The Blueprint for TurningProspects into Customers             Presented by:     Craig Rosenberg @funnelholic      Carlos H...
Chat or Q/A   #Actonsoftware
Today’s Presenters   Speaker PhotoCarlos Hidalgo       Craig Rosenberg      CEO               Funnelholic Annuitas Group  ...
What is lead management?     Lead management helpsorganizations answer the question,“I generated a lead or inquiry, now   ...
What is lead management?        The platform (includingpeople, process, content, technology)to manage leads from lead gene...
Lead management and demand generation                            #Actonsoftware
Lead management frameworkSM                    #Actonsoftware
Starting the lead management process1. Know what you don’t know –   Conduct an audit that   includes sales2. Get executive...
Five obstacles to lead management1.   Executive resistance2.   Sales resistance3.   Lack of technology resources4.   Not k...
Q/A1. Ask questions or makecomments2. Follow us on Twitter   Carlos - @cahidalgo   Craig - @funnelholic                   ...
Ready to Learn More?    Sign up for a demo:           act-on.com  blog.actonsoftware.com          Can’t Wait?Call our hotl...
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The Blueprint for turning prospects into customers

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Great webinar with Carlos Hidalgo who is THE thought leader in lead management.

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  • The Blueprint for turning prospects into customers

    1. 1. The Blueprint for TurningProspects into Customers Presented by: Craig Rosenberg @funnelholic Carlos Hidalgo @cahidalgo
    2. 2. Chat or Q/A #Actonsoftware
    3. 3. Today’s Presenters Speaker PhotoCarlos Hidalgo Craig Rosenberg CEO Funnelholic Annuitas Group @funnelholic @CAhidalgo
    4. 4. What is lead management? Lead management helpsorganizations answer the question,“I generated a lead or inquiry, now what?” Carlos Hidalgo #Actonsoftware
    5. 5. What is lead management? The platform (includingpeople, process, content, technology)to manage leads from lead generation(getting a prospect to raise their hand) to close. Craig Rosenberg #Actonsoftware
    6. 6. Lead management and demand generation #Actonsoftware
    7. 7. Lead management frameworkSM #Actonsoftware
    8. 8. Starting the lead management process1. Know what you don’t know – Conduct an audit that includes sales2. Get executive buy-in3. Prioritize implementation4. Drive and manage change #Actonsoftware
    9. 9. Five obstacles to lead management1. Executive resistance2. Sales resistance3. Lack of technology resources4. Not knowing where to start5. Trying to do too much too fast #Actonsoftware
    10. 10. Q/A1. Ask questions or makecomments2. Follow us on Twitter Carlos - @cahidalgo Craig - @funnelholic #Actonsoftware
    11. 11. Ready to Learn More? Sign up for a demo: act-on.com blog.actonsoftware.com Can’t Wait?Call our hotline at: 1 (877) 530-1555 Email us: sales@act-on.net

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