Most consumers spend the majority of their media time in front of screens across multiple devices. Smartphones have the highest number of daily interactions, while television remains one of the most common devices used simultaneously with others. The device chosen is often determined by context, such as location, task, and available time. Computers are well-suited for productivity and information gathering.
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
This is a continuation in the connecting the dot series presentations. This one is focused on where mobile fits within the larger media universe.
I looked at TV and print data going back to the mid 70's to see if there has ever been a media channel with the impact of mobile from a brand metric perspective
See presenter notes for a more detailed understanding of the slides.
Insights from Coalition for Innovative Media Measurement (CIMM) were presented at Advertising Research Foundation’s (ARF) AM 6.0 conference, held in 2011. Through the use of eDiaries and the example of moms, a presentation was given on the value of USA touchpoints to increase ROI. Presenters included Jane Clarke-Managing Director of Coalition for Innovative Media Measurement & Jim Spaeth-Partner at Media Behavior Institute.
As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence & Rick Ducey- Chief Strategy Officer at BIA/Kelsey.
We’re in a digital economy that increasingly favors 'push' experiences over users opening apps and sites for the information they need. Contextually relevant notifications are a differentiator in digital product, where consumers often have multiple apps capable of communicating the same content or service on each device.
TV Sync to możliwość synchronizacji reklamy telewizyjnej z reklamami online. W dobie multiscreeningu to ważne narzędzia dla reklamodawców, którzy chcą dotrzeć do swoich użytkowników na różnych urządzeniach tworząc spójny komunikat.
Imagine synchronizing your marketing campaigns while the TV is showing a commercial that interests us. This is now possible with the new TV Sync feature from Ad-Pure. The new Ad-Pure trigger, TV Sync allows you to synchronize your online campaigns with commercials that are broadcasted on TV. The new functionality allows you to retrieve the customer's attention on a second screen. And all of this, in real time!
Presentation given by Fjord Berlin's Service Design Lead Neil Calderwood at the Push Conference, Munich, on the 25th of October 2013.
Abstract:
The number of ways in which users can access services and information increases daily. So too does their expectation that their method of choice will work beautifully. How do we design to meet this challenge? Does it have to be an unending nightmare of proliferation and diversification, or can we turn it to our advantage and make things better?
This talk looks at examples of designing for multi-screen and multi-platform patterns of interaction, and provides guidance as to how to approach projects of this kind.
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
This is a continuation in the connecting the dot series presentations. This one is focused on where mobile fits within the larger media universe.
I looked at TV and print data going back to the mid 70's to see if there has ever been a media channel with the impact of mobile from a brand metric perspective
See presenter notes for a more detailed understanding of the slides.
Insights from Coalition for Innovative Media Measurement (CIMM) were presented at Advertising Research Foundation’s (ARF) AM 6.0 conference, held in 2011. Through the use of eDiaries and the example of moms, a presentation was given on the value of USA touchpoints to increase ROI. Presenters included Jane Clarke-Managing Director of Coalition for Innovative Media Measurement & Jim Spaeth-Partner at Media Behavior Institute.
As part of the emerging new topics series, a presentation entitled UX: The User Experience Cross-Screen, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. A research study including questions, methods, and findings on cross-screen users was presented. The presentation was given by, Richard Zackon-Facilitator for Council for Research Excellence & Rick Ducey- Chief Strategy Officer at BIA/Kelsey.
We’re in a digital economy that increasingly favors 'push' experiences over users opening apps and sites for the information they need. Contextually relevant notifications are a differentiator in digital product, where consumers often have multiple apps capable of communicating the same content or service on each device.
TV Sync to możliwość synchronizacji reklamy telewizyjnej z reklamami online. W dobie multiscreeningu to ważne narzędzia dla reklamodawców, którzy chcą dotrzeć do swoich użytkowników na różnych urządzeniach tworząc spójny komunikat.
Imagine synchronizing your marketing campaigns while the TV is showing a commercial that interests us. This is now possible with the new TV Sync feature from Ad-Pure. The new Ad-Pure trigger, TV Sync allows you to synchronize your online campaigns with commercials that are broadcasted on TV. The new functionality allows you to retrieve the customer's attention on a second screen. And all of this, in real time!
