The document discusses the future of location-based advertising and marketing. It notes that as social interactions increase online and through mobile devices, location-based services will become more important. However, small and medium businesses face challenges in adopting new technologies due to costs. The document proposes a low-cost solution called "Chalkboard" that allows small businesses to advertise locally through a simple, self-serve model integrated with social media and analytics. It provides examples of campaigns showing high impression and click-through rates, helping small local retailers.

1. The Future of
Location Based Advertising
Bernard Leong
Co-Founder & CTO
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2. “The three most important things in buying a home:
Location, Location & Location”
- Unknown
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3. Mobility endows the user to discover, interact
and engage with the environment around them.
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4. How effective has been the consumer
engagements with known platforms?
700M Users 180M Users 10M Users
3B Shares / Day 155M Tweets/Day 3M Check-ins/Day
Social Interactions escalate, amplify & distribute
virally and in real-time.
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5. Mobility extends the engagement of social
interactions into location based services
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6. Fusion of Online and Offline worlds with Local
Video, Image and Augmented Reality services
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7. Social E-Commerce on the Rise from Deals to
Point of Sales transactions using mobility and
technology via NFC
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8. How are the current results with location
based services with respect to e-commerce?
83M subscribers
US$3M / Day
16M bought Groupon
in Mobile Payments
(19% conversion)
While it is booming in US, the payment options are
very limited in Asia as a whole and deals are only
useful for customer acquistion.
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9. Mobile Marketing &
budget ($)
Location Based Services
Marketing
Global Mid size companies
Brands with country-wide ops
Small Medium Businesses
+ Mom-Pop Shops
# of companies
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10. Mobile Advertising Networks vs
Marketing Budgets
budget ($)
Marketing
Why?
Global Mid size companies Small Medium Businesses
Brands with country-wide ops + Mom-Pop Shops
# of companies
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11. Challenges from Small & Medium Businesses
Listings on Printed Media
S$10K Annual Subscription Electronic Banner
~S$15-20K per month
Note: 7 out of 10
consumers treat
Short Messaging Services SMS marketing as
S$0.15 per SMS spam in SG
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12. Challenges from
Small & Medium Businesses
• Bridging the technology
gap for the small and
medium businesses
that are left behind.
• Understand their costs
and the ROI.
• Distribute the
messages across
different channels.
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13. Can we overcome the challenge of
Average Cost of Marketing per day costs low & affordable for SMEs?
1. Simple & Self-served
model.
S$300
2. Integrated with social
media & basic analytics.
3. Distribution via 3rd party
apps using a pull & not
push.
S$100
S$32
S$0.99
Electronic Banner Printed Media SMS Chalkboard
Types of Media
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14. On Mobile Phones
SG Malls SG Events
Inside Games Inside Applications
You can also access via browsers on smartphones
(iPhone, Android & Blackberry) using
m.yourchalkboard.com
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15. On Websites
www.penn-olson.com
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16. Global Statistics
23,585,714
Impressions
5,417,201
API Calls
6.42% 347,911
Click-Thru Rate Clicks
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18. Largest Volume Area:
MRT Stations & Markets
Nearby
~1-2% Click Thru Rate
per location
100K impressions
per location
37 Local Retailers
A Campaign to help small retailers ...
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19. The Future is...
SOLOC
Socialize + Localize + Commercialize
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20. Thank You & Watch this Space!
Contact Me via bleongcw via Twitter or (at) yourchalkboard.com
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