The document discusses 8 native mobile advertising formats:
1. In-Feed Social - Ads blend into social feeds like posts and allow social actions.
2. In-Feed Content - Ads match site layout and user experience as unpaid content.
3. In-Feed Commerce - Ads blend into commerce feeds and allow purchasing.
4. In-Map - Ads appear on maps with location context and call-to-action.
5. In-Game - Video ads run in games and reward players for watching.
6. Paid Search - Ads integrate with search results and allow calls/directions.
7. Recommendation Widgets - Sponsored links
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
MMA Spain presenta el estudio sobre ‘Estudio sobre el consumo de servicios financieros y de banca en móvil’, elaborado por MMA con la colaboración de Seeketing.
El estudio sobre ‘Estudio sobre el consumo de servicios financieros y de banca en móvil, refleja una alta interacción y preferencia de los usuarios por este tipo de productos financieros a través del móvil. El 44% de los consumidores suele buscar productos financieros a través de su móvil y el 23% a través de tableta.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
MMA Spain presenta el estudio sobre ‘Estudio sobre el consumo de servicios financieros y de banca en móvil’, elaborado por MMA con la colaboración de Seeketing.
El estudio sobre ‘Estudio sobre el consumo de servicios financieros y de banca en móvil, refleja una alta interacción y preferencia de los usuarios por este tipo de productos financieros a través del móvil. El 44% de los consumidores suele buscar productos financieros a través de su móvil y el 23% a través de tableta.
Our society holds a curious double standard when it comes to encouraging hands-on shared parenting. For instance, we want dads involved with their infants and toddlers—diapering, feeding, bathing, putting to bed, soothing in the middle of the night, cuddling in the morning. But when parents separate, some people think that young children need to spend every night in one home, usually with mom, even when this means losing the care their dad has been giving them. Despite all strides in cracking gender barriers, many of us still think that it is primarily the mother’s role to care for infants and toddlers, and that we jeopardize young children’s wellbeing if we trust fathers to do the job.
You can email me martzmonette@yahoo.com for inquiry. You can send me a request stating your purpose for the need to have a copy of this presentation. Thank you very much!
Marketing strategies for various ad formats available on Google Adwords & Facebook. This PPT also covers the main hygiene of Serch Engine Optimization (SEO).
Everything You Need to know about Social Media AdsKaren Ho
1. What is Social Advertising
2. Types of Social Ads.
3. Why You Should Run Social Ads.
4. Scaling Social Ads.
5. Reporting and Measurement .
6. Social Ads in Action: Case Studies.
from Salesforce Social Marketing
Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
https://webliquids.com/
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
The Power of Social Media Advertising for Digital Marketing.pptxMark8er FZCO
Social media advertising has become a powerful tool for digital marketing, enabling businesses to reach and engage with their target audience effectively. With the increasing number of social media platforms, it has become essential for businesses to partner with the best social media advertising agency in Dubai to stay ahead of the competition. By leveraging the expertise and experience of such agencies, businesses can create highly targeted and effective social media campaigns that yield significant returns on investment. Therefore, it is crucial for businesses in Dubai to choose the right social media advertising agency that can help them harness the power of social media and achieve their digital marketing goals.
https://www.mark8er.com/social-media-services.php
El pasado 2020 ha representado un antes y un después para todas las industrias, acelerando la transformación digital en el tejido empresarial español, así como la adopción de tecnologías que están ayudando en esa transformación.
En MMA Spain queremos reflejar estos cambios que estamos teniendo en todos los ámbitos del marketing y la tecnología y las oportunidades que estos nuevos escenarios brindan a empresas y consumidores, con eventos virtuales bajo el paraguas MMA IMPACT, en los que profesionales de diferentes sectores y áreas,
entre desarrolladores tecnológicos, anunciantes, agencias o medios, comparten conocimientos, experiencias, aprendizajes y tendencias que se mantendrán vigentes en el tiempo y que nos muestran una nueva realidad en los diferentes ámbitos de la
sociedad y la empresa.
