This document discusses approaches to effective public education programmes for digital television broadcast migration. It compares a higher cost comprehensive approach used in some countries versus lower cost targeted approaches. It also provides learnings from the UK's digital switchover programme. Key learnings include starting public communications early while focusing messaging on being helpful rather than selling benefits, using on-screen captions and TV most effectively, and mobilizing existing community support networks. The document also outlines examples of simpler and lower budget production and messaging that could still be effective.
This contains findings of empirical research carried out on the people from border areas of Jammu, who have to flee their homes everytime crisis strikes the border.
This paper examines the causal impact of education on within-country migration. A major higher education reform took place in Finland in the 1990s. It gradually transformed former vocational colleges into polytechnics and expanded higher education to all regions. The reform created exogenous variation in the regional supply of higher education. Using the reform as an instrument, our estimation results show that polytechnic graduates have a 7.5 (13.7) percentage points higher migration probability during a three-year (six-year) follow-up period than vocational college graduates.
The document discusses several topics related to migration including:
1. The effects of educating women on migration patterns and health outcomes. Educated women migrate less, have fewer children, and provide better care for their families.
2. Different types of government-led migration including political, social, economic, and ethnic/religious motives.
3. The impacts of migration on both source and host countries which can include economic, social, cultural, and political effects.
4. Ethnic cleansing, where it occurs, and examples both historically and currently.
5. Definitions of refugees, political asylum, and factors that could influence future refugee amounts claiming asylum.
The document discusses various causes and types of human migration. It notes that historically migration has been driven by needs for food, shelter and safety, but now also includes job relocation and overpopulation. Rural-urban migration is common in developing countries as people move to cities for more opportunities, though often settle in slums. Migration can have both positive and negative effects on populations and cultures through changes in demographics and mixing of groups. Push factors driving migration include lack of resources and jobs, while pull factors attracting migration include potential work and improved standards of living.
The document discusses legal and illegal migration. It defines legal migration as migration with formal permission, while illegal migration is defined as entering a country without formal permission, such as illegal aliens or boat people. Some reasons for illegal migration include overpopulation, poverty, trade liberalization, and economics/labor market factors. Effects of illegal migration include rising unemployment, tax reductions, increased crime rates, and threats to traditional culture from different cultures. Proposed solutions include policy changes and repatriation programs.
The ABC Project document outlines a project plan with 5 phases over 94 days from April 4, 2009 to July 7, 2009. It includes 19 tasks organized under 5 main items. The document provides a Gantt chart to track progress for each task by week.
The document outlines a project plan called the ABC Project that runs from April 4, 2009 to July 7, 2009. It is divided into 5 phases with 19 total tasks. The tasks include system analysis, specification and design, program development, alpha and beta testing. Progress will be tracked on a weekly basis in a online Gantt chart.
The document discusses the ongoing euro zone crisis and proposes a path forward. It argues that the crisis can still be resolved if policymakers address both the legacy costs of the flawed euro zone design and fix the design itself. To solve the legacy costs, there needs to be significant burden sharing and policies to stabilize economies in recession. To fix the design requires establishing a banking union and strong euro area institutions with fiscal backstops. The document outlines a four-part plan to restore faith in the euro, stabilize economies in crisis, reduce debt levels, and address structural flaws in the currency union's design.
This contains findings of empirical research carried out on the people from border areas of Jammu, who have to flee their homes everytime crisis strikes the border.
This paper examines the causal impact of education on within-country migration. A major higher education reform took place in Finland in the 1990s. It gradually transformed former vocational colleges into polytechnics and expanded higher education to all regions. The reform created exogenous variation in the regional supply of higher education. Using the reform as an instrument, our estimation results show that polytechnic graduates have a 7.5 (13.7) percentage points higher migration probability during a three-year (six-year) follow-up period than vocational college graduates.
The document discusses several topics related to migration including:
1. The effects of educating women on migration patterns and health outcomes. Educated women migrate less, have fewer children, and provide better care for their families.
2. Different types of government-led migration including political, social, economic, and ethnic/religious motives.
3. The impacts of migration on both source and host countries which can include economic, social, cultural, and political effects.
