Networked NGO Social Media Staff Check-In
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This document provides an agenda for a social media staff check-in call. It includes a roll call, reviewing SMART objectives and Facebook community policies. There is a discussion of setting measurable social media goals and examples are given. Participants then shared their SMART objectives. The document outlines next steps of writing down activities to be completed before the next call and posting them in a Facebook group. It aims to help NGOs effectively use social media.
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Networked NGO Social Media Staff Check-In
- 1. Becoming A Networked NGO Using Social Media Effectively Social Media Staff Check-In Call #1 June 1, 2012 – 9:00 am Pakistan Time May 31, 2012 – 9:00 pm California Time
- 2. Agenda Roll Call Quick Review : SMART Objective Quick Review: Facebook Community Policy Questions VPN Quick Overview Next Call
- 3. Roll Call
- 4. Review: Effective Social Media Practice Facebook Best Practices & Practicing - Make it SMART! S Specific 1. How Many M Measurable many? Review! A Attainable R Relevant T Timely 2. By when?
- 5. SMART Intent - E-Mediat Tunisia Facebook Page
- 6. Example – Intent of Your Facebook Page Intent: Inspire conversations related to E-Mediat, civil society and NGO training goals Objective: By the end of five workshops, we will post content daily that increases the number of comments per post by X Compare to your current baseline: • What is your average comment per post? • What is your current feedback percentage per post on average? Benchmark median number of daily comments per post with your peer organizations.
- 7. Example – Intent of Your Facebook Page Intent: Raise brand awareness SMART Objective: By the end of five workshops, we will have 1000 Fans What’s your current baseline: How many Fans does your Page have now? Compare To: Other organizations in the E-Mediat program
- 8. Peer Share SMART OBJECTIVE Share Your SMART Objective on the phone when we call on you First Name Last Name Organization Rozeena Gillani Aahung Health and Nutrition Development Furqan Haider Society Yasir Abbas Mirza Heartfile Lahore University of Management Tayyaba Sohail Sciences Abbass Mushtag LEAD Pakistan Ayesha Kazmi Marie Stopes Society Pakistan Aasia Niazi Rutgers World Population Foundation Uzma Farooq Shirkat Gah
- 9. Review: Effective Social Media Practice Facebook Best Practices & Practicing - Policy
- 12. Next Action Step Write down what you are going to work between now and our next call and share in our Facebook Group!
- 13. ADJOURNED! Have a wonderful Day! Next Call: June 25, 2012 9:00 am Pakistan Time Outreach and Engagement Tactics
Editor's Notes
- This is our agenda – we’ll pause along the way for questions.
- From: http://socialmedia-strategy.wikispaces.com/Facebook
- Modified from: http://socialmedia-strategy.wikispaces.com/Facebook