This document provides details for the proposed music magazine "Rhythmix", including genre, target audience, publication details, and design elements. Some key points: - The magazine will focus on chart/mainstream music and target 16-19 year olds, as this genre was the second most popular in the author's survey. - It will be published monthly, as most respondents to the survey preferred monthly magazines. - The cover price will be £3-3.99 to match competitors and the preferred price of the target audience. - The magazine style will be stylish yet informal to appeal to young adults. Color scheme will use black, red, and white. Fonts were chosen for

1. THE PITCH
EleanorWaring

2. WorkingTitle
• ‘Musica’ is an effective working title as it puts a twist on
the simple word ‘music’ but it is translated into Spanish
and sounds more like a working title as the word music
for a title would be a bit plain. So ‘Musicia’ sounds more
unique and stylish. Also it could suggest that the music
magazine includes music that would be played in
popular clubs abroad. For example, Ibiza and Magaluf
as famous for young adult clubbers.
Vibe
Música
• I like this title for a music magazine as has the word ‘rhythm’ in it which
symbolises music, therefore it is a fitting title for a music magazine. Also every
type of music has rhythm, this could infer that the magazine isn’t just based on
one type of music genre. However even if the magazine didn’t include lots of
different genres, Rhythmix would still be an effective title.The last bit of the title
‘mix’ makes the title more catchy and unique as it is a word that has been made
up so the audience will instantly recognise the magazine when they see or hear
about Rhythmix.The title is fun and it makes the magazine seem informal and
less serious, this is preferred of a magazine that has a younger audience as young
readers don’t want t be reading something too serious.
‘Vibe’ would be an effective title as music has a vibe to it
therefore it symbolises that this magazine is associated with
music.Also the word vibe connotes energy and life, this
could suggest that the genre of the magazine would be
dance / clubbing music and the magazine wouldn’t bore a
reader. As the title is short, snappy and fun it makes the
magazine seem informal and less serious, this is preferred of
a magazine that has a younger audience as young readers
don’t want t be reading something too serious.

3. Genre
• The audience of magazine will be young adults / older teenagers and I have chosen for my magazine to target an audience that enjoys chart
music.This is because chart music is quite a popular type of music with young people and also often chart music is made into a dance remix so
that they are played in clubs, this extends the audience as lots of young people visit clubs that play this sort of dance music, therefore they may
also be interested in this sort of music magazine too. Chart music artists such Beyonce, Rihanna, Justin Bieber, etc are all very popular among
young people and have very big fan bases as they are looked up to by many and also admired by the opposite sexes, therefore this is another
reason why I would like to make the genre of my magazine mainstream and club music.
• Another reason why I chose the genre of my music magazine to be chart music was because from my survey, chart music was voted the second
favourite genre of music listened by young people.The most favourite was indie music but as I don’t personally know much about that genre I
decided the genre of my magazine would be chart music as it was the second most popular and I know more about that genre, therefore I felt I
would be able to create this magazine better than one that would target people who liked indie music.
• Moreover the most important reason for my choice of genre was because the magazine ‘Q’ claims to be ‘UK’s biggest music magazine’ andQ
focuses on chart music, so this is evidence that music magazines that target people who like chart music can be very popular and therefore my
magazine could also be very popular in the uk and have a very big audience.

4. • Frequency of Publication
The frequency of publication for my
magazine will be monthly.The reasons
for this choice is because from the
surveys conducted, it was concluded
that most people ‘hardly ever’ bought
music magazines and the second most
popular option was magazines that
were published monthly.This suggests
to me that only a minority of people buy
magazines weekly, so putting the
frequency of publication of my
magazine to monthly would be
appropriate as people prefer to buy
monthly magazines, rather than weekly
ones. Also it would avoid the magazine
from boring the audience, because if it
was published weekly then the
demographic may get tired of buying it
every week. Publishing the magazine
monthly would give the audience
enough time to read the magazine and
look forward to the next one that would
be published in the next month.
Cover Price
• From the research I conducted I discovered that monthly magazines
are priced higher than magazines that are issued weekly. As I am
going to create a magazine that is issued monthly, the magazine will
have to be priced slightly more expensive. From the results from the
survey I conducted, the audience picked £3.00-£3.99 as the most
popular price they would pay for a magazine. This is a suitable price
to sell a monthly magazine at, it isn’t too expensive and it’s not too
cheap. Q magazine is priced at £3.99, which is in the price range that
I will sell my magazine at. In comparison ‘Kerrang!’ is a weekly
magazine and its price is £1.99.This supports that weekly magazine
prices are lower than monthly magazine prices. A monthly magazine
is priced higher than a weekly magazine because there is more
content within the magazine and also it is only produced once a
month whereas weekly magazines are produced much more and
there is less content in them. So therefore, because I have chosen to
make my magazine a monthly one it is going to have to have a
bigger magazine size than a weekly magazine would have.
• Also similarly to Q magazine, the magazine I will create is targeting
an audience of young adults, however they will have a social status of
around C1.This is due to the price of the magazine being more
expensive and may be only affordable for people who have higher
paid jobs.

