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Business performance in a digital world - Bizpower 2014

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Business performance in a digital world - Bizpower 2014

  1. 1. BUSINESS PERFORMANCE IN A DIGITAL WORLD 02.05.2014
  2. 2. If brands are build over Years? Why are they managed over Quarters?
  3. 3. BECAUSE IT HAS BECOME POSSIBLE !
  4. 4. Services Creative Media Technology Advertising Concepts Social Media Strategy Content Strategy Interactive Ideas Viral Solutions Interactive Design Media planning and buying Search engine marketing Mail marketing Social media amplifying Data & Analytics Banner development Web platform building App development Rich media banners Programmatic campaigns
  5. 5. Creative Media Technology
  6. 6. The trend today is heading towards realtime brand performance measurement
  7. 7. Internet is enabling conversation with people in a way it was not possible in the era of classic mass media New forms of social organizations and knowledge Markets are getting smarter, more informed, more organized, it changes people fundamentally
  8. 8. MARKETS ARE CONVERSATIONS. AND CONVERSATIONS ARE DATA.
  9. 9. The marketers have been trained with a campaign mentality, spending weeks planning, designing and executing a sequential manner. Social media marketing is changing that. We need the ability to react instantly to breaking news, changes of technology or negative feedback on our facebook page. The marketers need not just the mentality, the infrastructure and thge workflows to meaningful participate in realtime business Slow marketer VS fast thinking marketer The new rules of marketing and PR by David Meerman Scott
  10. 10. HOW ADS ARE NORMALLY DELIVERED across one or more channels managed individually HOW CUSTOMERS USE DIGITAL MEDIA using multiple channels, while continuously switching among them DISPLAY VIDEO SOCIAL SEM E-MAIL MOBILE VS
  11. 11. SEARCH ENGINE MARKETING RE-TARGETING Influence purchase decision
  12. 12. The path to purchase Engagement Video Display Email Social Referral SEM Organic Search Re-targeting Direct Awareness, Consideration & Intent Decision ASSISTANT LAST INTERACTION
  13. 13. But how are we applying all this magic to the sad “moldavian” reality? o_0
  14. 14. BENEFITS Helpful you don’t need to be a marketer, media- planner or media analist. You can manage your own campaign just following the steps
  15. 15. BENEFITS Effective your clients are waiting for your products and services online, find them by a correct targeting and cost effective results
  16. 16. BENEFITS Easy tell the story of your campaign to your client or others through a creative and easy to understand data report
  17. 17. BIG DIGITAL THANK YOU! For more information please contact Artur at +373 69 165 425 or by e-mail: artur@granat.md

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