4. Ethnic cleansing, where it occurs, and examples both historically and currently.
5. Definitions of refugees, political asylum, and factors that could influence future refugee amounts claiming asylum.
The document discusses various causes and types of human migration. It notes that historically migration has been driven by needs for food, shelter and safety, but now also includes job relocation and overpopulation. Rural-urban migration is common in developing countries as people move to cities for more opportunities, though often settle in slums. Migration can have both positive and negative effects on populations and cultures through changes in demographics and mixing of groups. Push factors driving migration include lack of resources and jobs, while pull factors attracting migration include potential work and improved standards of living.
The document discusses legal and illegal migration. It defines legal migration as migration with formal permission, while illegal migration is defined as entering a country without formal permission, such as illegal aliens or boat people. Some reasons for illegal migration include overpopulation, poverty, trade liberalization, and economics/labor market factors. Effects of illegal migration include rising unemployment, tax reductions, increased crime rates, and threats to traditional culture from different cultures. Proposed solutions include policy changes and repatriation programs.
The ABC Project document outlines a project plan with 5 phases over 94 days from April 4, 2009 to July 7, 2009. It includes 19 tasks organized under 5 main items. The document provides a Gantt chart to track progress for each task by week.
The document outlines a project plan called the ABC Project that runs from April 4, 2009 to July 7, 2009. It is divided into 5 phases with 19 total tasks. The tasks include system analysis, specification and design, program development, alpha and beta testing. Progress will be tracked on a weekly basis in a online Gantt chart.
The document discusses the ongoing euro zone crisis and proposes a path forward. It argues that the crisis can still be resolved if policymakers address both the legacy costs of the flawed euro zone design and fix the design itself. To solve the legacy costs, there needs to be significant burden sharing and policies to stabilize economies in recession. To fix the design requires establishing a banking union and strong euro area institutions with fiscal backstops. The document outlines a four-part plan to restore faith in the euro, stabilize economies in crisis, reduce debt levels, and address structural flaws in the currency union's design.
The document describes setting up an online Gantt chart to track the progress of a project. It includes instructions to name the project, set start and end dates, add task descriptions organized in a main and sub-item structure, and upload the file to an online spreadsheet website to view and edit the live Gantt chart. Key details like the project timeline are excluded from the summary.
The document promotes the Xirrus Wi-Fi Array, stating it provides more coverage and bandwidth than competitors using fewer devices. It shows Xirrus delivering 4-5 times the coverage of competitors in enterprise and education settings using significantly fewer access points.
LandTrust for Central NC - Two Rivers SeminarLandTrustCNC
This document provides information about the LandTrust for Central North Carolina. Some key details include:
- The LandTrust has completed 47 projects protecting 5,702 acres of land with another 4,909 acres planned or pending protection.
- Conservation easements are a tool used to legally restrict future development on properties in perpetuity while still allowing landowners to own and manage the land. They provide tax benefits to landowners.
- The LandTrust works to protect lands for wildlife habitat, farmland, water resources, natural heritage, and more through tools like conservation easements which are donated by landowners.
Downscaling is needed to provide climate projections at local scales useful for impact assessments. There are statistical and dynamic downscaling approaches, with statistical being simpler but not allowing for changes in variability, and dynamic using regional climate models being more complex but theoretically best. The choice depends on the application and resources. Downscaling will continue to be necessary to provide useful climate information for impact research.
The document summarizes key findings from a 2010 research study titled "Moviegoers: 2010" that surveyed nearly 4,000 moviegoers. The study was intended to provide film marketers insights into how to best reach movie consumers over the next decade. Some of the main findings were that digital technologies have gone mainstream, moviegoers are heavy internet and mobile users who spend more time online than watching TV, and the internet is now the dominant source for movie information, reviews, and discussions.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place?
We designed the Moviegoers research study in 2010 to answer these questions, and to provide film marketers with actionable insights into how to best reach movie consumers over the next decade.
This document summarizes a business opportunity meeting for a multi-level marketing company called VMobile. It outlines how individuals can become dealers for as little as PHP3,988, gaining access to retail customers and discounts on phone loads. Dealers can earn PHP65,000 in profits within 7 months by recruiting others into their sales team. The opportunity expands through a binary compensation plan and safety nets that multiply earnings.
