2011 09 12 the case for pr

544 views

Published on

This presentation attempts to answer the question "Why you should select a PR agency for your Social Media strategy?"

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
544
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 2011 09 12 the case for pr

    1. 1. WHY PUBLIC RELATIONS?Why should you entrust your Social Media strategy to a Public Relations Agency? disclaimer: I work at ;-D
    2. 2. KEY BLOCKS OF A D&SM CAMPAIGN
    3. 3. WHAT DO YOU NEED?
    4. 4. WHAT DO YOU NEED?
    5. 5. WHAT DO YOU NEED? for INSIGHT• Profound understanding of the Client’s market• Ability to “see” associations between concepts or ideas
    6. 6. WHAT DO YOU NEED? for THE “RIGHT” CONTENT• Bridging between Client messages and Target audience expressed needs• A process to deliver content of good quality, on time, every time
    7. 7. WHAT DO YOU NEED? for ASSET DEVELOPMENT• Knowledge and technical understanding• Visual creativity• Project management
    8. 8. WHAT DO YOU NEED? for OUTREACH/ENGAGE• Understand the inherent conversational nature of social interactions• Understand the Target audience value system
    9. 9. WHAT DO YOU NEED? for COMMUNITY BUILDING• Willingness to develop and nurture long-term two- way relationships• Clear focus to keep the discussion on theme and valuable for all parties
    10. 10. To keep your audience interested and engaged, youmust accept the inherently conversational nature of Social Media.Effective conversators must have enough flexibility to reinvent / adapt their messages to mirror the morphing needs of the audience. Listen to that other guy.

    ×