Uploaded byJustin Levy
How To Harness The Power Of Webinars
The document outlines a five-phase approach to effectively harnessing webinars for business engagement. It includes phases for storytelling, planning, promoting, executing, and post-event activities, emphasizing the importance of integration and measuring impact. The author, Justin Levy, also provides practical tips and insights on maximizing the webinar experience for participants and organizers.
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How To Harness The Power Of Webinars
- 1. HOW TO HARNESSTHE POWER OF WEBINARS JUSTIN LEVY GLOBAL SOCIAL MEDIA ONLINE SERVICES DIVISION, CITRIX @JUSTINLEVY | #SOCIALFRESH
- 2. Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010 DISCLOSURE If your company or product SUCKS, none of this will help you. @justinlevy #socialfresh
- 3. @justinlevy #knxsoc B2B or B2C? Tip: Cats, dogs, babies = always work Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010 Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640
- 4. @justinlevy #socialfresh
- 5. We still operatein silos… Photo Credit: http://www.flickr.com/photos/gigiomc/2239357678 @justinlevy #socialfresh
- 6. CHECKLIST SOCIAL MEDIA
- 7. WE NEED TOBE MORE INTEGRATED… @justinlevy #socialfresh
- 8. THE POWER OFWEBINARS Revenue Value Loyalty Intimacy Partnership Trust @justinlevy #socialfresh
- 9. Photo Credit: http://www.flickr.com/photos/verismovita/3642489397 5 PHASES OF MAGICAL WEBINARS @justinlevy #socialfresh
- 10. 83% OF #SOCIALFRESHATTENDEES FIND WEBINARS VALUABLE SOCIAL FRESH ATTENDEE SURVEY Note: 2 respondents are conference organizers & 2 work for Citrix @justinlevy #socialfresh
- 11. PHASE I: DECIDINGTHE STORY @justinlevy #socialfresh
- 12. “YOUR KIDS NEVERSAY „DADDY, TELL ME A PRESS RELEASE‟, THEY ASK YOU TO TELL THEM A STORY” -Christopher S. Penn (@cspenn)
- 13. solution or benefit review past persona performance reach logical customers/pr relation ospects identify intended advocates or outcomes of experts the event
- 14. PHASE II: PLANNINGYOUR WEBINAR @justinlevy #socialfresh
- 15. PLANNING YOUR WEBINAR • Date & time • Media partner • Moderator • Speaker(s) • Dry run • Event creative • Trackable links per promo channel • Reserve your resources
- 16. PHASE III: PROMOTINGYOUR WEBINAR @justinlevy #socialfresh
- 17.
- 18. Paid Media Employee Email Advocacy Marketing Landing Blog Page Social Content Media Incentives Speaker Promo Home Base Approach @justinlevy #socialfresh
- 19. Photo Credit: http://www.flickr.com/photos/adambowie/4326474382 PHASE IV: GAME TIME! @justinlevy #socialfresh
- 20. LIVE EVENT! • Provideintros including social media channels • Use polls to drive engagement • Measure attentiveness • Ensure Q&A is part of your webinar • Encourage people to use the webinar hashtag #
- 21. PHASE V: POST-EVENT @justinlevy #socialfresh
- 22. Photo Credit: http://www.flickr.com/photos/edastrauch/471029832 THIS IS WHAT NOT TO DO! @justinlevy #socialfresh
- 23. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 http://www.flickr.com/photos/cameliatwu/3888996196 MAKE THE WEBINAR ON-DEMAND @justinlevy #socialfresh
- 24. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 Photo Credit:http://www.flickr.com/photos/cameliatwu/3888996196 http://www.flickr.com/photos/evaekeblad/2389240224 CREATE CONTENT FROM THE WEBINAR @justinlevy #socialfresh
- 25. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 http://www.flickr.com/photos/cameliatwu/3888996196 START YOUR LEAD NURTURING CAMPAIGN @justinlevy #socialfresh
- 26. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 CONDUCT A SURVEY @justinlevy #socialfresh
- 27. Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992 Photo Credit:http://www.flickr.com/photos/mikeporesky/5515840447 http://www.flickr.com/photos/whiteoakart/478626768 MEASURE IMPACT OF THE WEBINAR @justinlevy #socialfresh
- 28. Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992 http://www.flickr.com/photos/mikeporesky/5515840447 METRICS ARE YOUR GUARD RAILS @justinlevy #socialfresh
- 29. Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992 QUESTIONS @justinlevy #socialfresh
- 30. …to stalk me • justinrlevy.com • @justinlevy • justin.levy@citrix.com …to stalk us • gotowebinar.com • @gotowebinar Thank you… Slides available at: http://slideshare.net/justinlevy
Editor's Notes
- #14 The under pinnings.What are you solving for?Who is your target customer, and why do they require your solution? Work backwards.Why does your customer benefit from using your solution or service? What is the dividend? What pain or issue do you make obsolete?What story are you telling today?What are you trying to accomplish with this event – what is your intended outcome? Generate awareness? Create demand? Drive pipeline? Differentiate? Early or late in the buying cycle?Find your advocates – find the people who have experienced the benefits & have them help you tell your stories. Or find the people who can eloquently articulate the topic.Reach your customer: house file, customer base, paid media, social, speaker promotion, etc.Review performance – did you accomplish what you intended to?
- #15 Date & timeMedia partnerModeratorSpeakersKick offDry runEvent creative
- #17 Registration lpFrequencyPaid mediaHouse fileCustomer baseSocialSpeaker promoIncentive
- #20 IntrosPollsPanelInterviewAttentivenessQ&AHashtag #
- #22 On demandQ&ASEONurturingSurveyImpact
- #23 On demandQ&ASEONurturingSurveyImpact
- #24 On demandQ&ASEONurturingSurveyImpact
- #25 On demandQ&ASEONurturingSurveyImpact
- #26 On demandQ&ASEONurturingSurveyImpact
- #27 On demandQ&ASEONurturingSurveyImpact
- #28 On demandQ&ASEONurturingSurveyImpact
- #29 On demandQ&ASEONurturingSurveyImpact
- #30 On demandQ&ASEONurturingSurveyImpact