1. The document discusses the revenue chain, which is a series of defined process steps that organizations use to generate predictable demand.
2. It contrasts the old, time-sensitive and haphazard approach to demand generation with the new, always-on and customer-centric approach driven by goals, metrics, content, processes, roles and technology.
3. Key aspects of the modern revenue chain include specialized roles at each step, using customer data to inform content, and qualifying leads to ensure sales success and revenue accountability.
Let's face it - sales technology is fun to talk about. Never before has sales been more technology-enabled than now. As the Funnelholic, we love talking sales tech which is why we HAD to have Matt Heinz, President of Heinz Marketing, lead the sales technology webinar. Matt is an analyst, an end user, and a consultant who seen it all and tried it all. He is always trying to find the tools that are not only cool (of course), but deliver real value, real efficiencies, and real ROI to sales people. He is also one of the most entertaining, engaging presenters in the world. In other words, you can't ask for more.
Companies that deliver great buying experiences grow 2X faster than their peers. If you work in sales, check out how you can create and deliver remarkable experiences for your buyers.
We walk through ten of the most common mistakes made by sales reps when managing a complex sale. No one is immune from mistakes as deals cycles are long, solutions are more complex, buying processes are convoluted, and the number of people involved in a deal has expanded. If you avoid these common mistakes though, you can shift the competitive advantage and increase the likelihood of closing the deal.
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
Let's face it - sales technology is fun to talk about. Never before has sales been more technology-enabled than now. As the Funnelholic, we love talking sales tech which is why we HAD to have Matt Heinz, President of Heinz Marketing, lead the sales technology webinar. Matt is an analyst, an end user, and a consultant who seen it all and tried it all. He is always trying to find the tools that are not only cool (of course), but deliver real value, real efficiencies, and real ROI to sales people. He is also one of the most entertaining, engaging presenters in the world. In other words, you can't ask for more.
Companies that deliver great buying experiences grow 2X faster than their peers. If you work in sales, check out how you can create and deliver remarkable experiences for your buyers.
We walk through ten of the most common mistakes made by sales reps when managing a complex sale. No one is immune from mistakes as deals cycles are long, solutions are more complex, buying processes are convoluted, and the number of people involved in a deal has expanded. If you avoid these common mistakes though, you can shift the competitive advantage and increase the likelihood of closing the deal.
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
How to identify and build a scaleable sales processFrank Dale
Effective sales teams build and execute repeatable sales playbooks. For many companies, the challenge is identifying a sales process that is effective and scaleable. This presentation developed for a workshop sponsored by Elevate Ventures walks you through:
1. Identifying your buyer's decision-making process
2. Building a sales process that aligns your interests and your buyer's interests.
3. Measurement strategies that allow for ongoing sales process improvement.
2014 Sales Industry Predictions to Sell Smarter in 2014Velocify
Today’s high-velocity selling environment is constantly evolving. To make the most of the opportunity and drive revenue, sales reams must be nimble, and arm themselves with smart practices and strategies. To help sales professionals start 2014 strong and get ahead of the competition, we asked 20 sales thought-leaders and practitioners for their predictions and insights on how to sell smarter in the year ahead. We hope you find some key strategies that will transform your 2014 sales efforts!
WHO TO TARGET & HOW TO IMPROVE YOUR SALES FORECASTING [INBOUND 2014]HubSpot
We know from our practice that too many companies end up with inaccurate sales forecasts which is frustrating for managers and executives alike. So, how can you get reliable forecasting information? In this session, we will show you a three things you must do: 1) How to select better prospects. To do that, you need a very specific Ideal Customer Profile so your people are investing time with only the best prospects and not wasting time on prospects that can’t or won’t buy from you. We will show how to do that. 2) Slow down your proposals. Yes, we said, slow down. We will show you how working with the prospect on trial balloons, works in progress, assignments, etc. will keep them involved in the sales process and how they will help you actually design the proposal. Slowing down the proposal almost always speeds up the sales process. 3)Help salespeople ask themselves the right questions. Are they addressing an urgent need inside the prospect’s business? Is there funding available for the project? Who are the decision makers involved? What is our relationship like with this prospect? Who is our competition for this order? Are there any internal issues within the prospect’s organization that could delay your proposed project? Too often salespeople are oblivious to some of the key issues that affect their success and they end up submitting projections that are too optimistic.
Presentation on Sales Funnel, Traditional Vs Modern Sales Funnel, Building the funnel, Lead Drop-off, Opportunity, BANT Technique, Customer purchasing stage, Top of the funnel, Middle of the funnel, Blockage point in the funnel, Nine steps to success.
