Mobile apps and internet

Jure Sustersic Developer Relations Forum Nokia Going Mobile? Mobile apps and internet

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],06/10/10

Trivia… ,[object Object],[object Object],[object Object],[object Object]

Growing demand for Applications Fastest-Growing Content Categories via Application Access 3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009 Total U.S. Age 13+ Source: comScore MobiLens 90 10,315 5,434 Search 90 5,950 3,131 Photo or Video Sharing Service 91 2,701 1,416 Online Retail 93 16,773 8,708 Maps 93 6,359 3,296 Movie Information 111 18,063 8,557 Weather 113 4,974 2,340 Bank Accounts 113 7,672 3,598 Sports Information 124 9,292 4,148 News 240 14,518 4,270 Social Networking 28 69,639 54,414 Used application (except native games) % Change Apr-10 Apr-09 Application Access Category

... and it’s not a U.S. only phenomena ,[object Object],[object Object],[object Object],[object Object],[object Object],Base: n=206, source: checkbox.com

AppStores are dominating distribution ,[object Object]

Demand for hyper local is growing ,[object Object],[object Object],[object Object],[object Object]

Mobile Technology Adpotion The Mobile Entrepreneurs The Innovative Web Giants The Traditional Giants The Long-tailers

Internet evolution thru a mobile screen Widgets offer focused, optimized front-ends to Web-based information and services Mobile-optimized sites serve specific needs and tasks Full HTML browser lets mobile consumers experience the complete Web Widgets + Platform Services offer seamless integration of the Web with personal context

Setting the mobile strategy… ,[object Object],[object Object],[object Object],[object Object]

Know your buisness… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… to find an appropriate mobile strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Platforms are driving the app-economy Worldwide Smartphone market by OS vendor Market shares 4Q 2009 in % (Source: Canalys) Share (%) of Smartphone Subscribers EU5 Total sub. base 100.0% Symbian 60.9% Apple 14.5% Microsoft 14.1% RIM 8.3% Google 2.0%

Nokia portfolio is set for apps Phones (Series 40) Smartphones (Symbian) Computers (MeeGo) Develop Java apps Develop Native Apps Develop Web Apps Develop Web Apps

What are web apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web apps examples Reuters AccuWeather LeMonde

Native apps – power of the platform ,[object Object],[object Object],[object Object],[object Object],GIVING » 1100010001100001011101101110101110111101010110111010100 to binary #include <iostream> using namespace std; int main () { // declaring variables: int a, b; int result; // process: a = 5; b = 2 Code and run by OS i s compiled

Examples of Native apps Bounce Evolution Fring Mobile Documents

Nokia’s distribution channel – Ovi store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* - after taxes and possible operator charges

Challenges ,[object Object],[object Object],[object Object]

… to conclude ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Mobile apps and internet

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Mobile apps and internet