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HOW TO HARNESS THEPOWER OF WEBINARSJUSTIN LEVYGLOBAL SOCIAL MEDIAONLINE SERVICES DIVISION, CITRIX@JUSTINLEVY | #SOCIALFRESH
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010       DISCLOSURE       If your company or product S...
@justinlevy                                                              #knxsoc  B2B or B2C?Tip: Cats, dogs, babies = alw...
@justinlevy   #socialfresh
We still operate in silos…Photo Credit: http://www.flickr.com/photos/gigiomc/2239357678@justinlevy                        ...
CHECKLIST SOCIAL     MEDIA
WE NEED TO BE MORE INTEGRATED…@justinlevy                      #socialfresh
THE POWER OF WEBINARS                        Revenue       Value              Loyalty                         Intimacy    ...
Photo Credit: http://www.flickr.com/photos/verismovita/3642489397       5 PHASES OF MAGICAL WEBINARS@justinlevy           ...
83% OF #SOCIALFRESH ATTENDEES  FIND WEBINARS VALUABLE  SOCIAL FRESH ATTENDEE SURVEY    Note: 2 respondents are conference ...
PHASE I: DECIDING THE STORY@justinlevy                  #socialfresh
“YOUR KIDS NEVER SAY „DADDY,TELL ME A PRESS RELEASE‟, THEYASK YOU TO TELL THEM A STORY”            -Christopher S. Penn (@...
solution or                                benefit review past                                              personaperform...
PHASE II: PLANNING YOUR WEBINAR@justinlevy                       #socialfresh
PLANNING YOUR WEBINAR•   Date & time•   Media partner•   Moderator•   Speaker(s)•   Dry run•   Event creative•   Trackable...
PHASE III: PROMOTING YOUR WEBINAR@justinlevy                       #socialfresh
Registration Landing Page
Paid                                     Media                 Employee                           Email                 Ad...
Photo Credit: http://www.flickr.com/photos/adambowie/4326474382       PHASE IV: GAME TIME!@justinlevy                     ...
LIVE EVENT!• Provide intros including social  media channels• Use polls to drive engagement• Measure attentiveness• Ensure...
PHASE V: POST-EVENT@justinlevy               #socialfresh
Photo Credit: http://www.flickr.com/photos/edastrauch/471029832       THIS IS WHAT NOT TO DO!@justinlevy                  ...
Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981              http://www.flickr.com/photos/cameliatwu/388...
Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 Photo Credit:http://www.flickr.com/photos/cameliatwu/388...
Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981              http://www.flickr.com/photos/cameliatwu/388...
Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981       CONDUCT A SURVEY@justinlevy                       ...
Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992 Photo Credit:http://www.flickr.com/photos/mikeporesky/5...
Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992              http://www.flickr.com/photos/mikeporesky/5...
Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992       QUESTIONS@justinlevy                             ...
…to stalk me                                   • justinrlevy.com                                   • @justinlevy          ...
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Harness the Power of Webinars with Social — Justin Levy (Social Fresh WEST 2012)

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Harness the Power of Webinars with Social — Justin Levy (Social Fresh WEST 2012)

  1. 1. HOW TO HARNESS THEPOWER OF WEBINARSJUSTIN LEVYGLOBAL SOCIAL MEDIAONLINE SERVICES DIVISION, CITRIX@JUSTINLEVY | #SOCIALFRESH
  2. 2. Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010 DISCLOSURE If your company or product SUCKS, none of this will help you.@justinlevy #socialfresh
  3. 3. @justinlevy #knxsoc B2B or B2C?Tip: Cats, dogs, babies = always work Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640
  4. 4. @justinlevy #socialfresh
  5. 5. We still operate in silos…Photo Credit: http://www.flickr.com/photos/gigiomc/2239357678@justinlevy #socialfresh
  6. 6. CHECKLIST SOCIAL MEDIA
  7. 7. WE NEED TO BE MORE INTEGRATED…@justinlevy #socialfresh
  8. 8. THE POWER OF WEBINARS Revenue Value Loyalty Intimacy Partnership Trust@justinlevy #socialfresh
  9. 9. Photo Credit: http://www.flickr.com/photos/verismovita/3642489397 5 PHASES OF MAGICAL WEBINARS@justinlevy #socialfresh
  10. 10. 83% OF #SOCIALFRESH ATTENDEES FIND WEBINARS VALUABLE SOCIAL FRESH ATTENDEE SURVEY Note: 2 respondents are conference organizers & 2 work for Citrix@justinlevy #socialfresh
  11. 11. PHASE I: DECIDING THE STORY@justinlevy #socialfresh
  12. 12. “YOUR KIDS NEVER SAY „DADDY,TELL ME A PRESS RELEASE‟, THEYASK YOU TO TELL THEM A STORY” -Christopher S. Penn (@cspenn)
  13. 13. solution or benefit review past personaperformance reach logicalcustomers/pr relation ospects identify intended advocates or outcomes of experts the event
  14. 14. PHASE II: PLANNING YOUR WEBINAR@justinlevy #socialfresh
  15. 15. PLANNING YOUR WEBINAR• Date & time• Media partner• Moderator• Speaker(s)• Dry run• Event creative• Trackable links per promo channel• Reserve your resources
  16. 16. PHASE III: PROMOTING YOUR WEBINAR@justinlevy #socialfresh
  17. 17. Registration Landing Page
  18. 18. Paid Media Employee Email Advocacy Marketing Landing Blog Page Social Content Media Incentives Speaker Promo Home Base Approach@justinlevy #socialfresh
  19. 19. Photo Credit: http://www.flickr.com/photos/adambowie/4326474382 PHASE IV: GAME TIME!@justinlevy #socialfresh
  20. 20. LIVE EVENT!• Provide intros including social media channels• Use polls to drive engagement• Measure attentiveness• Ensure Q&A is part of your webinar• Encourage people to use the webinar hashtag #
  21. 21. PHASE V: POST-EVENT@justinlevy #socialfresh
  22. 22. Photo Credit: http://www.flickr.com/photos/edastrauch/471029832 THIS IS WHAT NOT TO DO!@justinlevy #socialfresh
  23. 23. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 http://www.flickr.com/photos/cameliatwu/3888996196 MAKE THE WEBINAR ON-DEMAND@justinlevy #socialfresh
  24. 24. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 Photo Credit:http://www.flickr.com/photos/cameliatwu/3888996196 http://www.flickr.com/photos/evaekeblad/2389240224 CREATE CONTENT FROM THE WEBINAR@justinlevy #socialfresh
  25. 25. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 http://www.flickr.com/photos/cameliatwu/3888996196 START YOUR LEAD NURTURING CAMPAIGN@justinlevy #socialfresh
  26. 26. Photo Credit: http://www.flickr.com/photos/billsophoto/4175299981 CONDUCT A SURVEY@justinlevy #socialfresh
  27. 27. Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992 Photo Credit:http://www.flickr.com/photos/mikeporesky/5515840447 http://www.flickr.com/photos/whiteoakart/478626768 MEASURE IMPACT OF THE WEBINAR@justinlevy #socialfresh
  28. 28. Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992 http://www.flickr.com/photos/mikeporesky/5515840447 METRICS ARE YOUR GUARD RAILS@justinlevy #socialfresh
  29. 29. Photo Credit: http://www.flickr.com/photos/bilal-kamoon/6835060992 QUESTIONS@justinlevy #socialfresh
  30. 30. …to stalk me • justinrlevy.com • @justinlevy • justin.levy@citrix.com …to stalk us • gotowebinar.com • @gotowebinar Thank you…Slides available at:http://slideshare.net/justinlevy

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