Optimizing Your Sales Tech Stack for High PerformanceVeelo
Technology is changing the way B2B organizations sell, and those that embrace it are more likely to pull ahead. However, with the explosion of technology in recent years, it can be confusing and difficult to know where to start. In this webinar, we'll help form a basic architecture for your sales tech stack and talk about the various tools and which business problems they call solve. You’ll walk away with a basic blueprint that you can use to start architecting your own sales technology stack.
Lean funnel infograph - how to apply lean thinking in salesTapio Nissilä
Lean Sales book introduces end to end sales management method based on application of Lean thinking in sales and marketing. Lean Sales book also shared 20 case studies of B2B companies that have applied Lean in sales, marketing and customer facing processes. Lastly, Lean Sales shares 5 stories by senior executives themselves explaining how to create winning sales culture in international organisations.
Lean Sales approach is proven and tested approach for improving sales effectiveness and sales performance. Lean Sales is about creating more results with less selling.
Lean Sales book is available on Amazon.com
Has hiring been put on hold? Are you being forced to finish the year with less than a budgeted for team? How will you make the number with so few people?
How to identify and build a scaleable sales processFrank Dale
Effective sales teams build and execute repeatable sales playbooks. For many companies, the challenge is identifying a sales process that is effective and scaleable. This presentation developed for a workshop sponsored by Elevate Ventures walks you through:
1. Identifying your buyer's decision-making process
2. Building a sales process that aligns your interests and your buyer's interests.
3. Measurement strategies that allow for ongoing sales process improvement.
2014 Sales Industry Predictions to Sell Smarter in 2014Velocify
Today’s high-velocity selling environment is constantly evolving. To make the most of the opportunity and drive revenue, sales reams must be nimble, and arm themselves with smart practices and strategies. To help sales professionals start 2014 strong and get ahead of the competition, we asked 20 sales thought-leaders and practitioners for their predictions and insights on how to sell smarter in the year ahead. We hope you find some key strategies that will transform your 2014 sales efforts!
WHO TO TARGET & HOW TO IMPROVE YOUR SALES FORECASTING [INBOUND 2014]HubSpot
We know from our practice that too many companies end up with inaccurate sales forecasts which is frustrating for managers and executives alike. So, how can you get reliable forecasting information? In this session, we will show you a three things you must do: 1) How to select better prospects. To do that, you need a very specific Ideal Customer Profile so your people are investing time with only the best prospects and not wasting time on prospects that can’t or won’t buy from you. We will show how to do that. 2) Slow down your proposals. Yes, we said, slow down. We will show you how working with the prospect on trial balloons, works in progress, assignments, etc. will keep them involved in the sales process and how they will help you actually design the proposal. Slowing down the proposal almost always speeds up the sales process. 3)Help salespeople ask themselves the right questions. Are they addressing an urgent need inside the prospect’s business? Is there funding available for the project? Who are the decision makers involved? What is our relationship like with this prospect? Who is our competition for this order? Are there any internal issues within the prospect’s organization that could delay your proposed project? Too often salespeople are oblivious to some of the key issues that affect their success and they end up submitting projections that are too optimistic.
Presentation on Sales Funnel, Traditional Vs Modern Sales Funnel, Building the funnel, Lead Drop-off, Opportunity, BANT Technique, Customer purchasing stage, Top of the funnel, Middle of the funnel, Blockage point in the funnel, Nine steps to success.
Optimizing Your Sales Tech Stack for High PerformanceVeelo
Technology is changing the way B2B organizations sell, and those that embrace it are more likely to pull ahead. However, with the explosion of technology in recent years, it can be confusing and difficult to know where to start. In this webinar, we'll help form a basic architecture for your sales tech stack and talk about the various tools and which business problems they call solve. You’ll walk away with a basic blueprint that you can use to start architecting your own sales technology stack.
Lean funnel infograph - how to apply lean thinking in salesTapio Nissilä
Lean Sales book introduces end to end sales management method based on application of Lean thinking in sales and marketing. Lean Sales book also shared 20 case studies of B2B companies that have applied Lean in sales, marketing and customer facing processes. Lastly, Lean Sales shares 5 stories by senior executives themselves explaining how to create winning sales culture in international organisations.
Lean Sales approach is proven and tested approach for improving sales effectiveness and sales performance. Lean Sales is about creating more results with less selling.
Lean Sales book is available on Amazon.com
Has hiring been put on hold? Are you being forced to finish the year with less than a budgeted for team? How will you make the number with so few people?