Presentation given by Fjord Berlin's Service Design Lead Neil Calderwood at the Push Conference, Munich, on the 25th of October 2013.
Abstract:
The number of ways in which users can access services and information increases daily. So too does their expectation that their method of choice will work beautifully. How do we design to meet this challenge? Does it have to be an unending nightmare of proliferation and diversification, or can we turn it to our advantage and make things better?
This talk looks at examples of designing for multi-screen and multi-platform patterns of interaction, and provides guidance as to how to approach projects of this kind.
Check out some digital marketing key statistics, industry benchmarks and some “named” technical jargons that will get you motivated to maximize the best that multi channel marketing has to offer..
Read more: http://www.callboxinc.com/b2b-marketing/multi-channel-marketing-statistics/
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
Rendez-vous des Web Analytics - Octobre 2016 - 7 tendances clés du Digital An...Nicolas Malo
La 8ème édition du "Rendez-Vous des Web Analytics" a eu lieu avec une centaine de participants le 13 octobre 2016 pendant le salon #conext à Lille. Nos invités d'honneur étaient Alban Gérome, Data & CX Manager chez Barclays UK et Florian Giudicelli, Senior Web Analytics chez Hotels.com, qui sont partager spécialement de Londres partager leur vision et leur expérience des 7 tendances clés du Digital Analytics. L'événement était co-animé par Nicolas Giard (Cercle du Marketing Direct) et Nicolas Malo (Web Analytics Lille). Les 7 tendances suivantes ont été discutées :
- suivi cross-device,
- CRM onboarding,
- assurance qualité,
- UX Analytics,
- gestion des préférences de vie privée,
- ultra-spécialisation des compétences,
- modélisation.
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837
UM mesure depuis 6 ans l’impact des médias sociaux sur le marché mondial. Il s’agit de la plus vaste et la plus longue étude jamais réalisée sur les réseaux sociaux. Cette année, près de 42 000 personnes ont été interrogées dans 62 pays en suivant la même méthodologie.
Grâce à cette étude, depuis 2006, on observe les tendances lourdes dans l’adoption des médias sociaux. Les plateformes de réseaux sociaux comme Twitter (43% des internautes) et surtout Facebook (77% des internautes) sont en train de fédérer l’ensemble des internautes les plus actifs au détriment d’autres plateformes.
La couverture mondiale de l’étude, du Vietnam à la Bulgarie en passant par l’Inde et l’Egypte, est aussi l’opportunité de nuancer les usages les plus dominants en fonction des zones géographiques. Il nous est ainsi possible de lire comment les révoltes arabes ont durablement imposés les réseaux sociaux comme facteur d’épanouissement personnel au Moyen-Orient (58% des internautes égyptiens ont changé leur opinion grâces aux réseaux sociaux).
On voit aussi, encore une fois au niveau mondial, comment les préoccupations sur la protection des données et la thématique de la « privacy », sans être négligées par les internautes (64% d’inquiets), ne suffisent pas à freiner l’adoption des usages sociaux les plus avancés (52% d’accros aux médias sociaux).
L’essor considérable des réseaux sociaux a évidemment un impact sur les autres usages médias et les usages digitaux en particulier. L’étude met ainsi en évidence un reflux du nombre d’internautes sur les sites de marque (-15pts parmi les 15-24 ans), ce qui constitue un défi d’autant plus grand : comment intégrer les médias sociaux dans leur stratégie digitale afin d’offrir l’expérience de marque la plus complète ?
La richesse de l’étude permet également d’isoler les comportements selon les outils utilisés. Il est ainsi possible de concevoir les usages les mieux adaptés à chacun et de différencier par exemple les usages smartphones de ceux plus adaptés aux tablettes. Ces dernières sont peut-être le futur du e-commerce (27% d’intentionnistes pour acheter via ce terminal).
Enfin, Wave met cette année l’accent sur la finalité d’une présence des marques sur les réseaux sociaux. En analysant les motivations des internautes, Wave permet de dépasser l’approche purement quantitative du nombre de fans ou de followers pour connecter la présence de la marque à ses objectifs de communication.
Quelle que soit la cible, quel que soit le secteur, nous pouvons identifier les interactions sociales les plus efficaces pour servir les objectifs de la marque.
