This document discusses the rise of mobile devices and their impact on business-to-business (B2B) marketing. It notes that mobile adoption is growing rapidly globally and that mobile growth is surpassing population growth. It also outlines that most Americans now own smartphones and tablets, and that tablet/e-reader ownership in the US has nearly doubled in recent months. Additionally, it states that people are consuming more information on their mobile devices than before, and are sharing content through social media and emails. Therefore, the document recommends that companies develop mobile-optimized content and a mobile marketing strategy to reach customers consuming information on these new platforms.
Social media and mobile technology are enabling more participatory and localized news. Everyday people can now capture and share news-worthy content, increasing the total time spent consuming news. While online news is growing, traditional media still plays an important role as the reliable source of authority. Rawporter aims to better connect media organizations and citizen journalists by providing a platform for compensating people who submit newsworthy content. This convergence of social, mobile and media presents both challenges and opportunities for the future of journalism.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1. Most consumer media time is spent in front of screens, with over 90% of all media interactions occurring on digital screens.
2. The device chosen is often driven by context - where consumers are, what they want to accomplish, and how much time is needed.
3. There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
The New Multi-screen World: Understanding Cross-platform Consumer Behaviormobiledreams
This document summarizes research into consumer multi-screening behavior across devices like smartphones, computers, tablets, and TVs. Some key findings include:
1) Most consumer media time is spent in front of screens, with people frequently using multiple devices simultaneously or sequentially.
2) The device chosen is often based on context - where one is, the task, and time available. Television is one of the most common secondary devices used with others.
3) Smartphones have the most daily interactions and serve as a starting point for multi-screening activities across devices. Portable screens allow flexible task achievement between locations.
Most consumers spend the majority of their media time in front of screens across multiple devices. Smartphones have the highest number of daily interactions, while television remains one of the most common devices used simultaneously with others. The device chosen is often determined by context, such as location, task, and available time. Computers are well-suited for productivity and information gathering.
The document summarizes how the media ecology has changed from the industrial age to the information age. It notes that information is now abundant, cheap, and personally oriented rather than institutionally oriented. It also discusses how the internet has become ubiquitous and how people now access and store information through wireless devices and cloud-based services. The document then lists 10 ways the media ecosystem has changed, such as the volume, variety, and velocity of information increasing and the emergence of social networks and user-generated content.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Director Lee Rainie will provide a look at some of the most recent survey results obtained by the Pew Internet Project on mobile computing and the use of handheld devices.
The majority of consumers' daily media interactions involve screen-based devices. Most media multi-tasking involves using multiple screens sequentially by moving between devices at different times to accomplish tasks, though many consumers also simultaneously use multiple screens. Smartphones are the most common companion device used simultaneously with other screens like TVs, laptops, and tablets. The top activities performed during simultaneous usage are internet browsing, social networking, emailing, and searching. For the majority of simultaneous usage, consumers are multi-tasking by juggling unrelated activities on different devices.
Social media and mobile technology are enabling more participatory and localized news. Everyday people can now capture and share news-worthy content, increasing the total time spent consuming news. While online news is growing, traditional media still plays an important role as the reliable source of authority. Rawporter aims to better connect media organizations and citizen journalists by providing a platform for compensating people who submit newsworthy content. This convergence of social, mobile and media presents both challenges and opportunities for the future of journalism.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1. Most consumer media time is spent in front of screens, with over 90% of all media interactions occurring on digital screens.
2. The device chosen is often driven by context - where consumers are, what they want to accomplish, and how much time is needed.
3. There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
The New Multi-screen World: Understanding Cross-platform Consumer Behaviormobiledreams
This document summarizes research into consumer multi-screening behavior across devices like smartphones, computers, tablets, and TVs. Some key findings include:
1) Most consumer media time is spent in front of screens, with people frequently using multiple devices simultaneously or sequentially.
2) The device chosen is often based on context - where one is, the task, and time available. Television is one of the most common secondary devices used with others.
3) Smartphones have the most daily interactions and serve as a starting point for multi-screening activities across devices. Portable screens allow flexible task achievement between locations.
Most consumers spend the majority of their media time in front of screens across multiple devices. Smartphones have the highest number of daily interactions, while television remains one of the most common devices used simultaneously with others. The device chosen is often determined by context, such as location, task, and available time. Computers are well-suited for productivity and information gathering.
