1) The document is a presentation by Dr. Joyce Lee about using social media as a physician. 2) It discusses how physicians can use platforms like Twitter to engage in conversations about healthcare topics, share research, and learn from patient experiences. 3) Dr. Lee provides examples of how she and other physicians have used social media for research, to connect with online communities, and change how health information is communicated.

1. Joyce Lee, MD, MPH
Doctor as Designer Twitter: @joyclee
http://bit.ly/umichmed #umichmed
*Title inspired by @Doctor_V http://bit.ly/1GJkrXG
The Networked Public Physician*:
Will you take the plunge?

2. Social Media/Web Editor
of JAMA Pediatrics

3. Pediatric Endocrinologist
Associate Professor
Clinical/Health Services Researcher

4. Obesity & Type 2 diabetes:
Biomarkers/Child Health Policy
Type 1 diabetes:
Learning Health Systems
Mobile Technology/Data Visualization/
Participatory Design/Online Communities

5. 71 publications
NIH R01 funding

6. Healthdesignby.Us

8. What is Twitter?
It’s a microblogging platform,
a place to have a conversation

9. @SeattleMamaDoc
@Doctor_V
@EndoGoddess
@Dermdoc
@kidney_boy
Your name? Your specialty?
It’s up to you

11. @egghead

12. Tweet
140 characters

14. Link Shortener

15. #hcsm
#s4pm
#aca
#meded
#quantifiedself
#digitalhealth
#dsma #bcsm
Hashtag

18. Mention

19. Reply

21. RT = Retweet
MT = Modified Tweet
h/t = Hat tip

22. Following & Followers

23. So now you know
how to use Social Media,
but why would a doctor use it?

26. Plus, haven’t you heard that
“social media and medicine
is a dangerous mix”?

30. BMJ, 2012“Professionalism and social media can
be an uneasy mix...”

31. Remember HIPAA!Don’t talk about
patients, even in
general terms
If you wouldn’t say
it in an elevator,
don’t say it online

33. 12-word Social Media Policy
from Mayo Clinic
“Don’t Lie, Don’t Pry”
“Don’t Cheat, Can’t Delete”
“Don’t Steal, Don’t Reveal”

36. What is appropriate for a
physician in a public space?

38. You are a
Public Physician
whether you like
it or not

41. Conversations cannot be controlled,
they can only be joined
-Facebook Effect

43. Don’t be like Dr. Oz but
check out these other
examples of MDs online

47. A window into the
patient experience

48. Diabetes Online Community
#doc
myglu.org

55. Learn about patient-generated
reviews, hacks, and tips

57. iSeismometer app +
Continuous Glucose Monitor

58. Glucose Sensor + Flovent

59. Learn about a patient-designed
future of mobile technology and
social media for health

75. 12,000+
members

83. Work with online communities
and tools to conduct patient-
centered research

88. Conduct and translate
your research

89. #mybrain

90. #dataviz

92. AHRQ grant-
Personalized patient-centered
data visualizations for diabetes

95. 11:23 AM

96. 11:41 AM

97. 11:49 AM

98. 12:07 PM

100. Is an amazing and generous
community of individuals
always willing to help

104. Tweetchats

105. The Uro-Twitterati

106. Create new opportunities
for open science

107. Only pt with NGLY-1

109. 16 cases worldwide
Parent advocacy/fundraising
Treatments
Clinical Trials

113. AHRQ
grant

116. Social media is changing
the paradigm of
who, what, and how health
information is communicated

121. http://ihavefoodallergies.tumblr.com

122. Accomplish your
goals as a future leader
in medicine

126. Social Media is not going away

134. Tweet frequently.
Have something interesting to say.
Live-tweet events and breaking news.
Find & follow people who share your
interests.
Join the conversation.
Give more than you ask for.
Join tweetups and Twitter chats.
Be yourself.

135. Social media is changing what it
means to be a doctor today

136. Twitter: @joyclee @healthbyus
http://www.doctorasdesigner.com/
http://twittersuperuser.com/
http://www.healthdesignby.us/
Special thanks to Dr. McKean,
Dr. Castle, Dr. Menon, Dr. Rivara, patients/
caregivers/docs online, & the human network!