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LiveWorld POV for FaceBook's Timeline API

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LiveWorld
LiveWorld

The document discusses Facebook's new Timeline and Open Graph API features which allow brands to display user interactions with Facebook apps on their personal profile Timelines. This helps increase brand reach as Timeline activities are shared with friends and etched into users' permanent Facebook histories. The document urges brands to implement the Timeline API to benefit from displaying user activities and collecting additional app usage data that could provide insights into fan engagement.

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LiveWorld POV Facebook Timeline and the Open Graph API liveworld.com Your brand lives in the voice of your customers LiveWorld Confidential Patent Pending
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it look like?
It is widely anticipated that Facebook will release Timeline for brand pages around March 2012. Timeline API We urge Facebook-enabled brands to implement the as soon as possible.
Who is doing it? We expect widespread adoption of the Timeline Open Graph API as a norm by the end of 2012 .
Adopting the Timeline API ,[object Object],[object Object],Members have total control over how (or if) the application activity displays and can choose to display it to select groups.
Additional app data ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Timeline? ,[object Object],[object Object]
Timeline drives activity ,[object Object],[object Object]
What is Newsfeed? ,[object Object],[object Object]
What is the Ticker? ,[object Object]
Why marketers care ,[object Object],[object Object]
Why marketers care (cont.) ,[object Object],[object Object],Timeline provides powerful reach and meaningful opportunities to deepen brand affinity.

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LiveWorld POV for FaceBook's Timeline API

  • 1. LiveWorld POV Facebook Timeline and the Open Graph API liveworld.com Your brand lives in the voice of your customers LiveWorld Confidential Patent Pending
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  • 3. What does it look like?
  • 4. It is widely anticipated that Facebook will release Timeline for brand pages around March 2012. Timeline API We urge Facebook-enabled brands to implement the as soon as possible.
  • 5. Who is doing it? We expect widespread adoption of the Timeline Open Graph API as a norm by the end of 2012 .
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