This presentation discusses how the quality of logistics operations can leave a deep impact on customers and what impact it can leave on customer service. Also helps understand management about the tradeoff between service levels, related costs and their impact on the bottom line.
A presentation given by the author on the core of B2B Marketing to first year B-school students at S P Jain, Mumbai. The presentation talks about primacy of Lead Generation/Management; universal leads deintion; prioritising of pipeline build over awareness generation; eschewing the flashy for the durable...
Marketing agencies are increasingly being asked by clients to help generate more and better leads for their sales teams. Yet, very few agencies are equipped to even talk to their clients' sales and marketing management teams about these needs. Very few agencies have experience generating leads online, let alone helping sales and marketing teams function together as one unified team with common goals and mutual accountability. In this recorded webinar, you'll learn how to help clients align sales and marketing processes, goals and messaging.
Mastering the Direct Sales Model for ISVs - Dreamforce 2012 - 9/20Salesforce Partners
Selling subscriptions in the cloud requires different strategies and tactics, as compared to traditional software sales. Join us to hear directly from our own sales team as they discuss important topics like actionable web marketing, lead qualification, lead conversion, nurturing email strategies, and more. This session is primarily for marketing managers, sales professionals, and sales operations
Why You Should Let Your Buyer Design Your Sales ProcessCraig Rosenberg
“The buyer is in charge” is one of the most popular refrains in contemporary business sales and marketing today. Well it’s true; the Internet has changed buyer behavior forever. In the old days of business sales, the seller controlled the conversation. Now, the Internet has given the power back to the buyer. Marketing has undergone a radical transformation to change their approach to meet the new buyer’s expectations. It’s sales’ turn.
The reality is the buyer views their experience with a vendor as one of the most important factors in buying. When polled, buyers rate their experience with vendors higher than the expected answers of product and price. The sales leader’s imperative is to deliver the sales experience their buyers want and expect. In this webinar, we provide you with the blueprint and specific use case examples.
This discussion is tailored for CEOs, execs, VPs, upper-level management, and anyone involved in sales and overall business strategy.
#SocialSelling Market and Sell to the Modern BuyerCraig Rosenberg
Want to know how to make social selling work? So does the team at Funnelholic.
That is why we asked Jill Rowley, the world's most famous social sales person, to deliver her framework for social selling success. Not someone who learned it from a book. Someone who actually finished as one of the top reps quarter after quarter. Someone who took her recipe for success and helped train 1000's or reps at the one of the biggest tech companies in the world - Oracle. Someone who is now training sales leaders, executives, and individual reps from the world's greatest companies. That's Jill.
7 Steps to Put Your Lead Nurturing on SteroidsCraig Rosenberg
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
The 6 Keys to the Successful Modern Sales OrganizationCraig Rosenberg
The successful modern sales organization is more efficient, predictable and scalable than ever before. And more importantly, they drive results, consistent results. Forward-thinking sales organizations have built revenue machines that combine the traditional strategies with training and coaching with technology, processes, and metrics. Join Matt Heinz, Michael Brondello, and Craig Rosenberg as they present innovative but proven best practices that drive today's quota-busting sales organizations.
This webinar includes:
- Best practices from the best sales organizations in the world
- How understanding your buyer's process can transform sales effectiveness
-Technology recommendations that improve productivity and faster sales processes
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
VAT Registration Outlined In UAE: Benefits and Requirements
The Revenue Chain formerly known as the Demand Chain
1. The Revenue Chain:
Five Keys to a
Predictable Demand
Generation Funnel
Craig Rosenberg
@funnelholic
www.funnelholic.com
@Funnelholic
2. The supply chain
1. Driven by quantifiable goal(s)
2. A series of process steps that an organization can track,
