This document discusses various services that mobile network operators can provide using an advanced connectivity framework in the LTE world. It summarizes services for activation, subscription management, marketplace services, and network quality monitoring. Activation services allow automatic activation of subscriptions using a pull-based methodology for greater reach and efficiency. Subscription management provides flexible subscriptions that can be easily activated and updated. Marketplace services allow operators to promote their own applications and play a central role in the value chain. Network quality monitoring provides insights into network performance from aggregated subscriber data.

1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. SERVICE MANAGEMENT IN THE LTE WORLD
12th NOVEMBER 2013
Sherry Zameer
Head of Solution Sales, CISMEA
Generating new revenue streams,
Enabling multiple subscriptions,
Managing on-demand,
Advanced connectivity and access to new services,
Leveraging high speed access to the SIM,
Turnkey solution for remote updates, provisioning and activation,
Optimising the network by measuring quality of experience.

3. LTE is launched … what next?
How can the MNO be a part of the value chain?
Maintain High Speed connection with SIM card.
Create software marketplace for content and applications
Leverage on user billing relationship for distribution
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4. Advanced Connectivity Framework
ACTIVATION SERVICES: IMS Activation
MARKETPLACE: Deploy & Manage New Smartphone
Applications
ADVANCED CONNECTIVITY FRAMEWORK
BE A PART OF THE VALUE CHAN
SUBSCRIPTION MANAGEMENT: M2M, Operator Services
NETWORK PERFORMANCE: Wifi Offload, QoS
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5. Activation Services
Automatic activation of subscription
services in mobile devices as soon
as they are connected to the
network
Pull approach optimizes success
rate by reaching virtually all active
subscribers.
Mass Management using pull based methodology in activation of LTE services provides
far greater reachability and cost efficiencies than traditional push based methods.
The SIM Card periodically requests the network for it’s service updates.
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6. Activation Services: Pull vs. Push
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7. Activation Services: Benefits
Service Revenues
Immediate access to services
No activation failure
Mandatory supported by devices
Security
Strong user authentication
Secure IMS data exchanges
End-user experience
No need to enter login/password
No need to enter login & connection settings
Personalized user settings in the UICC
Customer care
Cost: less call
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Subscription Management Services

8. Subscription Management
Manage subscriptions and securely
deliver and activate
subscriptions on demand, in an
optimized way to address
mobile broadband consumer
devices and the emerging
M2M market
To provide “always-on” user experience anywhere, cellular connectivity can become a standard feature
for a growing number of devices beyond mobile phones, adding value and differentiation to both
devices and content.
It is essential that connectivity providers simplify the access to data plans and offer customers flexible
subscriptions that can be easily activates and updated.
This statement is also true for the machine-to-machine market, which is looking for solutions driving
operating costs down by improving business process efficiency, and SLAs guaranteeing performance
levels across the globe.
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9. Marketplace Services
Use Activation Services to detect
Handset Type and bootstrap device
environment for operator
marketplace.
Having access to the end user
device terminal allows the operator
to promote it’s own applications to
the end user.
Mobile operators have been left out of the value chain in the mobile digital revolution.
Marketplace services allows operators to promote their own applications or third party
applications but always playing a central role in the value chain.
This capability, coupled with the billing relationship with the end user is a powerful
architecture to regain ownership of the data services revenues.
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10. Marketplace Services: User Experience – Step 1
Showing the smartphone
A smartphone, bought in a store
by a end user
There are neither telecom
application nor mobile agent on
it
Impossible for the operator to
manage or customize it

11. Marketplace Services: User Experience – Step 2
Downloading the client
The type of smartphone is
automatically detected
The end user receives a message to
download the mobile agent onto his
smartphone
He opens the message which
contains a link towards Google
Playstore
The mobile agent is actually stored
on this app
The subscriber can now download
the app which contains the mobile
agent

12. Marketplace Services: User Experience – Step 3
Installing the client
The subscriber receives a
message asking him if he wants
to install the client or not
Once installed, the subscriber
clicks on open to launch the
mobile client
The mobile client is now on
board and it asks the subscriber
if he wants to complete the set up

