90% of all media interactions today are screen-based. There are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. Google's study shows how these two modes of interaction trigger specific behaviors such as online shopping, & which devices people are using at the various stages of these interactions.
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
Rogers-led survey on the attitudes, behaviours and impacts of tablet use in Canada.
Presented December 3, 2010 at Rogers TabLife TO in downtown Toronto.
Learn more at http://tablife.ca and http://redboard.rogers.com.
Yahoo Canada new research: A Screen for Every OccasionNick Drew
We developed a new study to understand how Canadians are using mobile devices - the similarities between their mobile screens, and the differences - and what this means for the other screens in the household, including the PC and the TV.
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
Rogers-led survey on the attitudes, behaviours and impacts of tablet use in Canada.
Presented December 3, 2010 at Rogers TabLife TO in downtown Toronto.
Learn more at http://tablife.ca and http://redboard.rogers.com.
Yahoo Canada new research: A Screen for Every OccasionNick Drew
We developed a new study to understand how Canadians are using mobile devices - the similarities between their mobile screens, and the differences - and what this means for the other screens in the household, including the PC and the TV.
Are Websites Optimized for Mobile Devices and Smart TVs ?Manos Perakakis
Full text: http://bit.do/optimizedwebtv
The purpose of this study is to evaluate the adaptation of some of the world’s most popular websites to the “post-pc era” of using multiple devices for accessing the web. Up till recently the PC used to be the only device used for accessing the WWW. This has changed dramatically over the past few years with the introduction of many powerful Internet-connected devices such as Smart Phones, Tablets and Smart TVs. Due to the many differences between these devices in terms of screen size,
hardware power, input methods etc. in most cases a PC-optimized website is not optimally viewed in these devices,
resulting in poor usability and User Experience. In this survey 49
of the world’s most visited websites, according to Alexa.com, are
being examined to see if they offer optimized versions for
Internet-connected mobile devices and Smart TVs. Results show
wide support for mobile devices in contrast to very limited
support for Smart TVs.
Presented at FPRA's Annual Conference (Aug 2013) this presentation highlights 5 key consumer trends with examples and adds another 7 to consider. Created to help PR pros better understand consumer behaviors, the slides present research-based data along with examples.
Beyond Digital Detox and Singularity - How to stay Human in the Digital?Alexander Steinhart
The digital world has become by Smartphone & Co to our constant companion — and requires constant attention. We can work anywhere, but work, leisure and technology can hardly be separated. The smartphone as the primary contact when standing up — and the Internet has become indispensable in our daily lives. There are many downsides of how digital technology is designed today. And we’re just at the beginning of a new age. Some are nostalgic about life pre-Internet, but we shall use this new autonomy that technology gives us. How about designing our environment and technology as we wish and need? Which are the necessary ideas, technologies and strategies to live in this digital world also in future a human life.
CeBIT 2016, 14 - 18 March
Type of event: Keynote
Topic: Digital Transformation
Event series: CeBIT Global Conferences
Title: Beyond Digital Detox and Singularity - How to Be Human in the Digital?
Speaker: Alexander Steinhart, Psychologist, Co-Founder & CEO ( OFFTIME )
http://www.offtime.co
http://offtime.co/blog/en/beyond-digital-detox-and-singularity-how-to-be-human-in-the-digital/
"Mobile First" has been the latest mantra to sweep corporations, but it has created more box checking than actual results. The true value of mobile is yet unrealized - and will be until marketers "Mobilize Their Mind." This goes deeper than the technology, into anthropology and deep consumer behaviors. This presentation delves into this area where numbers matter less than developing a mindset and rich understanding of consumer behavior.
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.
Digital and Social Strategy for Microsoft Australia, this is a response to a fictional brief.
Here we cover the full scope of a social/digital plan countrywide rollout.
**Sections**
Objectives
Target
Social Activity
Insight
Strategy
Tactics
Can we offer value exchange?
Measurement
Summary
Including:
Program Calendar
Tactics
Inovation
Full cicle
Methodologies
Full ownership of ideas and concepts. Some methodologies/data and imagery might relate to third parties.
Business Process Optimization Philosophy IB Work Better June 2014Stephen Tavares
This presentation outlines Philosophy IB's method relating to business process design and improvement. We take a people-centric approach to business process optimization activities with a focus on process implementation.
Resumo para Modelagem/Mapeamento de Processos de NegóciosCompanyWeb
Neste tempo de muita correria, rsss, tudo para 'ontem', fizemos um guia resumindo as atividades essenciais para Mapear Processos de Negócios, veja como ficou.
Are Websites Optimized for Mobile Devices and Smart TVs ?Manos Perakakis
Full text: http://bit.do/optimizedwebtv
The purpose of this study is to evaluate the adaptation of some of the world’s most popular websites to the “post-pc era” of using multiple devices for accessing the web. Up till recently the PC used to be the only device used for accessing the WWW. This has changed dramatically over the past few years with the introduction of many powerful Internet-connected devices such as Smart Phones, Tablets and Smart TVs. Due to the many differences between these devices in terms of screen size,
hardware power, input methods etc. in most cases a PC-optimized website is not optimally viewed in these devices,
resulting in poor usability and User Experience. In this survey 49
of the world’s most visited websites, according to Alexa.com, are
being examined to see if they offer optimized versions for
Internet-connected mobile devices and Smart TVs. Results show
wide support for mobile devices in contrast to very limited
support for Smart TVs.
Presented at FPRA's Annual Conference (Aug 2013) this presentation highlights 5 key consumer trends with examples and adds another 7 to consider. Created to help PR pros better understand consumer behaviors, the slides present research-based data along with examples.
Beyond Digital Detox and Singularity - How to stay Human in the Digital?Alexander Steinhart
The digital world has become by Smartphone & Co to our constant companion — and requires constant attention. We can work anywhere, but work, leisure and technology can hardly be separated. The smartphone as the primary contact when standing up — and the Internet has become indispensable in our daily lives. There are many downsides of how digital technology is designed today. And we’re just at the beginning of a new age. Some are nostalgic about life pre-Internet, but we shall use this new autonomy that technology gives us. How about designing our environment and technology as we wish and need? Which are the necessary ideas, technologies and strategies to live in this digital world also in future a human life.
CeBIT 2016, 14 - 18 March
Type of event: Keynote
Topic: Digital Transformation
Event series: CeBIT Global Conferences
Title: Beyond Digital Detox and Singularity - How to Be Human in the Digital?
