The document presents a webinar focused on Salesforce's AppExchange for developers, discussing monetization opportunities, partnership requirements, security considerations, and available resources. It outlines forward-looking statements and risks associated with the company's offerings, as well as upcoming events and features on the AppExchange. Additionally, it emphasizes the importance of community engagement and feedback through surveys.

1. The AppExchange for Developers
Monetize Your App In The Cloud
@ReidCarlberg @JoshBirk

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others
containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
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3. Follow Developer Force for the latest news
@forcedotcom / #forcewebinar
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+Developer Force – Force.com Community
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4. Have questions?
§ Expert support team at the ready!
§ Ask questions via the GoToWebinar Questions Pane.
§ Please post your questions as we go along!
§ Only post your question once; we’ll get to it as we go down the list.
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5. Assumptions
This webinar assumes the following:
§ You know how to get a Developer Edition
§ You are broadly familiar with platform concepts
But don’t worry, you can catch up via these resources:
§ http://developer.force.com
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6. Upcoming Events
December 12, 2012
Apex CodeTalk Live Q&A
http://bit.ly/apexct-ae
*See chat window now for hyperlink
Check out the Developer Force calendar for upcoming local events such as meetups,
workshops, and user group meetings: http://developer.force.com/Calendar
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7. Agenda
• Basics
• Security
• Partnership
• DEMO
• Considerations
• AppExchange Checkout
• Resources
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8. What Can You Find on the AppExchange?
• 1740+ Apps
• Force.com Apps
• Composite Apps
• Mobile Apps
• Heroku Apps
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9. What’s An App?
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10. Two Key Things
Packages Listings
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11. Three Kinds of Packages
Managed Unmanaged Extension
• This is an app • Starter kit • Managed only
• Code hidden • Code visible • Package dependent
• Upgradable • Not upgradable • Adds functionality
• No org limits • Org limits • Flexible
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12. Banner
Details Get It Now
Reviews
Video
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13. SOQL/SQL Sharing
Injection
CSRF XSS
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14. Security Review
• Trust is #1
• Security conscious ecosystem
• Automated scans
• http://security.force.com
• Manual testing
• Important: Be prepared
• http://wiki.developerforce.com/page/Security
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15. Join the conversation: #forcewebinar

16. Partnership
• Required for listing
• Join: salesforce.com/partners
• Apps need a contract
• Checkout
• ISVForce
• OEM
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17. DEMO
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18. Additional Considerations
• Edition capabilities
• Org dependent fields
• Record Type
• Person Accounts
Source: ISVForce Guide
• Trigger execution order
• Governor limits
• Install Handler Interface
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19. Introducing AppExchange Checkout
• Credit Card Easy
• Automated Billing
• LMA Synchronization
• 85/15 Rev Share
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20. If You Like to Read…
http://p.force.com/checkoutsteps
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21. If You Really Like to Read…
• Great Tips
• Chapter 10: Designing
for Packages
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22. If You Really Really Like to Read & You Want to
Maybe Start a Business Selling Your Apps
Email Reid: labs@salesforce.com
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23. Resources
• ISVForce Workbook
• ISVForce Guide
• ISVForce Online Academy
• Publish Your First App
with AppExchange
Checkout
• http://p.force.com/checkoutsteps
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24. Survey
Your feedback is crucial to the success of our webinar programs.
Thank you!
http://bit.ly/appexsurvey
*Look in the GoToWebinar chat
window now for a hyperlink.
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25. Q&A
@ReidCarlberg @JoshBirk
Survey: http://bit.ly/appexsurvey
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