Nuestras actividades como eventos o elementos editoriales como este, forman parte del ADN de MMA en su objetivo de apoyar y conectar la industria del marketing. Nuestra misión es compartir contenido cuidadosamente seleccionado, con el fin de proporcionar información sobre tácticas y estrategias que ayuden a los profesionales a “navegar” en esta realidad, brindando conocimientos y herramientas para un crecimiento sostenible actual y de futuro. De este objetivo surge este primer ebook
de una serie que se crearán de cada uno de los eventos online de MMA Spain IMPACT.
En este ebook, el protagonista es la ponencia de Worldline del pasado 25 de Febrero de 2021 sobre el “El Mundo de los Pagos Autónomos”.
El pasado 2020 ha representado un antes y un después para todas las industrias, con dos protagonistas derivados de la pandemia: crisis y oportunidad y en MMA Spain queremos reflejar los cambios que estamos teniendo en todos los ámbitos del
marketing y la tecnología y las oportunidades que estos nuevos escenarios brindan a empresas y consumidores, con eventos virtuales bajo el paraguas MMA IMPACT, en los que profesionales de diferentes sectores y áreas, entre medios, agencias, desarrolladores tecnológicos o anunciantes, comparten conocimientos, experiencias, aprendizajes y tendencias que se mantendrán vigentes en el tiempo y que nos muestran una nueva realidad en los diferentes ámbitos de la sociedad y la empresa.
En este ebook cubrimos el coloquio del pasado 25 de Febrero de 2021 sobre Tecnología y Medios de Comunicación, en el que participaron Google, Prisa Brand Solutions, Telecoming y Vocento.
Respondiendo a las preguntas:
• Cómo han vivido los medios el pasado 2020 y el año en el que estamos
• Cómo está ayudando la tecnología a los medios
• Qué publicidad es más efectiva para el consumidor
• ¿Podrá un medio vivir solo de suscripciones?
• ¿Qué tendencias vemos que se quedarán?
Informe del estado del marketing, los cambios en los hábitos del consumidor, los cambios experimentados por las empresas y de como este año ha afectado a todo el ecosistema del marketing.
Si quieres descargarlo puedes aquí - https://forms.gle/CTenY6RvgNz7pF5p6
Uno de los pilares clave de MMA, es la divulgación del ‘expertise’, conocimiento y estrategias exitosas de nuestros socios en las diferentes tecnologías y disciplinas claves para el CMO del futuro. Una de esas tecnologías es el protocolo Blockchain, que empresas con visión de innovación y futuro están utilizando, proporcionando una mayor seguridad y transparencia en sus transacciones y relaciones con sus clientes.
Si quieres el ebook puedes solicitarlo aquí - https://forms.gle/5u8Hgmu2rGztA2H28
MMA Spain colabora con Skiller Academy en el informe Programmatic for HR.
Conscientes del cambio del ecosistema publicitario y de la transformación que tiene en los equipos humanos la llegada de la publicidad programática al mercado de la publicidad en Internet se desarrolla este informe.
Aunque la automatización llega al mundo de la publicidad igual que al resto de sectores, hay grandes necesidades de profesionales en esta era de la automatización. Esos nuevos profesionales van a requerir formación y habilidades distintas.
Este libro blanco profundizará en ello con el apoyo de expertos en RRHH y reclutamiento de perfiles del Siglo XXI.
Fraud is an inherent behavior of the human being and a sector that suffers this scourge is the publicity where all the players in the advertising industry are affected.
We are facing environments where the security of a brand may be questioned by where it may appear or where a campaign whose goal is to reach a qualified user, appears in fake URLs, has clicks made by non-real users or generates false downloads of apps.
Fraud professionals have been sophisticated with technologies and robotization that allow more effective simulations but that make the advertiser reduce the effectiveness of their investment - sometimes - by almost 20%. According to some studies, if measures for its reduction are not put in place, in just 5 years the fraud can reach up to 150,000 million dollars.
But not only robots can be responsible. In the end, malpractice is always human.
