Evolutio, a project to monetize news apps launched in France summer 2013. Evolutio works as a Stock Exchange on Headline News and applies elements of game playing to news discovery.

1. The Stock Exchange on Headline News
Monetisation and gamification of News on mobile

2. EVOLUTIO ?
The Stock Exchange on Headline News :
•
Play with medias to discover news;
•
Generates traction and repetition on a news App;
•
Creates monetisation opportunities via InApp purchase and
Native advertising.

3. WE ARE EVOLUTIO
Amaury Leconte, VP Product and Innovation at Ebuzzing, leading Video and branded content distribution
platform. Prior to this, Amaury launched sponsored links in France as the Editorial director for
espotting. @AmauryLeconte
Thomas Puig Co-founder of TYPY Digital agency. Former Sales Director for Wizee, first « Celebrity
Marketing » Platform. Sales focused with a twist of creativity, he started his career as Sales Director at
ebuzzing, where he helped launch operations in the UK. @thomaspuig
Sebastien Poudat Tech Guru of Evolutio and Mobile app specialist. Sebastien co-founded MILKY Interactive
agency (sold in 2012). Prior to this, Sebastien worked at eTF1 and Media Plazza. @Syntaxterr0r
Olivier Pineda Evolutio UI/UX designer. Founder of Seempl, tactile creation studio. Olivier co-founded MILKY
interactive Agency (Sold in 2012), and worked at DDB. @Buzzetcie

4. News + (Social Network + Games) = EVOLUTIO
Evolutio mixes News with the
two most popular activities on
Smart Device :
Games and Social Networking.

5. News + (Social Network + Games) = EVOLUTIO

6. Read News
Play with Medias
Create New user behaviors
Generate traction and repetition on News Apps
Explore new ways of monetization (In App + Native)
What can be done to go beyond gamification on App?

7. READ NEWS
Evolutio aggregates content from media, influential blogs
and Twitter.
• 8 Verticals
(Culture, People, Society, Sport, Tech, World, Politics, Money)
• Most popular news can be read inside the in app
browser, sending traffic to the media source
• Content can be shared on Social networks (Source credited)

8. PLAY WITH MEDIA
Evolutio applies gamification to news discovery:
•
Each reader becomes a potential Broker who must guess
which words will make the headlines within the next hours.
•
Each word gets a virtual value, based on its recurrence on
media, influential blogs and Twitter.
•
Players must « buy » the words that will be used the most in
medias, blogs and twitter in the next few hours.
They then sell the word before the end of the trend.

9. NEW PRACTICE
• Recreationnal way to follow the news
• Virtual or real gratification for news fans
• Challenge your friends, make it to the top of the leaderboard
• Win competitions and prizes
• A new dimension of social activity around news
1. Share articles and hot topics with friends
2. Get suggestions of trendy topics (what words are my friend betting
on?)

10. TRACTION / REPETITION
• Based on news, the game never stops. Everytime something
happens, players open the app.
• The game Admin can use notifications to boost community
engagement.
• All game data are updated on an hourly basis

11. MONETISATION
YES…
media Apps are
sometime hard to
monetise, even
though users and
advertisers love
mobile.
http://www.theatlantic.com/business/archive/2012/06/why-mobile-will-dominate-the-future-of-media-and-advertising/258069/

12. IN APP PURCHASE
Player can purchase game boosts and special features to play
more efficiently (buying more words and more actions per words)
FREEMIUM REVENUE
• 0,30€ ARPU
• 1€ ARPU by « active user » (daily user for at least 2 weeks)
• Quickly addictive : 80% purchase done within the first 2 days

13. NATIVE MONETISATION
In addition of the CPM solutions, Evolutio can be monetised via Native Formats
• Competitions can be sponsored by Brands
• The « news » section can host Branded Content
• Brands and advertisers can reach players at « winning moments » and offer virtual or real life
rewards.
• Media partners can offer free subscriptions or open their paywall on a performance basis.

14. WHAT’S NEXT ?
• « BIG DATA for the masses »: getting readers familiar with data about the news :
keywords, hottest topics, most shared articles.
• Daily Newsletter with Scores and ranking + Hottest topics and Agenda of events to come.
• Verticalisation : « People », « Politics » : specific apps or contest on most popular verticals.
• Facebook Plugin : the App becomes a social game
• Getting ubikious : Virtual currency won by watching ads, entering contests, checking in during
a live event…

15. WHAT’S NEXT ?
VIDEO
Instead of posts, the app could display
video as main content.

16. People love Evolutio
Top! (*****)
The game is well thought. This great and very addictuve. This app also enable to read articles
from various sources. I love it !
Mrspollux
Très bonne application(*****)
Great app to anticipate the news. This is great for your own knowledge and if u’re the
curious type !
Loup47
Newsgames: Les enjeux du jeu d’actualité
(…) Prochaine étape, faire de la consommation même d’actualité un jeu. Evolutio, appli
lancée en mai sur la plateforme iTunes, permet de suivre l’actu et de miser sur les sujets
qui feront la une des grands médias. L’actu mène donc le jeu, et c’est tant mieux.
Excellent concept(****)
The game is amazingly good, with an enormous potentiel. We’re waiting for new
developements on the future.
Bruce Misinoff
Evolutio est l'appli qui va vous faire aimer l'actu : vous misez sur les mots qui vont faire
les gros titres des prochaines heures et vous empochez ensuite le gros lot comme au
Loto...

17. SCREENS
Menu
News
Verticals

18. SCREENS
Search word
Buy a word
Manage
portofolio

19. SCREENS
Stats
Stats
Propositions of
new keywords

20. SCREENS
Friends
Facebook
Notifications

21. Ecrans
Competitions
Competition
Leaderboard

22. Ecrans
In app purchase

23. SCREENS

24. Amaury Leconte
Mobile : +336 77 98 80 71
Mail : amaury@evolutioapp.com