13. Marketplace Services: User Experience – Step 4
Showing the freshly branded Smartphone
Once the set up is completed, the
Smartphone is branded with the
operator’s identity and
applications
Thanks to the mobile agent telecom
operators will be able to promote
their applications whenever they
want

14. Marketplace Services: Typical Applications
Possible applications
A typical application is the WiFi Offload which enables
operators to balance their
network load and reduce
network congestion
Another application can be the
voice over IP application to
bring full voice solution to
subscribers
The mobile operator can also
download an application to
detect useful device
information such as the OS
version or any other device
capabilities

15. Marketplace Services: Tackle the OTT Players
Opening up possibilities
These are only some examples the
applications that can be promoted by
the operator
Many more are possible…

16. Network Quality
Connectivity with the device can
feedback valuable QoS parameters
in real-time to generate reports on
Network Quality.
By Aggregating KPI from a crowd of
subscribers, views to network and
device performance are provided
with the individual subscriber’s
experience.
Network quality parameters can include time, location, Make & Model to answers questions and
provide insights to network quality:
• What devices contribute most to the worst call setup experience?
• What devices contribute most to the best call performance?
• Which cell sites cause the most Radio Link Failures?
• What equipment in the Network Participates Most In good/poor Service experience?
• Why are the network rejecting attempts to use service?
• How well is a corporate customer being Served?
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17. Network Quality: What is the Use Case
MNOs increase the quality of its LTE network while offering
optimum experience to its subscribers
On a regular basis (week, month), evaluation of the
network performance: analyze of specific existing
services (activation, polling, …)
Identification of root causes when service
delivered is failing or limited: by area, device (UICC,
UE)
Monitoring of corrective solution
implemented
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18. Network Quality: What is the Need
MNOs has to ensure high level of satisfaction
to their 4G’s users, while prioritize investments
LTE deployment is booming
by end 2013, 234 commercial LTE networks in 83 countries
(GSA)
In 2016, Pyramid Research forcast 592m LTE
subscriptions, equivalent to 7.3% of all cellular
subscriptions at that time
New services need top quality experience
Video calls (skype, Facetime, ...), Streaming HD,
Cloud storage, Cloud gaming, files download, ...
MNO need to run LTE deployment gradually
Coverage, bandwidth
Quality of new technology implementation
(network, UICC, devices)
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19. Network Quality: Value Proposition
Help MNO’s to optimize their network planning and
manage the quality during LTE deployment ramp up
Audit root causes with priority to analysis
 Measure performance and
provide diagnostic
 Count failures and collect alerts
 Locate and analyze issues (Cartography, root of
failure)
 Edit reports
 Monitoring of implemented solutions
Differentiators
Leverage on existing subscribers
example
Leverage on existing services - no additional
traffic
Focus on end user experience approach
(source of information issued from subscriber
experience)
Time
Network agnostic
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20. WiFi Offload: What is the Use Case
The handset will automatically attach to the already configured
preferred MNO’s WiFi networks
Every time a user enters a predefined area
where WiFi networks are available
And in predefined scenario such as peak hours
(18-20H), pick days (week ends), or specific
location (high traffic density areas such as home,
offices, coffee shop, …)
The handset automatically handover to the
preferred network
Subscription Management vertical - SSSS -
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21. WiFi Offload: What is the Need
MNOs need to optimize network resources to better
satisfy their users and control their costs
Data traffic tremendous growth
Mobile internet is increasing dramatically in the last 23 years with Smartphones and tablets capabilities
WiFi hot spots becomes widespread
Wide availability in public places
Smartphones are WiFi devices ahead of being
cellular devices
MNOs try to optimize networks investments:
Balance network load, reduce congestion
Optimize users connectivity
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Subscription Management vertical - SSSS -

22. WiFi Offload: Value Proposition
Optimize network bandwidth Investment with the best user
experience
Services / Revenues
Reduce congestion
Increase usage
Cost optimization
Balance network load
Smooth Network investment
End-user experience
Transparent for user
Already available for Androïd (min V2.2)
Subscription Management vertical - SSSS -
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23. Advanced Connectivity Framework: Benefits
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24. Thank You!