The challenge is there and the enormous diversity of platforms, as well as the lack of consensus in the industry, not only at country level, but also continental and even global in terms of parameters that may oblige both, tools and publishers to be certified and audited. it makes its eradication to be almost an entelechy and that the industry in the search for transparency is coming together to combat these bad practices.
Within the initiatives of MMA Spain are educational events and documentation such as this “ebook”, made in conjunction with FaqFraud, first in Spanish last year and translated and adapted to English in 2019, which shares reflections of professionals in the world of advertising and the programmatic about what is it adfraud, types of frauds and recommendations for its detection and suppression.
We wish you enjoy your reading.
El fraude es un comportamiento inherente al ser humano y un sector que sufre esta lacra es el publicitario donde todos los actores de la industria publicitaria están afectados.
Nos enfrentamos a entornos donde la seguridad de una marca puede estar en entredicho por donde puede aparecer o donde una campaña cuyo objetivo es llegar a un usuario cualificado, aparece en urls falsas, tiene clicks realizados por usuarios no reales o genera descargas falsas de apps.
Los profesionales del fraude se han sofisticado con tecnologías y robotización que les permiten simulaciones más efectivas pero que hacen que el anunciante reduzca la efectividad de su inversión – a veces – en casi un 20%. Según algunos estudios, si no se ponen medidas para su reducción, en tan solo 5 años el fraude puede alcanzar hasta 150.000 millones de dólares.
Pero no sólo los robots pueden ser los responsables. Al final la mala praxis es siempre humana.
El reto está ahí y la enorme diversidad de plataformas, así como la falta de consenso en la industria, no solo a nivel país, si no continental e incluso global en cuanto a parámetros que obliguen tanto a herramientas como a publishers a estar certificados y auditados hace que su erradicación sea una entelequia y que la industria en la búsqueda por la transparencia se esté uniendo para combatir estas malas prácticas.
Dentro de las iniciativas de MMA Spain están eventos educativos y documentación como este “ebook” que se ha realizado en conjunción con FaqFraud y en el que se comparten reflexiones de 13 profesionales sobre lo que representa el fraude, así como recomendaciones para su detección y supresión.
El chatbot, software con capacidad de mantener una conversación mediante lenguaje natural con nosotros o incluso con otro chatbot; diseñado, programado y entrenado con tecnología llamada NLP (Natural Language Processing) y con IA (Inteligencia Artificial).
Este año 2017, quisimos conocer lo último en cuanto a avances dentro del mundo del chatbot. Te lo mostramos en este ebook.
Si hay un sector donde el avance en tecnología está suponiendo una auténtica revolución, es el relacionado con la salud, con desarrollos que están impactando y mejorando cada uno de sus procesos (gestión, prevención, diagnóstico, tratamiento, seguimiento y control) y con el consiguiente beneficio tanto en la optimización de recursos sanitarios, así como en prevención y por ende en calidad de vida.
En este ebook compartimos la visión, reflexiones e inquietudes de sus representantes.
The Smarties Awards is the only global awards program created specifically to recognize best in class mobile work from around the world.
Winning a Smarties is validation that you are among the best, smartest, and most creative in mobile marketing, while also rewarding and enhancing client/agency relationships
There are many opportunities to win a Smarties
We have introduced some new country specific programs and new regional programs, in addition to our existing global program
We encourage you to enter campaigns not just in multiple categories, but also across these multiple programs
Go ahead!
http://www.mmaglobal.com/events/the-smarties/2014/overview
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. 1
Table of Contents
MMA Mobile Native Advertising Committee..............................................2
About the MMA...............................................................................................3
What is Native Advertising?.........................................................................4
How Do Native Ads Work? ...........................................................................5
Native Ads are Unique on Mobile ................................................................6
The Formats ....................................................................................................7
In-Feed Social......................................................................................... 8
In-Feed Content ..................................................................................... 9
In-Feed Commerce............................................................................... 10
In-Map ..................................................................................................... 11
In-Game ..................................................................................................12
Paid Search ............................................................................................13
Recommendation Widgets .................................................................. 14
Custom....................................................................................................15
3. 2
MMA Mobile Native Advertising Committee
The mission of the MMA Mobile Native Advertising Committee is to promote the
definition of mobile native ads, educate marketers and publishers about native
advertising benefits and best practices, and grow the global market for this emerging
and increasingly effective digital display format.
