This document provides tips for using social media and blogs to market Maine businesses online. It recommends starting small with tools like personal Google profiles and email newsletters before progressing to blogs. Blogs are highlighted as an effective way to generate web content that stays online permanently and helps with search engine optimization. The document stresses finding an authentic voice and schedule for blogging, and suggests starting with short, regular posts to build an audience over time.

1. Social Media 101
Marketing Maine businesses with the
power of the web
Marc A. Pitman, The Fundraising Coach
www.FundraisingCoach.com

2. A Brief History
Brochures  Web 2.0  User Generated Content

14. Start small

15. Your Google Profile

23. Your Personal
Google Profile
http://www.google.com/s2/profiles/me

25. Email Newsletters

27. Email Newsletter Tips
• Start sustainably
– Weekly? Monthly? Sporadic?

28. Email Newsletter Tips
• Start sustainably
– Weekly? Monthly? Sporadic?
• Ask permision
– This is not direct mail
– Purchased lists = SPAM
– Double opt-in

29. Email Newsletter Tips
• Start sustainably
– Weekly? Monthly? Sporadic?
• Ask permision
– This is not direct mail
– Purchased lists = SPAM
– Double opt-in
• The ethical bribe
– Entice new subscribers with something of value
– Ebook | Tip Sheet | Recipes | Coupons

30. Blogs

34. Blog Tips
• Blogs stick around
– Great for search engines
– Adds “permanence” for deletable emails &
disposable news clippings
– Keeps you professionally sharp & up-to-date

35. Blog Tips
• Blogs stick around
– Great for search engines
– Adds “permanence” for deletable emails &
disposable news clippings
– Keeps you professionally sharp & up-to-date
• Repurpose content
– Newsletters, press releases, ads

36. Blog Tips
• Blogs stick around
– Great for search engines
– Adds “permanence” for deletable emails &
disposable news clippings
– Keeps you professionally sharp & up-to-date
• Repurpose content
– Newsletters, press releases, ads
• Most people won’t come to your blog
– Make RSS feed & email options easy to find

37. More Blog Tips
• Find your voice
– No one sees the world exactly as you do
– Experiment with formal/informal,
opinionated/general to see what generates
comments

38. More Blog Tips
• Find your voice
– No one sees the world exactly as you do
– Experiment with formal/informal,
opinionated/general to see what generates
comments
• Schedule it on your calendar
– The habit of blogging takes time
– I find every other week manageable, some like
daily
– Schedule your publishing (I write Sundays, publish
Tuesdays

39. Start Small

40. Try Others

47. 3 minutes – 1000’s of
people

49. Additional Resources
• SmallBizSurvival.com
• ChrisBrogan.com
• MainePRMaven.com
• SutherlandWeston.com
• mainebusiness.mainetoday.com
• FundraisingCoach.com