The document discusses 9 tactics to drive attendance for webinars. It recommends using email marketing, thought leaders, social media promotion, mobile optimization, registration page design, reminders by email, voicemail and text, and providing valuable content before and after the webinar to generate interest and attendance. Key points include the importance of email, using star power to promote webinars, and testing different promotional strategies.
3 Ways to Transform eBooks to Boost Your B2B Marketing Results Uberflip
Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).
In this presentation, SnapApp and Uberflip discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.
How to Increase Your B2B Blog’s ShareabilityUberflip
Generating views and shares on content isn't easy – especially in competitive B2B industries. However, that's not to say it's impossible!
In this presentation, we're sharing insights from some B2B brands that are accomplishing this content feat. Join Uberflip's Hana Abaza and BuzzSumo's Steve Rayson as they break down the most-shared B2B content to identify themes, trends, and takeaways that you can apply to your own content to increase shareability.
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B TestingLiesl Barrell
This deck covers important landing page basics like attention ratio, message match and key elements. Including a walk-through of some examples of landing pages to see which ones converted best and why so that you can run better, more efficient campaigns and get the most out of your marketing spend.
Presented by Liesl Barrell at MTL+ECOMMERCE
May 14, 2014
3 Ways to Transform eBooks to Boost Your B2B Marketing Results Uberflip
Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).
In this presentation, SnapApp and Uberflip discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.
How to Increase Your B2B Blog’s ShareabilityUberflip
Generating views and shares on content isn't easy – especially in competitive B2B industries. However, that's not to say it's impossible!
In this presentation, we're sharing insights from some B2B brands that are accomplishing this content feat. Join Uberflip's Hana Abaza and BuzzSumo's Steve Rayson as they break down the most-shared B2B content to identify themes, trends, and takeaways that you can apply to your own content to increase shareability.
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B TestingLiesl Barrell
This deck covers important landing page basics like attention ratio, message match and key elements. Including a walk-through of some examples of landing pages to see which ones converted best and why so that you can run better, more efficient campaigns and get the most out of your marketing spend.
Presented by Liesl Barrell at MTL+ECOMMERCE
May 14, 2014
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In a world of brand publishing and evolving social media, staying ahead of the curve is no easy task. By creating niche content using your company’s core expertise and distributing that content using strategic tools and techniques, you can have a lasting impression on your audience.
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Something I wrote last year on content planning>
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Join industry experts, Nichole Kelly, President of SME Digital and Eddie Smith, Chief Revenue Officer at Topsy Labs, as they sit down with Daniel Burstein, Director of Editorial Content for MECLABS, to discuss the most common mistakes B2B marketers make in regard to social media… and, most importantly, how to overcome them.
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Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute.
See if the following predictions come true at
Content Marketing World 2014
contentmarketingworld.com
#cmworld
To heck with the vague predictions...here’s three specific predictions:
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
JOE PULIZZI
@JoePulizzi
FOUNDER
CONTENT MARKETING INSTITUTE
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What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates — using the Dynamic Signal platform as their primary communications hub.
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• How to design the right strategy for your business and select the best technology partner
• How to launch your program, and begin tracking results on day one
• How to activate every employee to build pipeline, attract new business, and recruit new talent
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So it's understandable that over the past couple of years, many of our IABC Waterloo members have expressed their interest in learning more about social media. Tomorrow, I hope to come through for them with a seminar and workshop in which we'll dive into tools, strategies and learned lessons that can help communicators develop their own successful social media program.
More than anything, I want tomorrow's event to provide communicators with information that they can take back to their desks. Most of the social media presentations I've seen at conferences and other professional events have been too broad, theoretical and marred by unwelcome sales pitches. The presentation I intend to deliver tomorrow will be light on the theory and filled with specific tips that should resonate with communicators from all industries, regardless of the size of their teams or organizations. Among other things, we'll talk about social campaigns, team management, customer service and how to best connect with your audiences.
The Power of Visual Information & Content Marketingemfluence
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Originally presented 7-31-15 to the Freelance Exchange in Kansas City.
This session is about using personalization and automation to give them exactly what they need, when they need It.
If you want to meet someone and build a relationship, you need to provide consistent value to that person over time. When it comes to content, the exact same thing applies to a business, but here is the kicker: very few companies actually do this right. Imagine if you tried to pitch someone your products at a cocktail party or asked someone to marry you on the third date. It wouldn’t work, right? And you wouldn’t even try it. But this is what so many companies do every single day.
The answer? You need to nurture it! By personalizing the experience, providing content that they actually want and then using the magic and ease of automation, you can completely change the way you connect with both prospects and customers… and the way they connect with you.
As the Founder of a content marketing software company, Jon Wuebben, has first hand knowledge of what it takes to nurture with content. In fact, the biggest surprise he had during the product’s beta process was finding out just how much content…and what types of content…were necessary in order to get someone to sign up and ultimately buy. If you want to learn how to do the same exact thing for your business, this is for you.
This presentation was given at Information Development World on October 2, 2015.