5. Magazine Style, Attitude and Size
The Mission Statement
Rythmix is based around chart music. We feature the newest artists and the most popular ones. Our main
aim is to motivate young adults to be involved with music throughout their lives as it has so many
opportunities and creates great memories. We are respected by the most biggest artists and labels, including
the likes of Jay-z. For the production of every Rythmix magazine we aim to create only the best monthly
magazine, using the best photographers, editors, writers and equipment.
With the help from social networking sites, the current readership of Rythmix is 1.5 million. With our
passion for music we are hoping to join with capital fm, this is expected to increase the readership of
Rythmix even further.
With wide knowledge of the modern music industry, Rythmix is happy to inform and help anyone who is
inquiring about record labels, artists and article stories that have previously been featured in our magazine.

6. Reader Profile
Gender
Girl Boy
48%
Average age of reader: 18
In education: 87%
ABC1 profile: 13%
Readership: 1.5 million
TheTypical Reader
This pie chart shows the different
percentages of the female and male
readers of my magazine. Based on my
survey, there was an almost equal split
of males and females that took part in
the survey, however there was slightly
more boys that took part, this
suggests to me that males are more
interested in music magazines as
slightly more males took part in the
survey that was about music
magazines.
52%
The most the most common age out of the people
that took part in my survey was between 16-19.
This suggests to me that when I create my
magazine I will be aiming to target aged 16-19
year olds rather than older adults. This is because
this age range was the most interested in taking
part in my survey that was about music
magazines. So the average age between 18-19 is
18. As this magazine is aimed at older teenagers,
most of the audience will still be in full time
education and therefore wont have a ABC1 profile
as they are students. This explains why 87% of the
demographic is in education and only 13% have an
ABC1 profile. However the audience of this
magazine will have big aspirations for their future
careers, so one day they may have an ABC1
profile.
Sarah is a typical reader for the magazine Rythmix. She is 18 years old and is in her
final year of college in her home city, Leeds. Music is one of the most important
things in her life, it has been there for her throughout all different stages of
growing up;The difficult times, the times in which she needs to be motivated and
the most enjoyable of times.
Sarah loves attending as many festivals, gigs and concerts as she can afford to go
to, she loves the amazing atmosphere music creates. Sarah is desperate for all of
her friends to attend these different music events with her because she thinks
music is the best foundation for making the strongest friendships and the most
memorable of memories.
Sarah still lives with her parents in Leeds. Both her parents have high paid jobs and
they help her out with the costs of different music events.Technology advances
Sarah’s love for music as she is able to have an iPhone which she listens to music
on. She pays for her music downloads with her wages from her part time job. Sarah
also saved her money up to buy some wireless speakers she can also play loud
music when she is home alone. Sarah is the one out of all her friends to bring her
speakers to the house parties she attends and she monitors the music all night.
Sarah is thinking about taking the subject music at degree level, so it will enable
her love for music to be a full time career in the future.Whether it will be a
worldwide DJ or a well known radio presenter. Music is her life.
The readership of the magazine is 1.5
million, this makes the magazine very
popular and successful as it has a massive
audience.

7. Sample
Images

8. Draft Pages
I plan for the front
cover to have a
background of an
image that will be
the main feature
article inside the
magazine.
Snippets of
information about
other articles that
will be included in
the magazine.
Feature Headline
Masthead and
Logo
Puff
Unique Selling point.
Discount or freebie
Front Cover
Header that reads
‘contents’.
Logo
Text about the
articles in the
magazine
Image

9. Double Page Spread - Draft
Logo
Text
Title
Main image
Image

10. Style Sheet
Colour Scheme
The colour scheme of the magazine needs to be simple
but effective so it doesn’t bore the reader but it still
attracts the demographic. The colour scheme of the
magazine is only going to consist of three separate
colours, so the magazine doesn’t look tacky or
overcrowded with too many different colours. Black, red
and white are the chosen colours as they aren’t
stereotypically associated with any gender, so these
colours would attract both male and female audiences.
Also these colours are more mature colours so it will
help create a magazine that is aimed for older teenagers
/ young adults.The colours together can create a
professional look, which will make the magazine look
stylish, sleek and unique so it will appear to the creative,
ambitious young adults. It will also help present the
magazine as a higher priced magazine as the colours
create a stylish theme and won’t make the magazine
look cheap.The colours also contrast well together, so
any font in one colour wont clash with another colour.
The text will be easy to read as the colours make each
other stand out.
Fonts
Masthead Font
I have decided to use the font Rockwell Extra Bold for the main masthead of the
magazine. This is because it is bold and it stands out from the other fonts that will be
used, which is good as the masthead needs to be one of the first things the audience
looks at because the magazine brand wants the audience to become familiar with the
magazine so that the audience will buy the magazine again in the future. Therefore I
think this font is ideal as it stand out and is recognisable because of its bold style. Also
the style of the font is a little informal, which will attract the audience as they are
young adults and wont want to be reading a magazine that is too serious. The
magazine needs to be fun and I think this font suggests that the magazine is slightly
informal.
Main text font
The font for the main text in the magazine is going to be Rockwell, this is because it is
similar to the masthead font but not bold. This makes the magazine look organised and
structured which contributes to the professional and stylish look of the magazine. This
font is good for main bodies of text because it is simple and easy to read, this will make
big chunks of text look less crowded with words and not cheap as the text looks like it
has something important to say as it is in a more formal newspaper style.
Exclusive text font
The last font that will be used in my magazine is Orator Std. I have decided to use this
for text that features of the main cover or text that is suppose to stand out on the page.
This is because it is slightly different to the other fonts used so it will stand out and
make the audience read that text before the main text. Although this font is different
to the other fonts used, it contrasts well with them so it doesn’t make the magazine
look over crowded or cheap.