SlideShare a Scribd company logo
SOCIAL MEDIA
& HEALTHCARE
Iris Thiele Isip Tan MD, MSc
Professor 3, UP College of Medicine
Chief, UP Medical Informatics Unit
@endocrine_witch
IN TEN TWEETS
Participating in tweet chats like #HealthXPH enables a
global conversation between health professionals,
patients, industry & policy makers.
1
#HEALTHXPH
Saturdays 9-10 pm
Tweet chat
http://www.symplur.com/healthcare-hashtags/healthxph/
SYMPLUR HEALTHCARE HASHTAG PROJECT
WWW.HEALTHXPH.NET
T1. How do we raise the level of
awareness on Zika virus infection?
T2. How do we proactively address
prevention of an outbreak in our
area?
T3. What steps can we take to help
address this public health issue at
the local and national level?
27 Feb 2016
By building a personal learning network on social
media, health professionals can keep up to date with
advances in medicine. #HealthXPH
2
DR. KEVIN PHO
KEVINMD.COM
Patients can find peer/social/emotional support on
social media. It enables visual sharing of health
information and stories. #HealthXPH
3
#LCSM is about sharing information
within the lung cancer community.
http://lcsmchat.wordpress.com/Thurs 8 pm EST
www.grayconnections.net
https://acrbulletin.org/41-jun2015/229-patient-experience-lung-cancer-screening
@FINDLUNGCANCER
Social media can strengthen the healing relationship by
providing feedback. Ex. #IWishMyDoc and
#IWishMyPatient by @coffeemommy
4
THE ENDOCRINE WITCHBrewing Informatics, Endocrinology & Everything Else
www.endocrine-witch.net
www.fb.com/EndocrineWitch
DOK BRU
There are ways to use social media in health professions
education. However academic promotions do not
recognize social media. #HealthXPH
5
USING
TWITTER
IN THE
CLASSROOM
IRIS THIELE ISIP TAN MD, MSC
@ENDOCRINE_WITCH
PROFESSOR, UP COLLEGE OF MEDICINE
CHIEF, MEDICAL INFORMATICS UNIT
SLIDESHARE.NET/ISIPTAN
Creative Commons license
Share Alike, Attribution Required, Noncommercial
Using social media data, researchers can forecast
disease incidence, measure reaction to health
campaigns and quantify sentiment. #HealthXPH
6
Research using big data on social media & healthcare
must be balanced with emerging ethical norms. Is
informed consent needed? #HealthXPH
7
Content Analysis of Tweets of Pregnant Women with Diabetes
Iris Thiele Isip Tan MD, MSc (UP Medical Informatics Unit)
Helen Madamba MD, MPH-TM (Cebu Doctors University College of Medicine)
Rene James Balandra (National Telehealth Center)
FINALIST
#HealthXPH released a manifesto for social media &
medical professionalism in 2015 www.healthxph.net/
manifesto. A patients' manifesto soon.
8
www.healthxph.net/manifesto
I will refrain from posting
information online that
will compromise
patient confidentiality
and privacy.
#HEALTHXPH
FIRST Philippine
conference to be
certified Patients
Included
Social media empowers patients. @ePatientDave says
joining social networks opens up new avenues of
communication for patients. #HealthXPH
9
I'm active on social media bec there are many snake oil
salesmen online & too few doctors. We need more
health info in Filipino #HealthXPH
10
WHY DOES SELF-DIAGNOSIS
ANNOY DOCTORS?
http://www.endocrine-witch.net/2015/07/05/
why-does-self-diagnosis-annoy-doctors/
DOK BRU
#ParaSaBayan
www.dokbru.endocrine-witch.net
WWW.FACEBOOK.COM/ENDOCRINEWITCH
SOCIAL MEDIA
& HEALTHCARE
Iris Thiele Isip Tan MD, MSc
Professor 3, UP College of Medicine
Chief, UP Medical Informatics Unit
@endocrine_witch
IN TEN TWEETS

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