Double 7 Film provides a wide range of production services including commercials, music videos, TV programming, PSAs, streaming + new media, EPKs, and trailers. We also produce narrative + documentary films and provide customized production consulting.
This document discusses a multi-level marketing opportunity selling prepaid phone credits. It highlights how individuals can become millionaires through the program by recruiting others and earning commissions from their purchases and recruitment. The document promotes strategies like building a large sales force and participating in different income streams like bonuses and roaming SIM cards. Testimonials are provided of people who claim to have earned millions through the program.
America21 is co-hosting a forum to address the wealth gap in America, wherein white wealth is 22 times the wealth of Black Americans. The forum will address the nature of wealth, creation of wealth and generating wealth through opportunities in the 21st century Innovation Economy.
This document provides a summary of how to become a Distinguished Toastmaster (DTM) in seven steps. It outlines the communication and leadership paths one can take through Toastmasters including requirements to achieve levels such as Competent Communicator, Advanced Communicator levels, Competent Leader, and Advanced Leader levels. It also summarizes manuals, programs, and projects available at each level to help members develop their communication and leadership skills.
1) Digital information is growing exponentially, with 1 billion Google searches per month and 1 billion YouTube views per day.
2) Print needs to become more personalized and relevant to individuals, delivering value and information people want, when they want it.
3) Solutions are needed to enable on-demand printing, shorter runs, flexibility and fast delivery to meet more individualized and immediate needs. Papers and services must have the right performance, format and pricing to support digital print growth.
Social Data can give an even better and in-depth view on your customers. However please mind that it is not about 'more data'. It is about the 'right data' put to work.
A) Start wit the question
B) Combine Structured and Unstructured Data
C) Apply continuous machine learning
Hear Lutz speaking at Social CRM 2012 in Brussels, 26th September 2012 about The Challenges of Social Data Mapping & Management.
http://www.oursocialtimes.com/socialcrmbrussels
This document discusses using geographic information systems (GIS) to map motor vehicle crashes in Hawaii in order to help prevent injuries. It provides an overview of two GIS applications: the North Hawaii Outcomes Project mapped fatal crashes on the Big Island, while the Hawaii Emergency Medical Services Information System mapped all motor vehicle crashes in Oahu using 911 dispatch data. The document also shows maps of fatal crashes in the Big Island media and NHOP publications to increase awareness and support prevention efforts.
The document discusses tips for improving typing skills, including practicing regularly with online typing programs and tutorials. Specific websites for typing practice are recommended, along with splitting practice time between improving speed and reducing errors. Goals of 50% speed increase and cutting errors in half within a few months are outlined. Payment options including PayPal are mentioned for purchasing typing tutorials. RSS feeds and tech news blogs are recommended for finding new typing content.
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The document describes setting up an online Gantt chart to track the progress of a project. It includes instructions to name the project, set start and end dates, add task descriptions organized in a main and sub-item structure, and upload the file to an online spreadsheet website to view and edit the live Gantt chart. Key details like the project timeline are excluded from the summary.
The document promotes the Xirrus Wi-Fi Array, stating it provides more coverage and bandwidth than competitors using fewer devices. It shows Xirrus delivering 4-5 times the coverage of competitors in enterprise and education settings using significantly fewer access points.
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- The LandTrust has completed 47 projects protecting 5,702 acres of land with another 4,909 acres planned or pending protection.
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- The LandTrust works to protect lands for wildlife habitat, farmland, water resources, natural heritage, and more through tools like conservation easements which are donated by landowners.
Downscaling is needed to provide climate projections at local scales useful for impact assessments. There are statistical and dynamic downscaling approaches, with statistical being simpler but not allowing for changes in variability, and dynamic using regional climate models being more complex but theoretically best. The choice depends on the application and resources. Downscaling will continue to be necessary to provide useful climate information for impact research.
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We designed the Moviegoers research study in 2010 to answer these questions, and to provide film marketers with actionable insights into how to best reach movie consumers over the next decade.
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Similar to Effective Public Education Programmes for Digital Migration (17)
Effective Public Education Programmes for Digital Migration
1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.
