1. Leadership and Administrative Dynamics
Eckerd Fall 2011

2. Agenda
Ethics The ethics of leadership.
Nonprofit When doing good turns bad.
Scandals
The Developing a culture, mission and values for an organization.
Organization
Moving the Change and the people who hate it.
Agency
Forward Strategic Planning
Effective Writing
Memo Writing

3. THE ELEMENTS OF STYLE
WILLIAM STRUNK, JR.

4. Good
Subject Verb Object
Sentence
Good
John Writes Books
Sentence

5. • This paper serves to illustrate the great divide between what
would be considered to be elegant writing and what would
be considered poor, repetitive, verbose writing, in which the
reader quickly loses the original point of the sentence as we
cascade through a variety of ideas that are all largely the
same.
• This paper serves to illustrates the great divide difference
between what would be considered to be elegant writing
and what would be considered poor, repetitive, verbose
writing, in which the reader quickly loses the original point
of the sentence is lost. as we cascade through a variety of
ideas that are all largely the same.

6. Active Voice is better
•Ishall always remember my first visit to Boston.
• This is much better than:
• My first visit to Boston will always be remembered
by me.
• What happens if you remove “by me?”

7. Don’t be passive
• Example A: The parent hit the child.
• Example B:The child was hit by the parent.
• Example A: It is clear the parent is doing the hitting.
• Example B: The child is the subject. What is the child doing?
Nothing (except being hit).
• Beware of needing to add a prepositional phrase
in order to clarify what you are saying.

8. • There were a great number of dead leaves lying on
the ground.
• Dead leaves covered the ground.
• The sound of the falls could still be heard.
• The sound of the falls still reached our ears.
• The reason that he left college was that his health
became impaired.
• Failing health compelled him to leave college.
• It was not long before he was very sorry that he
had said what he had.
• He soon repented his words.

9. • Many expressions in common use violate this
principle:
• the question as to whether whether
• there is no doubt but that no doubt (doubtless)
• used for fuel purposes used for fuel
• he is a man who he
• in a hasty manner hastily
• this is a subject which this subject
• His story is a strange one. His story is strange.

10. • Delete “the fact” from every sentence in
which it occurs.
• owing to the fact that since (because)
• in spite of the fact that though (although)
• call your attention to the fact that remind you (notify you)
• I was unaware of the fact that I was unaware that (did not know)
• the fact that he had not succeeded his failure
• the fact that I had arrived my arrival

11. You don’t need these words
• Very
• Really
• Quite
• Basically
• Generally
• Really, you don’t.

12. Effective Writing
• “The secret of good writing is to strip every sentence to its
cleanest components.”
• Remove every:
• Word that serves no function
• Long word that could be a short word
• Adverb that carries the same meaning that’s already in the verb
• Passive construction that leaves the reader unsure of who is doing what
“These are the thousand and one adulterants that weaken the strength of a
sentence.”
• -- William Zinsser in On Writing Well, 1976

13. Examples:
“In conclusion, I would like to offer that in fact, the
executive director of this agency, is only out for himself
and does not care about clients or the general betterment
of mankind.”
“The executive director is a self-serving hypocrite.”

14. • Do not write a single complex idea in a series of
sentences:
• Macbeth was very ambitious. This led him to wish to
become king of Scotland. The witches told him that
this wish of his would come true. The king of
Scotland at this time was Duncan. Encouraged by his
wife, Macbeth murdered Duncan. He was thus
enabled to succeed Duncan as king. (55 words.)

15. Versus:
Encouraged by his wife, Macbeth
achieved his ambition and realized
the prediction of the witches by
murdering Duncan and becoming
king of Scotland in his place. (26
words.)

16. Shrunk
"He noticed a large stain
in the rug that was right
in the center."
"He noticed a large stain
right in the center of the
rug."

17. Watch out for these phrases:
• for the most part
• for the purpose of
• in a manner of speaking
• in a very real sense
• in my opinion
• in the case of
• in the final analysis

18. More…
• in the event that
• in the nature of
• it has been estimated that
• it seems that
• the point I am trying to make
• what I mean to say is
• it may be argued that

19. Wrong Right
• All three of the the three
• Fewer in number fewer
• Give rise to cause
• In all cases always
• In a position to can
• In close proximity to near
• In order to to

20. Wordy Clear
in spite of the fact that although
in the event that if
new innovations innovations
one and the same the same
period of four days four days
personal opinion opinion
shorter/longer in length shorter/longer

21. JUST DOING GOOD IS NOT ENOUGH

22. Measurement and other management
tools
• Results based accountability –
• Using results to make decisions
• Knowing what outcomes we want
• How are “customers” (clients) better off as a result
of our services?
• Convincing stakeholders that data is important

23. Using common language tools
• Results – the condition of well-being we want for clients
• Indicators – how we measure these conditions
• Baselines – where are we and where we are headed
• Turning the curve – improvement is up from the baseline
• Performance measurement – how we
Know programs are working

29. Leading through data
• Convincing program staff that data is important
• Doing good is not enough
• Presenting data clearly
• Eliminating unnecessary words

30. words matter
• Urgent measurable strategic indicators
• Targeted priority incremental goals
• Core qualitative systemic results

32. Taking responsibility
• Mark Friedman:
• “We have created a service system for
children and families where it is entirely
possible for public health, mental
health, juvenile justice, social services and
the schools to all be working with the same
family and not even know it.”

33. Who is responsible for teen pregnancy?

34. It takes a community
Tillamook County Oregon
• Schools
• Churches
• The county health department
• YMCA
• Community College
• Commission on Children and Families
• Hospitals
• Women’s Crisis Center

35. Goals
• Definition
• A statement that describes in broad terms what the client
will do.
• Example
• Client will reduce alcohol use.

36. Objectives
• Definition
• A statement in specific and measurable terms that
describes what the client will know or do.
• Example
• 80% of clients will be alcohol free upon completion of the
program and six-months after.

37. Short Long
Inputs Activities Outputs Term Term
Goal Goal

38. Funding
Staff Supplies
Inputs

39. Training
Counseling
Program
Meals Made
Development
Activities

40. Number of
trainings
Number of
counseling
sessions
Number of staff
who can explain
Number of meals
their role in the
served
program
methodology
Outputs

41. Learning
Skills
Motivation Attitudes
Short
Term
Outcomes

42. Environmental Economic
Behavior Policies
Social
Long Political
Term

44. SWOT Analysis
Strengths
Qualified Staff Weakness
Strong Board leadership Funding sources unstable
Good community relationships High turnover
Poor measurement of outcomes
Threats
Opportunities Recession will worsen to depression
New federal funding available Competition from for profit entities
New interest in homeless families Need exceeds ability to respond

45. PEST
• Political
• Economic
• Social
• Technological
• Break out session. Perform this test
for the agency you work for and present
it to the class.