Grâce à Wave la présence digitale d’une marque répond véritablement à ses objectifs
Grâce à Wave, il n’y a pas de recette unique pour engager les marques sur les réseaux.
Grâce à Wave, sur les réseaux sociaux aussi, Curiosity Works.
Understanding Cross Platform Behaviour Across Multiple ScreemsNigel Mark Dias
90% of all media interactions today are screen-based. There are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. Google's study shows how these two modes of interaction trigger specific behaviors such as online shopping, & which devices people are using at the various stages of these interactions.
This study shows how these two modes of interaction trigger specific behaviors such as online shopping, and which devices people are using at the various stages of these interactions.
Mobile market research: a new drink or old wine in a new bottle?Merlien Institute
Mobile market research: a new drink or old wine in a new bottle?
Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
Understanding the biggest value of mobile market research. Appreciating the possibilities of engaging with customers through various channels. Understanding why mobile market research is becoming a major tool in the research tool kit. Discussing how mobile market research is shaping the future of research.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
China Mobile Media Consumption Study (Wave 2) Nov 2012_Decision FuelPohchin Loh
Decision Fuel and Inmobi just completed the second annual global study on mobile media consumption. This presentation is an excerpt of the research on mobile media consumers in China.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
1. The New Multi-screen World:
Understanding Cross-platform Consumer Behavior
August 2012
2. Executive summary
1 We are a nation of
multi-screeners. Most
of consumers’ media time
2 The device we choose to use is
often driven by our context:
where we are, what we want to
today is spent in front accomplish and the amount of
of a screen – computer, time needed
smartphone, tablet and TV
3 There are two main
modes of multi-screening:
Sequential screening
where we move between devices.
Simultaneous screening
4 TV no longer commands
our full attention as it
has become one of the
where we use multiple most common devices that is used
devices at the same time simultaneously with other screens
2
3. Executive summary
5 Portable screens allow us
to move easily from one
device to another to achieve
6 The majority of the times
that we use devices
simultaneously, our
a task. Search is the most common attention is split between
bridge between devices distinct activities on
in this sequential usage each device
7 Smartphones are the
8
backbone of our daily media
Multiple screens make us feel
interactions. They have the
highest number of user
act spontaneously and get a sense of
interactions per day and serve
accomplishment – this results in a feeling
as the most common starting
of “found time”
point for activities across
multiple screens
3
4. Research objectives
Gain a deep understanding of consumer media behavior over
How is media used How do activities
in daily life? on one screen impact
another?
What are consumers’ How is mobile used
motivations in engaging in conjunction with
with media? other screens?
How are consumers What is the role
using multiple screens to of search among
accomplish their tasks? multiple devices
4
5. What did we do?
In partnership with Sterling Brands
and Ipsos this research was conducted in
two phases:
Qualitative phase: mobile text diaries, online bulletin
boards and in-home interviews in LA, Boston and Austin 1611
Participants
Quantitative phase:
Participants logged each of their traditional 9,974
and digital media interactions in a mobile diary Entries
over a 24 hour period. A survey probing further
into observed behavior was deployed the day 15,738
following diary participation Media Interactions
Participants were given an online survey to
understand attitudes and behaviors associated
7955
Hours of activity
when using multiple screens
Research conducted in Q2 2012
*Note: Smartphone, PC and TV users aged 18-64 were participated. While participants were not screened in on tablet usage, 41% reported using the device
5
6. Agenda
Multi-screen behavior moves mainstream
Putting our devices in context
The two modes of multi-screening
The changing role of television in a multi-screen world
Found time
Multi-screen and shopping
Implications for businesses
6
8. Majority of our daily media interactions are screen based
90%
Smartphone Laptop/PC Tablet Television
of all media interactions are
screen based
On average we spend
10% 4.4 hours
Radio Newspaper Magazine
of all media of our leisure time in
interactions front of screens each day
are non-screen
based
Base: Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else did you use at the same
time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.
8
9. Our time online is spread between
4 primary media devices
Avg. time spent
per interaction
43 Minutes
39 Minutes
30 TV
Minutes
17 PC/Laptop
Minutes Tablet
Smartphone
Base: All Interactions (15738). Q. How long did you do this activity?
