throughout Asia. According to Arnett (2002), globalization is one of the main influences
in the psychological development of the people in the 21st century. Identity becomes less reliant on
social roles and more on individual choices. As a result, younger generations in Asia may ditch their
native traditions, values and cultures to embrace the Western, especially American, way of life.
Studies by Naito and Gielen, and Stevenson and Zusho (as cited in Arnett, 2002) shows that the
Chinese and Japanese societies have adopted more individualistic values due to economic changes
and increasing contact with the West. The notion that Asians are less creative than Westerners is
based on the argument that both societies are significantly different from each other, and creativity
thrives in Western individualistic society and

Evaluation Of A Performance Metrics
Introduction
Performance metrics enable the company to analyze their growth. It provides concrete evidence
regarding the company's goals. Performance metrics allows the company to determine the factors of
the marketing mix need to be adjusted to improve productivity and performance (Crawford & Di
Benedetto, 2011). The selection process of the metrics to be used is a challenging one because it
takes into consideration all department functions. This paper will examine 5 metrics used to measure
innovation and marketing strategy. The paper will conclude with recommendations that can be used
by Alexander Mann Solutions.
Importance of metrics
Epstein & Shelton (2013), state that metrics are integral to the success of the company. In fact, ...
Show more content on Helpwriting.net ...
Challenges to performance metrics
Managers encounter a few challenges or barriers when creating performance metrics. If not properly
addressed, these challenges can hinder the metric's success. Below are 3 challenges that
performance metrics can encounter:
1. Inconsistency in the business model causes confusion among managers as to what factor to
measure. As a result, the wrong metric is developed, providing incorrect information.
2. Information technology not being used to its full potential can be costly to the company. Better
use technology increases data and information sharing. Technology also decreased cost and time
associated with communication (Epstein & Shelton, 2013).
3. Misuse of the implemented management system is also an issue. Managers should monitor their
employees to a certain extent, to ensure high productivity. However, focusing effort on monitoring
rather than lessons learned from the data does not encourage innovation. Therefore, management
must strike a balance when using management systems.
Senior management must thus work diligently to ensure that the mentioned challenges as well as
other that may occur are properly addressed. According to Epstein & Shelton, (2013) one way to
address these challenges is to ensure that the business model and the innovation strategy are aligned.
Senior

Managing All Operations At The Restaurant
As other operating costs are high, we intend to cut costs from labor side. Some jobs such as an
accountant, designer, marketing and financial professors are performed by us – the management
team. We only hire 15 employees for value added services: waiters, cooks, cook assistants, a
receptionist, a dishwasher, and a cleaner. o Mr. Nguyen Tan Minh Triet is CEO. His responsibility is
managing all operations in the restaurant such as signing contracts with suppliers, keeping contact
with Government agencies, setting strategies for the whole company and many more. o Ms. Vo Thi
Minh Khanh is Director. Her main duty is to manage all designing works (logo, brand name,
decorating the restaurant and customizing themes, etc.) In addition, she also takes charge of the legal
side of the business. Moreover, she also takes over Financial Manager. o Ms. Hoang Thi Khanh
Nguyen is the Marketing Manager. Her jobs are doing market research, conducting new dishes and
managing the customer database. o Ms. Bui Thi Kim Lien is a manager of Human Resources. Her
responsibility is checking the quality of recruiting and training new employees. o Our service forces
includes 15 employees:
 We have 8 waiters for 2 shifts per normal day. In the weekends or special holidays such as New
Year, Christmas, Valentines...8 waiters and waitress will work full time.
 We have one receptionist. This person will do a job as a cashier too.
 We have 2 cooks with 2 cook assistants for 2 shifts per normal day. During

The Target Market Of Toms
Introduction
Target Market
The primary target market of TOMS is males and females between the age of 19–24 that want to
combine the creativity of being a trend–setter with the satisfaction of being socially responsible.
This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has
brought a trend of social awareness and activity. From 2002 to 2005 the number of people
volunteering went up 25%. This generation is all about giving back to the people, so Toms allows
this group to give back by purchasing their shoes. TOMS has also done its homework on this group
as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000
Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y
prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in
a yearly One Day Without Shoes movement to understand what it is like to be shoe–less. In addition
to the giving back and the social movements, TOMS shoes let young adults be expressive in their
style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may
please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries
globally
Marketing Mix
Product
Toms has expanded its product mix significantly since the company began in 2006. They have
always been keeping an eye on what their target market was interested in and catering the products
to fit what