measure, and then optimize
3. Specialists own their distinct steps
4. Technology drives effectiveness, scale
@Funnelholic
3. The revenue chain yesterday vs today
Yesterday Today
Time-sensitive campaigns Always-on campaigns
Seller-centric Customer-Centric
Haphazard A carefully defined series of steps
“Arts and crafts” Revenue accountability
Sales and marketing Sales with marketing
“Free safeties” Job function specialization
Collateral Content
Manual Technology Platform
“We used to design our funnel based on when WE wanted to talk
to them (customers), now you have to design your process to be
there when they want to talk to you”
Adam Needles @abneedles
@Funnelholic
4. The revenue chain
PLAN CAMPAIGNS NURTURING LEAD QUAL SALES CUSTOMER
1 2 3 4 5 6 7
Total Prospect Lead Good Opportunity Revenue Upsell
Available Lead
Market
OBJECTIVES/METRICS
CONTENT
PROCESS
PEOPLE
TECHNOLOGY
Source: RQ’s “2013 Marketing Trends” Presentation January, 2013 @Funnelholic
5. The customer profile feeds the revenue chain
Customer
Customer
Buying Plan
Profile
Process
1.Customer profile – pains, needs etc
2.Buying process
3.Consumption patterns
4.Marketing – to – sales transition
@Funnelholic
6. Map the customer journey
MARKETING FUNNEL LEAD QUALIFICATION FUNNEL SALES FUNNEL
Handoff to sales
SAL
field sales
Phone: will make decision
SQL in 2 months
Re-target: downloads vendor Site: views telesales
whitepaper LP 9C vendor demo
start to finish
Site: downloads third party
“buyers guide”
Email: completes IT priority Email: opens
survey and lists storage as top 3 Email: does not open
webinar email
MQL priority follow up survey
Phone: commits to
Re-target: no view online demo
click thru on
banner
Site: does not attend live webinar
Email: opens vendor Phone: cannot connect
incentive offer after 10 dials
Re-target: clicks thru ITManagement
banner on ESPN.com
Phone: won’t make
decision for 5 months
Marketing
Phone: no project right now;
Database
check back in 6 months
COLLECTING GATHERING COMPARING SHORTLISTING
INFORMATION REQUIREMENTS VENDORS VENDORS
@Funnelholic
7. Demand generation options
Outbound External Pull Inbound
Marketing Marketing
Lead Quality Lower Lower 5 Highest 7
Time to Value Short-term Short-Term Long-Term
Ability to reach High Low Low
executives
Targeting High Medium Low
Cost High Medium Low
Example •List Rental •Publishers •Your Website
•Telemarketing •Trade shows •Blog
•List Purchases •Microsite
•Unsolicited email
@Funnelholic
8. Nurture
5 7
Source: Tom Scearce @TLOTL
@Funnelholic
9. The content command center
1. .
PLAN CAMPAIGNS NURTURING LEAD QUAL SALES CUSTOMER
5 7
CONTENT
Internal Command Center feeds content across the
revenue chain
1. Reports to corporate marketing and is not product
marketing
2. Responsible for content across the buying process
@Funnelholic
10. Lead qualification = revenue chain success
Rule Number 1: Sales Sales won’t have the time or
desire to make the effort
will not follow-up on necessary to convert a lead
leads, they will follow to a Qualified Lead --
up on qualified leads 3-15 Touches = particularly once 3-5 good
1 QL* deals are on their forecasts
Generation Qualification Direct Sales Cycle
Validate
Generate Qualify Develop
A Opportunity
Lead Propose
(or get a
Negotiate
Qualified Lead)
Close
Time & Effort
*Touches includes dials, voicemails, emails, conversations with gatekeepers
@Funnelholic
11. The people
• Specialists along specific areas of the revenue chain
•Use operational metrics that help move leads through buying process
(e.g. Lead Qual group is measured by opportunities created and “good
lead/opportunity conversion”
PLAN CAMPAIGNS NURTURING LEAD QUAL SALES CUSTOMER
1 2 3 4 5 6 7
Total Prospect Lead Good Opportunity Revenue Upsell
Available Lead
Market
OBJECTIVES/METRICS
CONTENT
TECHNOLOGY
@Funnelholic
12. Marketing technology stack
Marketing Program/Campaign Process
PLAN CREATE DISTRIBUTE CONVERT ANALYZE
RESEARCH TOOLS EMAIL OPTIMIZATION
CONTENT
CONTENT TOOLS
PRODUCTION
EXPERIENCE
SOCIAL MEDIA
ANALYTICS
DIY PLANNING CREATIVE TOOLS
DISPLAY MARKETING
AUTOMATION
CONTENT
MANAGEMENT RETARGETING
SYSTEM
MRM
PAID SEARCH
CRM
+++
DATA SERVICES
DATA LAYER
Source: RQ’s “2013 Marketing Trends” Presentation
January, 2013 @Funnelholic
13. Managing the revenue chain
1. Look at unified view across entire chain
2. Track and measure steps along the customer journey
3. Create common definitions
4. Have an owner of the revenue chain
@Funnelholic
14. Thank you
Craig Rosenberg
@funnelholic
www.funnelholic.com
Inspired by:
Carlos Hidalgo @cahidalgo
Adam Needles @abneedles
Scott Albro @scottalbro
Greg Alexander @gregalexander
Tom Scearce @TLOTL
@Funnelholic