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Research
Module 3
Any systematic
investigation to
discover facts or
collect information
Research is …
Research is the Foundation
for Strategic Advocacy
It is important for both:
An effective advocacy strategy
- by enabling thorough strategic analysis;
and
Successful advocacy work
- by providing authoritative and accurate
evidence to support advocacy.
Why is Research Important?
To gain a clear understanding of
root causes and effects of animal
welfare issues
To identify practical and feasible
policy solutions
 To understand the people and
players involved, and their
motivations
To build logical and coherent
arguments for policy change,
targeted to different audiences
and purposes
Research Methodology
Use a wide range of sources to give your
research context, depth and interest
Consider including: desk research, fact-finding
meetings, investigations (and even surveys,
focus groups, media analysis etc.)
Always choose/quote reliable sources
Reference well (so these can be checked)
Keep an organizational library
Scan relevant media regularly
Attend relevant conferences for new
developments/analysis
Selecting a Policy Issue
Relevance to your organization’s work
You care passionately about it!
Likelihood of success
Potential benefits for animals
Potential for collaboration/alliances
Others are not already dealing (overcrowded
bus)
It won’t harm your organization (risk analysis)
From Issues to Solutions
Issues
Issue Solutions
Political
Will
Issue
identification
Developing
solutions
Building political
support
Evaluating policy
action
Bringing three aspects together
for policy action
-
SolutionsIssue Issue
Issue
Political
Will
Political
Will
Solutions
Solutions
Policy Environment
Key elements of policy context analysis:
Identifying policy-related causes of animal
issues
Understanding the structure of policymaking
bodies
Understanding formal and informal policy
processes
Identifying key actors and
institutions/organisations, and - importantly -
influencers
Analyzing the distribution of political power
Understanding the social and political context
Include the International
Context
Even if you are working nationally and locally, it will help
Organizations & People – At the
Heart of Policy
To succeed in influencing policy, you need to research
and understand:
Relevant organizations, and their policies and roles
Key people and their motivations
Sources of power and influence
Successful advocacy involves building and maintaining
relationships which enable you to influence
policymaking in favor of your issue.
Your Own Sources of Power
You should also analyze your own
power sources (and plan how to use
and develop these).
Charles Handy, in ‘Understanding
Organisations’ (1976) said that if you
want to change anything, you need
first of all to think about your source of
power.
Targeted Research
After broad research
Decide on advocacy targets and
messages
Then prepare more detailed targeted
research
Also useful for linking your issue into topical
concerns, and for submissions
Consider use of visual or audio-visual materials
for impact
Investigations can be
useful to:
Document how animals are treated, through
video/photographic evidence and eyewitness
accounts
Uncover evidence that laws & regulations
surrounding farm animal welfare are being
broken
Provide investigative material to fuel
campaigns
Provide investigative material to be used as
evidence to lobby for changes in legislation to
improve farm animal welfare
More on Investigations
There is more
information on
investigations – covert
and overt - in the course
materials
Prepared by a leading
expert in animal welfare
investigations
Time spent on reconnaissance
is never “wasted”
An adage from Sun Tzu’s ‘The Art
of War’
(widely quoted in the military -
including reportedly by General
Montgomery!)

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Module 3 - Research

  • 2. Any systematic investigation to discover facts or collect information Research is …
  • 3. Research is the Foundation for Strategic Advocacy It is important for both: An effective advocacy strategy - by enabling thorough strategic analysis; and Successful advocacy work - by providing authoritative and accurate evidence to support advocacy.
  • 4. Why is Research Important? To gain a clear understanding of root causes and effects of animal welfare issues To identify practical and feasible policy solutions  To understand the people and players involved, and their motivations To build logical and coherent arguments for policy change, targeted to different audiences and purposes
  • 5. Research Methodology Use a wide range of sources to give your research context, depth and interest Consider including: desk research, fact-finding meetings, investigations (and even surveys, focus groups, media analysis etc.) Always choose/quote reliable sources Reference well (so these can be checked) Keep an organizational library Scan relevant media regularly Attend relevant conferences for new developments/analysis
  • 6. Selecting a Policy Issue Relevance to your organization’s work You care passionately about it! Likelihood of success Potential benefits for animals Potential for collaboration/alliances Others are not already dealing (overcrowded bus) It won’t harm your organization (risk analysis)
  • 7. From Issues to Solutions Issues Issue Solutions Political Will Issue identification Developing solutions Building political support Evaluating policy action Bringing three aspects together for policy action - SolutionsIssue Issue Issue Political Will Political Will Solutions Solutions
  • 8. Policy Environment Key elements of policy context analysis: Identifying policy-related causes of animal issues Understanding the structure of policymaking bodies Understanding formal and informal policy processes Identifying key actors and institutions/organisations, and - importantly - influencers Analyzing the distribution of political power Understanding the social and political context
  • 9. Include the International Context Even if you are working nationally and locally, it will help
  • 10. Organizations & People – At the Heart of Policy To succeed in influencing policy, you need to research and understand: Relevant organizations, and their policies and roles Key people and their motivations Sources of power and influence Successful advocacy involves building and maintaining relationships which enable you to influence policymaking in favor of your issue.
  • 11. Your Own Sources of Power You should also analyze your own power sources (and plan how to use and develop these). Charles Handy, in ‘Understanding Organisations’ (1976) said that if you want to change anything, you need first of all to think about your source of power.
  • 12. Targeted Research After broad research Decide on advocacy targets and messages Then prepare more detailed targeted research Also useful for linking your issue into topical concerns, and for submissions Consider use of visual or audio-visual materials for impact
  • 13. Investigations can be useful to: Document how animals are treated, through video/photographic evidence and eyewitness accounts Uncover evidence that laws & regulations surrounding farm animal welfare are being broken Provide investigative material to fuel campaigns Provide investigative material to be used as evidence to lobby for changes in legislation to improve farm animal welfare
  • 14. More on Investigations There is more information on investigations – covert and overt - in the course materials Prepared by a leading expert in animal welfare investigations
  • 15. Time spent on reconnaissance is never “wasted” An adage from Sun Tzu’s ‘The Art of War’ (widely quoted in the military - including reportedly by General Montgomery!)