This document discusses various media for advertising, including radio, television, telemarketing, video, direct mail, yellow pages, internet, newspapers, magazines, specialty advertising, purchase point advertising, and film advertising. It provides details on each medium, such as how radio advertising began in India in 1967, how television advertising allows targeting local audiences, and how internet advertising offers opportunities through banner ads, websites, buttons, email, and more. The document is submitted by Goswami Gayatri M. for a mass communication and media studies course.

1. Topic : Various Media for Advertising
Name: Goswami Gayatri M.
Roll No:8
M.A.Sem.4
Year : 2015-2016
Enrolment No : PG13101011
Email ID : gayatrigoswami19@gmail.com
Paper no.:15 Mass Communication and Media
Studies : an introduction
Submitted to: Department Of English
Smt. S. B. Gardi
M. K. Bhavnagar University

2. Radio Advertising
Television Advertising
Tele Marketing Advertising
Video Advertising

3. Direct Mail
Yellow Pages Advertising
Internet Advertising
News paper Advertising

4. Magazine Advertising
Specialty Advertising
Purchas point Advertising
Film Advertising

5. • Radio advertising in India was started in 1967
when a commercial service on „Vividh Bharati‟ was
started.
•“Radio is a universal medium enjoyed by people
at one time on another during the day at home , at
work , and even in the car”.
• It provides a very large coverage of audience in
urban and rural areas. Now almost every family has
a radio set in our country.
• Commercial broadcasting is a major source of
income.
• Even illiterate people are covered under
this media. It can convey message even to small
remote areas
Radio Advertising

6. Television Advertising
• Commercial television advertising was introduced in
India on January 1, 1976 on the pattern of All India
Radio.
• Independent station and cable offer new
opportunity to pinpoint local audience .
• It is said that today television advertising
is the best selling media ever invented.
• sponsored programs have also been started on
television in India.
• It is also known by the name of “Doordarshan” in
India.
• Television makes full use of sight, sound and motion
and thereby maximizes impact on

7. •The Internet facility has developed around for some 30
years.
• It actually began in the early 1960 in USA, where the
US Department of Defense saw it as a means of
supercomputer communication for researchers and
military facilities across the country.
• At present, Internet the fastest growing medium in
history, offers incredible opportunities for a wide range
of people in both business and advertising. For
advertisers, there is a whole new world of potential
customers.
Internet Advertising

8. Type of
Internet
Advertising
Banner
website
button
Interstitials :
sponsorship
Meta AD
Classified
AD
E-Mail
Advertising

9. “This is our commitment to use our service , is
that face book's a free service . it is free now ,it
will always be free . We make money through
having advertisement and things like that”
by Mark Zuckerberg

10. S
Press Advertising
• Press advertising is the most
popular and effective method of
publicity today.
• It has become the part of the
culture and political life of
people today.
• Press Advertising media
divided in two
• forms : 1) Newspaper (NP)
2) Magazines and
journal

11. • “Newspapers are one of the traditional mediums
used by businesses, both big and small alike , to
advertise their businesses.”
•NP Newspapers are bought largely for their news
values.
• Newspapers may be national/local daily/weekly.
• They can be used for local, national
and regional market coverage.
• Allows you to reach a huge number of people in a
give a geographic area .
• Free help in creating and producing AD copy is
usually available
Newspaper

12. Magazines and journals
•They offer selective circulation throughout
the country at a cost within reasonable
budget limits.
• These are published periodically at
regular intervals,
i.e., weekly, fortnightly, monthly, quarterly
or annually.
• Magazines and Journals are read at
leisure and with care when the reader is
mentally prepared to receive the
advertisements.

13. • magazines classified in five type :

14. • Film is an audio visual medium of
communication and offers wide
opportunities to the advertiser to
screen commercial films and slides
produced by them.
• Today cinema is an important and
effective media of advertising.
• Through the merits of the product
are presented to the audience
effectively.
Film Advertising

15. 1) Straight Advertising film
2) Documentary film
3) Sponsored film
• so in the film Advertising that kind of film :

16. Thank you…