Speaker: Alexander Steinhart, Psychologist, Co-Founder & CEO ( OFFTIME )
http://www.offtime.co
http://offtime.co/blog/en/beyond-digital-detox-and-singularity-how-to-be-human-in-the-digital/
"Mobile First" has been the latest mantra to sweep corporations, but it has created more box checking than actual results. The true value of mobile is yet unrealized - and will be until marketers "Mobilize Their Mind." This goes deeper than the technology, into anthropology and deep consumer behaviors. This presentation delves into this area where numbers matter less than developing a mindset and rich understanding of consumer behavior.
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.
Digital and Social Strategy for Microsoft Australia, this is a response to a fictional brief.
Here we cover the full scope of a social/digital plan countrywide rollout.
**Sections**
Objectives
Target
Social Activity
Insight
Strategy
Tactics
Can we offer value exchange?
Measurement
Summary
Including:
Program Calendar
Tactics
Inovation
Full cicle
Methodologies
Full ownership of ideas and concepts. Some methodologies/data and imagery might relate to third parties.
Business Process Optimization Philosophy IB Work Better June 2014Stephen Tavares
This presentation outlines Philosophy IB's method relating to business process design and improvement. We take a people-centric approach to business process optimization activities with a focus on process implementation.
Resumo para Modelagem/Mapeamento de Processos de NegóciosCompanyWeb
Neste tempo de muita correria, rsss, tudo para 'ontem', fizemos um guia resumindo as atividades essenciais para Mapear Processos de Negócios, veja como ficou.
From Strategy to User Experience - Meeting Design is EverythingSocial Tables
Meeting design means different things to different people. Through interactive exercises, open discussion, and fast-paced mini-lectures this experiential session will push participants to use strategic concepts and design best practices to produce better face-to-face experiences.
We will start our session by defining meeting design. We will then cover a few industry trends that are impacting meeting design. We will discuss why design is important and why you’re missing out if you’re not using design tools at every step of the planning process.
Learners will leave armed with several frameworks that will help them think critically about meeting strategy, attendee experiences, and room layouts.
Apresentação sobre como desenvolver novos negócios com os clientes atuais e potenciais com base na geração de inteligência e identificação de perfis ideais de cliente, áreas/serviços mais demandados e indústrias representativas, dentre outras informações.
Process Mapping and Process Improvement for the Small Business OwnerMichiko Diby
This is a low-key, simple presentation for the small business owner.
Use this method to get a visual on bottlenecks, and create new processes that make work productive and fun.
Mobile Search Moments: Understanding How Mobile
Drives Conversions from Google & Nielsen.
Understanding mobile search, how mobile search drives
multi-channel conversions, how mobile search drives
behavior in the moment & perceptions of mobile
search ads.
Mapeamento de processos técnicas e vantagensmateuspizetta
Mapeamento de Processos: Técnicas e Vantagens.
Apresentação extraída e adaptada de um trabalho de consultoria realizado pelos consultores Mateus Pizetta e Aline Milani.
We hear it all the time in marketing teams and agencies, but is it really true? Are creativity and structure really mortal enemies?
Eleven marketing thought leaders weigh in and help set the record straight.
10 Paradoxical Traits of Creative PeopleFaisal Hoque
It is safe to say that more and more entrepreneurs are artists, and artists of all kinds are entrepreneurs. The trend is only on the rise as all things (art, science, technology, business, culture, spirituality) are increasingly converging. Creativity is the common theme that drives both entrepreneurs and artists alike. But creative people are often also paradoxical. Creative people are humble and proud. Creative people tend to be both extroverted and introverted. Creative people are rebellious and conservative. How creative are you?
This study shows how these two modes of interaction trigger specific behaviors such as online shopping, and which devices people are using at the various stages of these interactions.
2014 The prevalent multi-screen trend in China and note for marketersConcur
Multi-screen viewing is one of the latest digital trends to emerge in China, making the need to adapt to the multi-screen landscape a major challenge for marketers and brands in 2014. The focus of this paper is to study the often-noticed trend of how people in China are using a combination of smartphones, tablets and computer to consume digital content, and how marketers should capture the multi-screen opportunity.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Presentación Veronica Meyer - eCommerce Day Asunción 2014eCommerce Institute
Diapositivas presentadas por Verónica Meyer | CEO de Opentech S.A., en el eCommerce Day Asunción 2014 en la plenaria "KEYNOTE ECOMMERCE II: EMPRENDEDORISMO & ECOMMERCE ".
This book summarily rejects the statist monetary orthodoxy. Its nine writers are in full agreement that money is not the product of a legislative act, but the inevitable result of man's division of labor and exchange economy. Wherever enterprising men seek to exchange their goods and services for more marketable goods that facilitate further exchanges for other goods, the precious metals, especially gold, are most suited to serve as money. The writers are aware that for some 2,500 years small pieces of gold and silver, called coins, constituted universal money. It survived two millennia in spite of countless attempts by hosts of governments to manipulate it or replace it with their own media. They are convinced that gold will soon return as universal money and prevail long after the present rash of national fiats is forgotten or relegated to currency museums.
The essays of this collection are the product of a lecture series given at Grove City College during the 1973 Spring Semester.
"Gold Is Money", Hans F. Sennholz, editor
Hans F. Sennholz (1922-2007) was Ludwig von Mises's first PhD student in the United States.
via Mises Institute
Goldmoney
Mission-Driven Leader in Online Precious
Metal Custody, Investment & Banking
Services
Goldmoney Inc. is a mission-driven financial service and
technology company traded under the symbol “XAU” on the
Toronto Stock Exchange (TSX) that operates the world’s
largest precious metals payment network. Goldmoney®
provides financial services as a trusted third-party,
combining the unique attributes of precious metals with
technology-driven innovation.
Our mission is to make physical gold and precious metals
accessible to everyone. We designed the Goldmoney
Holding to provide our clients with the lowest possible
prices for dealing and storage while delivering the
highest level of security and transparency.
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorldNigel Mark Dias
AdsCash is a multifunctional, next-generation cryptocurrency and trading
platform developed on Ethereum blockchain, using cutting edge smart contract
technology. AdsCash is a decentralized peer-to- peer cryptocurrency with a
primary focus on transparency , compliance and security. AdsCash will become the
first stable digital currency exclusively designed and marketed towards the
advertising industry to allow owners of the currency to pay for product and
services with zero chargebacks and freedom from dealing traditional financial
institutions.
Adscash: the world’s first cryptocurrency exclusively for the adworld Nigel Mark Dias
World’s first cryptocurrency exclusively for the adworld
Our Vision: To become the official currency in the world of advertising!