Why You Should Let Your Buyer Design Your Sales ProcessCraig Rosenberg
“The buyer is in charge” is one of the most popular refrains in contemporary business sales and marketing today. Well it’s true; the Internet has changed buyer behavior forever. In the old days of business sales, the seller controlled the conversation. Now, the Internet has given the power back to the buyer. Marketing has undergone a radical transformation to change their approach to meet the new buyer’s expectations. It’s sales’ turn.
The reality is the buyer views their experience with a vendor as one of the most important factors in buying. When polled, buyers rate their experience with vendors higher than the expected answers of product and price. The sales leader’s imperative is to deliver the sales experience their buyers want and expect. In this webinar, we provide you with the blueprint and specific use case examples.
This discussion is tailored for CEOs, execs, VPs, upper-level management, and anyone involved in sales and overall business strategy.
Let's face it - sales technology is fun to talk about. Never before has sales been more technology-enabled than now. As the Funnelholic, we love talking sales tech which is why we HAD to have Matt Heinz, President of Heinz Marketing, lead the sales technology webinar. Matt is an analyst, an end user, and a consultant who seen it all and tried it all. He is always trying to find the tools that are not only cool (of course), but deliver real value, real efficiencies, and real ROI to sales people. He is also one of the most entertaining, engaging presenters in the world. In other words, you can't ask for more.
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See if the following predictions come true at
Content Marketing World 2014
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To heck with the vague predictions...here’s three specific predictions:
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Emails opened 276250
Click-through rate 21271
Registrations 319
Attendees (50%) 160
#marketingsummit @Funnelholic
5. No one wants to hear you talk about yourself
Translation: Learn ALL
about me. IT will be
awesome. We will
spend the whole time
discussing me and how
I might be able to sell
you something. It will
be incredible
Via @HJSewell
#marketingsummit @Funnelholic
6. Valuable, helpful content wins
Side Note: Picture of
Presenter Valuable and helpful
Role-Focused topic
#marketingsummit @Funnelholic
7. Star Power
101 Rotten Tomatoes
$261,930,436
6 Oscars
9 Oscar Nominations
$49,230,772
#marketingsummit @Funnelholic
8. Star power in b2b: Thought leaders
#marketingsummit @Funnelholic
9. The power of one (times 3)
4 Thought Leaders =
Over 20,000 Followers
#marketingsummit @Funnelholic
10. Get them working for you in social
Works for both regs and
attendees
#marketingsummit @Funnelholic
11. Have them write content
Helpful, remarkable Tweet-orama!
content that helps drive
promotion
#marketingsummit @Funnelholic
13. Build following with “same time, same channel” philosophy
Branded Content Works
The host becomes a start
Promo Copy: “Game-changing technologies are transformational, exciting and Focused on Role not
disruptive for a reason. They shake up your status quo. They get you thinking about technology
new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for
valuable food for thought, inspiration and information. Learn how you can become
the savvy innovator who takes your company across the finish line as you look ahead Consistent and constant
to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by
SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern
Time”
#marketingsummit @Funnelholic
15. Five facts about mobile I didn’t know until 2 weeks ago
1. Last year’s mobile data traffic was eight times the size
of the entire global Internet in 2000.
2. Mobile video traffic exceeded 50 percent of all video
traffic for the first time in 2011.
3. By the end of 2012, the number of mobile-connected
devices will exceed the number of people on earth, and
by 2016 there will be 1.4 mobile devices per capita.
4. Nine in 10 young adults spend between one and five
hours on their mobile devices daily.
5. 91% of mobile workers use a smartphone for work.
Support mobile from email to landing page
#marketingsummit @Funnelholic
16. Mobile email best practices
1. Many mobile email readers are triaging their inbox,
deciding whether they want to read your email now,
later, or never.
2. Use a clear email subject line and recognizable
name in the sender field to ensure you don't get
deleted.
3. Then do your best to create a pleasant mobile
reading experience by offering both plan text and
HTML versions of your email,
4. Use very descriptive alt text in case your images
don't display
All of this has been completely lifted from these two blog posts:
5. Keep message brief. •http://blog.hubspot.com/blog/tabid/6307/bid/29362/6-Ways-B2B-Marketers-
Should-Optimize-for-Mobile-Browsing.aspx#ixzz21nhpmZFR
•http://b2bdigital.net/2012/05/09/10-things-you-need-to-know-about-b2b-
mobile-marketing/
#marketingsummit @Funnelholic
17. Three things I love about this landing page
Video Promo
2 Fields in registration
Thought Leader star-
Prominent Social Sharing form
power
#marketingsummit @Funnelholic
24. Thought leaders and social drive attendance too
Have thought leaders get
people pumped on the event
Get the hashtag working
immediately to build
momentum
#marketingsummit @Funnelholic
25. Have a content plan to drive attendance
Do blog posts leading up to
the event
Release data leading up to
the event
#marketingsummit @Funnelholic
26. Create once, publish many
One Idea =
• 1 Ebook
• 12 white papers
• 3 events
• 25 blog posts
#marketingsummit @Funnelholic
28. Take-aways
1. Webinars ARE a key component to the content
marketing revolution
2. Email still rules, but there are some things that drive
more registrations and attendees
3. I wish I had all the answers, but darn it some things
need to be tested
#marketingsummit @Funnelholic