9
11. Context drives device choice
Today consumers own multiple devices and move seamlessly
between them throughout the day
The device we choose to use
at a particular time is often
driven by our context:
Our location
The amount
of time we
have or need The goal we want Our attitude and state of mind
to accomplish
11
12. Computers keep us productive and informed
Context:
24%
of our daily media
31%
Out of
home
interactions occur
on a PC
69% At home
PC use is motivated by:
Finding
Information 40%
Keep up
to date
29%
Q. Were you… Note: Out-of-Home represents net of the following: on-the go, in-store, at work and somewhere else
12
13. Smartphones keep us connected
Context:
38%
of our daily media interactions
40%
Out of home
occur on a smartphone
Smartphone use is motivated by:
60%At home
Communication 54%
Entertainment 33%
Base: All Interactions (15738). Q. Which of the following did you use? Base: Total Smartphone Interactions (6057) Q. Which activities did you do on your smartphone? Q. Did you do
this to...? Q. Were you... Note: Out-of-Home represents net of the following: on-the go, in-store, at work and somewhere else
13
14. Tablets keep us entertained
Tablet use is motivated by:
Entertainment 63% 21%Out of
home
Communication 32%
Context:
79%At home
9%
of our daily
media interactions
occur on tablets
Base: All Interactions Among Tablet Users (6305). Q. Which of the following did you use? Base: Total Tablet Interactions (542). Q. Which activities did you do on your tablet? Q. Did
you do this to...? Q. Were you... Note: Out-of-Home represents net of the following: on-the go, in-store, at work and somewhere else
14
15. “My phone... I consider it my personal device, my go-to
When I need to be more in depth, that’s when I start using
my tablet. The other part of it is where I disconnect from
my work life and kind of go into where I want to be at the
moment...... I’m totally removed from today’s reality. I can’t
get a phone call, I don’t check my email it’s my dream world.
And then moving to the laptop, well, for me that’s business.
That’s work. I feel like I’ve got to be
crunching numbers or doing something.”
-
15
17. There are two modes of multi-screening
Sequential Usage
Moving from one device to
to accomplish a task
Simultaneous Usage
Using more than one device at the same time
for either a related or an unrelated activity
Multi-tasking - Unrelated activity Complementary Usage - Related activity
17
18. Sequential screening is common &
mostly completed within a day
90%
Use multiple screens
sequentially to
accomplish a task
over time
98% move between devices that same day
device and continue the activity on another device? 18
19. Top activities performed when
sequentially screening between devices
81% 72% 67% 63% 46% 43% 43%
Browsing Social Shopping Searching Managing Planning Watching an
the Internet Networking Online for Info Finances a Trip Online Video
done this”. 19
20. Smartphones are the most common
starting place for online activities
Started on
smartphone
65% 63% 65% 47% 59% 66% 56%
Searching Browsing Shopping Planning Managing Social Watching an
for Info the Internet Online a Trip Finances Networking Online Video
Continued
on a PC 60% 58% 61% 45% 56% 58% 48%
Continued
on a tablet 4% 5% 4% 3% 3% 8% 8%
another device. Please select which device you started and then continued on. If you have not done this, select “I have not done this”. 20
21. PCs are most often a starting point for
more complex activities
Started on a
PC/laptop
29% 30% 25% 38% 34% 30% 34%
Searching Browsing Shopping Planning Managing Social Watching an
for Info the Internet Online a Trip Finances Networking Online Video
Continued on
a smartphone 23% 24% 19% 31% 29% 27% 24%
Continued
on a tablet 6% 6% 5% 7% 6% 4% 10%
another device. Please select which device you started and then continued on. If you have not done this, select “I have not done this”. 21
22. Tablets are most often a starting point
for shopping and trip planning
Started on
a tablet
7% 7% 11% 15% 7% 4% 11%
Searching Browsing Shopping Planning Managing Social Watching an
for Info the Internet Online a Trip Finances Networking Online Video
Continued on
a smartphone 1% 1% 0% 1% 1% 2% 2%
Continued
on a PC 6% 6% 10% 14% 6% 3% 9%
another device. Please select which device you started and then continued on. If you have not done this, select “I have not done this”. 22
23. Consumers rely on search to move
between devices
Searching Browsing Shopping Watching an
for Info the Internet Online Online Video
Search again on the
second device
63% 61% 51% 43%
Directly navigating to
the destination site
52% 58% 48% 43%
Via email / sending
a link to myself 49% 45% 31% 30%
started each activity below on one device and then continued it on another device. For each activity (column), please indicate the way(s) in which you did this. 23
24. We also multi-screen by using more than
one device simultaneously
81% 66% 66%
answering. How often do you use more than one device at the same time (i.e., watching TV while using your PC or laptop)? 24
25. Smartphones are the most frequent
companion devices during simultaneous usage
57% 77%
of the time when we’re of the time when we’re
using a smartphone, we’re using a TV, we’re using
using another device another device
28% with 29% with 49% with 34% with
a PC/laptop a television a smartphone a PC/laptop
75% of the time when we’re
using a tablet, we’re
using another device
67% of the time when we’re
using a PC, we’re using
another device
35% with 44% with 45% with 32% with
a smartphone a television a smartphone a television
Base: All Device Interactions – Smartphone (6057); TV (3592); Tablet (542); PC/Laptop (3817). Q. Which of the following did you use? Q. What else did you use at the same time?