Global Marketing Strategy And Its Effect On Firm Performance
Businesses that wish to operate on a global scale must consider national cultures because of the four
Ps of marketing. If a company wants to be successful on a global scale they must know how much it
will cost to operate, what product they will be selling, how they will promote it, and where they will
be operating in different areas. They will need to know if they will adapt to the market or keep the
same business strategy they already have depending on different cultures.
In order to implement the four Ps you must understand different cultures or risk failing. There are
many things that need to be considered but I believe the marketing aspect should be prioritized.
"Many researchers argue that global marketing strategy plays a critical role in determining a firm's
performance in the global market" (Zou and Cavusgil 41).
As the reading states, "The GMS: A Broad Conceptualization of Global Marketing Strategy and its
Effect on Firm Performance," businesses must form a global marketing strategy. Businesses need to
be concerned with the relationship among the firm's marketing procedures across countries instead
of focusing on a single country. They must aim to improve overall performance on a global basis. A
lot of hard work goes into this. In order to be successful in other places of the world you need to find
what the customers want, where they shop, figure out how to produce the item at a price that
represents value to them, and get it all to come together at the right

The Marketing Strategy Of Aldi
When Aldi started in its life in 1946, the creators of this store which are Theo Albrecht and Karl
decided to become a one of the biggest store in the world. First mother's store of Aldi was located in
the Essen, Germany. From the little provincial market, they built one of the biggest retailers and
they became famous for its discount level and lower prices. Today Aldi opened the largest store in
UK, Bolton. For Aldi to reach the goal of increasing shares of market, the market should provide
activities of its promotion which shows the equilibrium of marketing mix. They are improving
Customer value with the communication and value messages to their customers. This kind of
promotion can help to Aldi ... Show more content on Helpwriting.net ...
Then It will define their understanding about the product. The main practical objective of form of
promotion is to create 'Aldi Advocates'. These are receivers who recommend Aldi to others, through
inspiring interactions about low prices and high quality of the products of Aldi. As an example, the 'I
am in Love with Aldi' campaign asked from the fans of store to send teh Aldi Valentines card to a
Facebook friend or to share on Instagram and tag the followers. This was encouraged fans by
providing awards. The challange gave consumers who has shared the Valentine's cards the
opportunity to win £10 as an voucher. They can also win a box of

Marketing Strategies For The Business Strategy For 2015
1.0 Executive Summary
F! Publishing is a young and coming media agency situated in the East End of London. In the
business strategy for 2015 it was decided to launch a completely new project – Fidèle Magazine.
Digital migration of readers to the online platforms has been one of the factors of print magazine
circulation decline and the reason for companies to invest more money into digital marketing
(Hucker, 2014).
1.1 Business Plan Aims
This business plan carries out a detailed proposal of the launch of the new magazine in the
publishing industry, results of the market research for the target readership and marketing strategies
for the launch.
2.0 Company Summary (Introduction)
Fidèle Magazine is a publication that wants to deliver information about fashion matters and
lifestyle, make the audience aware of sexism issues, rights of women and break the usual standards
of women, which our society has implemented. The fashion shoots and editorials intend to have a
different approach than other fashion magazines. The magazine intends to satisfy the readership
with a precise concern in fashion, women empowerment and events – written in a highly amplified
manner ensuring phenomenal content is provided at all times. «Fidèle» means loyal and faithful in
French and that is what the magazine wants to be for its readers and vice versa. The magazine will
be a biannual printed publication which will have an inside code that will allow its readers to log in
to an online version of

Strategic Management and Joint Venture Essay
BSBMKG609A
Develop Marketing Plan
Assessment 1
Introduction
Houzit is a home ware accessories dealer in Brisbane city which specializes in bathroom, bedroom
fittings and decorative items. They have 15 stores in Brisbane and managed by their head office
which is located in Milton.
Organization objectives
Houzit is planning to increase their sales from $15 million to $20 million annually in next three year
time moreover increase the loyalty of customers from 10.000 to 15,000. Houzit also have plans to
recognize by at least 1 person out of 3.
Current Size
They are located in commercial, suburban neighborhood or urban retail district with a size of 1000
to 1500 m2 with 15–20 fulltime and several employees. They ... Show more content on
Helpwriting.net ...
Recommendation
In my opinion; Joint Venture is a suitable option for Houzit.
Marketing Mix
a. Four P's and policy relevance
It is a general phrase used to describe the different kinds of choices organizations have to make in
the whole process of bringing a product or service to market. The 4Ps is one way – probably the
best–known way – of defining the marketing mix
Product: Product should possess the best quality as compared to its competitors and provide state of
art products to its suppliers. I will get the product certified with ISO that will help me in developing
a USP for positioning the product in the market.
Price: The price is set according to the number of products purchased and can be negotiated with the
supplier depending on the bulk buying. However; solo items are sold according to the displayed
price. All the products will have standardized price throughout Australia.
Place: Most items can be viewed online and contractors will get delivered the product from the
nearest warehouse which is usually located on the outskirts providing utmost convenience to the

contractors and will be delivered in short time.
Promotion: The best place to promote the brand would be on magazines and second best place is
hoardings and placard on the highways.
Selected Strategy and Organization's objectives
Houzit wants to be recognized by at least 1 person out of 3 and increase their sales to $20 million
from $15 million

