The document outlines how to craft a concise and inspiring one-minute message to effectively communicate an organization's mission and vision. It emphasizes the importance of clarity, audience engagement, and understanding the impact of an organization's work, using examples from various education-focused organizations. The document also highlights the need to address societal issues concerning children's well-being and the value of community-focused initiatives.

1. Your One Minute
Message
Getting it Just Right

3. “So, what does your
organization do?”

4. By the end of this session
You will know how to create messages that:
...Provide an inspiring vision.
...Paint a picture of your impact.
...Are interesting to your listeners.
...Use your time well.

5. Exercise:
!
Turn to your neighbor and tell
him or her what your
organization does

6. Exercise:
Now switch

7. Case Study

8. Springfield
Supporters of
Knowledge
(SSOK)

9. Marin
Education
Fund
EVERYONE SHOULD
HAVE A CHANCE
AT COLLEGE
Marin Education Fund . Annual Report . 2009

10. What did you notice?

11. One Minute
Message
Define simply.
Give high-level information.
Share your vision.
Build comprehension.
Suggest the problem you
solve.
Don’t try to say EVERYTHING.

12. When to Use It
In an elevator
At a party
When introducing yourself to a
group
When speaking to donors
On your home page
In social media

14. At Challenge Success, we believe that our
society has become too focused on grades,
test scores and performance, leaving little time
and energy for our kids to become resilient,
successful, meaningful contributors in the 21st
century. Every day, we provide families and
schools with the practical, research-based tools
they need to raise healthy, motivated kids.
Success, after all, is measured not at the end of
the semester, but over the course of a lifetime.
Dear Friends,
2400 SAT score. 72nd percentile. 98 pounds. it’s easy to forget that kids aren’t just numbers. know that every child has his own story and We started Challenge Success because, as mental health and education-we had to speak out against a culture shaped by a “more is better” their childhood and harms them physically and mentally. We want take risks, and explore their particular skills and interests. We want best, but we believe that achievement will (and should) look different Over the past eight years we have made great strides in working that all children are healthy and engaged in school. We are encouraged dialogue about what’s best for our children academically, physically we have completed a strategic planning process which has focused families and communities. Over the next several years, we will be program into new geographic areas, developing new parent education more in-depth research on the changes our schools are making health and well-being.
2012 promises to be a great year! The generous support of our donors, allows us to continue our work. We value your many contributions. upon your help, and we are incredibly grateful for your support. pushing us to do our best for the youth we serve. Together we can undervalued or marginalized.
Sincerely,
Lisa Stone Pritzker
Chairperson of the Board
Maureen Brown
Executive Director

15. Habitat for Humanity Greater San Francisco believes that
hard work and success go hand-in-hand. Every day, we do
what Habitat does best around the globe, but we do it in a
very Bay Area way. We find inventive solutions to our area’s
expensive real estate challenges, because we know that
when we invest in our neighbor’s quest to become a
homeowner, it strengthens the entire community.

17. (Name of your organization) believes
___________. Every day, we ___________
Deeply Held Value Verb
___________ for ___________, because
Object Constituents
___________.
Problem Statement

18. Performing Arts Workshop believes that arts
education teaches critical thinking skills that
are vital in a 21st century economy. Every
day, we teach art in schools for a whole
generation of kids— especially poor kids,
because without it, they’ll be unprepared for
work and life.

19. •Concept 1: We believe
•Concept 2: So we do...
•Concept 3: Because if we don’t,
there’s a problem (or if we do,
something great happens)

20. Write your ownE xOenrcei sMei nute Message

21. Questions?

22. Thank you.
www.mission-minded.com
Facebook: Mission Minded
Twitter: @MissionM