The presentation discusses the power of location data and services for mobile applications. It highlights opportunities for innovating mobile standards through the Open Geospatial Consortium's (OGC) standards and testbeds. These include standards for augmented reality, indoor navigation, sensor networks, and an urban Internet of Things testbed to enable interoperability across smart city initiatives.

1. ®
The Power of Location
Information for Mobile
Presentation at MWC2014
George Percivall
OGC Chief Engineer
gpercivall@opengeospatial.org
@percivall
26 February 2014
OGC
© 2014 Open Geospatial Consortium

2. Power of Location
• “Location targeting is holy grail for marketers”
– Sir Martin Sorrell, WPP CEO, MWC 2011
• By measuring the entropy of each individual’s trajectory, we
find a 93% potential predictability in user mobility
– Limits of Predictability in Human Mobility, Science 2010
• 1st law of geography: "Everything is related to everything
else, but near things are more related than distant things.”
– Waldo Tobler
OGC
®
© 2014 Open Geospatial Consortium

3. OGC Urban IoT Testbed Concept
• “Spatial Intelligence Architecture
for Smart Cities” as a vendorneutral best practice for any city
• Seamless integration of
– GIS, Imaging, Augmented Reality,
3D modeling, sensor networks,
GPS, IoT, and location services
• Interoperability testing of
multiple implementations using
an open framework
• Market opportunities through
innovations in open standards
OGC
CityGML graphic source; Thomas Kolbe, Berlin TU
®
© 2014 Open Geospatial Consortium

4. Innovations in Mobile Standards
Watch this video on OGC’s You Tube Channel:
http://www.youtube.com/watch?v=UUtFUGT3VaE&index=18&list=PLQsQNjNIDU862xKukmrpDkkjNI55syDGN
OGC
®
© 2014 Open Geospatial Consortium

5. OGC Standards for Mobile
•
•
•
•
GeoPackage
OWS Context
ARML 2
Open GeoSMS
OGC
•
•
•
•
Points of Interest
3D Visualization
IndoorGML
SensorThings
®
© 2014 Open Geospatial Consortium

6. GeoPackage and OWS Context for
Mobile Geospatial Information
OGC Web Services
OWS:Context
<Extents>
<Services>
<Publisher>
<Styles>
<Description>
<…>
Source:
OGC
®
http://www.geopackage.org/
© 2014 Open Geospatial Consortium

7. Augmented Reality
OGC ARML 2.0
OGC
®
Graphics from Wikitude
See ARML Standards Working Group
http://www.opengeospatial.org/projects/groups/arml2.0swg
Copyright © 2014 Open Geospatial Consortium
© 2014 Open Geospatial Consortium

8. OGC Open GeoSMS
http://maps.google.com/maps?q=25.041,121.521&GeoSMS
Participate in 11:00 am Open GeoSMS event. Come join the
festivities to celebrate this important international standard!
OGC
®
© 2014 Open Geospatial Consortium

9. OGC Points of Interest
• POI Standard development
– Began in W3C with OGC participation
– OGC Standards Working Group formed to complete work
• Key Use Case
– Authoritative source maintains PoIs (Starbucks maintains their PoIs)
– PoI Aggregators offer services (Google offers search on PoI
database)
– Consolidators gather PoIs from Authoritative sources using OGC
PoI Spec
OGC
®
© 2014 Open Geospatial Consortium

10. OGC 3D Visualization
• OSM-3D W3DS in Google Earth
OGC
®
© 2014 Open Geospatial Consortium

11. OGC 3D Visualization for Mobile
• Fraunhofer’s X3DOM City Viewer in the Web browser and
on mobile device
OGC
®
© 2014 Open Geospatial Consortium

12. CityGML - 3D Urban Models
www.3d-stadtmodell-berlin.de
• Urban Planning / Operations
• Emergency Mgt / Response
• Transportation / Routing / Logistics
• Indoor navigation
• Retail Site analysis
• Sustainable / Green Communities
• City Services Management
• Noise abatement
• Telecommunications placement
• Many other uses…
Source; Thomas Kolbe, Berlin TU
OGC
®
© 2014 Open Geospatial Consortium

13. IndoorGML:
Interoperability for indoor navigation
• Builds on existing International
standards CityGML and IFC for
Building Information Models.
OGC
®
Copyright © 2014 Open Geospatial Consortium
© 2014 Open Geospatial Consortium

14. Indoor LBS
Indoor Robot
Indoor Geo-Portal
Indoor Security
Services for
handicapped persons
Hospital
Indoor mCommerce
Cruise Ship
IndoorGML
OGC
®
Copyright © 2014 Open Geospatial Consortium
© 2014 Open Geospatial Consortium
Emergency
Control