Our Mission: To be used as an altcoin in the advertising industry.To be used for all transactions that take place in the
Advertising world.To be used as a substitute payment method for the online Advertising world what bitcoin is now for the finance world.
Future vision: Google, Facebook, Yahoo!, Twitter, & the whole online advertising space !!!
Grab world first official cryptocurrency for advertising world
FLAG CODE OF INDIA, 2002
The Indian National Flag represents the hopes and aspirations of the people of India. It is the symbol of our national pride. Over the last five decades, several people including members of armed forces have ungrudgingly laid down their lives to keep the tricolour flying in its full glory.
There is universal affection and respect for, and loyalty to the National Flag. Yet, a perceptible lack of awareness is often noticed, not only amongst people but also in the organisations/ agencies of the Government, in regard to laws, practices and conventions that apply to the display of the National Flag. Hoisting and use (including misuse and insult) of the National Flag is regulated by the Emblems and Names (Prevention of Improper Use) Act, 1950; the Prevention of Insults to National Honour Act, 1971; and Flag Code – India.
Honest Money: The Biblical Blueprint for Money and Banking, by Dr Gary North, Mises Institute
The Bible establishes civil laws governing money. These laws rest on a specific theory of money. Theologians do not recognize this. Neither do economists, who would not care even if they did recognize this. Today's monetary policies violate the Bible's laws governing money.
The Bible is clear on three legal principles: (1) monetary debasement is wrong (Isaiah 1:22); (2) multiple indebtedness, which is the basis of fractional reserve banking, must not be allowed (Exodus 22:26) ; (3) weights and measures must not be tampered with (Lev. 19:36). All three are violated by modern economic policy.
The Federal Reserve System, like every other central bank, is a government-licensed monopoly. It is privately owned. The U.S. government has only indirect power over it through the President's right to appoint Board members. No government accounting organization has access to the records of the Federal Reserve System or its privately owned regional banks.
You know the regional banks are privately owned when you receive mail from them. They do not have the "franking privilege" -- free mail, which is allowed only for government agencies. The Board of Governors does have this privilege.
Goldmoney: the global network for gold. August 2016 updateNigel Mark Dias
You can make gold your money
goo.gl/zRlD8h
What is Goldmoney?
• World’s largest 100% reserved gold savings & payments network
• Democratizes access to gold savings & instant gold transfers (anyone can earn gold for their productivity)
• Helps under banked & under served citizens protect their purchasing power
• Building global client relationships by unlocking network utility of a global money base
Gold has been a commodity money for 6,000 years due to its natural properties. It’s also the world’s best performing currency… by a wide margin.
As a store of value, gold is more stable and less volatile than most people recognize – especially when measured against the world’s vast sea of 196 individual government issued currencies.
“
Devoid of modern savings and settlement innovation, gold as money hasn’t been easy or practical for centuries. Until Now…
Introducing Goldmoney
Using technology to make gold easily accessible through a modern global network, making it the best way to save, spend, or earn gold, anywhere in the world.
Goldmoney: the global network for gold.
August 2016 update
The gold standard for the 21st century
http://goo.gl/zRlD8h
Zardozi 3D Jewel Wall Carpets & Decorations.
Rare | Hand woven | Art
Material Used: Original Semi-Precious Stones, Silk, Gold Polished Copper Wire, Silver Polished Copper Wire. Can be framed by buyer for decoration purpose.
Local Contact: Vinod Nair +971 56 633 4402
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...Nigel Mark Dias
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice president & portfolio manager
SUMMARY
Has the Federal Reserve reached the bottom of its policy toolkit? Many things are still possible, at least in theory, including negative interest rates (which we believe would be ineffective and potentially harmful) or a “helicopter drop” of money. Another option is to resurrect a successful plan from 83 years ago: Purchase a tremendous amount of gold at a price substantially higher than market levels.
A massive Fed gold purchase program might finally lift the anchor on inflationary expectations and consumers’ spending habits. It would increase the price of a globally recognized store of value. It almost sounds like a fairy tale – but it’s happened before.
Though it seems incredibly farfetched, a massive Fed gold purchase program could echo a Depression-era effort that effectively boosted the U.S. economy.
Warren Buffett famously railed against the shiny yellow metal in 2012 when he noted all the gold in the world could be swapped for the totality of U.S. cropland and seven ExxonMobils with $1 trillion left over for “walking-around money.” His point was that these assets can generate significant returns while owning gold produces no discernable cash flow.
While this observation is certainly true, the rub is that this is not a fair comparison since gold is not an asset; rather, it should be considered an alternate currency. Pundits often describe the five factors that define “money”:
Its supply is controlled or limited,
It is fungible/uniform – this is why diamonds cannot qualify,
It is portable – this is why land cannot qualify,
It is divisible – thus art cannot be money, and
It is liquid – this means people will readily accept it in exchange.
By this definition, gold is certainly a form of money, and to Mr. Buffett’s point, one also earns no cash flow on paper dollars, euros, yen or yuan.
According to Google’s 2015 Connected Consumer Survey, digital is having a profound influence on how people in the UAE live their lives. The widespread use of mobile is a contributing factor, with smartphone adoption taking centre stage.
“Gold should not be viewed as the means to make you rich, but rather, as a means to avoid the debts that can make you poor” -BitGold Inc. May 13, 2015.
"No matter where you live in the world gold has effortlessly held its commodity value over time relative to costs like food and energy that we require as humans, making it one the most important savings tools for most of the human population”.
Our mission is to make gold accessible and useful in digital payments and secure savings.
We're advancing the digital payments revolution by helping people securely acquire, store, and now spend gold with unprecedented simplicity. BitGold accounts are free and can be opened in minutes. We provide users with a secure vault account to purchase and hold gold, the ability to make and receive instant gold payments, and a prepaid card for spending gold at traditional points of sale or converting your gold balance to local currency at any ATM machine. All gold bullion is fully redeemable as 1kg gold bullion bars or 10g GoldCubes®
BitGold takes transparency and accountability seriously. Learn more at Transparency Buying Physical Gold.
A New Global Operating System for Gold BitGold is an internet software service that makes vaulted gold accessible for savings and mobile payments; the first full-reserve ‘online bank’ like platform with e-payments and debit card for sending & spending gold.
BitGold Investor Proposition:
Significant market potential exists across all geographies and all income segments for transaction-accessible savings accounts based on gold as a store of value. GoldMoney believes that it can provide new leadership and innovation in a trillion dollar market by providing a fresh narrative, connecting securely vaulted gold to electronic payment networks that previously did not exist, and by harnessing the connectivity of a growing mobile-internet.