The document summarizes how the media ecology has changed from the industrial age to the information age. It notes that information is now abundant, cheap, and personally oriented rather than institutionally oriented. It also discusses how the internet has become ubiquitous and how people now access and store information through wireless devices and cloud-based services. The document then lists 10 ways the media ecosystem has changed, such as the volume, variety, and velocity of information increasing and the emergence of social networks and user-generated content.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
Director Lee Rainie will provide a look at some of the most recent survey results obtained by the Pew Internet Project on mobile computing and the use of handheld devices.
The majority of consumers' daily media interactions involve screen-based devices. Most media multi-tasking involves using multiple screens sequentially by moving between devices at different times to accomplish tasks, though many consumers also simultaneously use multiple screens. Smartphones are the most common companion device used simultaneously with other screens like TVs, laptops, and tablets. The top activities performed during simultaneous usage are internet browsing, social networking, emailing, and searching. For the majority of simultaneous usage, consumers are multi-tasking by juggling unrelated activities on different devices.
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
2012 May Agency : Insight Presentation: "How SoLoMo is Empowering Consumers, ...iMedia Connection
This document discusses how SoLoMo (social, location, and mobile) technologies are connecting consumers and brands. It describes how certain mobile sites have gained users rapidly and generate significant referral traffic. SoLoMo utilizes the six elements of mobile devices, broadband, apps, sensors, the internet, and cloud computing combined with the six elements of location, social sharing and networks to provide personalized, engaging, and enabling experiences. This empowering of consumers through SoLoMo is transforming shopping and disrupting advertising.
Associate Director for Research Kristen Purcell will share Pew Internet data on the rapid growth of mobile connectivity and social networking in the U.S., focusing on how information consumption patterns are changing in light of these two technological developments, at the annual Radiodays Europe conference in Barcelona, Spain.
The document discusses how new technologies are enabling the analysis of real-time data generated from mobile phones and other digital sources. This data, known as "digital exhaust," contains signals that can reveal information about human behavior, economic activity, and emerging vulnerabilities. The United Nations has launched an initiative called Global Pulse that aims to harness real-time data analysis to better protect vulnerable populations and inform crisis response. Several examples are provided that demonstrate how real-time analysis of communication data from mobile phones has provided insights into human behavior and economic conditions in different parts of the world.
Notes version: Evolving Direct into the New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumption extends beyond time on the go. The trends discussed are the rise of mobile as a personal portal, consumers' need for pre-emptive gratification of wants and needs, and the difference between deal seekers and brand loyalists. The document advocates focusing communications on smartphone audiences, developing relevant content aligned with behaviors, and considering the best use of channels to engage consumers.
Presentation from the official launch event for Pulse Lab Jakarta, held in Indonesia on 1 October 2012. Presentation includes a background on "Big Data for Development," a showcase of Pulse Lab Jakarta's initial social media analysis research results, and roadmap for the Lab. http://www.unglobalpulse.org/PLJLaunch
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha
Scott A. Jones is the founder, chairman, and CEO of ChaCha, a real-time question answering service that has provided over 1 billion answers so far. ChaCha is the #1 real-time answering service with 25 million monthly users and 3+ million answers provided daily. ChaCha answers questions on mobile devices through mobile web, mobile apps, and mobile messaging. Some key points about mobile usage are that mobile is becoming the primary way people access the internet, with mobile web traffic projected to surpass desktop usage in the next few years. People use mobile for immediate, short answers to questions rather than long searches. Advertising and marketing are beginning to recognize the importance and growth of mobile audiences and are starting to shift spending
The mobile games market is growing rapidly and could surpass an addressable market of 1 billion users next year. Mobile apps in general are being adopted much faster than previous technologies. Time spent on smartphones is dominated by apps, with over 80% of mobile minutes spent in-app. Tablet usage shows some differences from smartphones - it is more concentrated in the evening, sessions are longer but less frequent, the audience skews slightly older, and usage is more balanced between males and females. Popular mobile game genres include endless pass time games, social RPGs, nurturing/collecting games, building/simulation games, and gamer's games. Flurry offers analytics, user acquisition, monetization and advertising services to help developers
This document discusses 6 online trends: (1) People are always connected through mobile devices; (2) Online gaming is popular for all ages; (3) Online video is rising, especially on mobile; (4) People plan their internet use; (5) The internet has changed consumer behavior by providing more information and options; (6) Creativity and innovation are keys to success online. It then provides details and statistics to support these trends, such as the rise in mobile internet and video usage, and how the internet has influenced consumer shopping journeys.
