This document provides a summary of various SEO, analytics, and content marketing tools recommended by Michael King, Director of Inbound Marketing. It includes tools for keyword research, link building, content ideas, on-page analysis, competitive analysis, link data sources, visualizing data, and managing multiple blogs. King emphasizes that while tools are useful, creativity and imagination are also important. The document encourages following King on Twitter @iPullRank to learn more about digital marketing tools and strategies.

1. TOOLS FOR PULLING RANK++
Nearly every tool you’ll ever need. EVER
MICHAEL KING
DIRECTOR OF INBOUND MARKETING
@ipullrank

2. DOWNLOAD THIS DECK:
http://iacq.co/toolspullrank2
@ipullrank

3. DISCLAIMERS
I am a programmer I am an SEOmoz
Associate
@ipullrank

4. I AGREE WITH MATT CUTTS (for the 2nd time ever)
@ipullrank

5. YOU SHOULD BUILD YOUR OWN TOOLS
JavaScript – Codeacademy.com Python – Udacity.com
It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own
nuanced tools
@ipullrank

6. OH SEO GODS,
PLEASE TELL ME
WHAT MIKE KING
USES
@ipullrank

7. iACQUIRE IS NOT A TOOL
Professional Off-Page SEO for the Enterprise
DIGITAL PR MANAGED LINK DEVELOPMENT
IDENTIFY/ENGAGE TREND SETTER OUTLETS NATURAL LINK INTEGRATION
TARGETED CONTENT MARKETING LINK RECLAMATION
DIGITAL ASSET DISTRIBUTION BACKLINK AUDIT AND OPTIMIZATION

8. MIKE! WHAT
TOOLS DO
YOU USE FOR
ON-PAGE
ANALYSIS?
@ipullrank

9. SCREAMING FROG
Get it: http://www.screamingfrog.co.uk/seo-spider/
8 Alternative Ways to Use Screaming Frog for SEO
http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)
@ipullrank

10. SCRAPER FOR CHROME
With a right-click I can scrape anything from a page and export it to a Google Doc.
Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
@ipullrank

11. HTTPFOX
I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s.
Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/
@ipullrank

12. PAGE SPEED PLUGIN
Get actionable insights about issues with page speed.
Get it: http://code.google.com/speed/page-speed/download.html
@ipullrank

13. MIKE! WHAT
OTHER
KEYWORD
RESEARCH
TOOLS DO
YOU USE?
@ipullrank

14. YAHOO CLUES
Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance)
@ipullrank

15. KEYWORD EYE
Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name.
Get it: http://www.keywordeye.co.uk
@ipullrank

16. SOOVLE
Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com
Use it: http://www.soovle.com
@ipullrank

17. UBERSUGGEST
Keyword Research using Google Suggest with country and platform options.
Use it: http://ubersuggest.org
@ipullrank

18. SCRAPEBOX
A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to
light.
Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/
@ipullrank

19. @SEOGADGET ADWORDS API EXCEL PLUGIN
Use this and you’ll never have to visit the Adwords Keyword Tool again.
Get it: https://seogadget.co.uk/google-adwords-plugin-excel/
@ipullrank

20. MIKE! HOW DO
YOU COME UP
WITH
CONTENT
IDEAS?
@ipullrank

21. GOFISH
I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now.
Get it: http://ipullrank.com/tools/gofish/
@ipullrank

22. @SEOGADGET GOOGLE DOCS TOOL
Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas
Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)
@ipullrank

23. FACEBOOK RECOMMENDATION DEMO
Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to
see up to 20 top performers in social.
Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/
@ipullrank

24. MIKE! WHAT
TYPE OF MAGIC
CAN I DO RIGHT
IN A
SPREADSHEET?
@ipullrank

25. SEOTOOLS BY NIELS BOSMA
Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin.
Get it: http://nielsbosma.se/projects/seotools/download/
@ipullrank

26. IMPORTXML FOR GOOGLE DOCS
Scrape pages, use APIs, get analytics right in Google Docs
ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle)
The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/
@ipullrank (@davidsottimano)

27. MIKE! HOW
CAN I GET
ACTIONABLE
INFO ON A
LINK
PROFILE?
@ipullrank

28. LINK RESEARCH TOOLS
LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat
your competition.
Get it: http://www.linkresearchtools.com
@ipullrank

29. LINK DETECTIVE
This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc.
Get it: http://www.linkdetective.com
@ipullrank

30. MIKE! HOW CAN
I DO
COMPETITIVE
ANALYSIS
QUICKLY?
@ipullrank

31. SEARCHMETRICS ESSENTIALS
The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and
social for many sites
Get it: http://suite.searchmetrics.com/en/essentials
@ipullrank

32. MIKE! I HEAR
YOU DO
AWESOME
THINGS WITH
ANALYTICS…
@ipullrank

33. KEYWORD-LEVEL DEMOGRAPHICS
Search Keyword-Level
FB:Admin Demographics
Referrers
I probably should have patented this.
Read the Post: http://www.seomoz.org/blog/keyword-level-demographics
Get the Code: http://www.github.com/ipullrank/keyword-level-demographics
@ipullrank

34. TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO
@TomAnthonySEO wrote some code for this.
Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics
Wordpress Plugin: http://www.springest.co.uk/social-analytics/
@ipullrank

35. GOOGLE ANALYTICS DEBUGGER
Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly.
Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna
@ipullrank