The GoldMoney Proposition is to deliver strong growth in the user and asset base under both brands, building a global network for both savings and transactions. By empowering our clients, and by delivering more value to each individual than we expect to receive in return, we can build a network of lasting relationships in the world's largest commodity-money market. We believe that investing in this relationship can deliver significant value to our shareholders over the long-term, creating a reflexive global-revenue model with a scalable internet financial service, while also benefiting an entire network of stakeholders.
Local Search UAE Scorecard November 2015
LocalSearch.ae: Products, Services, Businesses, Locations, Reviews, Ratings,
Local Search UAE: Android, iOS, mobile
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
Understanding Cross Platform Behaviour Across Multiple Screems
1. The
New
Mul*-‐screen
World:
Understanding
Cross-‐pla1orm
Consumer
Behavior
U.S.,
August
2012
2. Execu*ve
summary
We
are
a
na?on
of
mul*-‐screeners.
Most
of
consumers’
media
?me
today
is
spent
in
front
of
a
screen
–
computer,
smartphone,
tablet
and
TV
The
device
we
choose
to
use
is
oJen
driven
by
our
context:
where
we
are,
what
we
want
to
accomplish
and
the
amount
of
?me
needed
There
are
two
main
modes
of
mul?-‐screening:
Sequen*al
screening
where
we
move
between
devices.
Simultaneous
screening
where
we
use
mul?ple
devices
at
the
same
?me
TV
no
longer
commands
our
full
aLen?on
as
it
has
become
one
of
the
most
common
devices
that
is
used
simultaneously
with
other
screens
1
2
3
4
2
3. Execu*ve
summary
Portable
screens
allow
us
to
move
easily
from
one
device
to
another
to
achieve
a
task.
Search
is
the
most
common
bridge
between
devices
in
this
sequen?al
usage
The
majority
of
the
?mes
that
we
use
devices
simultaneously,
our
aEen*on
is
split
between
dis?nct
ac?vi?es
on
each
device
Smartphones
are
the
backbone
of
our
daily
media
interac?ons.
They
have
the
highest
number
of
user
interac?ons
per
day
and
serve
as
the
most
common
star?ng
point
for
ac?vi?es
across
mul?ple
screens
Mul?ple
screens
make
us
feel
more
efficient
because
we
can
act
spontaneously
and
get
a
sense
of
accomplishment
–
this
results
in
a
feeling
of
“found
*me”
5
6
7
8
3
4. Research
objec*ves
Gain
a
deep
understanding
of
consumer
media
behavior
over
a
24-‐hour
period,
specifically
with
regard
to:
How
is
media
used
in
daily
life?
What
are
consumers’
mo?va?ons
in
engaging
with
media?
How
are
consumers
using
mul?ple
screens
to
accomplish
their
tasks?
How
do
ac*vi*es
on
one
screen
impact
another?
How
is
mobile
used
in
conjunc?on
with
other
screens?
What
is
the
role
of
search
among
mul?ple
devices
4
5. What
did
we
do?
In
partnership
with
Sterling
Brands
and
Ipsos
this
research
was
conducted
in
two
phases:
Qualita*ve
phase:
mobile
text
diaries,
online
bulle?n
boards
and
in-‐home
interviews
in
LA,
Boston
and
Aus?n
Quan*ta*ve
phase:
Par?cipants
logged
each
of
their
tradi?onal
and
digital
media
interac?ons
in
a
mobile
diary
over
a
24
hour
period.
A
survey
probing
further
into
observed
behavior
was
deployed
the
day
following
diary
par?cipa?on
Par?cipants
were
given
an
online
survey
to
understand
a[tudes
and
behaviors
associated
with
various
digital
ac?vi?es,
specifically
when
using
mul?ple
screens
1,611
Par?cipants
9,974
Entries
15,738
Media
Interac?ons
7,955
Hours
of
ac?vity
Research
conducted
in
Q2
2012
*Note:
Smartphone,
PC
and
TV
users
aged
18-‐64
were
par?cipated.
While
par?cipants
were
not
screened
in
on
tablet
usage,
41%
reported
using
the
device
5
6. Agenda
Mul*-‐screen
behavior
moves
mainstream
PuWng
our
devices
in
context
The
two
modes
of
mul*-‐screening
•
Sequen?al
usage
•
Simultaneous
usage
The
changing
role
of
television
in
a
mul*-‐screen
world
Found
*me
Mul*-‐screen
and
shopping
Implica*ons
for
businesses
6
8. Majority
of
our
daily
media
interac*ons
are
screen
based
On
average
we
spend
4.4
hours
of
our
leisure
?me
in
front
of
screens
each
day
90%
Smartphone
Laptop/PC
Tablet
Television
Radio
Newspaper
Magazine
10%
of
all
media
interac?ons
are
screen
based
of
all
media
interac?ons
are
non-‐screen
based
Base:
All
Device
Interac?ons
–
PC/Laptop
(3817);
Smartphone
(6057);
Tablet
(542);
TV
(3592).
Q.
Which
of
the
following
did
you
use?
Q.
What
else
did
you
use
at
the
same
?me?
Note:
Respondents
were
asked
to
consider
printed
hard
copies
of
Newspaper
and
Magazine.
8
9. Our
*me
online
is
spread
between
4
primary
media
devices
Avg.
*me
spent
per
interac*on
43
39
30
17
Smartphone
Tablet
PC/Laptop
Television
Minutes
Minutes
Minutes
Minutes
Base:
All
Interac?ons
(15738).
Q.
How
long
did
you
do
this
ac?vity?
9
11. Context
drives
device
choice
Today
consumers
own
mul?ple
devices
and
move
seamlessly
between
them
throughout
the
day
The
device
we
choose
to
use
at
a
par?cular
?me
is
oJen
driven
by
our
context:
The
goal
we
want
to
accomplish
The
amount
of
*me
we
have
or
need
Our
aWtude
and
state
of
mind
Our
loca*on
11
12. Computers
keep
us
produc*ve
and
informed
Context:
•
Office
or
home
use
•
Produc/ve,
task-‐oriented
•
Requires
lots
of
/me
&
focus
•
Serious,
research
intensive
a>tude
of
our
daily
media
interac?ons
occur
on
a
PC
24%
PC
use
is
mo.vated
by:
Finding
Informa?on
Keep
up
to
date
29%
40%
31%
69%
Out
of
home
At
home
Base:
All
Interac?ons
(15738).