The document discusses social media and its relevance for NASA projects. It begins with an introduction to social media, defining it as internet-based applications that allow for rapid creation and sharing of user-generated content. It then shows that there is significant interest in NASA's use of social media, as NASA has over 1.8 million Twitter followers and 116,000 Facebook followers across its accounts. Finally, it suggests that social media can provide benefits both for NASA projects and for people by engaging audiences and sharing information.
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
Mobile technology is changing rapidly and driving changes in consumer behavior. Mobile devices now entertain users with apps and media, enable immediate access to information and transactions through location-based services, connect users locally through communication and searches, and are integrated into daily life with many users having their phones close by in the home. To keep up with these mobile trends, businesses need to create mobile-optimized websites, understand local consumers and how to engage them, leverage the personal nature of mobile to connect with audiences, and explore opportunities in mobile content consumption, commerce, banking, advertising and more. It is not too late for companies to adapt to the rise of mobile.
This document provides a summary of tablet apps from major UK news publishers, including audience metrics and advertising opportunities. It covers apps from The Guardian, Daily Telegraph, London Evening Standard, The Independent, The Times, and Daily Mail. For each publisher, it provides key details on the app, subscription prices, downloads and active users, as well as the types of advertisements available and analytics capabilities. The document is intended to help advertisers understand the tablet app landscape and how to leverage these channels in their campaigns.
This document summarizes an April 1, 2011 workshop on understanding digital trends and changes in media consumption. The workshop covered how the internet and technology have revolutionized how people access and consume media. It discussed trends like increased smartphone and tablet adoption, social media usage, and online video consumption. It provided data on technology adoption rates and online behaviors of local consumers. The workshop aimed to help businesses understand digital opportunities and leverage free online tools to improve marketing effectiveness.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1. Most consumer media time is spent in front of screens, with over 90% of all media interactions happening on digital screens.
2. The device chosen is often driven by context - where consumers are, what they want to accomplish, and how much time is needed.
3. There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1) Most consumer media time is spent in front of screens, with over 90% of all media interactions occurring on digital screens. Smartphones see the highest number of daily interactions.
2) There are two main modes of multi-screening - sequential, where consumers move between devices, and simultaneous, where they use multiple devices at once.
3) TV no longer commands full attention as consumers often use other screens simultaneously. Smartphones serve as the central hub connecting usage across devices.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1. Most consumer media time is spent in front of screens, with over 90% of all media interactions happening on digital screens. Smartphones see the most daily user interactions.
2. There are two main modes of multi-screening - sequential, where consumers move between devices, and simultaneous, where they use multiple devices at once.
3. TV no longer commands full attention as consumers commonly use other screens simultaneously with TV viewing. Portable screens allow flexible, spontaneous media consumption across different contexts.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
thinkLA Mobile 101 presentation - Deborah LammonthinkLA
This document provides an overview of mobile trends and consumer behaviors from an educational series on mobile marketing. Some key points:
1) Smartphones have become ubiquitous, with over half of US mobile subscribers owning smartphones. Smartphone users tend to be younger and higher income. They consume more media and content on their phones.
2) Top mobile activities center around entertainment, utility apps, social networking, photos and videos. Brands can engage consumers through mobile apps, search, video, and social media by providing personal and local value.
3) Consumers are increasingly using multiple devices simultaneously. During live events like March Madness, many will use their mobile devices to look up scores, stats, and share content
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
2012 May Agency : Insight Presentation: "How SoLoMo is Empowering Consumers, ...iMedia Connection
This document discusses how SoLoMo (social, location, and mobile) technologies are connecting consumers and brands. It describes how certain mobile sites have gained users rapidly and generate significant referral traffic. SoLoMo utilizes the six elements of mobile devices, broadband, apps, sensors, the internet, and cloud computing combined with the six elements of location, social sharing and networks to provide personalized, engaging, and enabling experiences. This empowering of consumers through SoLoMo is transforming shopping and disrupting advertising.
