The document discusses the purpose and aims of music magazines or "the music press." It states that the music press promotes artists, music, festivals, gigs and interviews in order to draw in audiences and get them to buy magazines. It uses celebrity features, competitions, and advertisements to promote the music industry and make money. The music press and music industry rely on each other - the press promotes the industry to audiences and the industry provides content and prizes to encourage magazine sales. Music publications are attractive to advertisers because they can reach a wide target audience and use celebrity images as promotional tools. The formats used by the music press include magazines but also websites and videos online. The two main producers of music magazines are Emap and Bauer.

1. What is the music press?
The music press is a magazine based around the music industry, this can be
bands or more specifically solo artists. The music pressed includes a
number of variety of different genres for different specific target
audiences. For instance, a R&B and house music magazine would
specifically be targeted towards the younger generation as this is the
fashionable music they are now listening to. In addition to this the music
press allows target audiences to gain information such as festival tour dates
and the latest top hit within the music industry. The music press draws in
the target audience by its use of celebrity features. For instance, this can
be a celebrity icon image centred on the front cover of the magazine in
order to draw the target audience in as they idolise a certain celebrity.
Finally the music press is used as a promotional tool in order to promote
artists, music, interviews and festivals/gigs this is to draw as many people
in as possible in order to make more money.

2. What are the aims and objectives of
the music press? What is its purpose?
• The specific aim and objective of the music press is to promote artists, their music, festivals,
gigs and interviews in order to draw the target audience in and want to buy their magazine.
An additional way in which the music press does this is by their prize give aways which allow
the target audience to access free gifts if they was to purchase the magazine, this will make
them want to buy the magazine. Their aim is to gain as much popularity as possible, they will
do this by advertisement through the press and also using celebrity features as the public will
idolise celebrities. The outcome is to make as much money as possible.

3. What is the relationship of the music
press to the music industry?
• The music press plays the role of being the informer within society with information from the
music industry. All of the advertisement comes from the music press in order to promote the
music industry and draw the target audience in. Realistically the music industry without the
music press would be a non- profitable business this is because the target audience would be
unable to access information without the music press. However both music press and music
industry depend on one another in order to be successful. The music industry will help
Influence sales within the music press as they are able to tease the target audience into
buying the magazine and maybe even festival tickets. This is because celebrity features will
be featured within the music press where they will bribe the target audience will free prizes
such as VIP tickets to a gig which the music industry will provide. The aim of both music press
and music industry is to gain as much publicity as possible In order to gain a good profit
outcome.

4. Why are music publications attractive
to advertisers?
• The reason why music publications are attractive to advertisers is because of the amount of
information, text and images placed successfully throughout the magazine. For instance,
advertisers will be willing to pay for their celebrity icons to be advertised in a music
publication because they are aware that people idolise celebrities, this will instantly draw the
target audience in and make them want to buy and read the magazine to see their cover
story, article or image of their favourite celebrity icon therefore it is a useful promotional
tool. Likewise to the film industry, the music industry doesn’t specifically target one specific
age range of people this is because they also have a variety of genres to allocate to their
target audiences needs. To be specific, Karrang! is centred within the genre of rock music so
it is targeted at all ages of people who enjoy rock from the age of 10 upwards. However, if an
advertiser wanted to endorse their product or person according to a certain target audience
then the music industry will be able to offer them a variety if magazines which will be based
around different genres. For instance, house music is targeted towards the younger
generation as this is the fashionable preference for that age range.

5. What are the formats used by the
music press?
• The music press will would stereotypically take the standard form of a usual magazine
concerning any subject or topic. For instance, they contain the expected codes and
conventions such as pugs, masthead, straplines, and barcodes. Nevertheless, there is a
different content which is included on pages throughout the magazine, Music magazines are
also able to use play on words and images to relate to a certain musical aspect. However, the
internet and specific online websites are commonly used. For instance, many websites often
use pop up adverts which use videos to promote a new artist, single, album or band. The
reason why they do this is because it is an effective way to promote the music industry and
gain as much publicity as possible which will make them gain a good profit as the outcome.

6. Who produces music magazines?
• There are two main music magazine producer companies within the music industry. One of
which is called Emap. Emap is a business which uses network and subscription of contents to
create music magazines which influence the target audience. The second biggest music
producer company is Bauer. Bauer produce the music magazine for a radio station called
karrang. Bauer uses the same techniques as Emap in order to draw the attention of the target
audience so that they will buy the music magazine so they make a good profit by having a
large amount of customers through effective publicity.

