So you want to change the world or at least a little part of it using the power of the Internet? Here are some tips to help get you started. (c. CNN ireporters 2007)

1. How to Run an online Campaign?
So you want to change the world or at least a
little part of it using the power of the Internet?
Here are some tips to help get you started.
(c. CNN ireporters 2007)

2. Stay focused!
Work out exactly what it is that you want to
achieve.
People don't have time for mixed messages on
the web.
They're even more impatient than usual, so you
must get your point across clearly and quickly

3. Know your audience!
Work out who your target audience is, then find
out as much as you can about them.
What do they do? Where do they live? What do
they care about?
Where do they hang out online?
You should know the answers to all these
questions and more.
Then tailor all your content to attract them

4. Be passionate!
Communicate why your cause is important to
people.
If they see you really care, they'll want to find
out more

5. Pure and Simple
Have a simple, attractive, easy-to-use Web site.
Don't overwhelm people with content , but give
them contact details so they can find out more
should they want to.
And keep it up to date : old information will only
put people off

6. Plain speaking!
Don't ever use corporate language. Ever.
Communication on the Internet is very informal,
and people write as they speak.
Would you really say, "Our campaign aims to
minimize usage of local landfill facilities“
in real life? Or would you say "Landfill stinks!
Please recycle!" instead?

7. Don’t exaggerate!
The Internet is no place for marketing
hyperbole.
Do you really have the greatest product in the
history of mankind?
Web users are more interested in what it does.
Is this the most important issue facing the world
today? Not if it's a local campaign.
Nothing switches Net users off like marketing-
speak. Stick to the facts.

8. Email Updates!
E-mail newsletters are great for keeping people
in touch.
Send them out regularly, to keep people's
interest, but never spam the list.
Make it easy for people to sign up via your Web
site or a forwarded e-mail, and put instructions
on how subscribers can remove themselves
from the list at the end of every e-mail you send
out.

9. Spam is a no-no!
Never, ever spam your audience. Ever.
They will hate you, they will tell all their friends,
who will also hate you, and they will all tell you
that they hate you.
It's not acceptable via email, on blogs or on
message boards -- spam is only a desperate
technique for people selling fake watches and
questionable marital aids.

10. Have a tin but don’t shake it into
peoples faces!
Make it easy for people to donate money .
Sign up with a Web site that handles online
donations and get yourself a Paypal account ,
but don't wave it in people's faces.
If they want to give, they will.

11. Step into the real world!
Just because your campaign is online doesn't
mean you should only push it there.
Put your Web site address and your email
address on every publicity material you make --
letterhead, t-shirts, button badges.
Stick up a card in the local shop, try to get
coverage in the printed press.
Mention it in interviews

12. Get Bidding
Raise awareness and funds at the same time
with a charity auction on eBay

13. Participate
Communicating on the Internet isn't about
talking at people, it's about talking with them.
Open a blog or discussion forum, use it and
respond to comments.
Engage with people on an equal level and they'll
engage with you.
Ignore them, and you'll lose their interest.

14. Ask for help!
Contact related sites and bloggers (find them on
Technorati or Google Blogsearch) and ask them
politely if they'd be interested in linking to you
Offer them images and content for their site to
make things extra easy.

15. Get personal
When you do contact bloggers or Web site
owners, take the personal approach.
Don't hide behind your campaign's, company's
or organization's public face.
Introduce yourself, give your real name and
explain why you're contacting them.
If they decline, take it gracefully. Remember,
they're doing you a favor

16. Community building!
Put profiles on MySpace/Twitter and Facebook
or any other.
Link them back to your Web site, update them
regularly and engage with people there .
Don't leave them lying dormant

17. Flickr your photos; YouTube your
videos
If you have photos and video clips to share, put
them on Flickr and YouTube.
If other people have photos or clips -- e.g. from
fundraising or awareness-raising events -- get
them to load them up and ask them to tag them
so they're pooled together and easy to find

18. Have Fun!
If you are enthusiastic about engaging with
people online, spreading your message,
encouraging action and raising awareness, it
shows.
As you meet like-minded people and see your
campaign grow, let your enjoyment shine
through.

19. Thank you
(c. CNN i reporters 2007)