Mobile Apps in Africa

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This document discusses the mobile app market in Africa. It notes that Africa reached 65% mobile penetration in 2012 and is the second biggest mobile market in the world. The document highlights several successful African mobile apps, including Zapiro Toons which ranked in top app lists in over 90 countries and The Star South African newspaper app which ranked #1 or #2 in various categories in South Africa and neighboring countries. The document also shows graphs of revenue growth for Snapplify apps from 2012-2013 and the percentage of Snapplify app sales from iOS versus Android stores. It concludes by noting some challenges for African mobile apps including app stores and accessing global markets.

Technology Business News & Politics

This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

Hi I’m Wesley

Stalk me: @WesleyLynch

@Snapplify | info@snapplify.com

Global Smartphone
Market Share 2012

Source: GO-Globe.com

@Snapplify | info@snapplify.com

Is Africa ready for Apps?

@Snapplify | info@snapplify.com

All mobile phones in Africa

Source: Informa Telecoms & Media

@Snapplify | info@snapplify.com

Smartphones in Africa

@Snapplify | info@snapplify.com

Non-smart phones in Africa

@Snapplify | info@snapplify.com

• In 2012 Africa reached 65% mobile penetration
• Africa is the 2nd biggest mobile market in the world and the fastest
growing too.

@Snapplify | info@snapplify.com

African Apps

@Snapplify | info@snapplify.com

Zapiro Toons
• Zapiro Toons featured in list rankings in over 94 countries, ranking in the
Top 25 in 70 countries.

@Snapplify | info@snapplify.com

The Star
• Ranked #18 iPad News & Politics App in the UK
• Ranked #2 iPad Newsstand App in SA
• Ranked #2 iPad Newsstand App in Botswana

@Snapplify | info@snapplify.com

Woolworths Magazine
• Ranked #1 on iPhone and iPad for Lifestyle Magazines in its first
month of going live

@Snapplify | info@snapplify.com

Revenue growth globally for Snapplify apps
2012-2013

@Snapplify | info@snapplify.com

Snapplify % of Sales:
iOS vs Android

@Snapplify | info@snapplify.com

Challenges
@Snapplify | info@snapplify.com

App stores
@Snapplify | info@snapplify.com

Access Global Markets

@Snapplify | info@snapplify.com

Thank You
Any Questions?

London

New York

Cape Town

Email: info@snapplify.com | Web: www.snapplify.com | Twitter: @Snapplify

@Snapplify | info@snapplify.com

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Mobile Apps in Africa

2. Mobile Apps in Africa

3. Hi I’m Wesley Stalk me: @WesleyLynch @Snapplify | info@snapplify.com

4. Global Smartphone Market Share 2012 Source: GO-Globe.com @Snapplify | info@snapplify.com

5. Is Africa ready for Apps? @Snapplify | info@snapplify.com

6. All mobile phones in Africa Source: Informa Telecoms & Media @Snapplify | info@snapplify.com

7. Smartphones in Africa @Snapplify | info@snapplify.com

8. Non-smart phones in Africa @Snapplify | info@snapplify.com

9. • In 2012 Africa reached 65% mobile penetration • Africa is the 2nd biggest mobile market in the world and the fastest growing too. @Snapplify | info@snapplify.com

10. African Apps @Snapplify | info@snapplify.com

11. Zapiro Toons • Zapiro Toons featured in list rankings in over 94 countries, ranking in the Top 25 in 70 countries. @Snapplify | info@snapplify.com

12. The Star • Ranked #18 iPad News & Politics App in the UK • Ranked #2 iPad Newsstand App in SA • Ranked #2 iPad Newsstand App in Botswana @Snapplify | info@snapplify.com

13. Woolworths Magazine • Ranked #1 on iPhone and iPad for Lifestyle Magazines in its first month of going live @Snapplify | info@snapplify.com

14. Revenue growth globally for Snapplify apps 2012-2013 @Snapplify | info@snapplify.com

15. Revenue growth globally for Snapplify apps 2012-2013 @Snapplify | info@snapplify.com

16. Revenue growth globally for Snapplify apps 2012-2013 @Snapplify | info@snapplify.com

17. Revenue growth globally for Snapplify apps 2012-2013 @Snapplify | info@snapplify.com

18. Snapplify % of Sales: iOS vs Android @Snapplify | info@snapplify.com

19. Challenges @Snapplify | info@snapplify.com

20. App stores @Snapplify | info@snapplify.com

21. Access Global Markets @Snapplify | info@snapplify.com

22. Thank You Any Questions? London New York Cape Town Email: info@snapplify.com | Web: www.snapplify.com | Twitter: @Snapplify @Snapplify | info@snapplify.com

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