Associate Director for Research Kristen Purcell will share Pew Internet data on the rapid growth of mobile connectivity and social networking in the U.S., focusing on how information consumption patterns are changing in light of these two technological developments, at the annual Radiodays Europe conference in Barcelona, Spain.
The document discusses how new technologies are enabling the analysis of real-time data generated from mobile phones and other digital sources. This data, known as "digital exhaust," contains signals that can reveal information about human behavior, economic activity, and emerging vulnerabilities. The United Nations has launched an initiative called Global Pulse that aims to harness real-time data analysis to better protect vulnerable populations and inform crisis response. Several examples are provided that demonstrate how real-time analysis of communication data from mobile phones has provided insights into human behavior and economic conditions in different parts of the world.
Notes version: Evolving Direct into the New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumption extends beyond time on the go. The trends discussed are the rise of mobile as a personal portal, consumers' need for pre-emptive gratification of wants and needs, and the difference between deal seekers and brand loyalists. The document advocates focusing communications on smartphone audiences, developing relevant content aligned with behaviors, and considering the best use of channels to engage consumers.
Presentation from the official launch event for Pulse Lab Jakarta, held in Indonesia on 1 October 2012. Presentation includes a background on "Big Data for Development," a showcase of Pulse Lab Jakarta's initial social media analysis research results, and roadmap for the Lab. http://www.unglobalpulse.org/PLJLaunch
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha
Scott A. Jones is the founder, chairman, and CEO of ChaCha, a real-time question answering service that has provided over 1 billion answers so far. ChaCha is the #1 real-time answering service with 25 million monthly users and 3+ million answers provided daily. ChaCha answers questions on mobile devices through mobile web, mobile apps, and mobile messaging. Some key points about mobile usage are that mobile is becoming the primary way people access the internet, with mobile web traffic projected to surpass desktop usage in the next few years. People use mobile for immediate, short answers to questions rather than long searches. Advertising and marketing are beginning to recognize the importance and growth of mobile audiences and are starting to shift spending
The mobile games market is growing rapidly and could surpass an addressable market of 1 billion users next year. Mobile apps in general are being adopted much faster than previous technologies. Time spent on smartphones is dominated by apps, with over 80% of mobile minutes spent in-app. Tablet usage shows some differences from smartphones - it is more concentrated in the evening, sessions are longer but less frequent, the audience skews slightly older, and usage is more balanced between males and females. Popular mobile game genres include endless pass time games, social RPGs, nurturing/collecting games, building/simulation games, and gamer's games. Flurry offers analytics, user acquisition, monetization and advertising services to help developers
This document discusses 6 online trends: (1) People are always connected through mobile devices; (2) Online gaming is popular for all ages; (3) Online video is rising, especially on mobile; (4) People plan their internet use; (5) The internet has changed consumer behavior by providing more information and options; (6) Creativity and innovation are keys to success online. It then provides details and statistics to support these trends, such as the rise in mobile internet and video usage, and how the internet has influenced consumer shopping journeys.
The document discusses social media and its relevance for NASA projects. It begins with an introduction to social media, defining it as internet-based applications that allow for rapid creation and sharing of user-generated content. It then shows that there is significant interest in NASA's use of social media, as NASA has over 1.8 million Twitter followers and 116,000 Facebook followers across its accounts. Finally, it suggests that social media can provide benefits both for NASA projects and for people by engaging audiences and sharing information.
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
Mobile technology is changing rapidly and driving changes in consumer behavior. Mobile devices now entertain users with apps and media, enable immediate access to information and transactions through location-based services, connect users locally through communication and searches, and are integrated into daily life with many users having their phones close by in the home. To keep up with these mobile trends, businesses need to create mobile-optimized websites, understand local consumers and how to engage them, leverage the personal nature of mobile to connect with audiences, and explore opportunities in mobile content consumption, commerce, banking, advertising and more. It is not too late for companies to adapt to the rise of mobile.
This document provides a summary of tablet apps from major UK news publishers, including audience metrics and advertising opportunities. It covers apps from The Guardian, Daily Telegraph, London Evening Standard, The Independent, The Times, and Daily Mail. For each publisher, it provides key details on the app, subscription prices, downloads and active users, as well as the types of advertisements available and analytics capabilities. The document is intended to help advertisers understand the tablet app landscape and how to leverage these channels in their campaigns.
