Intro to PR Cases
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The document discusses case studies in public relations and provides guidance on analyzing case studies. It defines a case study as a qualitative research method that provides an in-depth description of an entity, circumstances, people involved, and community to interpret data and offer new questions. The document advises students to analyze case studies by identifying key facts and issues, specifying alternative courses of action, evaluating each option, and recommending the best course of action. It also provides examples of famous PR cases for students to examine.
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3. Advanced analytical methods like classification trees are suggested to identify high and low impact groups within a population and compare mirrored instruments.
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© 2014. Grand Canyon University. All Rights Reserved.
Topic: Ethic issue about the developed countries take advantage on the developing countries ‘s resources.
Work on the research paper base on these contents:
Ethical theory:
Utilitarian: Comparing benefit and costs, action is ethical if net benefits exceed net costs. But it is difficult to measure some human and social costs (majority may disregard right minority).
Rights: Respecting entitlements. Basic human rights are respected. It is difficult to balance conflicting rights.
Justice: Distributing fair shares. Benefits and cost are fairly distributed. Difficult to measure benefits and cost, lack of agreement on fair shares.
Ethic Integrity: Truth, Law, Concern for others, Consistency _ case, Consistency _ Do & Say.
Ethical Intensity:
Magnitude of Consequences: any action, decision on your part cause harmful to other people?
Probability of effect: Take this action and concern what is likely it will hurt (90% hurtdon’t do that action, 10% hurt do it).
Social consensus: General agree or disagree, How many people accept that harmful and how many people don’t?
Temporal immediacy: The length of time between your decision and harm, the shorter time the more work it is.
Proximity: How close you are to proximity.
“Rest” Model:
Moral Awareness: recognize ethical in your decision.
Moral judgment: Identify the right course of actions.
Moral Intent: being committed to the right course of action.
Ethical behavior: Result.
Follow the instruct ...
Pr overview
This document outlines the syllabus and introductory material for a public relations course. It introduces the instructor and explains how the course website and assignments are structured. It then discusses different worldviews of public relations and defines key PR concepts like publics, relationships, and communication. It also contrasts PR and marketing and outlines the typical PR planning process, including researching problems and objectives, developing strategies and tactics, and evaluating outcomes. Students are assigned readings from the textbook and code of ethics for the next class.
Behavioral Assessment Form
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Setting Research Objectives in Applied Marketing Research
This document discusses the process of defining a research problem and setting research objectives. It covers recognizing the problem or opportunity, understanding why information is needed and the decision-making environment. It also discusses distinguishing between symptoms and the real problem, translating the management problem into a marketing research problem, determining if information already exists, and setting research questions, objectives and hypotheses. The goal is to develop clear and meaningful research objectives to guide the research process.
Social marketing summary
by W.Smith. Academy for Educational Development
SOCIAL MARKETING is a process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit…
Competency based hr management
The document provides an overview of competency-based human resource (HR) management. It discusses developing a competency model and framework, competency-based interviewing, career planning, training and development, and performance management. The benefits of using competency models for both managers and employees are highlighted. Assessment centers and various assessment exercises are also described as ways to assess competencies.
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This document provides an overview of public communication campaigns and strategies for effective public speaking. It defines public communication campaigns as attempts to shape behavior through coordinated media and messaging. The document outlines two main types of campaigns - those aimed at individual behavior change and those for mobilizing public action. It also discusses theories guiding campaigns, challenges, and how to plan and deliver effective public speeches that further organizational messaging goals.
Managing Risk and Opportunity: Volunteers and Social Media
The document discusses managing risk and opportunity when using social media for volunteer recruitment and management. It emphasizes the need for strategic planning through policies, procedures, and training. Social media is now an imperative for organizations but requires balancing demands on staff time and exposure to risks. The summary outlines key steps for organizations, including determining policies and resources needed, formulating a social media policy and strategy, and implementing plans through an editorial calendar and volunteer management approach.
Common marketing terms[1]
Common marketing terms are defined in three sentences or less:
Aligning means recognizing how an institution's strengths match external opportunities to increase resources. Audiences include stakeholders, customers, and influencers. Brand or brand promise is a trustmark an organization makes to internal and external audiences as the sole solution to their problems.
Intro To Pr 2008 Linkedin
The document discusses the study of public relations at a university. It provides an overview of the skills and areas of employment students will gain from the program, including strong writing skills, an understanding of the PR process, and technology mastery. It also outlines the objectives and responsibilities of public relations practitioners, such as distributing information, advising management, and serving as an intermediary between organizations and their publics.
The Other Side of Project Management
The document discusses key concepts in advanced project management. It notes that advanced project management involves understanding an organization's strategic goals and how a project fits within them. It also involves managing stakeholders, leading change, and influencing others without direct authority. The concepts emphasize soft skills like communication, relationship building, and change management.
Measurement Peer Group 2
This document summarizes an orientation call for a peer exchange group focused on measuring social media effectiveness for nonprofits. Key points include:
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- Most nonprofits have some social media strategy but implementation challenges include lack of dedicated staff time and skills.
- Participants measure social media in various basic ways but want to improve tools, data analysis, and linking metrics to decisions.
- The program aims to help nonprofits pilot better measurement and develop case studies to document social media value.
Arizona advocacy
This document discusses challenges and solutions to evaluating advocacy work and proposes methods for measuring advocacy outcomes. It addresses three main questions: how advocacy evaluation differs from traditional evaluation, what can be measured about advocacy influencing, and how advocacy influencing can be measured. Key points include: advocacy requires demonstrating contribution rather than direct attribution; evaluating for learning in addition to accountability; assessing progress toward interim outcomes rather than just end results; and using both traditional and non-traditional methods like bellwether interviews, policymaker ratings, and other techniques to measure changes in awareness, action, and will among target audiences. The document emphasizes measuring meaningful changes and having realistic expectations about what can be attributed to advocacy efforts within complex policy environments.
The Grants Academy
The document provides an overview of a workshop on obtaining federal grants. It discusses assessing organizational capacity, developing goals and objectives, writing the proposal concept, needs assessment, evaluation measures, sustainability planning, developing a federal budget, and the grant writing process. Key areas covered include building the proposal based on requirements, developing timelines and partnerships, and qualitative and quantitative evaluation methods.
Chapter10
This document discusses strategic planning and organizing patient care. It defines key terms like mission, philosophy and values. It outlines the strategic planning process, including performing environmental assessments, stakeholder analysis, determining goals and objectives. It also discusses organizational structures and factors that influence organizational structure selection like environmental changes, programs/services, leadership and technology.
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