36. MIKE! YOU
ALWAYS TALK
ABOUT
PERSONAS,
HOW CAN I FIND
MY TARGET
AUDIENCE?
@ipullrank

37. FACEBOOK AD CREATOR
The Facebook Ad Creator is the audience version of the Adwords Keyword Tool
Use it: www.facebook.com/ads/create/
@ipullrank

38. FACEBOOK INSIGHTS
Gender Country
Female
Age distribution
Male
If the site is already on the open graph, you can get data on the audience from FB Insights
Use it: www.facebook.com/insights
@ipullrank

39. DOUBLECLICK AD PLANNER
The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there
Use it: www.google.com/adplanner/
@ipullrank

40. MIKE! HOW
CAN I GET
LINK BUILDING
QUICK HITS?
@ipullrank

41. LINK BUILDING GUIDES
I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides
@ipullrank

42. BRAND FANS
Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t
link.
Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon)
@ipullrank

43. MIKE! WHERE
CAN I FIND DATA
FOR
INFOGRAPHICS?
@ipullrank

44. WORLD GOVERNMENT DATA
Data from Governments all around the world.
Use it: http://www.guardian.co.uk/world-government-data
@ipullrank

45. GOOGLE PUBLIC DATA
All types of data on all types of things from Google itself.
Use it: http://www.google.com/publicdata/directory
@ipullrank

46. MIKE! HOW
CAN I
VISUALIZE
DATA?
@ipullrank

47. INFOGR.AM
Create beautiful charts without being a graphic designer.
Use it: http://infogr.am/
@ipullrank

48. DIPITY
Create interactive timelines from your data and images.
Use it: http://www.dipity.com/
@ipullrank

49. STORYBIRD
Create interactive books out of your data.
Use it: http://www.storybird.com
@ipullrank

50. MIKE! WHAT
OTHER LINK
DATA SOURCES
ARE THERE?
@neyne: looked at them all
http://www.rankabove.com/news/seo-
research/backlink-data-provider-all/
@ipullrank

51. AHREFS
http://www.ahrefs.com
@ipullrank

52. BLEKKO (/SEO)
http://www.blekko.com - use the /seo tag.
@ipullrank

53. LINKDIAGNOSIS
http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon.
@ipullrank

54. BROKEN LINK INDEX
Shhh! This is a secret. We are launching the Broken Link Index in a few weeks. Sign up to find out when.
http://signup.brokenlinkindex.com
@ipullrank

55. MIKE! WHAT
BOOKMARKLETS
DO YOU USE?
@tomcritchlow: Give
August 2011 its post back
http://www.seomoz.org/blog/
some-nifty-seo-
bookmarklets-to-make-you-
more-efficient
@ipullrank

56. OPEN GRAPH HELPER
I wrote this tool to help you check if your Open Graph Data is of optimal length.
Get it: http://ipullrank.com/open-graph-helper/
@ipullrank

57. WIRIFY
Turn any site into a wireframe so you can easily show your UX team where they went wrong.
Get it: http://www.wirify.com
@ipullrank

58. MIKE! WHAT DO
YOU USE FOR
RANKINGS?
@ipullrank

59. STAT
I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes
announcements: http://codex.getstat.com
Get it: http://www.getstat.com
@ipullrank

60. MIKE! WHAT
DO YOU
SUGGEST AS
LINK BUILDING
TOOLKIT?
@ipullrank

61. FOLLOWERWONK
Identify link prospects on twitter by searching the keywords in their user profiles.
Use it: http://www.followerwonk.com
@ipullrank

62. OUTREACHR BULK DOMAIN CHECK TOOL
Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with
the domain name.
Use it: http://www.outreachr.com/bulk-domain-checker/
@ipullrank

63. KNOWEM
Most people use the same user name for all social media. Use KnowEm to do research on your link prospects.
Use it: http://www.knowem.com
@ipullrank

64. MENTIONMAPP
Find link prospects you would not have found through keyword searches based on who talks to your influencers
Use it: http://mentionmapp.com
@ipullrank

65. ONTOLO
Use Ontolo for automated link prospecting and to organize and track link campaigns.
Use it: http://www.ontolo.com
@ipullrank

66. IFTTT
Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets
Use it: http://www.ifttt.com
@ipullrank

67. RAPPORTIVE
See all of user’s social profiles right from Gmail as you write to them.
Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin
@ipullrank

68. BOOMERANG
Schedule emails and automatic follow ups with this plugin for Gmail
Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll
@ipullrank

69. BUZZSTREAM
Track link, prospects, social progress all in one place.
Use it: http://www.buzzstream.com
@ipullrank

70. ZEMANTA
Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related
articles and images to bloggers as they write.
Use it: http://www.zemanta.com
@ipullrank

71. MIKE! I MANAGE
TOO MANY
BLOGS. GOT
ANYTHING THAT
CAN HELP?
@ipullrank

72. MANAGEWP
Backup, update, install plugins and themes for multiple Wordpress blogs all from one place.
Get it: http://www.managewp.com
@ipullrank

73. MIKE! WHAT’S
THE MOST
IMPORTANT
TOOL YOU
USE?
@ipullrank

74. MY BRAIN
No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how
to make them work for you.
@ipullrank

75. MIKE! WHO
SHOULD I
FOLLOW ON
TWITTER TO
FIND OUT
MORE?
@ipullrank

76. MICHAEL KING
Director of Inbound Marketing
www.iacquire.com
mike@iacquire.com
@iPullRank
THANK YOU / Q&A