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The Mobile Apps Ecosystem
This document is a presentation by Jim Ayson on the mobile apps ecosystem. It discusses the transition to a post-PC world driven by smartphones and apps. It defines what an app is and describes the app economy and ecosystem, with over 25 billion apps downloaded from app stores. The mobile operator's role in the ecosystem is discussed, including providing APIs for developers and operating their own app stores. The presentation concludes with details on Smart's involvement in the Philippines' app ecosystem through their developer program, app store, and efforts to support local technopreneurs.
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The Mobile Apps Ecosystem
- 1. the mobile appsecosystem presented by jim ayson smart developer network 05.04.2012 / 9:30 / geekcamp baguio version 1.1 Slide 1
- 2. About the speaker JimAyson heads the Partner Management team at Smart. This covers technology partners, content providers and the developer community. Questions? Twitter: @jimayson Facebook: facebook.com/jimayson Google+: +JimAyson Download the slides: Slideshare.net/jimayson Slide 2
- 3. My workmail: jdayson@smart.com.ph Slide 3
- 4. Our 20 minutepresentation And a 10 minute Q&A Slide 4
- 5. Some Disclaimers Slide 5
- 6. The images inthis presentation are all taken from web sources. Copyrights belong to the owners of the images. Slide 6
- 7. Agenda • The Post-PCworld and the move to smartphones • What is an “App” • The app economy • The app ecosystem • The mobile operator’s view • The app ecosystem in the Philippines • Q&A (10 mins) Slide 7
- 8. The Post-PC World Slide 8
- 9. The PC Worldof the 80s and 90s PC’s, MS Windows, Office, desktop browsers Slide 9
- 10. The Post-PC Worldis mobile Smartphones / Tablets / Apps Slide 10
- 11. Source: Mary Meeker, Mobiledevices surpassed PCs in 2010 Kleiner Perkins Slide 11
- 12. “We are inthe post Web 2.0 era” - Forbes Web 1.0 • Companies founded in 1994-2001. Portals and Search engines - Yahoo, Google, Amazon, AOL, eBay Web 2.0 • The Social Web – Facebook, LinkedIn, Groupon Mobile • 2010 to the present. The App is mainly mobile: Instagram, Foursquare, Path Slide 12
- 13. The mobile appecosystem Slide 13
- 14. Defined by Apple •iPhone in 2007 (modern smartphone) • iPad in 2010 (the modern tablet computer) Slide 14
- 15. Apple defined theeco-system hardware apps app store Slide 15
- 16. Apps Developers They arecrucial to the eco-system! Slide 16
- 17. What is amobile app today? • Can be a native app (iOS, Android, Java) • Can be a web app (HTML5) • Can be developed via HTML5 and converted to a web widget running through a widget runtime (wrt). • Developed in HTML5 and run as an app via a wrapper like Phonegap. Slide 17
- 18. The App Economy Appsare the new face of the internet (complementing, and sometimes replacing the web) Slide 18
- 19. Foursquare Instagram Slide 19
- 20. More than 25Billion apps downloaded from the Apple app store Inventory of almost 600,000 apps on Apple Slide 20
- 21. More than 13Billion apps downloads from Android Market 450,000 apps, 1 Billion downloads a month Slide 21
- 22. Apple App sales •Revenues of $5.71B since 2008. • Paid over $4B to developers. • Apple keeps 30% revenue share, Developers keep 70% Slide 22
- 23. How the Apps makemoney • Business Models: – Paid downloads – Free but advertiser supported – Free but contains in-app payments and subscriptions – Revenue share with app store owner Slide 23
- 24. The Mobile Operator’sView • Apps are important because they drive mobile internet usage. • More Usage = Revenue • Mobile operators (like SMART) are trying to become part of the app ecosystem Slide 24
- 25. AT&T App store AT&T Apps Center Slide 25
- 26. SMART App Store Slide 26
- 27. The App Ecosystem+ Mobile Operator Handsets Customers Apps Operatpr App Store Developers Slide 27
- 28. Mobile Operators aspart of the app ecosystem Operator billing (payment for apps and items through load) Revenue Share with APIs and tools for developers developers Slide 28
- 29. Mobile operator appecosystem Developer Community Programs Operator run app store Promotes local apps, Allows in-app charging Slide 29
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- 32. SMART in theapp ecosystem • APIs and tools for apps developers • Developer program (SMART DevNet) • Operator billing (apps payments through load) • SMART App Store • Cooperation with international telcos through WAC and GSMA • Assisting technopreneurs through the IdeaSpace Foundation Slide 32
- 33. IdeaSpace Slide 33
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- 35. Smart Developer Network •Twitter: @smartdevnet • E-mail: appspartner@smart.com.ph Slide 35
- 36. End / Q&A slideshare.net/jimayson Slide 36