Download as PDF, PPTX
Uploaded byDo What Matters
BGCMR full Case
The document outlines the goals and strategies for a fundraising campaign for the Boys & Girls Club of Metropolitan Richmond (BGCMR). The business goals are to double donations, raise awareness, expand the donor base, and get current donors to donate more. The campaign goals are to tell children's stories, deliver a genuine message, and create a versatile campaign. Key challenges are defining the BGCMR's impact, developing a resonant brand message, and simplifying complex stories. The campaign will focus on diversity and target professionals aged 42 making $100k+. Member statistics show high poverty and dropout rates. The campaign aims to inspire through opportunity and hope by focusing on common ground and redefining statistics through the impact of donations.
BGCMR full Case
- 2. Business Goals Double incoming donations. Raiseawareness. Expand donor base. Get current donors to donate more.
- 3. Campaign Goals Tell thechildren’s stories Deliver a genuine, heart-felt message Bring to life the optimism that connects with our target donors Create a versatile campaign
- 4. Main Challenges Define the BGCMR’stangible benefit and the impact the donor makes Develop a brand message that resonates with both donors and members Transform a complex story into a simple, positive message
- 5. Casting is Everything The accountteam reflects the diversity of donors and members
- 6. Donor Statistics Occupation: Professionals Education: Collegedegree + Median age: 42 Median HHI: $100k +
- 7. Member Statistics 35% live inpoverty 50% High School drop out rate Unemployment 150% more than surrounding suburbs Need stats on members Find reasonable pictures
- 8. Common Ground Inspired by opportunityand hope Unwilling to be defined by the past Committed to the future Devoted to Richmond Invested in the community Unbridled Optimists
- 9. In a worldwhere statistics drive perception, we all struggle to define ourselves and avoid becoming “Just Another Statistic” But, the world shouldn’t get to decide who we will become.
- 10. In fact, the onlystatistics that matter are the ones we will create.
- 11. WAITING FOR LARGERIMAGE
- 13.
- 17.
- 20.
- 21. 2012 DLA: CandidateBooklet
- 25.
- 26.
- 27. • 954 youthper day • 2,701 members per year • 550 teens ages 13-18. • 49 weeks per year • 2:30-8pm school year • 11 hours/day summer A Safe, Positive Place In nine clubs, in four jurisdictions, all in areas of greatest need. Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills Safe PlaceSafe PlaceSafe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills
- 28. • 28 fulltime professionals • 60+ part time professionals • 800+ volunteers annually Relationships That Last All dedicated to making life long relationships inside and outside of the walls of BGCMR. Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills
- 29. •It starts withfour hours a week. •Four hours of undivided attention on academics helps our young members complete homework or any other task they need to tackle. •Then, in all programs our kids read, write, practice math. Proving that learning is everywhere and learning is fun. Commitment to Success Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills
- 30. We Practice GoodHabits Daily Our main goal is to open minds and foster self esteem to build character and resilience to make good choices. •A healthy dinner and physical activity daily •Opportunities to try new things every day •Important classes on resisting drugs, alcohol and making good choices. Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills
- 31. Create New Futures Exposureis everything. And so is confidence. As teens grow up in the Club, they have more and more responsibility. From helping younger members with homework, to leading service learning Clubs, to junior staff positions. As teens approach graduation, they know there is no challenge they can’t face and no door they can’t open. Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills Safe Place Mentoring Relationships Academic Achievement Healthy Lifestyles & Relationships Employability skills
- 32.
- 35.
- 37. Results Major gifts areup Number of small donors are up Increased donations from events 7X Total commitments doubled 100% board participation Volunteers love telling the story now Increased staff member confidence * * * * * * *
- 38. • Double thenumber of youth impacted by Boys & Girls Clubs. • Ensure high quality, kid-friendly clubs in the areas of greatest need in our region. Goals by 2015: Keep Creating New Statistics.
- 39.