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Enabling Social Change through Social Media

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I was invited by the Rotary Club- Hyderabad (Central) to give a talk on 'Enabling Social Change through Social Media' on Aug 28, 2014. This is the slide deck I prepared for the talk.

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Enabling Social Change through Social Media

  1. 1. ENABLING SOCIAL CHANGE THROUGH SOCIAL MEDIA By Nabeel Adeni
  2. 2. Congratulations to Rotary Club Hyderabad Central! (1989-Present)
  3. 3. Social Media Mentor Delivered Talks & Workshops in India, USA, Pakistan & Sri Lanka Former Interact Club President, Chirec Public School (2003-04)
  4. 4. How would you define Social Media?
  5. 5. Social Media is all about Sharing
  6. 6. Social Media is all about Interactions
  7. 7. Social Media is fuelled by Conversations
  8. 8. Social Media facilitates Connections
  9. 9. Social Media is made up of Communities
  10. 10. INTERNET LANDSCAPE August 2014 #
  11. 11. India has 213million Internet users IAMAI, Jan 2014
  12. 12. Internet Landscape  Population: 1.3 billion (UN, 2012)  Internet Users: 213 million (2014)  Percentage of Population on Internet:16.4%  Launch: 1995  Internet Domain: .in  3rd Highest number of Internet users, behind China and USA
  13. 13. STATE OF SOCIAL MEDIA August 2014 #
  14. 14. The Trigger!
  15. 15. In India, 1 in 4 online minutes are spent on Social Networking Sites
  16. 16. Social Media Landscape  User base: 106 million (2014)  Penetration: 8%  Percentage of Internet users on Social Media : ~50%  Top Social Media sites (2014) 1. Facebook (94%) 2. Google+ (81%) 3. Twitter (66%)
  17. 17. Facebook • User base: 100 million (2014) • Penetration: 7.7% • Global userbase: 1.32 billion (2014) • Accessed by 97% of all Internet users in India • If Facebook were a country it would be the third largest behind China and India.
  18. 18. IMPACT OF SOCIAL MEDIA August 2014 #
  19. 19. # CHALLENGES
  20. 20. Approximately 600 mn Indians do not have access to electricity, let alone Internet access
  21. 21. Challenges  Censorship  Internet security  Absence of a law on Children’s online protection  Inadequate ICT Infrastructure  Ambiguity over Section 66A of the IT Act (Which lead to several arrests in the last year)  Malware/Spam/Phishing
  22. 22. # OPPORTUNITIES
  23. 23. Opportunities  Extension of donor relations  Fundraising  Public awareness of initiatives  Sharing of expertise and knowledge  Connect with other organizations  Recruiting  Crowd-sourcing
  24. 24. Share your Organ donor status on Facebook YouTube’s exclusive program
  25. 25. How can you enable Social Change through Social Media?
  26. 26. Actionable Steps 1. Define your Theory of Change 2. Craft your message 3. Identify your audience 4. Identify the most effective platform 5. Set Actionable Goals for your audience 6. Measure your success 7. Repeat Go!
  27. 27. Would love to know your thoughts, ideas & opinions. Thank you! Email: nabeel.adeni@gmail.com Twitter: @nabeeladeni

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