2. Effective Public Education Programmes
for Digital Migration
Digital Broadcasting Switchover Forum
22-24 February 2012
3. Two approaches
• $220* million • $ 3 – 10* million
• 26 million households • 2.5 million household
• $8.5 per household • $2.5 per household
• 4 year programme • 2 year programme
• Political “hot potato” • More accepting public
• On time & under budget, no • Too early to know
evidence of vulnerable left
• But similar programmes
behind. 99% ready by eve of
have worked
switchover
* Includes call centre, production, retail training etc.
5. Who are Digital UK?
• A not-for-profit company created to lead the TV switchover
• Shareholders are the broadcasters and multiplex operators
• Funded primarily by the BBC Licence Fee
• Working closely alongside the Switchover Help Scheme -
which offers practical help to those 75 or over or with
disabilities.
4
6.
7. Learnings – approach
• Attempts to sell the benefits get in the way. People
want help
• Branding that partners can share helps enormously
• Telling people early reduces resistance ...
...but people won’t act until just before the date
• Traditional communications alone won’t work. Mobilise
existing support networks
• local government +
• charities +
• retailers
6
8. Learnings - media
• Onscreen captions are 60% more effective than any other media.
• TV is the next most effective for driving awareness
• Leaflets are well received for depth of information and understanding
• Roadshows on the ground close to switchover generate PR, local
political support and goodwill
7
9. Learnings - messaging
• Too much detail or too technical and people will ignore you.
• But don’t simplify so much that you aren’t honest
• Reassurance helps engage resisters
• ...as does a phone number - though only c. 1% of households called
• Audience differences within the UK
• Older audiences need more straight-forward /informative ads
• Friends and neighbours won’t automatically help
• Minority audiences tend to ignore mainsteam communications
8
10. Agenda
• Learnings from the UK
• Lower cost approaches
May 2010 9
9
11. Doing it for less
• The key is the degree of broadcaster support. For example, in Serbia
• Broadcasters are required to air “public service” TV messaging
• Outside of the agreed advertising minutes/hour
• In addition, broadcasters were asked to deliver on-screen captions
• In Serbia, they chose to have the TV ad production done centrally, rather
than by the broadcasters
May 2010 10
12. Production and shared assets can be simple
• But have a friendly non-threatening character …
• Bold, modern colours …
• And most critically, a retailer logo…
11
13. TV can be also be simple – as long as it’s
friendly
High end “lose
channels” ad
(UK)
Lower budget “no
new TV” (UK)
Low budget
12 (Sweden)
14. Ideally national communications to launch, followed by
regional activity (PR) from 9 months
National communications
May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14
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PR and Regional Regional viewer
stakeholder communications
communications
13
15. Simplified example regional plan
(assumes limited local TV and regional press)
-9 mo - 6 mo - 3 & 2 mo Switch
PR Radio Radio Radio
announcement
- Date - “Look for the leaflet” - Logo
- Help for vulnerable - Recorders / aerials - Countdown
Local stakeholder - Logo - Countdown
group formed -Having problems?
- Help for vulnerable?
Letters to retailers MOST Posters “date”
/ postal force effective
tool Leaflet delivered Local events??
TV captions TV captions TV captions
Retailer training Retailer training
Generates
Where Where the
PR &
people go detail14
is
goodwill
16. So a few notes in summary …
• Make sure the funding (and staffing) is sufficient for the outcome you want
• Make sure you have a firm end date that industry signs up to
• Focus communication on being helpful, not on selling
• Have a friendly face of the project and a retailer logo
• As a minimum, use PR, TV, on screen messaging and leaflets
• Use the retailers - and provide other local support if you can
• Start as early but spend most of you money at the end
15
17. Appendix
Top 10 learnings: setting up and
running a switchover programme
17
18. Top 10 learnings: setting up and running a programme
Five lessons to guide how a new project is set up: Retailers
TV
Installers
Platforms
1. A single-purpose, centralised delivery Network
Owners
Ofcom
2. Regulatory underpinning
3. Commercially-minded management Charities
Govern-
ment
4. Sufficient and ring-fenced funding Consumer
Groups
BBC
5. Alignment of infrastructure and communications Other
PSBs
Five lessons on implementation:
National Advertising
6. Working with the market Regional
7. Attainable and secure timetable Communications
8. Communications which reaches deep into communities Local
Communications
9. Practical support for the most vulnerable
Community
10. Mobilising existing support networks Support
121
18