These recommended mobile native ad formats are intended to help both buyers and
sellers plan, transact, execute and evaluate mobile native ad campaigns. By identifying
a limited but robust set of ad formats, the mobile advertising marketplace can more
efficiently adopt and include mobile native ads into the repertoire of effective mobile
marketing tactics. These recommendations will be the first in a series of three releases
that the Committee intends to issue, which will also become part of the MMA’s Mobile
Playbook:
• Mobile Native Ad Formats
• Mobile Native Ad Effectiveness
• Mobile Native Ad Best Practices
Special thanks go out to the Sharethrough team – Lisa Fong and Chris Schreiber – who
spearheaded the entire ad format project. We also want to acknowledge Peter
Minnium and the team at the Interactive Advertising Bureau in New York, who have
reviewed these recommendations and share our belief that these will help add to the
industry knowledge base.
The Mobile Marketing Association welcomes any feedback, from members and non-
members alike, so that we can continue to refine and improve the guidance we
provide to the mobile marketing ecosystem. Please send feedback to
comments@mmaglobal.com.
This MMA Mobile Native Advertising program was formed under the leadership of the
Co-Chairs, Richard Jones of InMobi and Steven Schuler of Yahoo. There are currently
22 member companies: Aarki, Ahalogy, Applift Inc., Central Garden & Pet, DataXu, Inc.,
Electronic Arts Inc., Facebook, Foursquare, Google, InMobi, Kargo, Microsoft, OpenX,
PadSquad, Pinterest, PubNative, Quixey, Sharethrough, The Marketing Arm, Time Inc.,
Yahoo Inc. Any MMA member company is welcome to join this initiative, and if
interested please contact us at committees@mmaglobal.com.
4. 3
About the MMA
The MMA is the world’s leading global non-profit trade mobile marketing association
comprised of more than 800 member companies, from nearly fifty countries around
the world. Our members hail from every faction of the mobile marketing ecosystem
including brand marketers, agencies, mobile technology platforms, media companies,
operators and others. The MMA’s mission is to accelerate the transformation and
innovation of marketing through mobile, driving business growth with closer and
stronger consumer engagement.
Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving
the innovation for the Chief Marketing Officer; to build the mobile marketing
capabilities for the marketing organizations through fostering know- how and
confidence; to champion the effectiveness and impact of mobile through research
providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide
committees work collaboratively to develop and advocate global best practices and
lead standards development.
5. 4
What is Native Advertising?
A form of paid media where the ad experience follows the natural form and function
of the user experience in which it is placed.
6. 5
How Do Native Ads Work?
Technology automatically assembles each component into a native ad.
7. 6
Native Ads are Unique on Mobile
Mobile native advertising is a format of advertising that takes advantage of the form
and function of the surrounding user experiences, all of which are indigenous to the
wide variety of mobile devices.
Native advertising is distinct from content marketing. Where content marketing aims
to match content and format, native advertising, at least on mobile devices, is
primarily an ad format that matches the style of the site or app where it
serves. Moreover, native advertising can be bought programmatically, whereas
content marketing usually requires editorial involvement.
An outcome of Native advertising is higher engagement with the viewer, which can
help marketers with objectives including branding, as with in-feed ads, or
performance, with search or app downloads formats, for example.
8. 7
The Formats
The mobile native ads committee reviewed and categorized all of the different types
of native ads on mobile. They are complementary to the core six IAB native ad
formats: in-feed units, paid search units, recommendation widgets, promoted listings,
in-ad (IAB standard) with native element units and custom /”can’t be contained.”
