In this presentation, I present some of the opportunities that mobile technology avails developers and entrepreneurs and also show methods available for them to monetise their mobile services.
Producing and Monetising Mobile Applications for the West African mobile consumer
1. Producing and monetising
mobile applications for the
West African mobile consumer
Tim Akinbo (@takinbo)
http://www.flickr.com/photos/nygus/1840030807/
9. "...for many people around the
world, the mobile phone will be
the primary, or only way to
access the Internet."
- On Device Research
The 'Mobile Only' Internet Generation (Dec. 2010)
10. Top mobile internet users in
West Africa come from Nigeria
and Ghana
- State of the Mobile Web Report (Opera)
11. 55% of Ghanaian mobile web users
have either never used or
infrequently use the desktop web.
- On Device Research
12. 50% of Nigerian mobile web users
have either never used or
infrequently use the desktop web.
- On Device Research
14. Top 10 uses of the
Mobile Web in Africa
●
Downloading games
●
Downloading music
●
Social networking
●
Search
●
Email
●
Videos
●
Wallpapers + Graphics
●
Other apps
●
Football news
●
Entertainment news
15.
16. Business Models
●
Development for hire
●
Revenue sharing through publishers
●
Direct to consumer
●
Advertising supported
17. Hindrances to the uptake
of the mobile web
1. Limited 3G coverage - the mobile web isn't cool
if it's slow
2. Limited availability for payment infrastructure
for monetizing mobile applications
3. Limited availability of useful local applications
4. High cost of mobile web usage