The document outlines the 7 phases of successful webinars: 1) Understanding your customer, 2) Deciding on your content and story, 3) Planning the webinar, 4) Promoting the webinar, 5) Hosting the live event, 6) Following up after the event, and 7) Measuring the impact. It provides tips for each phase such as creating a tactical plan, using a multi-channel promotion strategy, engaging attendees during the live event, capturing leads afterward, and evaluating metrics. The overall goal is to use webinars to build loyalty, intimacy, partnerships and trust with customers.

1. The Must-Haves for Successful
Webinars
Presented by:
Craig Rosenberg @funnelholic
Lisa Horner @lisahorner

2. Chat or Q/A
#Actonsoftware

3. Today‟s Presenters
Speaker Photo
Lisa Horner Craig Rosenberg
Director, Demand Generation Funnelholic
Citrix @funnelholic
@lisahorner

4. 7 Phases of Magical Webinars
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5. Phase I: Who is Your Customer?
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6. Phase II: Deciding the Story
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7. The Key to Content
Relevance
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8. Content is King
“Your kids never say „daddy, tell me a
press release‟, they ask you to tell
them a story”.
-Christopher S. Penn (@cspenn)
@lisahorner @funnelholic #actonsoftware

9. Underpinning of Content
customer
solution or
review benefit
performance
reach
logical relation
customers
identify intended
advocates or outcome of
experts the event
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10. Phase II: Planning Your Webinar
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11. The Tactical Webinar Plan
Ta
o Date & time
o Media partner
o Moderator
o Speaker(s)
o Dry run
o Event creative
o Trackable links per promotion channel
o Reserve your resources
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12. Phase IV: Promotion
Phase iiI: promoting your webinar
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13. Registration Page
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14. The Homebase Approach
Paid Media
Employee Email
Advocacy Marketing
Landing Page
Blog Social
Content Media
Speaker
Incentives
Promo
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15. Phase V: Game Time
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16. Live Event Agenda
o Provide intros including social media channels
o Use polls to drive engagement
o Measure attentiveness
o Ensure Q&A is part of your webinar
o Encourage people to use the webinar hashtag #
@lisahorner @funnelholic #actonsoftware

17. Phase VI: Post Event
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18. Make the Webinar On-Demand
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19. Create Content from the Webinar
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20. Start Your Lead Nurturing Campaign
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21. Phase VII: Measure the Impact
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22. Metrics are Your Guard Rails
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23. Conduct a Survey
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24. The Power of Webinars
Revenue Value
Loyalty Intimacy
Partnership Trust
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25. Questions
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26. Ready to Learn More?
Sign up for a demo:
act-on.com
blog.actonsoftware.com
Can‟t Wait?
Call our hotline at: 1 (877) 530-1555
Email us: sales@act-on.net