The Marketing Strategies That Beats By Dre
Student's name
Tutor's name
Course tittle
Institution
Date
Contents
Executive summery.........................................................................................3
Introduction.................................................................................................3
Background.................................................................................................4
Porters five forces analysis...............................................................................5
Porters Five Forces Analysis in the Premium Headphones Market............................6
Marketing Mix Analysis of Beats by Dre .........................................................5–6
The Ansoff Growth Matrix...........................................................................6–7
Conclusion................................................................................................7
References................................................................................................8
Executive summery
This article purposes to highlight the marketing strategies that Beats by Dre has used to become as
successful as it is. The history and ... Show more content on Helpwriting.net ...
Dre. The organization has authorized sound engineering to different organizations for utilization in
their own particular items including Chrysler and HTC, and ventured into the online music industry
with its twenty twelve buy of MOG, and the consequent dispatch of an in–house music streaming
administration known as Beats Music. Beats ' prominence was basically impacted by its promoting
practices, fixated on item position and marking manages that were possible because of Iovine 's
expertise.
In the year two thousand and twelve, NPD Group reported that Beats ' piece of the pie was sixty
four percent in the United States for headphones valued higher than a hundred dollars, and the brand
was esteemed at one billion U.S dollars in September twenty thirteen (Neate, 2013). For a period,
the organization was largely claimed by Taiwanese cell phone creator HTC. The organization
diminished its stake to twenty five percent in the year two thousand and twelve, and sold its
remaining stake over to the organization in two thousand and thirteen. Simultaneously, Carlyle
Group supplanted HTC as a minority shareholder, amid the final months of two thousand and
thirteen. On August the first this year, Apple Inc. procured Beats for three billion dollars in a money
and stock arrangement, denoting the biggest obtainer in the organization 's history. The organization

was formally settled in the year 2008.
Porters Five Forces

A Formal Report About the Marketing Activities at Tesco:
A formal report about the marketing activities at Tesco:
Introduction:
Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however,
over the decades it has evolved to become the market leader within the UK food retail segment.
Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2010
and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries
around the world. The company operates primarily in the USA, Europe and Asia and their Head
Office is based in Hertfordshire, UK. The commercial network portfolio of Tesco comprises : over
960 Express stores which sell approximately 7,000 products including fresh foods at suitable ...
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The adoption of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and
electronic scanners have greatly improved the efficiency of distribution and stocking activities, with
needs being communicated almost in real time to the supplier.
5. Environmental Factors:
There has been an increased pressure on many companies and managers to acknowledge their
responsibility to society, and act in a way which benefits society overall (. The major societal issue
threatening food retailers has been environmental issues, a key area for companies to act in a
socially responsible way. Hence, by recognizing this trend within the broad ethical stance, Tesco 's
corporate social responsibility is concerned with the ways in which an organization exceeds the
minimum obligations to stakeholders specified through regulation and corporate governance.
The government launch of a new strategy for sustainable consumption and production to cut waste,
reduce consumption of resources and minimise environmental damage. The latest legislation created
a new tax on advertising highly processed and fatty foods. The so–called 'fat tax ' directly affected
the Tesco product ranges that have subsequently been adapted, affecting relationships with both
suppliers and customers
6. Legislative Factors
Various government legislations and policies have a direct impact on

Marketing And Service Management : Mercedes Benz
MARKETING AND SERVICE MANAGEMENT
FATIMA MOHAMMED DANMADAMI
@OO431319
GLOBAL MANAGEMENT
MODULE SUPERVISOR: DR. PETER REEVES
Mercedes Benz marketing mix in Nigeria
TABLE OF CONTENT
Cover page..........................................................................................1
Abstract...............................................................................................2
SECTION A
Introduction...........................................................................................
Marketing..............................................................................................
Marketing mix........................................................................................
Price
Product
Place
Promotion
SECTION B
Mercedes Benz marking mix in Nigeria
Price
Product
Place
Promotion
Conclusion
References
ABSTRACT
This report attempts to critically examine the various marketing analysis from past research works
and journals using Mercedes Benz for evaluation purposes with focus on Nigeria as a case study.
For easy understanding, it is divided into two sections. The first section will examine how the
company might have applied the marketing mix theories using suitable academic texts. The second

part of the report tends to investigate the marketing mix strategies adopted by Mercedes Benz in
Nigeria. This part also gives an insight on some of the modus operandi of the company procedure in
cutting across its customers, some of the company's strengths and weaknesses using the SWOT
analysis.
INTRODUCTION
The coming of the 19th century witnessed

