This document describes an interest-based online advertising technology. It summarizes the technology's value in maximizing advertising returns through personalized targeting and customization. The technology tracks user interests and behaviors across websites and social media to deliver relevant ads and optimize landing pages. It claims to significantly increase click-through and conversion rates through this interest-based targeting approach.

1. Online Advertising Interest Based Targeting Technology TM The perfect convergence of marketing / advertising demands and computer science.

3. Executing

4. TrackingNext Steps Index

5. Value Proposition iMediaStreams, through the deployment of our proprietary technology and service, creates the opportunity to maximize the return on marketing / advertising dollars by significantly impacting click thru / conversion rates, personalization of landing pages and driving up online traffic.

6. Traditional Media Buying Steps Traditional Planner, will 1 Just follow and Go to the Traditional Websites/ Networks The result will be traditional 2 But: Creativity Execution Time Media Buying plan is traditional and optimization may be missed Media Buying plan is not affected by the social media effect in the user purchasing decision making.

7. Traditional in-site landing page customization Content Manager, will Define different Audience Segments Create Different Landing Pages for each group 1 Creativity Execution Time 2 Create different campaigns to each group Map the campaigns with the landing pages 3 Negotiating the Cost[Rate Card] The results will be traditional customization results 4 But Repeated Work for each campaign and segment Page Customization is Not affected by the user browsing behavior within the website, nor the social media effect on his browsing decision

10. iMediaStreams Media planning Landing Page Customization

11. Monetizing the Internet Waves ( Our Difference) We know the bloggers Age, Gender, Location, Sentiments about certain topics , brands and products. We know our visitors behavior on our websites. We are the only FIRM who monetize the above in Media Buying / Serving Optimization as well as Landing Page Customization Value Proposition – Critical Achievements: Online Media Planning generates more CTR, thus conversions. Customized Landing pages generates more CTR, thus conversions. Integrated with post – campaign targeting providers (BlueKai)

12. Our Methodology

13. Our Methodology – Media Buy / in-site optimization TRACKING TARGETING EXECUTING

14. Targeting

17. Testing the Sentiments

18. Testing the Sentiments

20. By selecting the publishers segments using our recommendation and optimization tools, for more than 1.4 Million ads, the CTR doubled to 0.15% from 0.08% which represents a 88% increase. ( Music Industry)TM

22. Execution

24. iMediaStreams Ad Server enables more granular targeting based on Actual Customer interest due to previous browsing behavior on different sites for ad serving. Web-Wide Data iServe Ad Network Google content Network Right Media Exchange BlueKai Exchange …. Advertiser Data Budget, Geo Targeting Language… Media Planning Tool Site #10 Site #1 Site #4 Media Planning Tool identifies sites with the highest concentration of customers that Fit advertiser market brief Site #11 Site #2 Site #5 Site #8 Site #3 Site #6 Site #7 Site #9

26. iServe is fully integrated with our Business Intelligence platform making the instant adaptation to the word of mouth seamless

27. iServe is fully integrated with our Landing Page Customization tool, making the instant adaptation of the associated banners within the page along with the generated recommendation seamless

30. Based on the comments on Wal-Mart community within the site and elsewhere online, iMediaStreams uses the gathered intelligence on the social media, along with the users behavior on Wal-Mart site to generate the most relevant products to the users.

31. In the first two weeks of June, our system identified 194,814 posts related to Wal-mart from the blogs.

33. For more information, please contact us: iMediaStreams, LLC211 Warren Street, Innovation Zone Newark, NJ 07103 Phone:+1 973 565 9110E-mail: info@imediastreams.com

34. Campaign reports

35. Multi Dimensional Report

36. Rich Media Ads