Q.
Which
of
the
following
did
you
use?
Base:
Total
PC
Interac?ons
(3817).
Q.
Which
ac?vi?es
did
you
do
on
your
PC/laptop?
Q.
Did
you
do
this
to...?
Q.
Were
you…
Note:
Out-‐of-‐Home
represents
net
of
the
following:
on-‐the
go,
in-‐store,
at
work
and
somewhere
else
12
13. Smartphones
keep
us
connected
Context:
•
On-‐the-‐go
as
well
as
at
home
•
Communicate
and
connect
•
Short
bursts
of
/me
•
Need
info
quickly
and
immediately
of
our
daily
media
interac?ons
occur
on
a
smartphone
38%
Smartphone
use
is
mo.vated
by:
Communica?on
Entertainment
33%
54%
40%
60%
Out
of
home
At
home
Base:
All
Interac?ons
(15738).
Q.
Which
of
the
following
did
you
use?
Base:
Total
Smartphone
Interac?ons
(6057)
Q.
Which
ac?vi?es
did
you
do
on
your
smartphone?
Q.
Did
you
do
this
to...?
Q.
Were
you...
Note:
Out-‐of-‐Home
represents
net
of
the
following:
on-‐the
go,
in-‐store,
at
work
and
somewhere
else
13
14. Tablets
keep
us
entertained
Context:
•
Primarily
used
at
home
•
Entertainment
and
browsing
•
Unbounded
sense
of
/me
•
Relaxed
and
leisurely
approach
of
our
daily
media
interac?ons
occur
on
a
tablet
9%
Tablet
use
is
mo.vated
by:
Communica?on
Entertainment
32%
63%
21%
79%
Out
of
home
At
home
Base:
All
Interac?ons
Among
Tablet
Users
(6305).
Q.
Which
of
the
following
did
you
use?
Base:
Total
Tablet
Interac?ons
(542).
Q.
Which
ac?vi?es
did
you
do
on
your
tablet?
Q.
Did
you
do
this
to...?
Q.
Were
you...
Note:
Out-‐of-‐Home
represents
net
of
the
following:
on-‐the
go,
in-‐store,
at
work
and
somewhere
else
14
15. Consumer
viewpoints
on
device
differences
“My
phone...
I
consider
it
my
personal
device,
my
go-‐to
device.
It’s
close
to
me,
if
I
need
that
quick,
precise
feedback.
When
I
need
to
be
more
in
depth,
that’s
when
I
start
using
my
tablet.
The
other
part
of
it
is
where
I
disconnect
from
my
work
life
and
kind
of
go
into
where
I
want
to
be
at
the
moment......
I’m
totally
removed
from
today’s
reality.
I
can’t
get
a
phone
call,
I
don’t
check
my
email
it’s
my
dream
world.
And
then
moving
to
the
laptop,
well,
for
me
that’s
business.
That’s
work.
I
feel
like
I’ve
got
to
be
crunching
numbers
or
doing
something.”
-‐
Bradley
15
17. There
are
two
modes
of
mul*-‐screening
Sequen*al
Usage
Moving
from
one
device
to
another
at
different
?mes
to
accomplish
a
task
Simultaneous
Usage
Using
more
than
one
device
at
the
same
?me
for
either
a
related
or
an
unrelated
ac?vity
Mul?-‐tasking
-‐
Unrelated
ac?vity
Complementary
Usage
-‐
Related
ac?vity
17
18. Sequen*al
screening
is
common
&
mostly
completed
within
a
day
Use
mul?ple
screens
sequen*ally
to
accomplish
a
task
over
?me
90%
98%
move
between
devices
that
same
day
Base:
Total
Respondents
(1611).
Q.
How
oJen
do
you
start
an
ac?vity
(i.e.
emailing,
researching,
or
shopping)
on
one
device,
but
con?nue
it
or
finish
doing
it
at
a
later
?me
on
a
different
device?
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another
(1455).
Q.
On
average,
how
much
?me
passes
between
the
?me
you
begin
an
ac?vity
on
one
device
and
con?nue
the
ac?vity
on
another
device?
18
19. Top
ac*vi*es
performed
when
sequen*ally
screening
between
devices
81%
72%
67%
63%
46%
43%
43%
Browsing
the
internet
Social
Networking
Shopping
Online
Searching
for
info
Managing
Finances
Planning
a
Trip
Watching
an
Online
Video
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another
(1455).
Q.
For
the
ac?vi?es
listed
below,
think
about
the
last
?me
you
started
each
ac?vity
on
one
device
and
then
con?nued
or
finished
the
same
ac?vity
on
another
device.
Please
select
which
device
you
started
and
then
con?nued
on.
If
you
have
not
done
this,
select
“I
have
not
done
this”.
19
20. Smartphones
are
the
most
common
star*ng
place
for
online
ac*vi*es
Browsing
The
internet
Social
Networking
Shopping
Online
Searching
for
info
Managing
Finances
Planning
a
Trip
Watching
an
Online
Video
65%
63%
65%
47%
59%
66%
56%
60%
58%
61%
45%
56%
58%
48%
4%
5%
4%
3%
3%
8%
8%
Started
on
a
smartphone
Con?nued
on
a
PC
Con?nued
on
a
Tablet
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another
(1455);
Searching
(923),
Browsing
(1172),
Shopping
(969),
Planning
a
Trip
(627),
Finances
(675),
Social
(1041),
Watching
a
Video
(623).
Q.
For
the
ac?vi?es
listed
below,
think
about
the
last
?me
you
started
each
ac?vity
on
one
device
and
then
con?nued
or
finished
the
same
ac?vity
on
another
device.
Please
select
which
device
you
started
and
then
con?nued
on.
If
you
have
not
done
this,
select
“I
have
not
done
this”.
20
21. PCs
are
most
ocen
a
star*ng
point
for
more
complex
ac*vi*es
Browsing
The
internet
Social
Networking
Shopping
Online
Searching
for
info
Managing
Finances
Planning
a
Trip
Watching
an
Online
Video
29%
30%
25%
38%
34%
30%
34%
23%
24%
19%
31%
29%
27%
24%
6%
6%
5%
7%
6%
4%
10%
Started
on
a
PC/Laptop
Con?nued
on
a
smartphone
Con?nued
on
a
tablet
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another
(1455);
Searching
(923),
Browsing
(1172),
Shopping
(969),
Planning
a
Trip
(627),
Finances
(675),
Social
(1041),
Watching
a
Video
(623).