25
26. Top activities performed during
simultaneous screen usage
60% 44%
Internet Browsing
42%
Social Networking
25%
Playing a Game
Emailing
23%
Searching
15%
Work Documents
9%
Watching Video
Base: Multi-Screen Occasions (4486) Q. Which activities did you do on your [DEVICE]?
26
27. Most consumers are multi-tasking and
78% of simultaneous
usage is multi-tasking
Key multi-tasking device combinations
PC + Smartphone 92%
TV + PC 92%
TV + Smartphone 90%
TV + Tablet 89%
just out of habit, picking up the touchpad or the phone and deciding to search on the internet for a little bit.
I’ve never understood why I do it, but I just do it in the middle of a TV show, and start searching... It’s frustrating that
I do it though, because you feel like you don’t stay as engaged with the show that you’re watching.”
27
28. Consumers are also conducting
complementary activities across screens
22% of simultaneous usage
is complementary
Key complementary device combinations
TV + Tablet 40%
PC + Smartphone 36%
TV + Smartphone 35%
TV + PC 32%
“It depends on the program like with certain programs like “The Wire” I was really into what other people were
on IMDB, or something like that.”
28
30. TV no longer commands our full attention
77%of TV viewers
use another
device at the
same time in a
typical day.
“I’m sometimes shopping, sometimes looking for recipes, sometimes typing them up,
you know. Sending emails, reading, I could do anything on there. It’s not often that
I just sit and watch TV and do just that.”
Base: Total Respondents (1611). Q. Which of the following did you use? Q. What else did you use at the same time?
30
31. TV is a major catalyst for search
Percent of search occasions that were prompted by television
TV (Net) 22%
Seeing a
TV commercial
17%
Seeing a
TV program 7%
TV (Net) 10%
Seeing a
TV commercial 6%
Seeing a
TV program 6%
31
32. Consumers search for things they see on TV
“I’ll be watching a movie or TV show and I’ll look up the actor or actress on IMDB or I’ll Google
32
34. Many times we turn to the screen that’s closest
While we all have screen preferences for certain activities,
we are also creatures of convenience
34%
of us use the device that’s
closest to us when looking
for information
“If I’m watching TV I won’t go upstairs to grab my laptop to follow up on a product I see,
I’d just pull out my phone.”
34
35. Often this is for “spur-of-the-moment” activity
Spontaneous vs. Planned Search
20%
Planned
48%
Planned
80%
Spontaneous
52%
Spontaneous
44% 43%
of all spontaneous searches of all spontaneous
on smartphones were to searches on PCs were to
accomplish a goal accomplish a goal
Base: Total Answering, Follow-Up Occasion (Search) – PC/Laptop (492); Smartphone (216); Tablet not shown due to small base size. Q. Would you consider your use of
35
36. All the answers to all my questions
train station, as an example; I see an ad for something. Oh, that sounds cool, let me check that out, and I’ll go on to
Wikipedia on my phone. I’ll do some research about it. Oh there’s a new show. I saw an ad for Mad Men a few months
ago and I just wanted to know what date it was starting. So, I went on to my phone, went to Google, typed in Mad Men
start date and within three seconds I found out the start date. I came home and set my DVR to record Mad Men, and
36
37. “Found time” arises from this
spontaneous usage
This combination of device accessibility and spur-of-the-moment
usage to get something done leads to a sense of “found time”
Consumers use these “micro-moments” across multiple screens
to search, shop, communicate and keep entertained.
consumers throughout the day.
have never done, because it’s so easy to check. I can go to 10 apps, when I have 15 free minutes,
I can check my bank account or I can check the news or I can check some music websites that are
very cool.”