Head and Shoulders
INTRODUCTION:
Head & Shoulders is a brand of anti–dandruff shampoo produced by Procter & Gamble.
Head & Shoulders is world's No.1 anti–dandruff shampoo. A power brand from P&G, this
brand made its debut in India in 1997.
In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800
crore, Head & Shoulders is a major player in the Anti–Dandruff niche.
The entire shampoo market was dominated by HLL with a whopping market share of around
46%.When the brand was launched in India, the anti dandruff market was in its nascent stage and
dominated by Clinic All Clear. The high profile launch of Head & Shoulders fueled the growth
of this specialty market. Now anti–dandruff segment ... Show more content on Helpwriting.net ...
Secondary data: It is collected from internet. Population: The population consists of all individuals
in the age group of 20–35 and 35 and above residing in the areas between Kormangala and
Konankunte. Sample Frame: – All the questionnaires were filled over period from 20th July, 2009
onwards till , 10th August 2009. Sample Unit: – Individual Respondents Analysis of data:– Analysis
of data is done with the help of percentage. Presentation of Tabulated data:– In order to present the
data tables, percentage bar diagrams and pie diagrams are used. Sample Design: – Sample design is
Judgemental sampling where the researcher uses his/her judgement to select the respondents. This
type of sampling design is used due to time constraints. Limitations of the study * Since the survey
was conducted in just two weeks there was not enough time to cover the entire Bangalore city,
therefore the survey may not give 100% accuracy.
SURVEY ANALYSIS
1. What is the reason behind using shampoo?
Analysis: It is Observed that the Consumer purchase Shampoo mainly because of Dandruff and dry
hair. The proportion of users using Shampoos to solve other problems like Oily hair, Itchiness and
Hair fall are evenly distributed. 2. What influences you to buy your preferred brand of Shampoo?
Analysis: It is observed that Advertisements and self experience play a major role in buying a
particular brand of Shampoo.
3. Which brand of Shampoo do you

Company Business Strategy : Service Marketing Mix Essay
Company Business Strategy
Service Marketing Mix
Product:
Physical Store Nike's product includes for both male and female; Running, Training, and Sportswear
in store.
Online
Nike's product category includes for both men and women; Run, Train, Live, Apparel, Footwear and
Equipment.
However, for this report, the focus will be on footwear as majority of the products in store is
footwear.
Place:
Physical Store
In Singapore, working with local distributor SUTL Group for its Nike Outlet in Singapore.
Nike Inc. also sell through authorised dealers such as Royal Sporting House, Sportslink, CROWN
SPORTS, WESTON, Mustafa, and Running Lab. These stores are widely available and accessible in
Singapore in town area as well as heartland area. There are a total of 99 authorised dealers' stores
that carries and sell Nike products.
Online Store
For online, Nike online store is available at ZALORA Singapore (zalora.com) to make customer
shopping experience more convenient so they can shop from home if need be. Hence, Nike.com
display it products and have "Shop now" button when clicked, Singaporean customers are redirected
to Zalora.com for the purchase of Nike products.
Promotion:
Through social media, each Nike sub–brand has its own Facebook page, which runs product specific
promotions and features events in a particular sporting activity. It also provides information on the
latest game of endorsed athletes. Nike features celebrities or professional athletes to represent the
ideal

Examples Of Future Marketing Strategies For Amore
Future Marketing Strategies for Amore
By
Isha Dwivedi
June, 2015
Future Marketing Strategies for Amore
By
Isha Dwivedi
Under the guidance of
Shri Ajey Shiledar Dr. Kaushik Datta
AVP, (Marketing) Assistant Professor
HSIL IMT, Ghaziabad
June, 2015
Certificate of Approval
The following Summer Project Report titled "Future marketing strategies for Amore" is hereby
approved as a certified study in management carried out and presented in a manner satisfactory to
warrant its acceptance as a prerequisite for the award of Post–Graduate Diploma in Management for
which it has been submitted. It is understood that by this approval the undersigned do not
necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein
but approve the Summer Project Report only for the purpose it is submitted.
Summer Project ... Show more content on Helpwriting.net ...
The project focuses on to understand 4 P's i.e. Product, Place, Price and Promotions of the brand
vis–à–vis the competition (Jaquar) and local competitions. The project includes understanding 4P's
of Amore and the competition brand Jaquar– their product portfolio, gaps, finding, and

recommendation.
Product, Price, Place and Promotion, famously called 4P's, forms the core of marketing and defines
marketing mix. The 4P's model not only helps in deciding new offerings but also helps in testing the
existing marketing strategies. The marketing mix, synonymous to 4P's, lays the foundation of the
process of bringing new offerings in the market. While testing the existing offerings in the market,
testing the 4P's helps in finding gaps easily.
The project focuses to understand the 4 P's of Wellness products of Hindware marketed under the
brand name 'Amore' vis–a–vis and strategize future marketing tactics for

Price, Value And International Marketing Mix

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