7. Masthead- positioned at the top centre of the page in bold clear font, this enables
the target audience to read the name of the magazine easily and effectively . The
karrang! Masthead would also become a recognisable masthead which will form
part of their identity. This is because it is the same size, font and house colour in
every issue as well as being featured on websites and billboards. The masthead also
creates a relationship with the reader by linking the font and genre of the magazine
together forming a rock magazine. A strap line at the top of the page has also been
added to summarise additional information featured within this magazine issue.
The main image is centred in
the middle of the front cover,
it dominates the page which
shows the target audience
who the main story will be
featured about. It is
surrounded by co-existing
headlines and cover stories
so that the audience is aware
of some of the stories which
will be featured within this
issue. The main image
imparticular is a example of
the press’s symbiotic
relationship with the music
industry, this is because the
producers have used a recent
relevant image related to
rock music which will attract
the target audience’s
attention rapidly. By using a
popular artist associated with
rock both music industry and
music press will gain a
benefit as more people will
want to buy the magazine as
they idolize this rock
celebrity, also they will be
eager to see the main story
associated with this rock
celebrity.
Consistent house colours are
used throughout the magazine.
Red, black and white are used
imparticular within this issue
which creates a consistent
house style. This is important
throughout an issue as it makes
the magazine look more
professional and appealing in
the eyes of the target
audience. The important co-
existing headlines or
subheadings have been printed
in white this highlights their
importance as they are easily
noticed by being in a different
colour to the masthead
however, it is unable to take
the attention away from the
main cover story which has
been printed in larger and
bolder white font within the
centre of the page over the
main image.
The black background behind
the white masthead font
symbolises that this magazine
is taking a serious approach
within the music industry. The
red may symbolise the
magazines power through its
dangerous approach.
Strap line- the strap lines are also
used as a teaser in order to lore the
target audience in by mentioning
other things which are featured
within this issue.
Barcode and date- this allows the
target audience to keep up to date
with issues, the barcode enables
shops to categorise the magazine.
Imperatives- these are used to direct the magazine at the target audience and also build
excitement to make them want to read this issue.

8. Masthead- positioned at the top centre of the page in bold clear font, this is so that the target
audience can read the name of the magazine with no trouble. The karrang! Masthead would also
become a identifiable masthead which will form part of their identity. This is because it is the same
size, font and house colour in every issue as well as being featured on websites and billboards. The
masthead also creates a relationship with the reader by linking the font and genre of the magazine
together forming a rock magazine. Overall, it creates synergy between each media platform which
Karrang uses.
The main image is positioned in
the middle of the front cover, it
dominates the page which
shows the target audience who
the main story will be featured
about. It is enclosed by co-
existing headlines and cover
stories so that the audience is
aware of some of the stories
which will be included within
this issue. The main image
imparticular is a example of the
press’s symbiotic relationship
with the music industry, this is
because the producers have
used a current significant
images related to rock music
which will attract the target
audience’s attention rapidly. By
using a popular artist connected
with rock both music industry
and music press will gain a
benefit as more people will
want to buy the magazine as
they admire this rock celebrity,
also they will be eager to see
the main story related with this
rock celebrity.
‘We don’t want to fall to pieces’ is a
clear example of how producers use
play on words to draw the target
audience in and make them want to
read the magazine. This is because the
play on words relate to the name of the
band which is ‘fall out boy’. Producers
use play on words to tease the
audience and make them want to buy
the magazine in order to read the
article. Buzz words such as ‘PLUS’ are
also used to draw the audiences
attention and make them think there is
something exclusive inside the
magazine.
Imperatives- these are used to direct the
magazine at the target audience and also
create excitement to make them want to
read this issue.
Reliable house colours are used
throughout the magazine. Blue, black and
white are used imparticular within this
issue which creates a consistent house
style. This is important throughout an
issue as it makes the magazine look more
specialized and attractive in the eyes of
the target audience. The significant co-
existing headlines or subheadings have
been printed in white or yellow this
highlights their importance as they are
easily perceived by being in a different
colour to the masthead however, it is
unable to take the attention away from
the main cover story which has been
printed in larger and bolder blue font
within the centre of the page over the
main image.
The black background behind the white
masthead font symbolises that this
magazine is taking a serious approach
within the music industry. The blue may
symbolise the magazines power through
its cold and heartless approach.
Strap line- the strap lines are also used as a teaser in order to lore the target
audience in by mentioning other things which are featured within this issue.
A covermount is used on this
contents page to encourage
the audience to buy the
magazine as it features a free
gift inside.

