Mass media refers to communication mediums that transmit messages to a large audience, including print, broadcast, and digital media. Print media includes books, newspapers and magazines, which have existed for thousands of years but became more widespread and accessible due to inventions like paper mills, the printing press, and movable type. Broadcast media transmits audio and video messages through radio waves and includes television and radio. Both print and broadcast media serve important functions like informing the public and providing entertainment, though commercialization and advertising are also major aspects, especially for television and radio. Key inventors who helped advance these media include Johannes Gutenberg, who invented the printing press, and Thomas Edison, who developed early technologies for recorded sound and film.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
The history of mass media can be traced back to the days when dramas were performed in various ancient cultures. This was the first time when a form of media was "broadcast" to a wider audience.
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
The history of mass media can be traced back to the days when dramas were performed in various ancient cultures. This was the first time when a form of media was "broadcast" to a wider audience.
What is Media?
The word media come from the Latin plural “MEDIUM” which refers to communications. Communication tools are used to store and deliver information for data or through channels which we disseminate news, music, movies, education, promotional messages, and other data.
IMPORTANCE OF PRINT MEDIA
The most important difference between print and other media is the readership.
Only the print media has a readership.
Media such as radio and television reach target audiences using airwaves as the transmission medium.
Media such as radio and television reach target audiences using airwaves as the transmission medium.
Media such as radio and television reach target audiences using airwaves as the transmission medium.
Media such as radio and television reach target audiences using airwaves as the transmission medium.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
3. MASS MEDIA
“It is a message created by a
person or a group of people sent
through a transmitting device (a
medium) to a large audience or
market”
4. Mass-media controls our lives more
then ever before
“Media is the means of catharsis and
is must for normal living”.
-ARISTOTLE
5. To inform:
5
•Information is most important function the power
of mass media to inform is almost credible.
•People read newspaper to know about what,
when, where, who, why & How the things are
happening pertaining to personalities or
institutions.
•It brings about greater awareness among the
masses about men and materials.
6. To entertain:
• Mass media also entertains people.
• Film, television, radio are increasingly
subjected to commercialization via
entertainment.
• Television is nation’s number one
entertainment medium. But film & radio are
not far behind.
6
7. These people work to make you aware of
what is happening around the world
9. HISTORY
• Printing then began in China around 700-100 BCE, with the
block printing press. These inventions, including the paper
mill, set the stage for the future technological
developments that would shape the print media
industry. (Jingpao / Ti-pao)
• “Printing also facilitated the dissemination and
preservation of knowledge in standardized form --- this was
most important in the advance of science, technology, and
scholarship”
10. Johannes Gutenberg
• He invented the movable type printing press, books
were painstakingly handwritten, and no two copies
were exactly the same.
• The printing press made the mass production of print
media possible.
• Not only was it much cheaper to produce written
material, but new transportation technologies also
made it easier for texts to reach a wide audience.
11. WHAT IS PRINT MEDIA?
• Print media are lightweight, portable, disposable
publications printed on paper and circulated ah physical
copies in forms we call books, newspaper, magazines
and newsletters.
• BOOKS are considered to be the oldest (3500 BCE) with
the invention of the Sumerian ancient style writing, the
cueniform
12. Print Media
• NEWSPAPER , it hold informative and entertaining content
that are of general or special interest. They are published
either once daily, weekly, biweekly,
• MAGAZINE targets variety of audiences by offering a
smorgashbord of articles that aim to Entertain, inform and
Advertise.
• JOURNAL periodic publication focusing in the specific field
of study
15. Broadcast Media
Broadcasting is a form of mass
communication that utilizes radio and television
to transmit message and programs via airspace
Airspace=Frequency bands available to
transmit message to and form broadcast device
16. Television Advertising
• The ultimate advertising medium for many
businesses
• Combines sight, sound, action and color
• Very effective in demonstrating a product’s features
and benefits
• Disadvantage?
no attraction between literary works and
materials like books, newspaper and magazine
17. Thomas Edison
• Introduce cylinders for his phonograph
• Together with Auguste and Louis Lumiere they
created a cinematograph
18. Radio Advertising
• Extremely efficient and cost effective
• Mobile medium allows ads to be heard from
almost anywhere
• Ease of targeting specific markets
– More than 10,000 AM/FM stations reach 96% of all
people ages 12 and up over a given week
• Advertisements shared by favorite radio
celebrities/stars (added endorsement)
• Disadvantage?
– Products can only be described, not seen
