The document discusses Facebook's Open Graph and how it allows any object like companies, brands, products, content or ideas to be part of the social graph. It outlines social plugins like the Like button, activity feed, and recommendations that allow sites to integrate with Facebook. It encourages companies to "stake their claim" and leverage the Open Graph to gain earned social media through likes, shares and recommendations which have a potential 135x multiplier effect. It also notes the benefits of enhanced search results if a company starts their Facebook Search Optimization and the importance of the Facebook news feed, where likes allow opting users into the stream.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
How well do you know Facebook? Lots of marketers use the platform to promote their content and drive new business, but how good is your knowledge, really? Is Facebook advertising proving successful for you or your clients business? Facebook have made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers including – Lookalike audiences, Dark Posts and Retargeting ads.
As Facebook continues to evolve the advertising platform presents marketers with a huge amount of opportunity to provide contextual advertising for dream segments of their customers. In this slideshare we set out to chart the evolution of Facebook as an advertising giant and what the future may hold for it.
http://firebellymarketing.com Social Media Marketing Case Study of Yats, a popular restaurant in Indianapolis.
Yats' social media marketing agency is Firebelly Marketing.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
How well do you know Facebook? Lots of marketers use the platform to promote their content and drive new business, but how good is your knowledge, really? Is Facebook advertising proving successful for you or your clients business? Facebook have made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers including – Lookalike audiences, Dark Posts and Retargeting ads.
As Facebook continues to evolve the advertising platform presents marketers with a huge amount of opportunity to provide contextual advertising for dream segments of their customers. In this slideshare we set out to chart the evolution of Facebook as an advertising giant and what the future may hold for it.
http://firebellymarketing.com Social Media Marketing Case Study of Yats, a popular restaurant in Indianapolis.
Yats' social media marketing agency is Firebelly Marketing.
Social media networking tips to Dominos Pizza stores May 2009RamonWOW Inc
In May of '09 when I was the Marketing Mind of a Six Store Domino's Pizza Franchise I shared this presentation at the Domino's Pizza Worldwide Rally in Las Vegas. The event was called CampusPalooza.
The main focus was what could stores that serviced college campuses do to take advantage of Social Media. Trust Me, not many people wanted to listen or believe in the words I preached in 2009. Some of these ideas are basic but the tactics is what makes them resonate even today.
The basics never get old, they just get forgotten.
Treat customers like friends and use social media to strike emotional connections with your customers. These emotional connections are what will trigger shareable moments.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
An introduction to social media marketing including some national and local case studies, the five requirements to be in social media marketing, and tips / ideas for good social media marketing
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
Summer 2009 Road Trip social media presentationNathan Wright
This summer we took our social media seminars across the State of Iowa with the help of the Iowa Department of Economic Development (IDED). During these sessions we explore the social media landscape, define how it applies to business with real-world case studies, and explain what might be coming around the corner.
Facebook Open Graph - The Semantic WalletJonathan Laba
This deck covers how Facebook is becoming a hub for consumer devices, apps and services to connect to each other in a secure manner to share data.
Facebook's allowance for the input and retrieval of structured data based on semantic web principles is positioning them to be the gold standard in the management of a unified digital identity.
This deck covers:
- What Social Means to Developers
- What is the Semantic Web
- Facebook's Evolution into Structured Data
- The Semantic Wallet
- Some Questions
Social media networking tips to Dominos Pizza stores May 2009RamonWOW Inc
In May of '09 when I was the Marketing Mind of a Six Store Domino's Pizza Franchise I shared this presentation at the Domino's Pizza Worldwide Rally in Las Vegas. The event was called CampusPalooza.
The main focus was what could stores that serviced college campuses do to take advantage of Social Media. Trust Me, not many people wanted to listen or believe in the words I preached in 2009. Some of these ideas are basic but the tactics is what makes them resonate even today.
The basics never get old, they just get forgotten.
Treat customers like friends and use social media to strike emotional connections with your customers. These emotional connections are what will trigger shareable moments.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
An introduction to social media marketing including some national and local case studies, the five requirements to be in social media marketing, and tips / ideas for good social media marketing
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
Summer 2009 Road Trip social media presentationNathan Wright
This summer we took our social media seminars across the State of Iowa with the help of the Iowa Department of Economic Development (IDED). During these sessions we explore the social media landscape, define how it applies to business with real-world case studies, and explain what might be coming around the corner.
Facebook Open Graph - The Semantic WalletJonathan Laba
This deck covers how Facebook is becoming a hub for consumer devices, apps and services to connect to each other in a secure manner to share data.
Facebook's allowance for the input and retrieval of structured data based on semantic web principles is positioning them to be the gold standard in the management of a unified digital identity.