9. Masthead- positioned at the top centre of the page in bold clear black font, this is so that the target audience can
read the name of the magazine easily, it also makes the magazine look more professional. The karrang! Masthead
would also become a distinguishable masthead which will form part of their identity. This is because it is the same
size, font and house colour in every issue as well as being featured on websites and billboards. The masthead also
creates a relationship with the reader by linking the font and genre of the magazine together establishing a rock
magazine. Overall, it creates synergy between each media platform which Karrang uses.
The font in which the main heading has
been printed in will be recognisable to
usual karrang readers and will attract
them to the magazine because they will
be endorsed by the artiest, the font
also is associated with gothic
connotations.
It is printed in large white font to show
the audience its importance within the
magazine. This shows that it is the main
cover story of this issue as it stands out
in contrast to the other text on the
front cover.
The main image is positioned in the
middle of the front cover, it
dominates the page which shows
the target audience who the main
story will be featured about. In this
issue the main image is a rock
celebrity icon. Celebrities are used
as promotional tools in order to
lore their fans into buying the
magazine. The main image is
bounded by co-existing headlines
and cover stories so that the
audience is aware of some of the
stories which will be included
within this issue. The main image
imparticular is a example of the
press’s symbiotic relationship with
the music industry, this is because
the producers have used a current
significant images related to rock
music which will attract the target
audience’s attention rapidly. By
using a popular artist connected
with rock both music industry and
music press will gain a benefit as
more people will want to buy the
magazine as they admire this rock
celebrity, also they will be eager to
see the main story related with this
rock celebrity.
Pug- this is an example of
a pug as free gifts are used
as a teaser in order to lore
the target audience into
buying the magazine.
Reliable house colours are used
throughout the magazine. Dull green,
black and white are used imparticular
within this issue which creates a
consistent house style. This is important
throughout an issue as it makes the
magazine look more specialized and
attractive in the eyes of the target
audience. The significant co-existing
headlines or subheadings have been
printed in white or green this highlights
their importance as they are easily
perceived by being in a different colour
Strap line- the strap lines are also used as
a teaser in order to lore the target
audience in by mentioning other things
which are featured within this issue. Strap
lines may also be considered as a skyline.
Barcode and date- this allows the target audience to keep up to date with
issues, the barcode enables shops to categorise the magazine

10. The Title has been positioned in the
top left hand corner in bold yellow
text. This will instantly attract the
attention of the reader as it will be
the first thing visual to see on the
page. The yellow font amongst a
black background highlights its need
to stand out to the target audience.
It also matches the house style of
Karrang!
The page has a reasonable
amount of text and images, this
is to not overload the target
audience with too much
information. It also leaves some
secrets to be revealed later on in
this issue. In addition to this the
fair divide between text and
images makes it appealing for the
audience to understand what the
issue is about.
The top half of the mage has
been partitioned off as an
enlarged image, the reason for
this is so that the target
audience can see a picture of
what the main cover story is
going to be about. A famous
rock celebrity has been used so
that the audience maintains
interest within this issue as they
will idolise this celebrity, it also
shows that information about
this celebrity will be featured
later on in this issue.
Imperatives- these are used to direct the
magazine at the target audience and also
create excitement to make them want to
read this issue.
The producer has structured the magazine
side story's by numbering what articles
are featured in this issue and where to
look for them, i.e. what page number they
will be on. The numbers have been
printed in red so they can stand out
amongst the rest of the page and they
won’t get confused with any other
numbers which may be on the page.
Likewise the side line story's have been
printed in yellow text so it is easily
noticeable for the target audience to find
the story they wish to read.
Pug- this is an example of a pug as free
gifts are used as a teaser in order to
lore the target audience into buying
the magazine.
This is a puff, a puff
consists of additional
information has been
included on the contents
page which again is used
to try influence the
readers to buy a product.
The audience are being
directly addressed through
the use of imperative
words such as “call” or
“get”.
These are imagined communities. Imagined communities are when people feel as if they are in
the same community as people they may have never met. They do this so that the audience
feels more involved within the magazine and can access the ‘gossip’ quickly and more
effectively.
Connotations have been used
within the mast title of
‘KERRANG!’ the cracked glass
effect suggests to the audience
that the magazine consists of a
loud rock genre. This is a
consistent feature throughout
each issue.