This document summarizes an April 1, 2011 workshop on understanding digital trends and changes in media consumption. The workshop covered how the internet and technology have revolutionized how people access and consume media. It discussed trends like increased smartphone and tablet adoption, social media usage, and online video consumption. It provided data on technology adoption rates and online behaviors of local consumers. The workshop aimed to help businesses understand digital opportunities and leverage free online tools to improve marketing effectiveness.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1. Most consumer media time is spent in front of screens, with over 90% of all media interactions happening on digital screens.
2. The device chosen is often driven by context - where consumers are, what they want to accomplish, and how much time is needed.
3. There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1) Most consumer media time is spent in front of screens, with over 90% of all media interactions occurring on digital screens. Smartphones see the highest number of daily interactions.
2) There are two main modes of multi-screening - sequential, where consumers move between devices, and simultaneous, where they use multiple devices at once.
3) TV no longer commands full attention as consumers often use other screens simultaneously. Smartphones serve as the central hub connecting usage across devices.
This document summarizes research on consumer multi-screening behavior across devices like smartphones, tablets, laptops, and TVs. Some key findings include:
1. Most consumer media time is spent in front of screens, with over 90% of all media interactions happening on digital screens. Smartphones see the most daily user interactions.
2. There are two main modes of multi-screening - sequential, where consumers move between devices, and simultaneous, where they use multiple devices at once.
3. TV no longer commands full attention as consumers commonly use other screens simultaneously with TV viewing. Portable screens allow flexible, spontaneous media consumption across different contexts.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
thinkLA Mobile 101 presentation - Deborah LammonthinkLA
This document provides an overview of mobile trends and consumer behaviors from an educational series on mobile marketing. Some key points:
1) Smartphones have become ubiquitous, with over half of US mobile subscribers owning smartphones. Smartphone users tend to be younger and higher income. They consume more media and content on their phones.
2) Top mobile activities center around entertainment, utility apps, social networking, photos and videos. Brands can engage consumers through mobile apps, search, video, and social media by providing personal and local value.
3) Consumers are increasingly using multiple devices simultaneously. During live events like March Madness, many will use their mobile devices to look up scores, stats, and share content
The document discusses how smartphones are changing consumer behavior and creating new opportunities for marketers. Some key points:
1) Smartphones allow constant access to the internet and information wherever consumers go, improving quality of life. This gives marketers new ways to engage consumers throughout the day.
2) Consumers are heavily using their smartphones to share photos and content across social networks, and to research products while shopping.
3) Mobile advertising is beginning to influence purchases, with over a third of consumers taking action from mobile ads. Younger users and iPhone owners have the heaviest mobile usage patterns.
4) Marketers have opportunities to influence consumers in new contexts like during shopping trips. Mobile also provides a
The document discusses how smartphones are changing consumer behavior and creating new opportunities for marketers. Some key points:
1) Smartphones allow constant access to the internet and information wherever consumers go, improving quality of life. This gives marketers new ways to engage consumers throughout the day.
2) Consumers rely heavily on smartphones to share experiences with friends and family via photos, videos and social media. Three out of four smartphone users share content daily.
3) Mobile advertising is beginning to influence consumer purchases, with over a third of users taking action from a mobile ad such as making purchases. Younger users and iPhone owners have heavier mobile usage patterns.
4) Marketers have opportunities to influence consumers
The document discusses how smartphones are changing consumer behavior and creating new opportunities for marketers. Some key points:
1) Smartphones allow constant access to the internet and information wherever consumers go, improving quality of life. This gives marketers new ways to engage consumers throughout the day.
2) Consumers are heavily using their smartphones to share photos and content across social networks, and to research products while shopping.
3) Mobile advertising is beginning to influence purchasing behaviors, with over a third of consumers taking action from mobile ads. Younger users and iPhone owners have the heaviest mobile usage patterns.