15. OGC SensorThings for IoT
• Builds on OGC Sensor Web Enablement (SWE) standards
that are operational around the world
• Builds on Web protocols; easy-to-use RESTful style
• OGC candidate standard for open access to IoT devices
http://ogc-iot.github.io/ogc-iot-api/datamodel.html
OGC
®
© 2014 Open Geospatial Consortium

16. The OGC at a Glance
Not-for-profit, international voluntary consensus standards
organization; leading development of geospatial standards
• Founded in 1994.
South America
4
• 470+ members and growing
Asia
Pacific, 73
• 40 standards
• Hundreds of product
implementations
North America
175
• Broad user community
implementation worldwide
• Alliances and collaborative
activities with SDO’s and
professional associations
OGC
Africa, 3
Europe
207
Middle East
7
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© 2014 Open Geospatial Consortium
16

17. The OGC At A Glance
Not-for-profit, international voluntary consensus standards
organization; leading development of geospatial standards
• Founded in 1994.
• 470+ members and growing
University
24%
• 40 standards
• Hundreds of product
implementations
Commercial
41%
• Broad user community
implementation worldwide
Research
7%
• Alliances and collaborative
activities with SDO’s and
professional associations
OGC
NGO
10%
Government
18%
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© 2014 Open Geospatial Consortium
17

18. Standards Development is not easy!
→ Requires understanding of differences
→ Requires cooperation on a global basis
→ Requires consensus by many organizations
→ Requires give and take
→ Requires certified, repeatable process
OGC
®
© 2014 Open Geospatial Consortium

19. … and does not exist in isolation
Alliance Partners: Critical Resource for Advancing Standards
OGC
®
… and others
http://www.opengeospatial.org/ogc/alliancepartners
© 2014 Open Geospatial Consortium

20. OGC’s Approach for Advancing Interoperability
• Interoperability Program
- global, innovative,
hands-on rapid prototyping and testing program
designed to unite users and industry in accelerating
interface development and validation, and the delivery of
interoperability to the market
• Standards Program
– Consensus standards
process similar to other Industry consortia (World Wide
Web Consortium, OMA etc.).
Rapid Interface
Development
Standards
Setting
• Compliance Program
- allows organizations that
implement
an
OGC
standard
to
test
their
implementations with the mandatory elements of that
standard
• Communications and Outreach Program –
education and training, encourage take up of OGC
specifications, business development, communications
programs
OGC
®
© 2014 Open Geospatial Consortium
Testing &
Certification
Market
Adoption

21. Interoperability involving geographic data and services
is easier said than done….
What we need is
• A setting that aligns technology users and providers to work collaboratively
• An agile development environment to develop, test, and validate standards
under marketplace conditions
• An effective way to share the costs of developing well-crafted standards that
provide concrete foundations for future enterprise architectures
• A repeatable process for building & exercising private-public partnerships to
– Accelerate development of emerging concepts
– Rapidly demonstrate new mission capabilities
– Drive global trends in technology and interoperability
OGC
®
© 2014 Open Geospatial Consortium

22. OGC Interoperability Program
Global, innovative, hands-on rapid prototyping and testing program designed to
unite users and industry in accelerating interface development and validation, and
the delivery of interoperability to the market
Proven Process
Effective Process
• Accelerate
development, testing, acceptanc
e and refinement of standards &
best practices
• Align industry in advancing
standards in state-of-practice IT
systems
Repeatable Process
Competitive Process
• Over 40 initiatives successfully
conducted using proven policies
and procedures
• Regularly yielding a high-level of
industry participation and
cooperation
Cost effective Process
• For sharing expertise and cost
while gaining early marketplace
insight and advantage
OGC
®
© 2014 Open Geospatial Consortium

23. Ingredients for Success
Collaboration
Pooled
Resources
Fast Pace
Interoperability
Agile
Common
Requirements
Development
Internationa
l Expertise
OGC
®
© 2014 Open Geospatial Consortium

24. OGC Urban IoT Testbed Concept
• “Spatial Intelligence Architecture
for Smart Cities” as a vendorneutral best practice for any city
• Seamless integration of
– GIS, Imaging, Augmented Reality,
3D modeling, sensor networks,
GPS, IoT, and location services
• Interoperability testing of
multiple implementations using
an open framework
• Market opportunities through
innovations in open standards
OGC
CityGML graphic source; Thomas Kolbe, Berlin TU
®
© 2014 Open Geospatial Consortium

25. Thank You
George Percivall
gpercivall@opengeospatial.org
@percivall
http://www.opengeospatial.org/
OGC
http://www.youtube.com/user/ogcvideo/videos
®
© 2014 Open Geospatial Consortium