11. Extra information has been
comprised on the contents page
which again is used to try
encourage the readers to buy a
product. The audience are being
directly addressed through the use
of imperative words such as “call”
or “get”.
The top half of the image has
been separated off as an enlarged
image, the reason for this is so
that the target audience can
perceive a picture of what the
main cover story is going to be
about. A famous rock celebrity
has been used so that the
audience sustains interest within
this issue as they will idolise this
celebrity, it also shows that
information about this celebrity
will be introduced later on in this
issue.
The contents page also uses
linguistic devices to make the
reader feel as if they are being
directly spoken to. For instance
rhetorical questions, exclamation
marks and ellipses have been
used within this issue to create
excitement and acts like a teaser
to the target audience as some of
the story's are still yet to be
revealed. This will make them
want to read on further through
this issue.
The Title has been positioned in the
top left hand corner in bold yellow
text. This will instantly attract the
attention of the reader as it will be
the first thing visual to see on the
page. The yellow font amongst a
black background highlights its need
to stand out to the target audience. It
also matches the house style of
Karrang!
Imperatives- these are used to
direct the magazine at the target
audience and also build excitement
to make them want to read this
issue.
The producer has structured the
magazine side story's by
numbering what articles are
featured in this issue and where to
look for them, i.e what page
number they will be on. The
numbers have been printed in red
so they can stand out amongst the
rest of the page
Reliable house colours are used
throughout the magazine. yellow,
black and white are used
imparticular within this issue which
creates a consistent house style.
The contents page also allows the audience to participate in a more
interactive role as competitions and quizzes are made evident within
the contents page.
The contents page
address’s the cover lines in
a bit more depth but still
acts as a teaser in order for
the audience to buy the
magazine and find out the
main stories.
Connotations have been used within the mast
title of ‘KERRANG!’ the cracked glass effect
suggests to the audience that the magazine
consists of a loud rock genre. This is a
consistent feature throughout each issue.
Cover lines are printed in bold black font so it is easily read by the audience.

12. The Title has been located in the top left
hand corner in bold yellow text. This will
immediately attract the attention of the
reader as it will be the first thing visual to
see on the page. The yellow font amongst
a black background highlights its need to
be prominent to the target audience. It
also matches the house style of Karrang!
Further information has been
embraced on the contents
page which again is used to try
influence the readers to buy a
product. This is generally
called a ‘puff’. The audience
are being openly addressed
through the use of imperative
words such as “call” or “get”.
The producer has organised
the magazine side story's by
numbering what articles are
presented in this issue and
where to look for them, i.e.
what page number they will
be on. The numbers have
been printed in red so they
can stand out amongst the
rest of the page and they
won’t get confused with any
other numbers which may be
on the page. Similarly the side
line story's have been printed
in yellow text so it is easily
evident for the target
audience to find the story
they wish to read.
This is the main image. It is
used to show what type of
genre the magazine is. Also
the top half of the image has
been separated off as an
inflated image, the reason
for this is so that the target
audience can perceive a
picture of what the main
cover story is going to be
about. A famous rock
celebrity has been used so
that the audience endures
interest within this issue as
they will idolise this
celebrity, it also shows that
information about this
celebrity will be presented
later on in this issue.
Dependable house colours are
used throughout the magazine.
yellow, black and white are
used particularly within this
issue which creates a
consistent house style. Yellow
is used to represent a warning
atmosphere amongst a black
background which is used to
symbolise a gothic, EMO
stereotype.
Pug- this is an example of a pug as
free gifts are used as a teaser in
order to lore the target audience
into buying the magazine.
Linguistic devices have been used within this contents page to make the reader
feel that the magazine is addressing their cover line stories to them. rhetorical
questions, exclamation marks and ellipses have been used to create the suspense
and excitement to act as a teaser to the audience so they will want to buy the
magazine to find out more about the cover line stories.
Connotations have been used
within the mast title of
‘KERRANG!’ the cracked glass
effect suggests to the
audience that the magazine
consists of a loud rock genre. A covermount is used on this contents page to encourage the audience to
buy the magazine as it features a free gift inside.