Q.
For
the
ac?vi?es
listed
below,
think
about
the
last
?me
you
started
each
ac?vity
on
one
device
and
then
con?nued
or
finished
the
same
ac?vity
on
another
device.
Please
select
which
device
you
started
and
then
con?nued
on.
If
you
have
not
done
this,
select
“I
have
not
done
this”.
21
22. Browsing
The
internet
Social
Networking
Shopping
Online
Searching
for
info
Managing
Finances
Planning
a
Trip
Watching
an
Online
Video
Tablets
are
most
ocen
a
star*ng
point
for
shopping
and
trip
planning
Browsing
The
internet
Social
Networking
Shopping
Online
Searching
for
info
Managing
Finances
Planning
a
Trip
Watching
an
Online
Video
7%
7%
11%
15%
7%
4%
11%
1%
1%
0%
1%
1%
2%
2%
6%
6%
10%
14%
6%
3%
9%
Started
on
A
tablet
Con?nued
on
a
smartphone
Con?nued
on
a
PC
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another
(1455);
Searching
(923),
Browsing
(1172),
Shopping
(969),
Planning
a
Trip
(627),
Finances
(675),
Social
(1041),
Watching
a
Video
(623).
Q.
For
the
ac?vi?es
listed
below,
think
about
the
last
?me
you
started
each
ac?vity
on
one
device
and
then
con?nued
or
finished
the
same
ac?vity
on
another
device.
Please
select
which
device
you
started
and
then
con?nued
on.
If
you
have
not
done
this,
select
“I
have
not
done
this”.
22
23. Consumers
rely
on
search
to
move
between
devices
63%
Browsing
The
internet
Shopping
Online
Searching
for
info
Watching
an
Online
Video
Search
again
on
the
second
device
Directly
naviga*ng
to
the
des*na*on
site
Via
email
/
sending
a
link
to
myself
61%
51%
43%
52%
58%
48%
43%
49%
45%
31%
30%
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another:
Searching
(923);
Browsing
(1172);
Shopping
(969),
Watching
a
Video
(623).
Q.
You
men?oned
that
you
have
started
each
ac?vity
below
on
one
device
and
then
con?nued
it
on
another
device.
For
each
ac?vity
(column),
please
indicate
the
way(s)
in
which
you
did
this.
23
24. We
also
mul*-‐screen
by
using
more
than
one
device
simultaneously
We
use
an
average
of
three
different
screen
combina?ons
every
day
81%
66%
66%
Smartphone
&
Television
Smartphone
&
Laptop/PC
Laptop/PC
&
Television
Base:
Total
Respondents
(1611)
Q.
Now,
we
would
like
to
learn
about
how
you
use
various
devices
at
the
same
?me.
Please
think
about
the
specific
devices
listed
below
when
answering.
How
oJen
do
you
use
more
than
one
device
at
the
same
?me
(i.e.,
watching
TV
while
using
your
PC
or
laptop)?
24
25. Smartphones
are
the
most
frequent
companion
devices
during
simultaneous
usage
of
the
?me
when
we’re
using
a
smartphone,
we’re
using
another
device
of
the
?me
when
we’re
using
a
TV,
we’re
using
another
device
of
the
?me
when
we’re
using
a
tablet,
we’re
using
another
device
of
the
?me
when
we’re
using
a
PC,
we’re
using
another
device
with
a
PC/Laptop
with
television
with
a
smartphone
with
PC/Laptop
with
a
smartphone
with
television
with
a
smartphone
with
television
28%
29%
49%
34%
35%
44%
45%
32%
57%
77%
67%
75%
Base:
All
Device
Interac?ons
–
Smartphone
(6057);
TV
(3592);
Tablet
(542);
PC/Laptop
(3817).
Q.
Which
of
the
following
did
you
use?
Q.
What
else
did
you
use
at
the
same
?me?
25
26. Top
ac*vi*es
performed
during
simultaneous
screen
usage
60%
Emailing
44%
Internet
Browsing
42%
Social
Networking
25%
Playing
a
Game
23%
Searching
15%
Work
Documents
9%
Watching
Video
Base:
Mul?-‐Screen
Occasions
(4486)
Q.
Which
ac?vi?es
did
you
do
on
your
[DEVICE]?
26
27. of
simultaneous
usage
is
mul?-‐tasking
92%
92%
90%
89%
78%
PC
+
Smartphone
TV
+
PC
TV
+
Smartphone
TV
+
Tablet
“I
do
find
myself
being
distracted
from
what
I’m
watching
a
lot
more,
now
that
I
have
these
devices.
I’ll
find
myself,
just
out
of
habit,
picking
up
the
touchpad
or
the
phone
and
deciding
to
search
on
the
internet
for
a
liLle
bit.
I’ve
never
understood
why
I
do
it,
but
I
just
do
it
in
the
middle
of
a
TV
show,
and
start
searching...
It’s
frustra?ng
that
I
do
it
though,
because
you
feel
like
you
don’t
stay
as
engaged
with
the
show
that
you’re
watching.”
-‐
Bradley
Base:
Ever
Use
Devices
at
Same
Time
(floa?ng
bases)
Q.
Thinking
about
how
you
use
each
of
these
device
combina?ons,
please
indicate
how
you
use
each
combina?on
most
oJen.
Do
you
mostly
use
the
devices
to
mul?-‐task
(each
device
is
used
for
a
separate
ac?vity),
to
complement
each
other
(to
do
the
same
or
related
ac?vity),
or
to
do
both
equally?
Base:
Total
Answering
Follow-‐Up
Occasion
–
PC/Laptop:
(446);
Smartphone
(575).
Q.
Was
the
ac?vity
you
were
doing
on
your
[SECONDARY
DEVICE]
related
to
your
use
of
a
[PRIMARY
DEVICE]?
27
Most
consumers
are
mul*-‐tasking
and
juggling
different
ac*vi*es
at
the
same
*me
Key
mul?-‐tasking
device
combina?ons
28. Consumers
are
also
conduc*ng
complementary
ac*vi*es
across
screens
of
simultaneous
usage
is
complementary
40%
36%
35%
32%
22%
TV
+
Tablet
PC
+
Smartphone
TV
+
Smartphone
TV
+
PC
“It
depends
on
the
program
like
with
certain
programs
like
“The
Wire”
I
was
really
into
what
other
people
were
saying
about
it.
So
I
would
go
on
to
the
blogs
and
you
know,
what
did
you
guys
think
about
this
and
stuff
like
that.
