Vision
                        A fun learning experience that
                        teaches how money works as
                                  kids grow.




Friday, July 20, 2012
Customer Problem

                        Teaching kids responsible money habits needs to
                        start early. Busy parents often struggle to provide
                        consistent and timely feedback on money
                        "moments of truth".




Friday, July 20, 2012
At dinner




Friday, July 20, 2012
At a store




Friday, July 20, 2012
Pay day




Friday, July 20, 2012
The Kids
                            •I like money.
                            •It’s fun to count it.
                            •I like collecting money &
                            adding to my stash/bank.

                            •I like marking my chart.
                            Target: Age 7-9




Friday, July 20, 2012
The Parents
                                          •I want my kids to learn
                                          about responsibility.

                                          •I want them to learn to
                                          save money.

                                          •I want them to learn to
                        Target: Parents   spend wisely on quality.
                          with Kid(s)
                                          •I want them to learn to
                                          save for goals.



Friday, July 20, 2012
Household Challenges
                         Consistency “We forget to track it”

                         Adaptability “We have kids at
                         different ages. “

                         Busy Lives “Most of the time we are
                         in chaos.”

                         Tools Kids Can Manage “We want
                         the kids to track what they do.”



Friday, July 20, 2012
Creating a Deal




Friday, July 20, 2012
Tracking the Chores




Friday, July 20, 2012

Demo example

  • 1.
    Vision A fun learning experience that teaches how money works as kids grow. Friday, July 20, 2012
  • 2.
    Customer Problem Teaching kids responsible money habits needs to start early. Busy parents often struggle to provide consistent and timely feedback on money "moments of truth". Friday, July 20, 2012
  • 3.
  • 4.
    At a store Friday,July 20, 2012
  • 5.
  • 6.
    The Kids •I like money. •It’s fun to count it. •I like collecting money & adding to my stash/bank. •I like marking my chart. Target: Age 7-9 Friday, July 20, 2012
  • 7.
    The Parents •I want my kids to learn about responsibility. •I want them to learn to save money. •I want them to learn to Target: Parents spend wisely on quality. with Kid(s) •I want them to learn to save for goals. Friday, July 20, 2012
  • 8.
    Household Challenges Consistency “We forget to track it” Adaptability “We have kids at different ages. “ Busy Lives “Most of the time we are in chaos.” Tools Kids Can Manage “We want the kids to track what they do.” Friday, July 20, 2012
  • 9.
  • 10.