Quick Reference Guide for Facebook Marketers

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Quick Reference Guide for
Facebook Marketers
By Kristi Hines
Published May 11, 2015
Want an easy reference to Facebook’s many
marketing features?
Are you using all that Facebook offers marketers?
In this article I’ll share helpful links to Facebook
shortcuts to get the most out of your Facebook
pages, ads and groups.
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Discover a quick reference guide for Facebook marketers.
Manage Your Account Settings
You can access all of your Facebook account settings here. Be sure that you regularly
check your privacy settings and timeline and tagging settings, and review apps that
have permission to access your Facebook account.
Regularly review your Facebook account settings.
Edit Your Follower Settings
Go to your follower settings to open up your Facebook profile to allow people to follow
you and see your public updates. Also grab the Follow button to grow your audience
on your website.

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Edit your follow er settings to allow users to follow you.
View Your Messages Inbox
You can access your messages inbox here. Don’t miss the Other link in the top left of
your inbox–this is effectively your spam folder for Facebook messages.
If you get business inquiries through your personal profile, you may find that some
have landed in this inbox. Click the Edit Preferences link and change to Basic Filtering
if this is a problem for your business.

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Select Basic Filtering if you’re getting some business-related messages through your personal
profile.
Also note that there is an actual Spam folder under the More drop-down menu, where
you might find a few more legitimate messages.
View Saved Items
When you start saving links, videos, places, music, books, movies, TV shows and
events, you can find them again on your Saved page.

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Go to the Saved page to see all of the items you’ve saved on Facebook.
See Your Activity Log
Find your profile’s username (facebook.com/[username]) and insert it into this link:
https://www.facebook.com/[username]/allactivity. This page shows your latest activity
on Facebook. It includes items you need to review to display on your timeline, as well
as every like, comment and share you’ve made throughout Facebook with your
personal profile.

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View all of your Facebook activity on the Activity Log.
View Your Events
All of your events are listed on the Events page, including events you’re going to or
invited to, events you’ve saved, popular events in your network and upcoming
birthdays. You can also go directly to the birthdays calendar to see upcoming
birthdays.

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See a list of events and birthdays on the Events page.
See a List of Your Groups
To view the groups you manage and belong to in one list, go to the Browse Groups
page. You can edit settings for groups you manage, change notification settings and
leave groups. Facebook also suggests groups for you based on topic, friends and
location. To create a new group from here, click the Create Group button.

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The Groups page lists the groups you manage and groups you’ve joined.
Create or Choose an Interests List
Create an interests list to follow public updates for your favorite people and updates
from pages, similar to how you would use a Twitter list. Alternatively, choose from
popular lists created by others.

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Create a list for the content you’re interested in.
Create a Facebook Page
Ready to start a new Facebook page for a person, business, product, book or another

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entity? You can create a page here by choosing a category and then following the
prompts to complete your new page.
Choose a category for your new page.
See All of Your Pages
To see all of the pages you’ve created or manage, go to your Pages bookmarks. You
can find suggested pages to like and a list of pages you’ve been invited to like here.

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See a complete list of pages you’ve created or manage.
Access App, Page and Domain Insights
Find links to insights from all of your apps, pages and domains on the Platform
Insights page.

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Access all of your app, page and domain insights on one page.
Create an Ad
Start here to create a new ad by selecting your ad campaign objective and then
following the prompts to complete your ad.

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Choose an objective for your ad campaign.
Set Up Custom Audiences and Conversion
Tracking
Create custom audiences in the Audience Manager and set up conversion tracking for
your website for better Facebook ad campaigns.
Set up a conversion-tracking pixel for your w ebsite.
Access Audience Insights
See Audience Insights for everyone on Facebook, people connected to your page or
people with specific interests to learn how to target your ads.

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Improve your targeting w ith Audience Insights.
Use Power Editor
Advanced Facebook advertisers can use Power Editor to create Facebook ads.

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Use Pow er Editor to create and manage Facebook ads.
View Privacy Policies
Learn about Facebook privacy and how Facebook uses your personal data in their
Data Policy guidelines.

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Get up to speed on Facebook’s privacy guidelines.
Get Help
Search for answers to your questions in the Facebook Help Center or ask others in
the Help Community. You can also refer to this guide to find contact forms for various
support requests.

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Find answ ers in the Facebook Help Center or Help Community.
Conclusion
I hope you find this list of Facebook shortcuts and resources useful.
To learn more about marketing on Facebook, check out our Essential Facebook
Marketing Resources: A Complete Guide. We update it regularly with expert
articles to help you stay up to date when:
setting up and customizing your Facebook Page
creating and managing your Facebook ads
starting or joining Facebook Groups for business and networking

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Find shortcuts to helpful how -to articles like How to Make the Most of Facebook Mobile Ads in our
Essential Facebook Marketing Resources: A Complete Guide. Image: Placeit.
What do you think? Are you a Facebook marketer? Do you have any favorite
shortcuts or tips you’d like to share? Please share your thoughts in the comments
below!
Social Media Examiner screenshot image from Placeit.
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power editor
ABOUT THE AUTHOR, Kristi Hines
Kristi Hines is a contributing editor f or Social Media Examiner,
f reelance w riter, and HubSpot Inbound Certif ied Marketer. She
specializes in analytics, blogging, and social media topics. Othe r
pos ts by Kristi Hines »
8 Comments Social Media Examiner
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SocialQuant • 2 days ago
Great list Kristi. I just went through Friday and cleaned up my Groups. Had way to many and wasn't participating in
Recommend 1
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• Reply •
all. Feels easier now to jump into the one's I really love.
Definitely have to spend more time in my audience insights for our startup. Adding that to the list for this week. Have
an AWESOME week ~ Mike
△ ▽
• Reply •
Kristi Hines • 2 days ago> SocialQuant
Thanks Mike! You have to routinely purge the groups, especially since Facebook lets people add you to them.
:/
△ ▽
• Reply •
treb072410 • 2 days ago
Thanks for sharing Kristi, very useful..
△ ▽
• Reply •
Kristi Hines • 2 days ago> treb072410
You're welcome! :)
△ ▽
• Reply •
Web Outsourcing Gateway • a day ago
Hi Kristi. Great read. I think this will be very effective. Me and my marketing team really like it. Facebook marketers
and the like should read this. Thumbs up! :)
△ ▽
• Reply •
Kristi Hines • 19 hours ago> Web Outsourcing Gateway
Thanks! I'm glad you and your team enjoyed it. :)
△ ▽
• Reply •
Cypher - Mass Planner • 11 hours ago
Awesome list. Some of them I didn't know.
△ ▽
• Reply •
k wilkins • 10 hours ago
I'm not seeing it, or... can a business page have followers??
Thanks!
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