4) Marketers have a compelling opportunity to engage focused consumers on their mobile devices. Users are in
Mobile connected devices such as smartphones and tablets are increasingly influencing consumer purchase decisions. A study found that tablet users spend the most daily time accessing media on their devices and use tablets most in the evening at home. Smartphones are used for product research and engagement with brands while tablets and laptops are preferred for making purchases. Marketers can optimize campaigns by choosing channels aligned with their goals, such as smartphones for research and tablets for shared household decisions.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Avoiding "Ready. Fire. Aim!" with a Mobile Learning StrategyChristopher King
Is mobile learning really the future, or is it just another "the classroom is dead" hype cycle? Are you on track to add real value by rethinking learning activities from a mobile perspective? What does a mobile learning strategy include? Can you even define "mobile learning?" Attend this session to examine your organization's readiness for mobile learning; evaluate content suitable for "m-Learning;" consider a strategic framework for mobile; and discuss how to build a business case. This session is suitable for both those just getting started with mobile learning, and those looking for help explaining "why mobile learning?"
STUDY: How Addicted Are We To Facebook Mobile?Rania Alahmad
A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feed frequently. Several users copped to checking Facebook from their phone at the movies and while they’re at the gym.
Amcp Mobile Health And Social Media 10 21 11Steven Peskin
Mobile technology is revolutionizing healthcare by enabling new ways for healthcare professionals to access information, for consumers to engage with their health, and for connected care among stakeholders. Statistics show growing consumer adoption of mobile health apps and services, with over half willing to pay for remote health monitoring or fitness tracking. Mobile devices are ubiquitous and can help address challenges like poor outcomes due to lack of engagement, compliance, and connection between patients and care providers.
Social media, mobile technology, and citizen journalism are converging and transforming traditional news media. Smartphone usage and social sharing of images and videos are enabling everyone to act as reporters by capturing and distributing news. While some see this as threatening traditional media, it is actually increasing total time spent with news. Media companies can embrace this change by utilizing social platforms to source user-generated content and maintain their role as reliable authorities that verify and disseminate news to wide audiences. This convergence of technologies and participatory media is creating new opportunities for both media companies and citizens to connect and evolve the news environment.
This document provides an overview of mobile recruiting. It discusses the evolution of mobile technology and media, current mobile usage statistics, and opportunities for using mobile in recruiting. Key points include that over 5 billion people now use mobile phones, 27% of which are smartphones; mobile internet usage will soon surpass desktop; and text messaging remains very popular, presenting opportunities to notify candidates of jobs via text. The document advocates leveraging video and apps to engage candidates on mobile.
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Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
How mobile readership is changing final
1. The rise of mobile: v1.0
A new era in B2B marketing
2. Smartphones. Tablets.
Mobile is booming.
Across the globe, individuals and businesses are
rapidly adopting a wide range of mobile
technologies, from smartphones to tablets.
3. Mobile growth is even
surpassing population growth.
In January 2012,
there were more
iPhones sold each
day than there were
babies born in the
world.1
1 “There are now more iPhones sold than babies born in the world every day,”
The Next Web
Photo by mokra
4. In the U.S., most of the
population is using mobile
devices.
More than
286 million
American
consumers are
using mobile
phones—
92 percent of
the population.1
1“
Key Global Telecom Indicators for the World Telecommunication Service Sector,”
Photo by woodleywonderworks International Telecommunication Union
5. • From December 2011
to January 2012,
tablet and e-reader
ownership in the
U.S. has almost
doubled.1
• Approximately
19 percent of all
American adults now
own a tablet or
e-reader.2
1,2 “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period
,” Pew Internet & American Life Project
Photo by The Intrepid Traveler
5
7. Consuming information is
But how are these devices being used?
among the top activities on
mobile devices.
53% 59% 90%
of iPad owners consume of tablet news readers
news on their devices.1 say their tablet replaces of tablet owners now
what they used to get consume news on the
from a print newspaper tablet that they used to
or magazine.2 access in other ways.3
1-3 “The Tablet Revolution,” Journalism.org
7
8. Mobile users are not just reading the
news, they are collecting information
that can affect their business decisions.
77% 88%
of all tablet users who of those who read long
consume news weekly articles end up reading
consume more news than articles they were not
before they had a tablet.1 initially seeking out.2
Photo by Miki Yoshihito 1,2 “The Tablet Revolution,” Journalism.org
8
10. People who now consume content on
tablets typically consume more content
than before.1
Photo by Johan Larsson 1 “The Tablet Revolution,” Journalism.org
Revolution,”
10
12. Once people have consumed information on
a mobile device, they “like” it, “tweet” about
it, and share it with friends and co-workers.
