Issues management involves monitoring potential issues, analyzing risks and opportunities they present, understanding stakeholder perspectives, and developing strategies to address issues before they become crises. Key aspects of issues management include conducting environmental scans, using analytical tools to evaluate issues, researching stakeholders, monitoring the issue lifecycle, and employing techniques like media programs, masterly inaction, and stakeholder analysis. While there is no perfect system, issues management aims to continually align organizational strategy with external realities in order to bring external perspectives inside the organization and proactively address issues.

1. Issues Management AMI Government Marketing Conference August 4 2006 Legitimacy and Illegitimacy

3. Definition: Issues Management Keeping the elephants away

4. Definition: Issues Management The process of monitoring questions that need to be communicated, tracked and resolved

5. What Does This Mean for Government ?

7. A Framework for Government Issues Management

8. Getting the Context Right Embedding issues management into the planning process Regular updates Line management education

9. How?

13. Why?

14. Understanding the Issues Lifecycle Time Intensity Current Resource Allocation: Time/Money Desired Resource Allocation Issue Lifecycle Identification Media Action Legislation, Regulation, Project dropped or modified

15. Getting on Your Bike!

16. Keys to Issues Management Asking “What ifs?” Setting priorities Getting space The balcony view

18. Ranking Issues A common model uses ranking of issues by capacity to influence, importance and probability Capacity to Influence Importance Low Probability High Probability