Because mobile has unique device capabilities, the MMA native ad formats are
designed specifically for the mobile marketing channel. They are in-feed social, in-feed
content, in-feed content, in-map, in-game, paid search, recommendation widgets and
custom.
For each format, we explain how it is native by describing the function and form. We
provide examples of companies that specialize in each format, and provide guidance
for advertiser objectives.
9. 8
In-Feed Social
Social feeds include users’ posts to social networks and sponsored content from
advertisers. Social network data pulled into the native ad, such as friends who like the
brand and likes or comments, provide social proof to consumers.
• Form: Ad blends in to each social network, i.e. Facebook Post, LinkedIn
Update, Promoted Pin, and Sponsored Post (Tumblr)
• Function: The social network capabilities are available for the ad, i.e. Pin, Like,
Tweet, Follow, Repost, etc.
• Examples: Tumblr, Pinterest, Twitter
• Advertiser Objective: Awareness or content engagement
10. 9
In-Feed Content
Editorial feeds, streams, and walls include both paid and unpaid content in various
forms, including written stories, music, games, videos and inboxes.
• Form: Ad will match site layout, including fonts, graphics, etc.
• Function: Ads have the same user experience as unpaid content, including
flipping, swiping, and viewing in-feed
• Examples: Yahoo, News Apps, SoundCloud, Sharethrough
• Advertiser Objective: Drive engagement with content such as read, view,
watch or listen
11. 10
In-Feed Commerce
Commerce feeds contain product listings and promoted products are integrated
within. This is a big retail opportunity to connect with users near the store or in store
with NFC, iBeacons, GPS, and payments.
• Form: Ad blends in to site or app. includes same details as organic products
such as price, reviews, product details, etc
• Function: Ad has same functionality as organic products such as buy, like, wish
list
• Examples: Amazon, Etsy, Shopkick, App Store
• Advertiser Objective: Sell physical or digital products and services
12. 11
In-Map
Mobile maps provide location and navigation information. In addition to map data and
organically generated business listings, maps also provide native ads in-maps.
• Function: Ads appears on map with location context
• Form: Ads can show distance to location, navigation, directions, click to call,
hours, etc
• Examples: Waze, FourSquare, Google Maps
• Advertiser Objective: Drive foot traffic
13. 12
In-Game
Ads are opt-in where players are invited to watch a video and earn a reward. The
reward is a digital currency or feature that adds value to the player experience.
• Form: Video runs in ad container that matches the look/feel of the game. The
video is not seen unless a player clicks on an icon that offers a reward for
watching a video
• Function: Ad provides value exchange for players to engage with brands
• Examples: Verizon ran a video in Madden 15 where when a player watched the
:30 second video, they are rewarded with 250 coins to improve the gameplay
experience
• Advertiser Objective: Increase brand awareness, better advertising
performance, higher engagement
14. 13
Paid Search
Ads appear on mobile search sites and apps integrated with organic search results.
Mobile features such as click to call, nearest location, driving directions, hours of
operation.
• Form: Ads appear on search results page above and below organic search
results
• Function: Same functions as organic listings including click, call, etc
• Examples: Google, Yahoo
• Advertiser Objective: Drive site visits, calls or foot traffic
15. 14
Recommendation Widgets
Recommendation widgets feature sponsored links and often appear at the end of a
feed or when a user is finished reading an article.
• Form: Image and texts match the editorial site
• Function: User behavior is same as organic content, click out to full article
• Examples: Gravity, Taboola, Outbrain, and Yahoo Recommends
• Advertiser Objective: Drive traffic to content
16. 15
Custom
Content that is built by a brand. For mobile, it can be editorial, music, apps, games or
videos. Custom mobile native ads are great for offline integrations with location data
and augmented reality.
• Form: Custom sponsorship must match site or app look and feel. Bring in
elements from publisher to ad
• Function: Ad functionality should match organic app or site functionality
• Examples: Sit Or Squat app sponsored by Charmin, Pandora sponsored station,
Citibike sponsored app
• Advertiser Objective: Increase brand awareness