This presentation was made at MoMo Athens Cross-Screen Development event by Andreas Constantinou on October 22, 2012

1. Crossing the screens chasm
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2. VisionMobile
Distilling market noise into market sense
Research Workshops Market maps Strategy definition
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commissioned research for telcos and OEMs positioning, product
definition
Developer
Economics 2011:
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app economy
Mobile Innovation Mobile Industry Atlas, 5th ed. Mobile Megatrends series
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ecosystems how Internet business models are trends in mobile
mobile platforms and impacting telecoms and how to
the battle for innovate in the age of software
dominance
HTML5
and its impact to the
mobile industry Top-100 analyst blog
4,000+ subscribers
The Android Game Plan 100 million club 20,000+ monthly uniques
the commercial mechanics tracking successful businesses 90% mobile industry insiders
behind Android and how in mobile
Google runs the show
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3. Trusted by industry brands
Clients an established analyst company
from
selected clients 2009-2012
selected
VisionMobile clients
2008-2012
Page 4
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4. It‟s no longer about smartphones
Key ecosystems are expanding across 4 screens
PC smartphone tablet smart TV
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows, Office Windows Phone Windows 8 Xbox
Source: VisionMobile Copyright VisionMobile 2012

5. Where did we come from?
From converged networks to converged devices.
2005 2010 future
one bill, one device,
triple play 1,000s of apps
vision
?
focal
point network device
compete price of number
based on service of apps Source: VisionMobile
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6. Where are we going?
experience roaming across screens
Social circle
Developer ecosystem
x
User data
convergence = Services
User interaction design
Industrial design
Brand
Source: VisionMobile
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7. Apple has led cross-screen experiences
Apple leads by example, by delivering a consistent experience across diverse screens
Experience roaming Across screens
Social circle Ping iPod
Apps ecosystem App Store iPhone
User data MobileMe iPad
Service iTunes, AirPlay Mac
User interaction design iOS Apple TV
Industrial design Apple ?
Brand Apple
Source: VisionMobile
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8. Ecosystems will lead cross-screen experiences
and experience roaming across many types of devices
2005 2010 2015
one bill, one device, one ecosystem,
triple play 1,000s of apps 10s of screens
vision
focal
point network device ecosystems
compete price of number experience
based on service of apps roaming
Source: VisionMobile Copyright VisionMobile 2012

9. Baby steps in TV apps: reality check
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Source: http://reviews.cnet.com/8301-33199_7-57412464-221/from-amazon-to-hbo-go-to-youtube-app-availability-on-2012-tvs-compared-big-chart/

10. The evolution of TV apps
1. TV-only apps
Spotify, Flickr, Twitter, Facebook
2. Mobile-only: EPGs, content listings, browsing apps
Zeebox, Flip.to, GetFlu, Miso
3. Companion apps (stream content, sync ads, browsing)
i.TV, Fanhattan, AXS TV Fights app, Phunware)
“77% of TV viewers using a second device while watching TV”
Google research, Aug 2012
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11. Phone to TV: experience chasm
- From Personal to shared experiences
- From lean forward to lean back experiences
- From standalone to companion experiences
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12. Phone to TV: industry chasm
Complex landscape:
TV makers: Samsung, Sony . STB makers: Boxee, Roku, TiVo
Platforms: Google TV. Broadcasters: Sky, ESPN
Fragmentation: 10s of platforms
Samsung, Panasonic, Sharp, LG, Sony, Yahoo, Google TV,
Boxee, InView, WyPlay, YouViwe, HBBTV
Usage
most connect-ready TVs are not connected
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13. The future of screens?
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14. watch this space. 08. october. 2012
have your say: www.visionmobile.com/MoMo
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15. Knowledge. Passion. Innovation.
thank you!
✔ get in touch: andreas@visionmobile.com
✔ follow : @andreascon
✔ we „re hiring!
Updated: 12 November 2010
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Copyright VisionMobile 2011