This deck covers:
- What Social Means to Developers
- What is the Semantic Web
- Facebook's Evolution into Structured Data
- The Semantic Wallet
- Some Questions
Participating websites with Facebook Connect will be able to display information personalized to your interests — without requiring you to sign in at that website or provide it with any information.
I present how using very simple HTML5 techniques integrating SVG in the DOM we can have a mobile HTML5 app on "creating moods" with a short production cycle. The I show how to integrate it to Facebook with a pure JavaScript solution.
A look at Facebook's updated Open Graph protocol, including what it is, how it works, the benefits, and what you can do to start taking advantage of what Open Graph provides to enhance your marketing and advertising.
An introduction to Facebook Graph API and OAuth 2. This presentation covers basic example of Facebook Graph API, and including how OAuth 2 client-side flow works.
My presentation at the Minnesota Health Strategy & Communications Network Summer Conference in 2009. Please note that through we were going back and forth between social networking websites.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
Facebook Open Graph 6.10.10
1. Facebook Open Graph Living in a Personalized and Social Web World John Maver & Jamie Tedford
2. Speaker Bios Jamie Tedford is Founder and CEO of Brand Networks, a leading Social Solutions company. Our clients include Starbucks, Warner Brothers, PUMA and Monster.com to name a few. We’re proud to have been recently named a “Preferred Developer Consultant” by Facebook. Prior to Brand Networks, Jamie was the SVP Media Innovation at Arnold Worldwide. He is also a founding Board Member of the Word of Mouth Marketing Association (WOMMA). Jamie is a frequent contributor to Marketing Daily, and his commentary on Social Media, Word of Mouth Marketing, and Advertising has been featured in the New York Times, on CNN and ABC News. Jamie Tedford John Maver is Principal and Co-Founder of Thought Labs, which helps companies get connected to their customers using social media. John has worked with small businesses and Fortune 100 companies to find the right strategies, implementations and success metrics for their brands. He has been involved with the Facebook, Bebo and MySpace platforms from the time they were released and created an application for Facebook that is currently ranked in the top 100 (out of over 500,000 applications). John also co-authored the book, “Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform.” Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products. John Maver
4. The old social graph contained relationships between people (and some groups and brands) is friends with Larry is a Fan of is a member of Local Pizza Co People Who Love Cheese
5. The Open Graph shows relationships between objects uses is sister to Larry loves to eat is a member of Local Pizza Co likes to watch People Who Love Cheese
6. Anything can now be part of the graph Your company Your brand Your product Your content Your idea Your service
7. The Social Plugins Just like Connect, but lighter Recommendations Activity Feed Login with Faces Like Button Comments Like Box FacePile Live Stream
Facebook is where your customers are 500 million current users, up from 400 million just 5 months ago Has deep penetration into international markets, approaching 50% saturation in some countries like the UKThe “Over 35” demographic is now close to half of the overall user base
The old social graph focused on friendship relationships. Facebook next added group relationships, and finally brand relationships. However this still limited the types of connections that could be made.
The Open Graph now enables relationships between people and what they like – people, products, places, ideas. Anything a person can connect to can be linked now in Facebook.Facebook has established some basic categories of objects to start with, but these will increase over time.
Using the categories specified, Facebook can now group and display relationships with context. This can make it much easier for brands to spread their messages and grow their business.
Facebook’s social plugins have evolved from the Facebook Connect widgets. They offer lightweight interactions, often not requiring the user to log into the hosting website.There are 3 layers of integration, each offering a little more for doing more work:Generate a simple line of HTML that hosts the appropriate control and paste it onto your site. (Sometimes a little metadata must be added as well)Use the Facebook JavaScript SDK and XFBML to add the plugins, modify and interact with themCreate a Facebook web application and use the JavaScript SDK/Open Graph API to create rich integrations
The Like button offers the simplest and most powerful integration. You can add a like button to individual items like a product or to a brand or a page as a whole. Users click the button and a feed story is put on their profile and sent out to their friends. The news story links back to the original page. This can drive a lot of traffic from Facebook back to your website. There are other advantages to the Like button laid out on slide 23.Note: this plugin does not require a user to be logged into your site, only to be logged into Facebook. It will prompt them to log into Facebook if they aren’t already.
These widgets show what a user’s friends have done on the site and which items were interacted with the most. This can be a great way to drive views of other content that is likely to be relevant to the viewing users. Facebook takes care of matching the items users have commented on, liked or shared – your site doesn’t have to do anything but add this box.Note: these plugins do not require a user to be logged into your site, only to be logged into Facebook. They will prompt users to log into Facebook if they aren’t already.
