3. Campaign Goals
Tell the children’s stories
Deliver a genuine, heart-felt message
Bring to life the optimism that connects with our
target donors
Create a versatile campaign
4. Main
Challenges
Define the BGCMR’s tangible benefit and the
impact the donor makes
Develop a brand message that resonates
with both donors and members
Transform a complex story into a simple,
positive message
7. Member
Statistics
35% live in poverty
50% High School drop out rate
Unemployment 150% more than
surrounding suburbs
Need stats on members
Find reasonable pictures
8. Common
Ground
Inspired by opportunity and hope
Unwilling to be defined by the past
Committed to the future
Devoted to Richmond
Invested in the community
Unbridled Optimists
9. In a world where statistics drive perception, we all struggle
to define ourselves and avoid becoming
“Just Another Statistic”
But, the world shouldn’t get to decide who we will become.
10. In fact,
the only statistics that matter are the
ones we will create.
27. • 954 youth per day
• 2,701 members per year
• 550 teens ages 13-18.
• 49 weeks per year
• 2:30-8pm school year
• 11 hours/day summer
A Safe, Positive Place
In nine clubs, in four jurisdictions,
all in areas of greatest need.
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
Safe PlaceSafe PlaceSafe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
28. • 28 full time professionals
• 60+ part time professionals
• 800+ volunteers annually
Relationships That Last
All dedicated to making life long
relationships inside and outside of
the walls of BGCMR.
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
29. •It starts with four hours a week.
•Four hours of undivided attention
on academics helps our young
members complete homework or
any other task they need to
tackle.
•Then, in all programs our kids
read, write, practice math.
Proving that learning is
everywhere and learning is fun.
Commitment to Success
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
30. We Practice Good Habits Daily
Our main goal is to open minds
and foster self esteem to build
character and resilience to make
good choices.
•A healthy dinner and physical
activity daily
•Opportunities to try new things
every day
•Important classes on resisting
drugs, alcohol and making good
choices.
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
31. Create New Futures
Exposure is everything. And so is
confidence.
As teens grow up in the Club, they
have more and more responsibility.
From helping younger members with
homework, to leading service learning
Clubs, to junior staff positions.
As teens approach graduation, they
know there is no challenge they can’t
face and no door they can’t open.
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
Safe Place
Mentoring
Relationships
Academic
Achievement
Healthy
Lifestyles &
Relationships
Employability
skills
37. Results
Major gifts are up
Number of small donors are up
Increased donations from events 7X
Total commitments doubled
100% board participation
Volunteers love telling the story now
Increased staff member confidence
*
*
*
*
*
*
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38. • Double the number of youth impacted by Boys &
Girls Clubs.
• Ensure high quality, kid-friendly clubs in the areas
of greatest need in our region.
Goals by 2015:
Keep Creating New Statistics.
