Mobile web
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The document summarizes the evolution of the mobile web from past to present to future. It discusses how mobile devices have surpassed PCs and shifted how people interact with technology. Apple played a key role in defining the mobile ecosystem through integrated hardware, apps, and app stores. The mobile app economy now includes hundreds of thousands of apps across dozens of app store platforms and generates billions in revenue. The opportunities ahead include continued growth in mobile usage, commerce, advertising, and new players and business models in the increasingly important mobile space.
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Mobile web
- 1. The mobile web, past present and future Alex Christoforou Wadja, Inc. @alexwadja
- 3. We’re at the beginning of a new era for social Internet innovators who are re-imagining and re- inventing a Web of people and places, looking beyond documents and websites. John Doerr, Partner, KPCB
- 4. Web is undergoing a social evolution
- 5. A historic technology shift
- 6. Mobile is phones and tablets
- 7. Mobile devices surpassed PCs in 2010
- 8. The post PC world – R.I.P.
- 9. Post PC world - iPhone 2007 (modern smartphone) - iPadin 2010 (modern tablet computer)
- 10. Shift in how we interact with devices
- 11. Apple defined the ecosystem Hardware Apps App Store
- 12. PC - evolution of discovery
- 13. Mobile - evolution of discovery
- 14. Do you see a pattern here? History is repeating itself, it’s doing so at a much faster pace.
- 15. What is an App? Can Be Device Native Can Be Web Native Can Be Hybrid (HTML5 running through an app wrapper)
- 17. Differences are more blurry everyday Can you spot the web native apps? (hint: 8 of the below are web native)
- 18. The App store economy
- 19. 38+ App store platforms 500,000 Apps 450,000 Apps
- 20. From Apps to everything media
- 21. Thank you The mobile ecosystem
- 22. Apple released a study saying that the ecosystem associated with its devices has created over 514,000 US jobs, with more than 200,000 jobs attributed to the app business alone.
- 24. Developers are the new kingmakers
- 25. Apps make the mobile device a must have Thank you
- 26. Thank you Internet Trends 2011 Web 2.0 Summit San Francisco, California
- 27. Thank you Mobile usage numbers
- 28. Mobile usage ramping up fast
- 29. Mobile adoption – straight line up
- 30. Smartphone shipments surpass feature phones in Europe and USA
- 31. 3G - 35% year on year growth
- 32. Smartphone usage has huge upside
- 33. Mobile and social is global
- 35. Mobile commerce – we have lift off!
- 36. In a mobile commerce, transparent world – pricing matters a lot
- 37. Mobile is huge for local commerce
- 39. Global mobile app and ad revenue rising
- 41. Mobile advertising growing fast, globally
- 42. Ad spend upside is in mobile and web
- 43. Thank you Today’s mobile players
- 44. Smartphones and tablets – 2 horse race so far
- 45. iPods changed media – iPhone grew fast – iPad growth is amazing!
- 46. Android adoption even faster thaniPhone
- 47. Android is on top of mobile browsing
- 48. Thank you The opportunities that lie ahead
- 49. From an operators viewpoint Thank you - Apps are important, they drive mobile internet usage - More usage equals more revenue -Operators want to become part of the app ecosystem - APIs for developers - Operator billing - Revenue share with app owners - Developer community programs (at&t developer network) - Promote local apps (at&t and verizon app store) source (mobile entertainment - http://www.mobile-ent.biz/)
- 50. Mobile search is exploding
- 51. Web traffic from tablets is rising
- 52. How an app makes money Thank you Revenue share with app store owner… - Pay to download / access - Free but ad supported -In-app payments -Subscriptions to access areas
- 53. Average number of apps per user 37 Apple - 22Thank you Blackberry Android - 10
- 54. Happy customers 84% Apple App Store - 81% Android Market 58% Blackberry App World
- 55. Female focus Thank you - 39% of smartphone owning woman 55+ have downloaded 1 or more apps. - 22.5% discover their favorite app from a friends recommendation
- 56. An analyst viewpoint Thank you
- 57. People pay for apps Thank you - 50% of iPhone owners buy at least one paid app a month - 101,204, the average copies sold per iPhone app over 261 day lifetime - 35% of apps showing on most “popular app chart” lists are paid - 7% of iPhone owner have spent $50 on games in last 3 months
- 58. Thank you Alex Christoforou Wadja, Inc. @alexwadja
Editor's Notes
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.