This document summarizes a student paper on advertisements in television and newspapers. It discusses five types of advertising, how advertisers target audiences like children, and gives examples of advertisements focusing on their message like "One Idea Can Change Your Life" for Surf Excel powder. It also provides background on television, defining it and discussing its importance for communication and influence. Finally, it briefly outlines the history of newspapers in India and the four main news agencies.
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The first disadvantage is that many people do not realize how much time they spend watching television if you spend one hour a day watching television.
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This will be used as part of your Personal Professional Portfolio once graded.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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1. • Name: Praful Ghareniya
Roll No: 20
Semester: 4
Paper: -15
Topic: Advertisement in a Television & News paper
Email Id:prafulghareniya@gmail.com
Submitted by: Maharaja Krishnakumarsinhji Bhavnagar
University.
Department of English.
2. Advertising is a way of expressing and tell something in little time with
a huge impact.
In 21st century advertise make several new developments and with
that a global phenomena.
It contents several types and ideas.
Keywords:Advertisement, Social, Idea, Observation, Technology,
Audience, Management,
Communication, Journalism, Media, Marketing.
3. five types of advertising
(1) Product oriented
(2) Public service
(3) surrogate advertising
(4) Classified advertising
4. • When the advertiser makes the ads, they always
think about the target audience and mostly target
audience is children. I also concern with Advertising
appeals, how advertise can affect on mindset.
5. Ad of idea and Surf Excel
“One Idea Can Change Your
Life”`
Surf Excel Powder
6. Television
• “Television means an electric communication
medium that allows the transmission of real time
visual images, and also sound.”
• Tele means “From far away” Vision means “To See”
• Television means a device to which a picture and
sound can be broadcast by means of radio waves or
a cable.
7. • “A television advertisement or television
commercial, often just commercial, advert, ad, or
ad film (India) is a span of television programming
produced and paid by an organization, which
conveys a message, typically to market a product or
service.”
8. • Importance of television is to communicate and to
spread information, ideas, skills and attitude has
been affirmed by researchers.
• BBC’s director has said, “Next to home and school, I
believe television to have a more profound
influence on human race than any other human’s
medium for education.”
9.
10. History of Newspapers
• The history of newspaper in India at 1780, with the publication
of the Bengal Gazette from Kolkata.
• In 1789, the first newspaper from Bombay (now Mumbai), the
'Bombay Herald' appeared
11. four news agencies in India
1) Press
Trust of
India (PTI)
2) United
News of
India (UNI)
3)
Samachar
Bharti
4)
Hindustan
Samachar