41% 85%
of tablet news users share news of those who get news on tablets said
through e-mail or social networking.1 they had talked with someone about a
long article they had read there.2
1,2 “The Tablet Revolution,” Journalism.org
12
13. Your competitors know this, too.
They’re probably tweeting about it.
Photo by Maryland GovPics
13
14. What do these trends mean for
your B2B communications?
Photo by Colin Dunn
14
15. 1 You need to place content where
your customers will see it.
• Your content
must be ready to
be consumed on
—and be
optimized for—
mobile platforms.
• Customers will
expect mobile
content that
supplements
existing print and
Web materials.
Photo by Nitesh Bhundia
15
16. 2 The move to mobile
enables you to deliver
more and richer content.
• If people are
consuming more
information on
mobile devices
than other
platforms, you
should deliver.
Photo by Chris Purcell
16
17. 3 Moving content to mobile platforms
can help you promote products and
facilitate sharing.
• Capitalize on the
rich multimedia
capabilities of
mobile platforms
to provide a
wealth of
engaging content.
Photo by Johan Larsson
17
18. Mobile-optimized content will reach more and more
readers. If you don't have a mobile plan in place,
get one started.
Photo by Paul Kroll
18
19. By establishing the approach and process for
porting content to mobile platforms today, your
business can prepare itself for the future.
19
20. Don’t get left behind.
As your competitors develop content for mobile
technologies, you need to do the same—and better.
20
21. TDA can help.
Let our award-winning We can help you develop Find out more. Talk to
expertise help you make and execute a mobile us today about getting
the move to mobile. Our marketing strategy so you your mobile marketing
broad portfolio spans can make the most of this strategy moving.
media to engage buyers emerging era in business
wherever they are. communications.
info@tdagroup.com
Address:
800 W. El Camino Real, Suite 101 Phone: 650 919 1200
Mountain View, CA 94040 Fax: 650 919 1210
21
Editor's Notes
Q: should I be putting something about B2B here Picture ideas istockphoto http://www.istockphoto.com/stock-illustration-17188646-cool-cell-phone.php?st=787264e http://www.istockphoto.com/stock-illustration-17188550-cool-cell-phone.php?st=29212b6 http://www.istockphoto.com/stock-illustration-17188646-cool-cell-phone.php?st=e03b5fb http://www.istockphoto.com/stock-illustration-17586687-telephone-social-network-blue.php?st=e03b5fb http://www.istockphoto.com/stock-illustration-10576628-smartphone.php?st=e03b5fb flickr http://www.flickr.com/photos/joshsemans/5008718857/
Image: baby and corded phone http://www.flickr.com/photos/linhngan/4456497360/ Source: Matthew Panzarino, “There are now more iPhones sold than babies born in the world every day,” The Next Web, January 25, 2012, http://thenextweb.com/apple/2012/01/25/there-are-now-more-iphones-sold-than-babies-born-in-the-world-every-day/?awesm=tnw.to_1CvrU.
Notes: Source: Pew Research Center’s Project for Excellence in Journalism, “The Tablet Revolution: How People Use Tablets and What It Means for the Future of News,” October 25, 2011, www.journalism.org/analysis_report/tablet.
43% of tablet news users now spend more time getting the news than they did before they had their tablet.
Notes: Source: Pew Research Center’s Project for Excellence in Journalism, “The Tablet Revolution: How People Use Tablets and What It Means for the Future of News,” October 25, 2011, www.journalism.org/analysis_report/tablet.
Check this, according to this there’ve been 55 Million as of 1/12 sold since launch in 2010 2011: http://www.infiniteresearch.net/_blog/Infinite_Research_Analyst_Blog/post/Business_Tablet_Market_Set_For_Rapid_Growth,_Shipments_to_Reach_96_Million_Units_in_2016/ 2010 & 2015: http://venturebeat.com/2011/10/21/how-the-enterprise-is-adopting-tablets-infographic/
Stat http://www.fastcompany.com/1811929/surprising-findings-about-mobile-worker-collaboration Picture
Old tag line: Mobile is the New Window to Your Brand