“I scan for deals on Groupon or Twitter when I’m waiting in line. It’s life time management. Whether
it’s something urgent for business or something fun – I get to choose what to look at.”
37
39. Smartphones allow us to shop
at home or on-the-go
Of all the shopping
events we observed
59% In-home
84% In-home
41%
Out of home
16% Out of home
Smartphone PC/Laptop
Base: Total Primary/Secondary Device Shop/Buy Occasions - PC/Laptop (323); Smartphone (152). Q. Were you... Note: Out-of-Home represents net of the following: on-the go,
in-store, at work and somewhere else. 39
40. Spontaneity plays a major role in shopping
Spur-of-the-moment vs. Planned shopping
top
81% PC/Lap 58%
Spur of Spur of
one
Smartph the moment the moment
42% Planned
19% Planned
planned or spur of the moment (spontaneous)? *Note: Data represents aggregate of the following activities probed on in follow-up survey: Browsing and Search. 40
41. Search drives access to shopping
content more on mobile
How shopping related
content is accessed
36% 50%
27% 36%
Through email 28% 29%
Through a search engine 30% 24%
25% 16%
Base: Total Answering Follow-Up Activity and Were Looking for Shopping-Related Info– Smartphone (131); PC/Laptop (297). Q. How did you get to the website(s) you visited?
*Note: Data represents aggregate of the following activities probed on in follow-up survey: Browsing and Search. 41
42. We often move from one screen
to another while shopping
67%
on one device and
continue on another
“No, I’ll usually check to see on my phone if they have it online. I’ll usually order it when I get home.
a) because I just feel more comfortable, and b) if I’m going to order it online sometimes I’ll look to see
if there’s anything else online that wasn’t in the store that I want to add into the purchase.”
done this”. 42
43. Consumers take a multi-device path to purchase
61% 4%
65 Start on a
% Smartphone
Continue on
a PC/Laptop
Continue on
a Tablet
19%
Continue on
a Smartphone 5%
25 Start on a
% PC/Laptop Continue on
a Tablet
10%
11% Start on a
Tablet
Continue on
a PC/Laptop
43
44. Multi-screen lessons to apply
1 The vast majority of media interactions
are screen-based, screen-based, and so
marketing strategies should no longer
2 Consumers turn to their devices in
various contexts. Marketing and
be viewed as “digital” or “traditional”.
Businesses should understand all of conversion goals should be adjusted to
the ways that people consume media,
particularly digital, and tailor strategies each device
to each channel
3 The prevalence of sequential usage
makes it imperative that businesses
enable customers to save their progress
4 Consumers rely on search to connect
their experiences across screens. Not
only should brands give consumers the
between devices. Saved shopping carts,
“signed-in” experiences or the ability to device search campaigns, strategies such
email progress to oneself helps keep as keyword parity across devices can
consumers engaged, regardless of
device used to get to you when resuming their search
44
45. Multi-screen lessons to apply
5 During simultaneous usage, content
viewed on one device can trigger 6 Most of the time when TV is watched,
another screen is being used. These
instances present the opportune time to
Businesses should therefore not limit convey your message and inspire action.
their conversion goals and calls to action A business’s TV strategy should be
to only the device where they were closely aligned and integrated with the
initially displayed marketing strategies for digital devices
7 devices, so businesses should tailor
the experience to each channel. It’s
8 Smartphones are the backbone
of our daily media use. They are the
devices used most throughout the day
also important to optimize the shopping and serve as the most common starting
experience across all devices. For point for activities across multiple
screens. Going mobile has become a
business imperative
a streamlined path to conversion, on
smartphones
45