Or
if
there’s
an
actress
that
I
recognize,
but
I
can’t
remember
where
I
recognize
her
from,
I’ll
just
do
a
quick
search
on
IMDB,
or
something
like
that.”
-‐
Andrew
Base:
Ever
Use
Devices
at
Same
Time
(Floa?ng).
Q.
Thinking
about
how
you
use
each
of
these
device
combina?ons,
please
indicate
how
you
use
each
combina?on
most
oJen.
Do
you
mostly
use
the
devices
to
mul?-‐task
(each
device
is
used
for
a
separate
ac?vity),
to
complement
each
other
(to
do
the
same
or
related
ac?vity),
or
to
do
both
equally?
Base:
Total
Answering
Follow-‐Up
Occasion
–
PC/Laptop:
(446);
Smartphone
(575).
Q.
Was
the
ac?vity
you
were
doing
on
your
[SECONDARY
DEVICE]
related
to
your
use
of
a
[PRIMARY
DEVICE]?
28
Key
complementary
device
combina?ons
30. TV
no
longer
commands
our
full
aEen*on
of
TV
viewers
use
another
device
at
the
same
?me
in
a
typical
day
77%
“I’m
some?mes
shopping,
some?mes
looking
for
recipes,
some?mes
typing
them
up,
you
know.
Sending
emails,
reading,
I
could
do
anything
on
there.
It’s
not
oJen
that
I
just
sit
and
watch
TV
and
do
just
that.”
-‐
Lori
Base:
Total
Respondents
(1611).
Q.
Which
of
the
following
did
you
use?
Q.
What
else
did
you
use
at
the
same
?me?
30
31. TV
is
a
major
catalyst
for
search
Percent
of
search
occasions
that
were
prompted
by
television
TV
(Net)
Seeing
a
TV
commercial
Seeing
a
TV
program
TV
(Net)
Seeing
a
TV
commercial
Seeing
a
TV
program
22%
17%
7%
10%
6%
6%
Smartphone
PC/Laptop
Note:
Tablet
data
was
not
included
in
this
ques?on
due
to
small
sample
size.
Base:
Total
Answering,
Follow-‐Up
Occasion
(Search)
–
PC/Laptop
(492);
Smartphone
(216);
Tablet
data
not
shown
due
to
small
sample
size.
Q.
You
men?oned
that
you
[ACTIVITY]
at
[TIME]
because
you
wanted
to
[REASONS].
Did
you
do
this
in
response
to
any
of
the
following?
31
32. Consumers
search
for
things
they
see
on
TV
“I’ll
be
watching
a
movie
or
TV
show
and
I’ll
look
up
the
actor
or
actress
on
IMDB
or
I’ll
Google
image
them,
or
I’ll
see
when
it
was
made
or
how
it
was
filmed.
I’m
always
doing
that.
And
I
use
my
phone
a
lot
for
stuff
like
that.”
-‐
Kelly
32
34. Many
*mes
we
turn
to
the
screen
that’s
closest
“If
I’m
watching
TV
I
won’t
go
upstairs
to
grab
my
laptop
to
follow
up
on
a
product
I
see,
I’d
just
pull
out
my
phone.”
-‐
Sophie
While
we
all
have
screen
preferences
for
certain
ac?vi?es,
we
are
also
creatures
of
convenience
of
us
use
the
device
that’s
closest
to
us
when
looking
for
informa?on
34%
Base:
Total
Respondents
(1611).
Q.
Think
about
?mes
when
you
are
looking
for
informa?on
using
a
search
engine.
Which
of
these
devices
would
you
reach
for
first?
34
35. We
accomplish
goals
through
spontaneous
device
usage
Spontaneous
vs.
Planned
Search
20%
Planned
48%
Planned
Spontaneous
80%
Spontaneous
52%
43%
44%
Smartphone
PC/Laptop
of
all
spontaneous
searches
on
PCs
were
to
accomplish
a
goal
of
all
spontaneous
searches
on
smartphone
were
to
accomplish
a
goal
Base:
Total
Answering,
Follow-‐Up
Occasion
(Search)
–
PC/Laptop
(492);
Smartphone
(216);
Tablet
not
shown
due
to
small
base
size.
Q.
Would
you
consider
your
use
of
a
[DEVICE]
to
be
planned
or
spur
of
the
moment
(spontaneous)?
Base:
Spur-‐of-‐the-‐Moment
Search
Occasions:
Smartphone
(172)
and
PC/Laptop
(254)
35
36. All
the
answers
to
all
my
ques*ons
“Now
that
I
know
I
have
some
device
that
has
all
the
answers
to
all
my
ques?ons,
it’s
just
so
easy.
Like
I
could
be
at
the
train
sta?on,
as
an
example;
I
see
an
ad
for
something.
Oh,
that
sounds
cool,
let
me
check
that
out,
and
I’ll
go
on
to
Wikipedia
on
my
phone.
I’ll
do
some
research
about
it.
Oh
there’s
a
new
show.
I
saw
an
ad
for
Mad
Men
a
few
months
ago
and
I
just
wanted
to
know
what
date
it
was
star?ng.
So,
I
went
on
to
my
phone,
went
to
Google,
typed
in
Mad
Men
start
date
and
within
three
seconds
I
found
out
the
start
date.
I
came
home
and
set
my
DVR
to
record
Mad
Men,
and
stuff
like
that.”
-‐
Andrew
36
37. “Found
*me”
arises
from
this
spontaneous
usage
“I’m
online
more
than
before,
for
sure.
I
check
a
lot
more
stuff
every
day
than
I
normally
would
have
never
done,
because
it’s
so
easy
to
check.
I
can
go
to
10
apps,
when
I
have
15
free
minutes,
I
can
check
my
bank
account
or
I
can
check
the
news
or
I
can
check
some
music
websites
that
are
very
cool.”
-‐
Leum
“I
scan
for
deals
on
Groupon
or
TwiLer
when
I’m
wai?ng
in
line.
It’s
life
?me
management.
Whether
it’s
something
urgent
for
business
or
something
fun
–
I
get
to
choose
what
to
look
at.”
-‐
Maria
This
combina?on
of
device
accessibility
and
spur-‐of-‐the-‐moment
usage
to
get
something
done
leads
to
a
sense
of
“found
*me”
Consumers
use
these
“micro-‐moments”
across
mul?ple
screens
to
search,
shop,
communicate
and
keep
entertained.
This
offers
adver?sers
more
touchpoint
opportuni?es
to
engage
consumers
throughout
the
day.