The Like Box is a quick way to drive users to a Facebook Public Profile (Fan Page) that you have created for your brand or company. It lets people become a Fan, shows the latest updates and pictures of friends that have also become Fans. Note: this plugin does not require a user to be logged into your site, only to be logged into Facebook. It will prompt users to log into Facebook if they aren’t already.
Enabling Facebook users to log into your site with their Facebook credentials can drastically increase sign ups and retention. It can be a little tricky to integrate with an existing user management system, but Facebook provides some tools to help migrate users, as well as to gather needed information like email addresses. You can position the Login button anywhere on your page, and it will show friends of the user who have already signed up as an enticement. This plugin actually does require users to log into your site.The Facepileplugin just shows friends that have connected their Facebook account to your site. It is similar to the faces in the Login plugin. You can place this anywhere again as social pressure to sign in. Note: this plugin does not require a user to be logged into your site, only to be logged into Facebook. It will prompt users to log into Facebook if they aren’t already.
The Comments Box is an easy way to add discussions to a product page or site. Comments from users can be sent directly to their profiles as updates and therefore out to their friends. You can have full moderation capabilities to handle bad content. You need to be prepared to deal with international users, so get your Google Translate ready.The Live Stream adds a real time discussion to a page. Again comments go to the users profile. This plugin is quite scalable and would work well for events, launches, etc.Note: these plugins do not require a user to be logged into your site, only to be logged into Facebook. They will prompt users to log into Facebook if they aren’t already.
Instant Personalization is a feature that allows select sites (currently Docs.com, Pandora and Yelp) access to the viewing user’s public information without them having to log into the site. This lets them automatically show content based on the user’s interests or friend activity. Non-select sites would have to create an application and get the user to give permission in order to access the information.There was some controversy about this, but Facebook has created a privacy setting to allow users to disable it.
The Open Graph is like the Wild West. There is a lot of opportunity to grow quickly and establish dominance by claiming first-order objects on the graph.
Each item that is “liked” can be a first-order-object, meaning that it has a name and identity. An example would be an object named “Boston Celtics” on a page at the Boston Globe. Anyone that sees the item will see it only as “Boston Celtics”. Since anyone can create an object named “Boston Celtics”, the goal is to be the one that owns the one that has the most Fans.
Pandora used the Like button to enable users to Like all the artists on the site. This creates a news story on the user’s profile that is also sent to his/her friends. The news story links back to Pandora. They also show what music a user’s friends have listened to and which artists they like. This adds a lot of value for a user in return for being a Facebook user.
Kayak enables users to “like” hotels and other destinations. In this case, Jamie has liked the Hilton Pearl River hotel. If enough people interact with this object on Facebook, Kayak will have a valuable property, since it now “owns” it. If the Hilton Pearl River wants to reach its customers, it will likely have to interact with Kayak.
Levi’s lets users like individual products, not just the brand as a whole. Users who click it will go right to this specific pair of jeans. Wouldn’t something like this help your products sell more?
Having objects and interactions from Facebook is wonderful because of what you can do with them. The next pages discuss the benefits.
Each person that shares or interacts with a piece content has, on average, 135 friends. Their interactions are posted on their profile and can show up in the news feeds of their friends. That gives each piece of content a potential 135x multiplier. So, create valuable content and make it very easy to share.
Facebook’s search algorithms are still a mystery, but those pages that friends have interacted with the most are likely to show up near the top. Users also judge the validity of results by the number of Fans or Likes. So, by creating popular content, you are doing “Facebook Search Optimization”.Watch out for Community pages. Facebook has created topic based pages fed by Wikipedia for just everything. Often these come up before the actual brand or company equivalent. While there isn’t much you can do about this directly, building your brand on Facebook is the best way to get found and clicked on instead.
The hidden secret of the Like button is that you are actually creating segmented communication channels. The owner of an object gets a special page that they can post status updates to everyone that liked the object. For example, if a user likes Josh Groban on Pandora, Pandora can now post stories to their news feed about Josh Groban. Just like with Public Profiles, don’t spam your users or they will unlike or mute you.Most users don’t know that this is what they are signing up for, so choose level of communication that you feel is appropriate for your customers and your business.
Users always have concerns as Facebook tries to balance privacy with the benefits of public information. The more public information, the more Facebook can spread and the more successful it is. Younger generations also feel more comfortable sharing publicly.Facebook recently release privacy updates to enable users to better control how information is shared with their friends. They can also now globally shut off information access for all applications and for Instant Personalization.Businesses that need access to a user’s information should ask only for the pieces that they need in response to a user’s direct action. Users will feel better about giving permission in those cases.