37
39. Smartphones
allow
us
to
shop
at
home
or
on-‐the-‐go
Of
all
the
shopping
events
we
observed
In-‐home
59%
In-‐home
84%
Out
of
home
41%
Out
of
home
16%
Smartphone
PC/Laptop
Base:
Total
Primary/Secondary
Device
Shop/Buy
Occasions
-‐
PC/Laptop
(323);
Smartphone
(152).
Q.
Were
you...
Note:
Out-‐of-‐Home
represents
net
of
the
following:
on-‐the
go,
in-‐store,
at
work
and
somewhere
else.
39
40. Spontaneity
plays
a
major
role
in
shopping
Spur-‐of-‐the-‐moment
vs.
Planned
shopping
Spur
of
the
moment
81%
Spur
of
the
moment
58%
Planned
19%
Planned
42%
PC/Laptop
Smartphone
Base:
Total
Answering
Follow-‐Up
Ac?vity
and
Were
Looking
for
Shopping-‐Related
Info–
PC/Laptop
(297);
Smartphone
(131).
Q.
Would
you
consider
your
use
of
a
[DEVICE]
to
be
planned
or
spur
of
the
moment
(spontaneous)?
*Note:
Data
represents
aggregate
of
the
following
ac?vi?es
probed
on
in
follow-‐up
survey:
Browsing
and
Search.
40
41. Search
drives
access
to
shopping
content
more
on
mobile
How
shopping
related
content
is
accessed
Typed
website
directly
into
browser
Already
had
it
bookmarked
Through
email
Through
a
search
engine
Via
social
networking
site
50%
36%
29%
24%
16%
Base:
Total
Answering
Follow-‐Up
Ac?vity
and
Were
Looking
for
Shopping-‐Related
Info–
PC/Laptop
(297);
Smartphone
(131).
Q.
How
did
you
get
to
the
website(s)
you
visited?
*Note:
Data
represents
aggregate
of
the
following
ac?vi?es
probed
on
in
follow-‐up
survey:
Browsing
and
Search.
41
36%
27%
28%
30%
25%
42. We
ocen
move
from
one
screen
to
another
while
shopping
of
us
start
shopping
on
one
device
and
con?nue
on
another
“No,
I’ll
usually
check
to
see
on
my
phone
if
they
have
it
online.
I’ll
usually
order
it
when
I
get
home.
a)
because
I
just
feel
more
comfortable,
and
b)
if
I’m
going
to
order
it
online
some?mes
I’ll
look
to
see
if
there’s
anything
else
online
that
wasn’t
in
the
store
that
I
want
to
add
into
the
purchase.”
-‐
Jennifer
67%
Base:
Have
Started
Ac?vity
on
One
Device
&
Con?nued
on
Another
(1455).
Q.
For
the
ac?vi?es
listed
below,
think
about
the
last
?me
you
started
each
ac?vity
on
one
device
and
then
con?nued
or
finished
the
same
ac?vity
on
another
device.
Please
select
which
device
you
started
and
then
con?nued
on.
If
you
have
not
done
this,
select
“I
have
not
done
this”.
42
43. Consumers
take
a
mul*-‐device
path
to
purchase
Con?nue
on
a
PC/Laptop
61%
Con?nue
on
a
Tablet
4%
Con?nue
on
a
Tablet
5%
Con?nue
on
a
PC/Laptop
10%
65%
Start
on
a
Smartphone
11%
Start
on
a
Tablet
25%
Start
on
a
PC/Laptop
Con?nue
on
a
Smartphone
19%
Base:
Have
Started
Shopping
On
One
Device
&
Con?nued
on
Another
(969).
Q.
For
the
ac?vi?es
listed
below,
think
about
the
last
?me
you
started
each
ac?vity
on
one
device
and
then
con?nued
or
finished
the
same
ac?vity
on
another
device.
Please
select
which
device
you
started
and
then
con?nued
on.
If
you
have
not
done
this,
select
“I
have
not
done
this”.
43
44. Mul*-‐screen
lessons
to
apply
The
vast
majority
of
media
interac?ons
are
screen-‐based,
and
so
marke?ng
strategies
should
no
longer
be
viewed
as
“digital”
or
“tradi?onal”.
Businesses
should
understand
all
of
the
ways
that
people
consume
media,
par?cularly
digital,
and
tailor
strategies
to
each
channel
1
The
prevalence
of
sequen*al
usage
makes
it
impera?ve
that
businesses
enable
customers
to
save
their
progress
between
devices.
Saved
shopping
carts,
“signed-‐in”
experiences
or
the
ability
to
email
progress
to
oneself
helps
keep
consumers
engaged,
regardless
of
device
used
to
get
to
you
3
Consumers
turn
to
their
devices
in
various
contexts.
Marke?ng
and
websites
should
reflect
the
needs
of
a
consumer
on
a
specific
screen,
and
conversion
goals
should
be
adjusted
to
account
for
the
inherent
differences
in
each
device
2
Consumers
rely
on
search
to
connect
their
experiences
across
screens.
Not
only
should
brands
give
consumers
the
opportunity
to
find
them
with
mul?-‐device
search
campaigns,
strategies
such
as
keyword
parity
across
devices
can
ensure
consumers
can
find
the
brand
when
resuming
their
search
4
44
45. Mul*-‐screen
lessons
to
apply
During
simultaneous
usage,
content
viewed
on
one
device
can
trigger
specific
behavior
on
the
other.
Businesses
should
therefore
not
limit
their
conversion
goals
and
calls
to
ac?on
to
only
the
device
where
they
were
ini?ally
displayed
5
Consumers
shop
differently
across
devices,
so
businesses
should
tailor
the
experience
to
each
channel.
It’s
also
important
to
op?mize
the
shopping
experience
across
all
devices.
For
example,
consumers
need
to
find
what
they
are
looking
for
quickly
and
need
a
streamlined
path
to
conversion
on
smartphones
7
Most
of
the
?me
when
TV
is
watched,
another
screen
is
being
used.
These
instances
present
the
opportune
?me
to
convey
your
message
and
inspire
ac?on.
A
business’s
TV
strategy
should
be
closely
aligned
and
integrated
with
the
marke?ng
strategies
for
digital
devices
6
Smartphones
are
the
backbone
of
our
daily
media
use.
They
are
the
devices
used
most
throughout
the
day
and
serve
as
the
most
common
star?ng
point
for
ac?vi?es
across
mul?ple
screens.
Going
mobile
has
become
a
business
impera?ve
8
45